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OpenAI and Broadcom have formed a multibillion-dollar partnership to develop OpenAI-designed chips. Under the deal, OpenAI will design the chips to its own specifications and Broadcom will manage the development and fabrication of the chips, as well as help with their deployment. The companies plan to deploy enough chips to require 10 gigawatts of electrical power beginning in mid-2026, and running through 2029. Broadcom stock jumped almost 10% on the announcement Monday. The deal marks the second major move by OpenAI to reduce its dependence on Nvidia, which now dominates the AI chip market—the company announced a partnership with chipmaker AMD last week. …

OpenAI is further proving that 2025 is the year of agentic AI. The artificial intelligence giant revealed another new feature from ChatGPT this week, called Deep Research, which it claims can gather research from across the web and summarize it in easy-to-read reports. “Deep research is OpenAI’s next agent that can do work for you independently—you give it a prompt, and ChatGPT will find, analyze, and synthesize hundreds of online sources to create a comprehensive report at the level of a research analyst,” the company wrote in a Sunday blog post. Every output shows clear citations and a summary of the agent’s thinking. The tool is powered by its upcoming Ope…

Well, well, well—look who suddenly wants a word with the sheriff in the fair-use Wild West landscape of artificial intelligence. As Bloomberg reports, Microsoft and its partner company OpenAI are investigating the white-hot Chinese startup DeepSeek after Microsoft security researchers allegedly discovered people linked to DeepSeek withdrawing large amounts of data through the company’s API last fall. Elsewhere, White House AI czar David Sacks told Fox News on Tuesday that there is “substantial evidence” that DeepSeek “distilled” knowledge from OpenAI’s AI models. These allegations align with other suspicious aspects of the new AI. For instance, when a Fast Company…

Semiconductor maker AMD will supply its chips to artificial intelligence company OpenAI as part of an agreement to team up on building AI infrastructure, the companies said Monday. OpenAI will also get the option to buy as much as a 10% stake in AMD, according to a joint statement announcing the deal. It’s the latest deal for the ChatGPT maker as it races to beef up its AI computing resources. Under the terms of the deal, OpenAI will buy the latest version of the company’s high performance graphics chips, the Instinct MI450, which is expected to debut next year. The agreement calls for supplying 6 gigawatts of computing power for OpenAI’s “next generation” AI …

The challenge is formidable: Create an ad campaign that somehow shows a brand’s integral role in a pivotal moment of human history. But also, like, make it fun? When OpenAI’s ChatGPT hit 100 million users two months after its launch in November 2022, a UBS study declared it the fastest-growing consumer application in history. Now at upwards of 400 million users, ChatGPT might be the best-known consumer product to invest the least in advertising. Historic product awareness, zero brand awareness. For OpenAI chief marketing officer Kate Rouch, the Super Bowl was the perfect stage to start telling the world what the brand actually means. “Obviously, 130 mi…

On December 11, 2015, OpenAI arrived on the scene with a bang. Announced on the penultimate day of the Conference on Neural Information Processing Systems, an academic confab held in Montreal’s Palais des Congrès by Elon Musk, Sam Altman, and others, the organization had been in the planning for months (an infamous July 2015 meeting at the Rosewood Sand Hill Hotel brought on board many of OpenAI’s key early staffers). But when it went public with an announcement and blog post, the community reacted with surprise. “This is just absolutely wonderful news, and I really feel like we are watching history in the making,” wrote Sebastien Bubeck, then a researcher at Microsof…

OpenAI released a new base model on Thursday called GPT-4.5, which the company said is its best and smartest model for chat yet. It’s not a reasoning model like OpenAI’s o1 and o3 models, but it can be used to train other models to be reasoning models. Notably, GPT-4.5 was trained using 10 times the computing power (scores of GPUs in data centers) than its predecessor, GPT-4o. The result is a model whose outputs feel more natural and human, OpenAI said in its press release, and demonstrate a better general understanding of the world. Its writing and programming skills are better, and it hallucinates less. It also displays a higher level of emotional intelligence abou…

