What's on Your Mind?

Consumer products is perhaps one of the broadest, most competitive arenas for marketers, always facing the constant question: “Why should anyone care or pay attention?” These Brands That Matter honorees are answering that question. Brawny To launch its new three-ply paper towels, the brand decided to breathe new life into its lumberjack mascot, to help the Brawny Man stand out on store shelves and in culture. The brand puts its new heartthrob mascot into a partnership with Bachelor Nation‘s Rachael Kirkconnell to tap into a real-life messy moment—her high-profile breakup—and flip it into a story of strength and humor. In a video posted to TikTok and Instagram, Rach…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Fresh data shows that as of August, 25 of the 50 biggest U.S. metro areas—representing half of the country’s major housing markets—are seeing prices fall compared with last year. That share has steadily climbed from just 14% in late 2024, underscoring how soft demand and rising active inventory for sale have coincided in greater downward pressure on prices across much of the country. Back in November 2024, seven of the nation’s 50 largest metro-area housing markets (14%) had falling year-over-year home prices. In February 2025, 12 of the nati…

There are certain things that make it obvious that you are a working parent. And I am not talking about the bags under your eyes or the six cups of coffee needed to get through the day. It usually happens at 4:59 p.m. when they start to pack up so they can make it to daycare or a school recital or any number of obligations parents have. As they slip out of the open-plan cubicle maze, a child-free colleague glances over and thinks (or sometimes says out loud), “Must be nice.” Welcome to the us versus them of modern work life: parents versus nonparents, aka committed versus distracted or the all-in versus the always juggling. In my book How to Have a Kid and a Life, I w…

If your team can’t function without you in the room, you don’t have a team, you have a dependency. Too many business owners confuse supporting their team with carrying them. Instead of learning how to coach team members, they do the work for them. They jump into every problem, solve every issue, and answer every question themselves. It feels like good leadership, but it’s actually just bottlenecking in disguise. The goal of leadership isn’t to be the smartest person in the room. Instead, it’s to build a room full of people who can think, solve, and act without you. That shift, from problem-solver to coach, is one of the most important moves a business owner can make.…

The U.S. Space Force on Friday announced it will assign five of seven critical military missions for the coming fiscal year to Elon Musk’s SpaceX. The awards are a $714 million boon to SpaceX, underscoring the company’s continued dominance over Pentagon space contracts, despite Musk and U.S. President Donald The President’s public falling out earlier this year. United Launch Alliance (ULA) will undertake the two other launches; it was awarded $428 million for two launches, according to a press release viewed by Space News. SpaceX pulls ahead on Pentagon launches The awards are made under the National Security Space Launch Program, which earlier this year selec…

Whiskey has always carried weight. Think crystal tumblers, low-lit bars, Don Draper pouring a glass after a big win, or Sinatra crooning with a dram in hand. These rituals and symbols have long defined the category, but in 2025 they may also have held it back. While other “dusty” drinks made surprising comebacks this summer (see Bacardi’s Breezer relaunch, Smirnoff Ice chasing Gen Z, even cask ale enjoying a 50% surge among 18–24-year-old pub-goers), whiskey didn’t seize the moment. The idea of making whiskey more appealing to younger drinkers isn’t exactly breaking news. But it matters now more than ever, thanks to a new opportunity with this demographic. According t…

In the early days of the internet, collectors traded rare whiskey and wine on eBay alongside Beanie Babies and vintage sneakers. But then, in 1999, six months after closing down firearm sales, eBay announced they would ban the sale of alcohol and tobacco products as well. “As a general rule, these laws are just so complex and contradictory, that we just decided that in the best interest of our users to prevent that situation from ever occurring,” then-spokesman Kevin Pursglove said. More than 25 years later and almost a century after the end of Prohibition, the regulatory environment is no less forgiving, and the resale of spirits online has been scattered acros…

