What's on Your Mind?

Consumer products is perhaps one of the broadest, most competitive arenas for marketers, always facing the constant question: “Why should anyone care or pay attention?” These Brands That Matter honorees are answering that question. Brawny To launch its new three-ply paper towels, the brand decided to breathe new life into its lumberjack mascot, to help the Brawny Man stand out on store shelves and in culture. The brand puts its new heartthrob mascot into a partnership with Bachelor Nation‘s Rachael Kirkconnell to tap into a real-life messy moment—her high-profile breakup—and flip it into a story of strength and humor. In a video posted to TikTok and Instagram, Rach…

We were promised empathy in a box: a tireless digital companion that listens without judgment, available 24/7, and never sends a bill. The idea of AI as a psychologist or therapist has surged alongside mental health demand, with apps, chatbots, and “empathetic AI” platforms now claiming to offer everything from stress counseling to trauma recovery. It’s an appealing story. But it’s also a deeply dangerous one. Recent experiments with “AI therapists” reveal what happens when algorithms learn to mimic empathy but not understand it. The consequences range from the absurd to the tragic, and they tell us something profound about the difference between feeling heard and…

A brand that isn’t thinking globally is limiting its reach. The four 2025 Brands That Matter global honorees know that and have worked hard to make their messaging reach beyond their home countries. All based outside the United States, these brands demonstrated that good messaging and authentic connection have no nationality. 1Password People don’t like to think about their digital security, so Toronto-based 1Password has become an expert at making it fun, and doing so using sports as the backdrop. The brand used its sponsorship of the Presidents Cup golf tournament in fall 2024 to debut its “What Not to Do” campaign. With more than 12 million impressions, the spot…

Let’s be honest: No matter your perspective, taking in news these days tends to be a pretty tiring experience. At best, it’s a bit boring. At worst, it’s anxiety-inducing and mind-melting, often leaving you with more questions than answers. This week, a whole new kind of news app is officially breaking cover. And, I know—yadda yadda yadda, right? Another “earth-shattering” news app with more of the same as every other app before it? I had the same thought when I first came across this. Then I started to actually use it. And man alive, lemme tell ya: This is not like any other news app I’ve ever encountered. It’s fresh, it’s interesting, and it’s absolutely…

In a company’s early days, culture is forged through proximity—shared desks, late nights, and the push-and-pull of turning ideas into reality. Decisions happen on the fly, and everyone knows each other by name. But as you scale—especially as a remote-first organization—that sense of connection can quietly fade. Suddenly, you realize you can’t attend every onboarding, celebrate every milestone, or even recognize every face on a Zoom call. That moment should give you pause. In fact, if it doesn’t, you’re missing a red flag. At Appfire, we’ve gone from a small crew to nearly 800 people across multiple continents. Our remote-first approach lets people “work where they…

There has been a lot of chatter about A24’s takeover of the Cherry Lane Theatre. What might seem a quirky side project for the independent studio known for Lady Bird, Uncut Gems, and Hereditary is in reality a sharp, shrewd move in an industry facing disruption and streaming fatigue. Live performance is one of the few cultural experiences that can’t be automated, replicated, or played on demand. By stepping into theater, A24 is hedging against an AI-saturated future while also deepening its cultural footprint. When the deal was first announced in late 2023, the scuttlebutt was rooted in practicalities. “It’s all about creative synergies,” was one refrain. “They’re divers…

The life of a junior associate at a prestigious law firm involves hours of research and analyzing contracts. Three years ago, Winston Weinberg found himself buried in these kinds of tasks as a first-year antitrust and litigation associate at O’Melveny & Myers in Los Angeles. And there Weinberg might have remained, diligently climbing the BigLaw ranks from associate to partner, logging thousands of hours of drudgery along the way. Instead, he’s cofounder and CEO of Harvey, the high-flying legal AI platform that’s raised more than $800 million by promising to handle much of this work. “A lot of the tasks junior [associates] do are going to get automated,” Weinbe…

Suzanna’s Kitchen, a Georgia-based food production company, has issued a recall of 62,550 pounds of fully cooked, bone-in breaded chicken products. The chicken, which was distributed nationwide, was recalled over mislabeling. While the product was labeled with a product code that classifies it as non-allergen-containing, the product contains soy. According to the recall notice, which was issued on December 12, the affected product is the eight-piece cut, bone-in breaded chicken portions that were produced on October 16, 2025. The U.S. Department of Agriculture (USDA) mark of inspection and establishment number printed on the side of the package is “P-1380.” …

