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Over the past several years, the art of the rebrand has increasingly become a spectacle sport. From cultural institutions like the Philadelphia Art Museum, which reportedly fired its CEO over a poorly received rebrand this year, to the furniture brand La-Z-Boy, which was widely praised for its modern revamp, the internet’s attention economy has meant that almost no notable rebrand is safe from social media’s deluge of hot takes. In 2025, that was more true than ever. Brands that rolled out a new look this year were scrutinized for everything from their font and color choices to the potential ideological implications of their visual pivots. In September, after the desi…

Americans know AI runs on electricity — and they’re starting to realize they’re the ones paying for it. A recent nationwide survey of more than 1,400 U.S. households found that two-thirds of Americans believe AI is already driving up their power bills, and most said they can’t afford more than a $20 monthly increase. They’re right to be worried. As tech companies pour hundreds of billions into new data centers, the surge in electricity demand is rewriting the economics of the grid — and households are footing the bill for an “AI power tax” they never voted for. The frustrating truth is that this isn’t about running out of power. As prices keep rising and politicians …

We don’t talk enough about what doesn’t scale. Which is ironic, because we talk about scale constantly. Scale is the shorthand for success in just about every industry. If it can’t scale, is it even worth doing? That’s the kind of thinking that floods strategy decks, venture capitalist meetings, and quarterly reviews. But here’s the question I keep circling back to: Can it still matter if it doesn’t scale? Because I’ve seen real impact in spaces where scale wasn’t the point. And frankly, it wasn’t even possible. THE MYTH OF “MASS = MEANING” There’s a quiet arrogance baked into how we treat scale, as if the size of a thing is what determines its signific…

Kroger is celebrating National Chocolate Milk Day—which, by the way, is a real holiday that falls on September 27—in the best way. The supermarket chain is giving away free chocolate milk to loyal customers—or, at least, to customers who log on and grab the coupon in time. The Kroger Co., which serves more than 11 million customers daily through its e-commerce and retail food stores, is offering free half-gallons of Kroger’s chocolate milk over two days this month. “Chocolate milk may be the original after-school treat, but Kroger-brand chocolate milk has grown into so much more—it’s a top-rated favorite among customers of all ages,” said Ann Reed, group vice presiden…

Business travel is often seen as glamorous—whether that’s new destinations, exciting opportunities, or packed itineraries of fun and adventure. I was certainly looking forward to all of these things when I began working with national and international companies. Unfortunately, once we actually start to go on these trips, the reality looks different. It’s long flights, disrupted sleep, constant stimulation, and very little space to recharge. Over time, this can leave us running on empty. As a result, decision-making, creativity, and well-being all suffer. Rest and recovery on work trips aren’t luxuries. They’re necessities if you want to stay at the top of your game. W…

While American workers face “forever layoffs” and struggle to find work in today’s tumultuous job market, some are reframing this era of unemployment and finding a silver lining in their personal economic meltdowns. “Laid off in June and the job market is so bad I decided to have a funemployed summer,” one TikTok creator posted earlier this year. Another wrote: “a weekday as a funemployed millennial.” In the video they wake up at 11 a.m. and scroll TikTok for an hour; after breakfast at 1 p.m., they journal, read, think about life, hit the gym, and then call it a day. Some funemployed were laid off. Some quit, lured by voluntary buyout programs. Some simply crav…

Tech founder and provocateur Travis Kalanick made millions betting on key parts of the young adult lifestyle with Uber (transportation) and dining (ghost kitchen startup CloudKitchens). Can he hit a trifecta with a bet on tech-focused, community-driven apartments? Kalanick has partnered with Oliver Ripley, founder of the luxury hospitality company Habitas, to launch Sekra, a bid to tackle the massive multifamily housing market with a firm that will focus on building and managing upscale rental apartments. It’s a market that’s sure to grow: Ripley estimates 80% of people younger than 40 globally rent, and that’s only going to increase as stubborn housing affordability…

It had begun nearly two years prior, with a miscarriage, and then another. I was compiling a list of fertility clinics when he made an appearance on the ultrasound monitor, a flickering response to my quietly brewing despair. I spent the long months of pregnancy that followed feeling like a cartoon character with a me-size thunderstorm threatening at every turn. Though my pregnancy was healthy, I was convinced I had to remain vigilant until my son was in my arms. When my husband and I visited my obstetrician nine days past my son’s due date, I wasn’t surprised to see an irregularity in his heartbeat. Less than an hour later, we were checking into the hospital to start…

There’s no clearer sign of anime’s cultural ascendance than the box office haul of Demon Slayer: Kimetsu no Yaiba — Infinity Castle. The film, which hit U.S. theaters two weeks ago, has pulled in more than $555 million globally, including more than $104 million in North America, making it a bonafide hit for Sony Pictures, which distributed it outside of Japan through its anime streaming arm, Crunchyroll. The movie’s success reflects audiences’ growing interest in anime. A survey from market research firm Dentsu found that, 31% of people worldwide said they consumed anime at least weekly, with a full 50% of Gen Z reporting they watch it. That’s translated into a boom i…

The job market is rough. So when candidates are landing interviews, they’re often cramming every skill, accomplishment, and experience they can muster into the interview process, hoping to edge out the competition. Sounds reasonable, right? Wrong. Hiring managers often tune out in such cases, causing the rapid-fire qualifications to backfire. It’s what Marc Cendella, CEO of career platform Ladders, calls “answer inflation.” Answer inflation is when experienced professionals respond to interview questions with lengthy résumé recitations and meandering stories that bury their actual value, he explains. Take the classic: “Tell me about yourself.” It’s the quest…

