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Influencers get a lot of stick these days. The latest thing they’re being blamed for: shark attacks. Scientists have noted a recent rise in shark attacks, and according to new research published in the journal Frontiers in Conservation Science, of the 74 recorded bites in the seas around French Polynesia, 5% were assessed as acts of self-defense. Professor Eric Clua of PSL University in France, who led the research, holds social media responsible. “I don’t encourage, as many influencers do on social networks, [people] to cling to a shark’s dorsal fin or stroke it, under the pretext of proving that they are harmless,” Clua told The Times. “The sharks here feel …

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. Doom-and-gloom narratives about artificial intelligence going rogue to the detriment of humans are a staple of popular culture. For some people, just say “AI,” and visions of Skynet from the Terminator movies taking over the world will instantly pop into their heads. Skepticism about AI isn’t just in the realm of science fiction, of course. As AI becomes more mainstream, legitimate concern…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. We all want our companies to make a real difference, but how often does our message truly cut through the noise? It’s a complex challenge: How do we ensure our genuine efforts to create social impact actually resonate with the people we want to reach? Because in today’s world, simply doing good isn’t enough; we need to communicate the impact of that work effectively to build trust and inspire re…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. In a world increasingly shaped by the potential of artificial intelligence, the life sciences industry may be one of the largest beneficiaries of its transformative potential. Artificial intelligence (AI) has already revolutionized elements of the drug discovery and development process, redefined research methodologies, enhanced disease detection and diagnosis, and paved the way for personalized…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. Tariffs, trade, imports, exports, prioritization, energy, and dominance are all words that have been flooding the headlines lately. In this world of globalization, it is an equilibrium of exchanges, ensuring we have enough of something but not too much. We see this balance come to life in supply and demand graphs of critical minerals, often in the context of batteries or energy dominance. …

As artificial intelligence gets smarter, a growing number of companies are increasing its implementation in their operations or more heavily promoting their own AI offerings. The buzzword for this is “AI first.” Duolingo is among the latest to adopt an AI-first approach. The company’s CEO, Luis von Ahn, announced the change in an all-hands email Monday, saying it would stop using contractors to do work AI can handle and only increase head count when teams have maximized all possible automation. “The way we work is fundamentally shifting. AI is becoming the default starting point,” said Duolingo’s Chief Engineering Officer Natalie Glance in an internal Slack messa…

No, this article was not written with AI. You know how you can tell? Because it’s got a bit of personality (mine), and even though it’s about artificial intelligence (arguably one of the most boring topics on the planet, in my opinion), this doesn’t read like a computer generated it. (Just me, standing at my very-expensive standing desk, writing away on my laptop!) Which gets us to the reason for this article: a new study on AI. Researchers from Cornell University looked at how Western-centric AI models provide writing suggestions to users from different cultural backgrounds. The study, titled “AI Suggestions Homogenize Writing Toward Western Styles and Diminish C…

Interior designer and stylist Jonny Carmack has a “fruit room” in his Danbury, Connecticut, home. Colorful faux produce bedecks every inch, from the cherry-shaped ceiling fixture to a strawberry side table and a bunch of other juicy gems in decorative forms. He’s part of a trend: Love for fresh fruits and vegetables is showing up not just in the kitchen but in imagery throughout the home. Carmack sees it as fun escapism, and “a cause for conversation and celebration.” Design experts say it also reflects a cultural embrace of sustainability and an upbeat connection to nature. “There’s a certain romance to the farmstand — it speaks to the pastoral lifestyle ever…

DÔEN and Gap are teaming up for a second time following the success of the brands’ collaboration last year, which went viral on TikTok and sold out within a matter of days. This year’s collection will focus on “California vintage-inspired classics,” according to a release, and include some custGet ready, Gap and Doen are releasing a second collectionomer favorites from 2024, as well as some new additions, including several menswear pieces. This marks Doen’s first foray into menswear. The 38-piece collection, launching at 12pm ET on May 2, ranges in price from $34 to $158. DÔEN’s dresses normally start closer to $250, so the opportunity to own one of their iconic style…

