What's on Your Mind?

A new business infrastructure is emerging with enormous potential impact but almost no conscious design. In this new world, algorithms negotiate with algorithms, making decisions that shape markets, determine the course of careers, and decide whether companies succeed or fail. Humans, meanwhile, risk being left to watch from the sidelines. On LinkedIn, posts written by AI models are liked by bots and commented on by AI assistants. In recruiting, candidates use AI to draft résumés while companies use AI to evaluate them. In procurement, some organizations are already using AI to draft requests for proposals, or RFPs—detailed documents that invite vendors to bid on supp…

Halloween is a fun, scary time for children and adults alike—but why does the holiday seem to start so much earlier every year? Decades ago, when I was young, Halloween was a much smaller affair, and people didn’t start preparing until mid-October. Today, in my neighborhood near where I grew up in Massachusetts, Halloween decorations start appearing in the middle of summer. What’s changed isn’t just when we celebrate but how: Halloween has evolved from a simple folk tradition to a massive commercial event. As a business school professor who has studied the economics of holidays for years, I’m astounded by how the business of Halloween has grown. And understanding why …

When David Dominé moved to Louisville, Kentucky, for law school in the 1990s, he was captivated by the historic district of Old Louisville, lined with stately Victorian mansions. After he bought a reputedly haunted home in the neighborhood—and had “some strange things happen” there—he began researching the ghost stories told in the area. That led Dominé to write books about the community’s legendary hauntings. Soon, reader interest convinced him to offer tours, leading to a business he calls Louisville Historic Tours. Dominé’s company now has about nine tour guides, mostly people interested in local history. Many live in the neighborhoods where they give tours. “We s…

When a company with tens of thousands of software engineers found that uptake of a new AI-powered tool was lagging well below 50%, they wanted to know why. It turned out that the problem wasn’t the technology itself. What was holding the company back was a mindset that saw AI use as akin to cheating. Those who used the tool were perceived as less skilled than their colleagues, even when their work output was identical. Not surprisingly, most of the engineers chose not to risk their reputations and carried on working in the traditional way. These kinds of self-defeating attitudes aren’t limited to one company—they are endemic across the business world. Organizations ar…

Those AI tools are being trained on our trade secrets. We’ll lose all of our customers if they find out our teams use AI. Our employees will no longer be able to think critically because of the brain rot caused by overreliance on AI. These are not irrational fears. As AI continues to dominate the headlines, questions about data privacy and security, intellectual property, and work quality are legitimate and important. So, what do we do now? The temptation to just say “No” is strong. It feels straightforward and safe. However, this “safe” route is actually the riskiest of all. An outright ban on AI is a losing strategy that creates more problems than it solves. It fost…

On November 14, hotel and short-term apartment rental chain Sonder Holdings filed for bankruptcy, just days after suddenly announcing it would be “winding down operations immediately,” abruptly kicking guests to the curb and sending employees scrambling for answers. The company had faced major, unforeseen costs from a deal signed in August 2024 to integrate reservation systems with Marriott International and promote Sonder listings through the hotel giant, according to a statement issued four days earlier. Sonder had long been an outlier in the short-term rental space, which was a big part of its appeal to investors. Most of its competitors—short-term rental companies…

Let’s be honest: email kinda sucks. It’s not just the writing: it’s also the reading, the sorting, the figuring out what the third reply in a 15-message chain is supposed to mean. The good news is that artificial intelligence is now genuinely helpful when it comes to the soul-crushing drudgery of email. Free up the hours you spend every week typing, reading, and agonizing with these practical, AI-infused ways to tame your email. Instant thread summaries We’ve all been copied on the 27-reply thread with the subject line, “RE: FW: Re: Quick question.” Reading it is an act of sheer madness. Don’t. Use an AI assistant built into your email client—such as Gemini…

I have never had any interest in getting a hardware wallet like the new Ledger Nano Gen 5. But talking with Susan Kare—the designer of the original Apple Macintosh icons and an endless torrent wonderful pixel art—made me realize I need one. “The idea that an individual can really control their own assets without a government or anything political coming between you and your assets. I like that,” she tells me. The Ledger Nano is a 0.3-inch-thick credit card-sized block that keeps your digital assets secure by storing them offline. It has a frontal e-ink display that displays a grid of pixel art icons that look very much like the original Mac. For the Nano Gent 5, Kare …

It feels like they match anything. Black. Silver. White. Cream. All rendered in gloss and knit. I wasn’t sure how the silhouette would look in person when I first saw it in photos from Junya Watanabe’s Fall/Winter 2024-25 show. But they made my stomach churn in just the right way. I needed them. And so did a lot of other people. The New Balance 1906L launched last year, kicking off a new type of shoe: the sneaker loafer, aka (and please never say this term aloud) the snoafer. With a loafer silhouette, technical fabrics, and bouncy foam outsoles, they represented a new mix of formal wear and street style. Nike, Hoka, and Puma all quickly followed suit with sno…

Like many ambitious tech companies before it, OpenAI introduced itself to the culture at large with big claims about how its technology would improve the world—from boosting productivity to enabling scientific discovery. Even the caveats and warnings were de facto advertisements for the existential potential of artificial intelligence: We had to be careful with this stuff, or it might literally wipe out humanity. Fast-forward to the present day, and OpenAI is still driving culture-wide conversations, but its attention-grabbing offerings aren’t quite so lofty. Its Sora 2 video platform—which makes it easy to generate and share AI-derived fictions—was greeted as a TikTo…