The crash of a small plane in southwestern Brazil killed four people including Chinese landscape architect and urban planner Yu Kongjian, Brazilian authorities said Wednesday. The accident happened late Tuesday during a landing attempt at a large farm about 100 kilometers (60 miles) from the municipality of Aquidauana in Mato Grosso do Sul state, firefighters said. Yu, who was known for promoting ecologically sound development, was traveling with two Brazilian documentary makers, Luiz Fernando Feres da Cunha Ferraz and Rubens Crispim Jr., who were making a film about the Pantanal wetlands. All three were killed along with pilot Marcelo Pereira de Barros, authorities sai…

Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. I’m Mark Sullivan, a senior writer at Fast Company, covering emerging tech, AI, and tech policy. This week, I’m focusing on the terms of Nvidia’s investment in OpenAI, in which the GPU maker gets guaranteed chip sales, an equity stake, and likely a product road map for years to come. I also look at the industry’s fixation on huge models and the quiet appeal of small ones. Sign up to receive this newsletter every week via email here. And if you have comments on this issue and/or ideas for future ones, drop me a line at sullivan@fastcompany.com, and f…

When I first ventured into self-employment a few years ago, I received a lot of advice from fellow freelance writers: Know your worth. Don’t take low-paying work. The advice was valid, as too much low-paying work is a recipe for burnout. But to the newly self-employed, I would say: Know your worth. And also, there are very valid reasons to take low-paying work, if it can help launch your business. You can open the right doors without selling yourself short. The project is good for your portfolio Potential clients will expect “proof” that your work is good—especially if it’s the type of work that can be displayed in a portfolio (design, video, writing, or…

Meta is rolling out a new Facebook feature that the company says will help users share more photos—but which could also be used to help train its AI. The opt-in feature allows Facebook’s AI to access your phone’s camera roll in order to find photos it finds “shareworthy,” and to suggest edits using its AI tools. Users can then decide if they want to share the images or not. “With your permission and the help of AI, our new feature enables Facebook to automatically surface hidden gems – those memorable moments that get lost among screenshots, receipts, and random snaps – and edit them to save or share,” Meta said in its announcement explaining the new feature on …

Fear over credit quality in U.S. regional banks rippled through markets on Friday, dragging global financial stocks lower and reviving memories of the crisis of confidence that shook sentiment just over two years ago. The selloff hit Wall Street, with main equities indexes seeing a mixed open, as investors stayed on edge with banking sector worries adding to anxiety already heightened by escalating U.S.-China trade tensions and renewed worries about the global economic outlook. The banking sector’s exposure to two recent U.S. auto bankruptcies has rekindled concerns about lending standards more than two years after Silicon Valley Bank’s failure, when high interest…

People remember many things about Windows 95, which turned 30 a couple of months ago. There were its signature new features, such as the Start Button, taskbar, and long file names. The launch event—hosted by Jay Leno—at Microsoft’s campus. The TV commercials with the Rolling Stones’ “Start Me Up.” The crowds of PC users so eager to get their hands on the upgrade that they descended on computer stores at midnight. Here’s a fact about Windows 95 that isn’t exactly iconic: It was the first voice-enabled version of Microsoft’s operating system. A collection of technologies known as the Microsoft Speech API (SAPI) provided support for speech recognition and synthesis, lett…

The MrBeast burger. MrBeast toys. Rumors of a MrBeast phone company. Could a MrBeast bank next? The world’s most-subscribed-to YouTuber, with 446 million subscribers, has filed an application with the U.S. Trademark and Patent Office for a service called MrBeast Financial. The recent trademark application for the latest venture from MrBeast — whose real name is Jimmy Donaldson — lists plans for a “mobile app and online services for a range of banking, financial advisory, crypto exchange, and other services.” The venture has not yet been approved and the full details remain unclear. However, the trademark application, which was filed on Oct. 13, aligns with …

Yes, it’s that time of year again: when we don’t just wrap up one chapter but start anticipating the next, determined to begin with something that resembles a clean slate. The ritual is familiar: a little reflection, a little optimism, and a list of promises to our future selves. New Year’s resolutions are extremely popular, particularly relative to their low execution rate. According to a recent 2025 YouGov survey, 31% of U.S. adults can be expected to set at least one resolution for the new year–with the highest participation among younger adults (under 30), of whom 58% say they will make a resolution. Saving money emerges as the single most common New Year’s re…

It’s a tale as old as the modern workplace: In the 1960s, women entered the workforce en masse, ready to compete with their male counterparts for promotions, pay, and opportunity—only to find the system wasn’t built for them. Today, women comprise almost half of the U.S. labor force. The playing field looks different now, but the fight for equal access hasn’t gone away. It just moved into subtler territory. Companies make quiet calculations about who’s worth “investing in,” says Corinne Low, gender economist and associate business professor at the University of Pennsylvania’s Wharton School of Business. Women often face career penalties in anticipation of m…

When we talk about phones and location sharing, we’re typically talking about limiting how much info overly aggressive apps can access. But there’s another side to location sharing—and that’s actively opting to share your location with specific people (not companies!) for your own personal purposes. Whether it’s being able to keep tabs on kids, confirm the safety of parents or other loved ones, or simply know where a partner is at any given moment (with their permission, of course), your existing phone can turn into a powerful peace-of-mind provider and real-world life enhancer. The key is having the right software to make that happen in a way that’s both help…

Health and wellness is a product category littered with broken promises and bad pitches. These Brands That Matter honorees have created work for products that aim to uplift, help, and encourage across a wide range of challenges and issues, big and small. Bobbie Many new mothers feel pressured to breastfeed their children but cannot for a variety of reasons. Bobbie has been working to change the narrative around using formula through advocacy and education efforts, while offering an organic product that still meets the FDA’s nutrition requirements. Its “Ask for Help” campaign with Meghan Trainor revealed that 86% of mothers felt frequent or constant negative emotio…