Below, Joe Nucci shares five key insights from his new book, Psychobabble: Viral Mental Health Myths & the Truths to Set You Free. Joe Nucci is a licensed psychotherapist. As a content creator, he contextualizes mental health misinformation. His videos at @joenuccitherapy reached over 10 million people in the first six months of posting and his writing can be found in his newsletter, Psychobabble. What’s the big idea? Psychobabble replaces mental health misconceptions with liberating truths that can help readers avoid misinformation, navigate important debates in the mental health field, and better maneuver their own therapy journeys. The problem is not tha…

Maxwell House is doing some downsizing. For a limited time, it’s changing its name to Maxwell Apartment. Just in time for National Coffee Day, the coffee brand owned by the Kraft Heinz Company announced that while supplies last, it’s selling a year’s supply of its specially packaged coffee for just $40 on Amazon, or what it’s calling a 12-month “lease.” It’s the same exact coffee, just cheaper at about 10 cents less per ounce. (It also has a new name for the first time in 133 years.) The brand cites statistics that coffee drinkers could save more than $1,000 a year with the offer compared to daily cafe runs. That’s not enough for a down payment on a home, but it’…

San Diego-based Shield AI is developing a first of its kind fighter jet: a 2,000-mile-range pilotless plane that takes off and lands vertically and uses artificial intelligence to fly itself, even when adversaries jam navigation and communication systems. Like the company’s smaller, combat-tested autonomous drone, the V-BAT, the X-BAT doesn’t need a runway, allowing it to launch from remote islands or the decks of aircraft carriers or drone ships. But with its larger blended wing body design, the X-BAT can carry missiles and electronic weapons. Instead of propellers, it’s powered by an afterburning jet engine. “Airpower without runways is the holy grail of deterr…

United Parcel Service posted third-quarter results that handily beat Wall Street’s expectations and gave details about its turnaround efforts, including approximately 48,000 job cuts. Shares rose more than 7% in afternoon trading on Tuesday. UPS earned $1.31 billion, or $1.55 per share, for the three months ended Sept. 30. The Atlanta-based company earned $1.99 billion, or $1.80 per share, a year earlier. Removing one-time costs, earnings were $1.74 per share. That easily topped the $1.31 per share that analyst polled by Zacks Investment Research were calling for. Revenue totaled $21.42 billion, surpassing Wall Street’s estimate of $20.84 billion. UPS …

Transparency comes up a lot with respect to the use of AI in journalism. There are obvious reasons for this—journalism is all about bringing transparency to what happens in the world, after all—and AI is a new thing that many people (rightly) view with skepticism. But that desire for transparency brings an opportunity to improve audience trust, something that’s in short supply lately. In fact, a recent report on the use of AI in news media from the Reuters Institute showed a pretty clear pattern of audiences’ trust declining the more AI was used in the journalistic process. Only 12% of people were comfortable with fully AI-generated content, increasing to 21% for most…

Today, design drives effective business strategy, but design education hasn’t caught up. As companies scramble to digitally transform, adapt to the climate crisis, and navigate culture and trade wars, design’s role has expanded—moving to the center of how organizations shape products, services, and systems. With this elevated role comes a sobering reality: Many design leaders feel increasingly out of their depth. Promoted for creative excellence, they suddenly find themselves navigating boardrooms, budgets, business models, and organizational change without the proper preparation. As Fast Company puts it, a generation of design leaders are in the midst of a “big desig…

It doesn’t look like a Rivian truck, but a new electric bike took shape at the EV company. A startup called Also, which spun out from the EV maker earlier this year and raised $105 million, launched the $4,500 e-bike today, along with a delivery quad for logistics companies and another four-wheeler that consumers could use instead of a typical cargo bike. The idea sparked three years ago, after Rivian founder RJ Scaringe met with Chris Yu, head of product and innovation at the bike brand Specialized. “We connected over a really basic question, which is: why doesn’t that magical experience that you get out of a Rivian exist in anything smaller than a car?” say…