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  1. Twenty-five years ago, Google unveiled Adwords, which pledged to enable advertisers “to quickly design a flexible program that best fits [their] online marketing goals and budget,” Google cofounder Larry Page said at the time. The principle was simple. AdWords allowed advertisers to purchase individualized, affordable keyword-based advertising that appears alongside search results used by hundreds of millions of people every day. That decision was a game changer for Google. Advertising now accounts for around three in every four dollars of revenue the company has made so far this year, growing 10% in the last year alone. The product, since renamed Google Ads, has …

  2. Comcast said on Monday it will appoint President Michael Cavanagh as co-CEO, adopting a dual chief executive model as the company prepares to spin off several NBCUniversal cable networks as part of a restructuring. Cavanagh will take up the new role in January and also join the company’s board, serving alongside Brian Roberts, who will continue as chairman and co-CEO. Several high-profile firms such as Oracle and Netflix have adopted a co-CEO model to better manage their operations as they become more complex and globally diversified. Comcast plans to spin off its NBCUniversal cable channels, including USA Network and CNBC, into a new company called Versant la…

  3. Started by ResidentialBusiness,

    I revisited my definition of strategy several years ago and realized recently that I hadn’t written about it—just presented it privately to executive teams in the context of my strategy work with them. I decided to rectify that oversight by writing this Playing to Win/Practitioner Insights (PTW/PI) piece on it called Revisiting my Definition of Strategy: Compelling Desired Customer Action. And as always, you can find all the previous PTW/PI here. Need for a DefinitionFor any field to develop, the terms used in the field must be defined. Otherwise, participants can’t discuss the field intelligently, and it is therefore hard for the field to advance. I experienced that phen…

  4. Most people don’t realize how overstimulated they are until they finally step away from the noise. As an executive at a hospitality brand that helps guests reconnect with nature, I see it all the time: Guests arrive tense and distracted, constantly checking their phones. But after just a day or two offline in nature, something shifts. You can see it in their posture, their breath, their pace. They didn’t realize how much they needed to disconnect until they did. It’s not just about screens, though screen time is a big part of it. It’s the entire rhythm of modern life—always on, always reacting. That’s why more people are rethinking what luxury really means. Luxury…

  5. Started by ResidentialBusiness,

    Most people recognize that when you’re answering email while walking your dog and listening in on a meeting, you’re bound to lose effectiveness. Whether it’s that awkward silence when your boss asks for your input and you didn’t hear it—or you stepping in something not so pleasant because you didn’t realize your dog had done his business right in front of you. The limitations of multitasking present themselves in an obvious fashion. But as a time management coach, I’ve seen that it’s not just trying to do too many small things at once that can trip you up. I also see people dramatically reduce their effectiveness when they try to do too many large things at once—a…

  6. Nestle will cut 16,000 jobs, new CEO Philipp Navratil said on Thursday, as the world’s largest packaged food company seeks to cut costs and win back investor confidence. The jobs being cut represent 5.8% of Nestle’s around 277,000 employees. Navratil said Nestle had raised its cost savings target to 3 billion Swiss francs ($3.77 billion) from 2.5 billion francs by the end of 2027. U.S. import tariffs are a headwind for Nestle, despite the bulk of the company’s U.S. sales being manufactured locally, while food producers across the board are grappling with fragile consumer confidence and changing habits as people seek to eat more healthily. “The world is changin…

  7. We were promised empathy in a box: a tireless digital companion that listens without judgment, available 24/7, and never sends a bill. The idea of AI as a psychologist or therapist has surged alongside mental health demand, with apps, chatbots, and “empathetic AI” platforms now claiming to offer everything from stress counseling to trauma recovery. It’s an appealing story. But it’s also a deeply dangerous one. Recent experiments with “AI therapists” reveal what happens when algorithms learn to mimic empathy but not understand it. The consequences range from the absurd to the tragic, and they tell us something profound about the difference between feeling heard and…

  8. When a company with tens of thousands of software engineers found that uptake of a new AI-powered tool was lagging well below 50%, they wanted to know why. It turned out that the problem wasn’t the technology itself. What was holding the company back was a mindset that saw AI use as akin to cheating. Those who used the tool were perceived as less skilled than their colleagues, even when their work output was identical. Not surprisingly, most of the engineers chose not to risk their reputations and carried on working in the traditional way. These kinds of self-defeating attitudes aren’t limited to one company—they are endemic across the business world. Organizations ar…

  9. More children are cashing in their Make-A-Wish requests to meet their favorite content creators, with creator wishes more than doubling in the past decade. Make-A-Wish Foundation has been granting life-changing wishes for children with a critical illness since 1980. Now, alongside A-Listers and sports stars, YouTubers and TikTokers are also flooding requests, Axios reported. Requests to meet content creators make up 32% of the wishes granted within the entertainment industry, per Axios, the second largest source of requests behind the music industry. Several of the creators say they’ve been granting wishes for years and more than 50 creators and influencers …

  10. In January 2025, Los Angeles suffered an unspeakable wildfire tragedy, destroying at least 17,000 structures, and with tens of thousands of people forced out of their homes. Almost immediately, government officials declared a state of emergency and laid out a path to rebuild “like for like.” However, in the aftermath of such disasters when rebuilding from the ground up, is “like for like” the best way to proceed? These disasters provide an opportunity to future-proof our neighborhoods for the next generation of environmental challenges. In face of seemingly endless, floods, fires, rising temperatures, and energy crises, we must take the time to rethink our way forward. …

  11. According to a recent study conducted by the global consulting firm, EY, 97% of respondents reported that it is important for companies to act with integrity. Many companies tout integrity as a core principle of their organizations in an attempt to reassure customers, employees, and the wider public that their organization “plays by the rules.” By some estimates, integrity is ranked as one of the most cited corporate core values, with over 80% of companies listing integrity as a core value. But simply including integrity on your list of core values and mounting that list on a plaque on a wall (as many companies do) won’t positively influence your culture unless your c…

  12. We live in a culture that glorifies leadership. Titles like manager, director, or CEO are treated not just as jobs, but as glamorous career destinations (even when the actual job is anything but). In the corporate world, ambition and talent are often defined by how many people report to you, and the ladder of success is measured by headcount under your name. You can be the most talented coder, designer, analyst, or scientist, but sooner or later the corporate current will push you toward leading others. It is the professional equivalent of a rite of passage: You can only go so far unless you manage people. This obsession with leadership explains why nearly eve…





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