Could it be any clearer that Sam Altman intends for OpenAI to be a sprawling consumer tech company, not just an AI lab? His public comments certainly suggest as much. Today, The Verge reported that OpenAI has been working on an internal prototype of a social network that would let people share their AI-generated images. OpenAI began as a fairly rudderless little AI lab back in 2015. “We literally had no idea we were ever going to become a company—like, the plan was to put out research papers,” Altman said in a recent Stratechery interview. “But there was no product, there was no plan for a product, there was no revenue, there was no business model, there were no plans…

When OpenAI launched its text-to-video app Sora in September, there was immediate blowback. To absolutely no one’s surprise, users on the platform had a field day using popular characters in their AI-generated videos, in all sorts of—admittedly creative!—situations. (See OpenAI founder Sam Altman grilling Nintendo’s Pikachu.) Brands condemned the use of their intellectual property without permission. The Motion Picture Academy called out OpenAI for its blatant copyright violations. Soon after launch, Altman wrote a blog post addressing the issue, stating that Sora would give rightsholders “more granular control” of their IP on the app, adding that in the near future h…

Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. You can sign up to receive this newsletter every week here. OpenAI’s “deep research” gives a preview of the AI agents of the future OpenAI announced this week its AI research assistant, which it calls “deep research.” Powered by OpenAI’s o3-mini model (which was trained to use trial and error to find answers to complex questions), deep research is one of OpenAI’s first attempts at a real “agent” that’s capable of following instructions and working on its own. OpenAI says deep research is built for people in fields like finance, science, policy, …

For the past 30 years, the web browser has been the primary way humans navigate the internet. It makes sense, then, that as artificial intelligence becomes more humanlike in its capabilities, it would use the same tool. That’s basically the idea behind AI-powered browsers, which are definitely having an “it” moment now that OpenAI has launched Atlas, its own web browser that incorporates ChatGPT as an ever-present helper. Atlas follows Perplexity’s Comet, which arrived in the summer to quickly capture the imagination of what an AI browser could do. In both cases, the user can, at any time, call up an AI assistant (aka agent), able to perform multistep tasks—such as na…

OpenAI’s announcements at its third annual developer conference told a lot about where the company is in its evolution. In the past, the company’s executives talked mainly about new models that were smarter, cheaper, or more efficient. At the event in San Francisco on October 6, the company’s leaders said relatively little about their latest models, and nothing about AGI or superintelligence. Instead, they discussed new ways to make the AI do real work that matters. Building functional agents One of the keys to enterprise customers realizing a return on their investment in AI is the creation of intelligent agents capable of completing complex business tasks. …

A young couple is casually hanging out in an apartment. The girl takes a fork full of food off a plate, as the young man asks, “Good?” She nods, furrowing her brow in a way that signals slight surprise that she’s impressed. “Really good.” As “Fool” by Perfume Genius fades in, the white text of a ChatGPT prompt overlays on the frame: “I need a recipe that says, ‘I like you, but want to play it cool.'” ChatGPT’s answer? Lemon Garlic Pasta with Cherry Tomatoes. This is one of a series of new ads in OpenAI’s first major brand campaign for ChatGPT. The spots depict everyday uses of ChatGPT, from finding recipes, to sourcing exercise tips, to road-trip plannin…

Last year, OpenAI decided it had to pay more attention to its power users, the ones with a knack for discovering new uses for AI: doctors, scientists, and coders, along with companies building their own software around OpenAI’s API. And so the company turned to post-training research lead Michelle Pokrass to spin up a team to better understand them. “The AI field is moving so quickly, the power-user use cases of today are really the median-user use cases a year from now, or two years from now,” Pokrass says. “It’s really important for us to stay on the leading edge and build to where capabilities are emerging, rather than just focusing on what people are using the models…

On September 30, OpenAI launched its new Sora social network, powered by its Sora 2 video generation model. To call Sora’s launch successful is a gross understatement. Despite “invite only” access and restrictions outside North America, Sora exploded to over 1 million users in only five days. That’s faster than ChatGPT’s user base grew after its own record-setting launch. Sora is a vertical video app, aping the interface and user experience (short clips, vertical swiping to select a new video, Likes and Shares) of every other app in its category. Except with Sora, there’s a key difference–every video on the app is explicitly and joyfully fake. I resorted …