Picture a data center on the edge of a desert plateau. Inside, row after row of servers glow and buzz, moving air through vast cooling towers, consuming more electricity than the surrounding towns combined. This is not science fiction. It is the reality of the vast AI compute clusters, often described as “AI supercomputers” for their sheer scale, that train today’s most advanced models. Strictly speaking, these are not supercomputers in the classical sense. Traditional supercomputers are highly specialized machines designed for scientific simulations such as climate modeling, nuclear physics, or astrophysics, tuned for parallelized code across millions of cores. What …

Hi, everyone, and welcome back to Fast Company’s Plugged In. Our new print issue features “How YouTube Ate TV,” an oral history of the video-sharing site’s impact on entertainment, culture, and business as told by dozens of eyewitnesses past and present. As we stitched sound bites together into a story, it became clear that our interviews had provided an embarrassment of riches. Indeed, we had too many great stories and insights to cram into one magazine article. So we expanded the online version of the article into five oral histories. Two are live on our site now, covering the company’s earliest days and acquisition by Google. Three more will roll out next week,…

Dick’s Sporting Goods (NYSE: DKS) announced it will close select Foot Locker stores and raised its full-year year outlook, in its third quarter earnings report on Tuesday. While Dick’s has not disclosed how many locations it will shutter (Fast Company has reached out for confirmation), it is part of a larger restructuring effort, according to executive chairman Ed Stack who spoke with CNBC. Dick’s acquired leading footwear and apparel retailer Foot Locker for $2.5 billion back in September, according to its latest earnings release. As of November 1, the company was operating 3,230 store locations across the combined Dick’s and Foot Locker businesses globally. …

There’s a line I heard recently from Mel Robbins that’s been echoing in my head ever since: “People do well if they can.” It’s deceptively simple. The kind of phrase you nod at, maybe even repost. But when you sit with it, really sit with it, it starts to challenge a lot of the assumptions made every day. Especially when it comes to financial health and literacy. NOT LAZY, JUST LIMITED OPTIONS Let’s be honest: It’s easy to judge what we don’t understand. It’s easy to look at people struggling with money and tell ourselves stories. They’re reckless. They don’t care. They should know better. But here’s the thing: Most people actually do care. They want to pay off…

One of my Bentley University students put it plainly the other day: “AI taking entry-level jobs is a ‘when,’ not an ‘if.’ But in venture capital, 70% of the decision is reading the founder and team—and that’s something AI can’t do.” That simple breakdown , 70% people, 30% product—flips the usual narrative about finance. For decades, finance was defined by numbers. Analysts lived and died by the spreadsheets. Today, AI can run discounted cash flows, parse a term sheet, and size a market faster than any junior associate. But if you talk to people in venture capital, they’ll tell you the math has never been the most important part. The numbers matter, of course, but the …

Abu Dhabi carrier Etihad said Friday it is launching flights to Kabul, making it the latest airline to offer direct routes to the Afghan capital. Etihad, which announced a record $476 million profit in 2024, said the new service responded to “growing demand” for travel between the United Arab Emirates and Afghanistan and that the three weekly flights starting in December would support “trade, travel, and community ties.” “The UAE hosts one of the largest Afghan communities in the Gulf, with around 300,000 Afghans living and working in the country, according to the Afghan Business Council,” the airline said in a statement. “The new flights will further strengthen these e…

A decade ago, fresh out of business school, I joined a tech company in my first business development role in Singapore. Within the first quarter, I had closed two quarters’ worth of sales targets. But the environment was abusive. The CEO yelled regularly. Personal and sexist remarks were common, on body, appearance, even what women ate or wore. It was triggering. Having lived through a previous abusive situation, I found myself in constant flight-or-freeze mode. Every time I saw an email from my manager, my heart raced. I struggled to breathe in meetings. Despite my outward success, internally I was unraveling. Finally, I quit. That experience changed the course …

