What's on Your Mind?

Being laid off is bad enough. Falling victim to “strategic realignment” or “the growth playbook”? That’s just adding insult to injury. Last week, Amazon shared a memo sent to staff as the company implemented mass layoffs. The post detailed the overall reduction in its corporate workforce of 14,000 roles (about 4% of its white-collar workforce). While news of the layoffs attracted media attention, the focus across social media wasn’t so much on the contents of the memo as the headline itself: “Staying nimble and continuing to strengthen our organizations.” “Corporate buzzword masterclass,” Morning Brew wrote in a now-viral post on X. “You weren’t fired, you w…

In 2011, Patagonia faced the same pressure every retailer faces on Black Friday: maximize sales on the year’s biggest shopping day. Instead, they ran a full-page ad in the New York Times with a stark message: “Don’t Buy This Jacket.” The ad detailed the environmental cost of making their bestselling R2 fleece, such as 135 liters of water in the manufacturing process and 20 pounds of carbon dioxide for transporting it to the company’s warehouse. This wasn’t a clever marketing ploy. The ad directly urged customers to think twice before purchasing, to fix existing gear before replacing it, and to buy and sell second-hand. This was a real commitment to the values that had…

There are a lot of words marketers can’t seem to quit. “Unique.” “Authentic.” “Real.” But these are threadbare clichés, which have all but become nullified due to the erosion of their meaning, a dilution fueled by the desire for brands to be generally, yet specifically, for everyone. But “everyone” is not a target audience. It’s a comfortable void. What brands really need right now isn’t another lap around the buzzword block. It’s courage. Courage to lean into the one trait that could cut through in a world of algorithms, sameness, and mediocrity. Marketers need to be weirder. If you want a sociological anecdote of how weird wins, look no further than online dating. D…

When you think of leaders you admire, you likely imagine them as authentic, at least in the sense of seeming genuine, real, and trustworthy. Science confirms this is usually the case. For example, data tells us that trustworthy leaders stand out for their “no thrills” patterns of behavior: They are, in other words, predictable, reliable, and unlikely to shock their employees or followers with erratic or excitable behavior that freaks them out. Furthermore, the best meta-analysis (quantitative review of hundreds of independent top studies) on personality and leadership tells us that one of the most consistent predictors of whether someone emerges as a leader,…

When I was a kid, my favorite place in the world was hunched over a sewing machine. I’d cut up old jeans, hand-stitch fabric scraps into new outfits, and dream of someday seeing my clothes walk a runway. My notebooks were full of fashion drawings. Somewhere in my teens, that dream slipped quietly into the background. Life pulled me in a different direction. But this year, thanks to AI, I finally staged my first runway show at New York Fashion Week. Okay, not at the literal Fashion Week runways in Manhattan but on social media where people are scrolling for Fashion Week content. And the wild part? I pulled it together in one Friday night using my own AI-powered f…

AI is bringing voice to the forefront of brand interactions. Smarter AI means we can talk to our technology—LLMs, software, phones, cars, fridges, and even banking apps. The novel part is this: Our technology is now talking back, and convincingly so. Brands are catching on, and the smart ones know that voice isn’t just functional, it will form a core part of the brand identity itself. Voice will be the next frontier of branding. And not metaphorically. A brand’s literal voice—the voice(s) used for advertising, on their website, and now, in interactive AI-based conversations with customers—is becoming just as ownable as elements of a visual identity. But standing out …