OpenAI was founded as a nonprofit with a mission to build safe artificial general intelligence for the benefit of humanity. For a while, that structure made sense. But in 2019, the company made a discovery that changed everything: scaling up AI models—with more data, compute, and parameters—led to predictably stronger results. The insight was formalized in a 2020 paper titled “Scaling Laws for Neural Language Models,” and it reshaped OpenAI’s trajectory. That same year, the company released GPT-3, a model 100 times larger than GPT-2. Microsoft invested. Venture capitalists piled in. Inside the company, employees began to see Sam Altman as the one who could turn a nonp…

When you think about ChatGPT, what do you see? A box. A prompt. A lot of text. OpenAI’s flagship product is defined by typography—it’s the way users communicate their queries, and the way the model responds in kind. Typography is “the first thing people interact with when meeting AI for the first time,” says OpenAI design director Shannon Jager. [Image: OpenAI]Which is why for its first rebrand ever, OpenAI put typography squarely at the center of its new look. OpenAI’s refreshed brand includes a tweaked “blossom” logo with lines that are thicker and all the same width, a new “point” mark, and a fresh wordmark set in its new typeface OpenAI Sans. [Image: OpenAI]Designed …

OpenAI’s new video generation app Sora is barely a week old, but CEO Sam Altman is already dropping updates to address some major potential issues with the app. In the days since Sora launched, the app has soared to the top of the U.S. Apple App Store as users flocked to try it—even though it is still invite-only. And just as its popularity has skyrocketed, experts increasingly sounded the alarm over the likelihood that OpenAI may face legal action over Sora’s ability to generate copyrighted characters, logos, and other intellectual property. That’s what the new updates appear geared to address. In a Friday blog post, Altman said Sora will undergo two major chang…

Hello there, and welcome once again to Fast Company’s Plugged In. For something that continues to suck up so much of the world’s attention, social networking has not exactly been a font of wild innovation in recent years. Its big names are all up there in years and showing their age: Facebook is 21, Twitter is 19. Instagram is 15, Snapchat is 14. Newer entrants, such as BeReal, rarely live up to their early great expectations. Even Bluesky, where many of us have found a home after fleeing the Elon Muskified version of Twitter, isn’t growing at its old clip. So I was intrigued when two new social networking experiences debuted in rapid succession in late September:…

Family members of dead celebrities including Robin Willians and George Carlin are calling foul over AI-generated videos of their loved ones appearing on OpenAI’s new app, Sora. OpenAI’s new video generation app is just a few weeks old, but it rapidly rocketed to the top of the U.S. Apple App Store within days of its release. And perhaps as rapidly, experts and creators raised copyright concerns around Sora, as the app appeared to let users create content of well-known cartoon characters and deepfakes of public figures. OpenAI has since curbed those kinds of videos, but The Washington Post and other outlets have reported that family members of dead celebrities do…

OpenAI never wanted to build a chatbot. As an early beta tester for OpenAI’s GPT-3 model, I can vouch for the fact that the company was caught totally off guard by ChatGPT’s runaway success. An email that OpenAI sent me on November 28, 2022—just two days before ChatGPT came to market and kicked off a trillion-dollar, multiyear, economy-distending AI scramble—didn’t even mention the new interface. Rather, it bragged about the company’s then-revolutionary “DaVinci” model and how it could “deliver clearer, more engaging, and more compelling content” and allow developers to “take on tasks that would have previously been too difficult to achieve.” From th…

Today, investors are waking up to red on their screens as many tech and AI stocks are dropping in premarket trading. But why are shares in these companies falling? Much of it has to do with the cloud infrastructure company Oracle (NYSE: ORCL) and its latest quarterly earnings results. Here’s what you need to know. Oracle’s Q2 2026 results send ORCL plunging Yesterday, Oracle reported financial results for its second quarter of fiscal 2026. To say investors were disappointed in the results is an understatement, given how poorly ORCL shares are performing in premarket trading this morning. As of the time of this writing, ORCL shares are down over 12% as inve…