It’s rare for a company to give up more than a decade of brand recognizability for a new name. It’s even rarer for said company to trade their name for the name of a younger, less well-known company. But that’s exactly what Grammarly, the writing and grammar assistant tool with 40 million daily active users, is doing. Starting today, Grammarly is rolling out a massive, all-encompassing rebrand to become “Superhuman.” “Naming a company is like naming a kid,” says Grammarly CEO Shishir Mehrotra. “Renaming your 16-year-old is, like, 10 times harder. Swapping the name of your 16-year-old and your 11-year-old is 100 times harder. That’s probably what we’re doing.” …

On Tuesday, Spotify founder and CEO Daniel Ek announced he will step down from his leadership role after nearly two decades. Ek will serve as the company’s executive chairman and two former co-presidents — Gustav Söderström and Alex Norström — will share the role as co-CEOs. “Over the last few years, I’ve turned over a large part of the day-to-day management and strategic direction of Spotify to Alex and Gustav — who have shaped the company from our earliest days and are now more than ready to guide our next phase,” Ek said in a news release. Ek continued, “This change simply matches titles to how we already operate. In my role as Executive Chairman, I will focus…

It looks like I’m walking on Nerf darts. Twenty-two foam nubs protrude from the bottom of this shoe. When I slide it on, it almost feels like I’m walking on bubble tape—or like, with every step, an octopus tentacle is suctioning to my foot. Even through a thick cotton sock and all that foam, I can feel textures underfoot. I sense the individual blades of grass on a soccer pitch, and dragging my sole along a textured running track feels a bit akin to licking the roof of my mouth. Am I calmer? Perhaps. I’m certainly more mindful. But I also wonder if I’d notice this sensation in an hour. This is Nike Mind—the company’s first foray into apparel that puts your…

AI is radically changing the future of the workplace — from redefining jobs to fueling the rise of so-called “work slop.” Live on stage at the Masters of Scale Summit in San Francisco, Box CEO Aaron Levie, LinkedIn’s Chief Economic Opportunity Officer Aneesh Raman, and Meta’s Head of Business AI Clara Shih share their insider perspectives on AI optimism, uncertainty, and navigating this unprecedented era. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian and recorded live at the 2025 Masters of Scale Summit in San Francisco. From the team behind the Masters of Scale podcast, Rapid Respon…

Oil prices declined on Friday, after settling around 1.6% lower in the previous session, as the market’s risk premium faded after Israel and Hamas agreed to the first phase of a plan to end the war in Gaza. Brent crude futures were down 66 cents, or 1%, at $64.56 a barrel at 1016 GMT. U.S. West Texas Intermediate crude was down 61 cents, or 1%, to $60.90. “Finally having some kind of peace process in the Middle East is lowering the shoulders a little bit,” said Bjarne Schieldrop, chief commodities analyst at SEB. This could ease fears about crude carriers passing through the Suez Canal and the Red Sea, he said. BOTH BENCHMARKS ON TRACK FOR WEEKLY GAINS Isra…

Nothing is certain, least of all employment. It might be more traditional and financially responsible (initially) to be hired on as a full-time employee. But don’t be fooled into believing that it’s more secure. Most U.S. employment is “at-will,” and given the waves of return-to-office mandates and layoffs over the last year-and-a-half, the longstanding perception that employees are safer if they’re directly employed isn’t really justified. It may be easier, but it certainly isn’t more stable. And so it’s no secret that there are talented individuals seeking to break away from that merry-go-round. (I was one of them, a decade-plus ago.) That’s why we’ve seen a huge up…

European shares were mixed in early trading while Asian shares mostly fell on Friday after a respite from Wall Street’s recent feverish rally. The price of gold also pulled back from record highs following recent torrid runs. The futures for the S&P 500 and the Dow Jones Industrial Average were both up less than 0.1%. Oil prices slipped. In early European trading, Germany’s DAX rose 0.2% to 24,652.73, while France’s CAC 40 added 0.4% to 8,076.96. Britain’s FTSE 100 slipped 0.1% to 9,498.95, weighed down by losses for mining and energy stocks. Most Asian indexes fell. But South Korea’s Kospi climbed 1.7% to 3,610.60 as trading reopened after a holiday. India’s BSE …