United Parcel Service (UPS) said on Tuesday it will slash 20,000 jobs and close more than 70 facilities to lower costs as it braces for less Amazon shipments, due to global economic uncertainty and changing consumer habits. The package delivery company said in addition to the job cuts, it would shut at least 73 owned and leased locations this year by the end of June, perhaps more, and expects to save $3.5 billion in 2025 from the cost-cutting measures. UPS’ first-quarter revenue fell slightly to $21.5 billion, but the company still beat Wall Street earnings expectations of $21.05 billion, according to data firm LSEG, per Reuters. Shares of the company (NYSE:U…

As global temperatures rise and there’s a seemingly endless series of climate disasters, it’s natural to look to technology as a solution. From carbon capture (where emissions aren’t released into the atmosphere but buried in the ground) to geo-engineering (where particles are sprayed into the atmosphere to reflect sunlight and lower temperatures), green innovations are frequently touted as the way to resolve our continued reliance on fossil fuels. But in our eagerness for silver bullets, we may be susceptible to optimism bias, focusing too much on potential benefits while ignoring many of the negative effects or drawbacks. A 2022 essay in Nature argues that many of t…

You shouldn’t have to cross your fingers and hope for a strong stock market to coincide with your short-term goals. And right now, you probably wouldn’t want to. Because you’re working within a short time frame—think two to six years—investing for shorter-term goals like buying a house or paying for a wedding should look different from the portfolio you build for retirement. But don’t stop putting away money for your long-term goals while you’re working toward your short-term ones. So, how do you balance saving for both? How to think about funding short-term and long-term goals Don’t forgo saving for the long term to meet your short-term goals. Thanks to the powe…

Shares in Hims & Hers Health, Inc. (NYSE: HIMS) are skyrocketing in early-morning trading today after the telehealth company announced a new partnership with the Danish pharmaceutical giant Novo Nordisk. That partnership will see Hims & Hers offer Novo Nordisk’s weight-loss drug Wegovy through its platform. Here’s what you need to know. Hims & Hers will offer weight-loss drug Wegovy Hims & Hers Health announced today that it has entered into “a long-term collaboration” with Danish drugmaker Novo Nordisk to offer its popular weight-loss drug Wegovy to its users through the Hims & Hers platform. The news sent HIMS shares soaring in early-morn…

It’s been more than half a century since it became more common to ship freight in trucks than by train. But when one company decided to start selling its product in the New York City market, it built its own new rail terminal to avoid the cost and emissions of trucking. “A truck is not an efficient way to take these types of materials long distance,” says Grant Quasha, CEO of Eco Material Technologies. The company makes supplementary cementitious material or SCM, a component added to concrete to make it stronger and longer-lasting. The material is made from fly ash, a type of waste produced from coal plants that the company sources from landfills at locations througho…

The rumors are true: Anheuser-Busch confirmed on Tuesday that its viral sensation Busch Light Apple will be back in stores in May for the first time since 2022. That’s welcome news to the legions of diehard fans who have been appealing the St. Louis-based beer maker to bring the apple-flavored lager back to stores for the past three years. “Before Busch Light Apple was taken off shelves, our fans chased down trucks to get their hands on it,” Krystyn Stowe, head of marketing at Busch Family & Natural Family at Anheuser-Busch, said in a statement to Fast Company. “They created Facebook groups with thousands of members to mourn the loss of their favorite beer, a…

Spicy pickle soda. Dirty protein soda. Cereal milk soda. These aren’t your standard mocktail offerings—but that’s exactly the point. On May 12, Olipop will launch its first-ever soda drive-thru in Los Angeles, offering an array of offbeat, internet-inspired drinks and limited-edition mocktails, with the first drink free to the public. The pop-up event taps into the internet’s growing obsession with so-called “beverage goblin” culture, which has people cycling through multiple drinks at once for hydration, energy, and fun. “There’s just so much chatter around just these internet drinks and the whole like beverage goblin trend, where people have their hydration drin…

Enthusiasm peaks in the early days of a new job. New hires are creative, motivated, and often, a fresh dose of optimism compared to their more tenured teammates. Yet, in a matter of weeks, that initial enthusiasm plunges by an average of 22%. The innovation and discretionary effort that comes with new-hire enthusiasm are a strategic advantage for any organization. But to be impactful, new-hire energy must last beyond the first few weeks. Here are four tips to preserve that early days’ enthusiasm: 1. Give Context, Not Just Content Too often, new teammates find out “how it works here” through pushback, sideways glances, and a slap on the wrist over …