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Burger King is getting into the Halloween spirit. The fast food chain just introduced its first-ever Monster Menu to kick off spooky season. According to a news release, the vamped up menu will drop on Sept. 30. “BK fans have come to expect something spirited from us during the Halloween season, and each year we try to bring even more fun to families,” said Joel Yashinsky, chief marketing officer, Burger King US&C in the release. Yashinsky continued, “This year, we’ve dialed up the fun and flavor, not only with our ‘Monster Menu’ line-up complete with themed menu innovation, packaging and a special crown, but also with collectible buckets and Scooby-Doo toys—…

As cities continue to expand and infrastructure projects grow more ambitious, the construction sector is facing a crippling problem: There aren’t enough workers. The U.S. alone will need to attract around half a million construction workers in 2025 to meet anticipated demand for construction services, according to the trade association Associated Builders and Contractors. In fact, the construction industry in the United States has faced a significant shortage since the Great Recession of 2008 when it lost 30% of its workforce. In response, several states have launched apprenticeships and beefed up community college programs to attract people to skilled trade occupations. …

Ed Zitron peels off his green button-up shirt to reveal the gray tee beneath. Now properly uniformed, two cans of Diet Coke queued up before him, he’s ready to record this week’s episode of his podcast, Better Offline, at audio behemoth iHeartMedia’s midtown Manhattan studio. The topic on this July afternoon, as usual, is artificial intelligence. One of Zitron’s guests, screenwriter, director, and producer Brian Koppelman, talks about paying $200 a month for ChatGPT Pro. When Koppelman earnestly asks, “Do you not think AI is mind-bogglingly great at times?” Zitron’s answer—“No!”—comes so quickly it seems to spring directly from his cerebral cortex. It would have b…

Everlane made waves for being among the first brands to eradicate virgin plastic from its supply chain. In 2019, after years of work, the startup managed to switch out new plastic with recycled plastic, largely made from discarded water bottles. It began incorporating them into jackets and fleece sweaters and bodysuits. It was a big step towards sustainability, since recycled polyester has a lower carbon footprint and diverts plastic from landfills. In the years that followed, many other brands on the market—from H&M to Prada—followed in Everlane’s footsteps, but it didn’t solve the bigger problem of what happens when people decide to get rid of their recycled ga…

Planning to hit the road this holiday season? Or maybe just thinking about an extended drive of some sort for sometime in the new year? The next time you’ve got a driving adventure ahead of you, today’s Cool Tools discovery is exactly the new virtual companion you need. It’s a truly cool app I encountered recently that enhances your standard navigation setup and offers some really smart extras that’ll make whatever trip you’re taking infinitely more interesting—and enjoyable. Lemme show ya what it’s all about. This tip originally appeared in the free Cool Tools newsletter from The Intelligence. Get the next issue in your inbox and get ready to discover all sor…

Back in the 1930s, Robert W. Woodruff, president of the Coca-Cola Co., would carry a red swatch in his wallet. Of course, it wasn’t just any red. It was Coca-Cola red. And so anywhere he went and encountered his brand—painted on a wall, wrapping a refrigerator—he would pull out the little swatch to check that it matched. Woodruff understood the importance of Coca-Cola’s brand equity as it expanded globally—a challenge that has only grown since, now that Coca-Cola sells 2.2 billion servings a day across 200 countries, 150 languages, and 30 million points of sale. But where Woodruff used a swatch, Coca-Cola’s design team has spent the past four years dreaming up a modern op…

Marketing leaders have always been vital to the long-term success of beloved brands. But never before has the CMO position been more complex—and more essential to driving business results. This year’s honorees come from a wide variety of product categories—from toys and games to media, beauty, and food—but all demonstrate remarkable skill in navigating a diverse media landscape with platforms and campaigns that deepen their brands’ cultural impact, strengthen audience relationships, and achieve meaningful business outcomes. These leaders were selected based on the ambition, sophistication, innovation, and performance of their brand initiatives throughout the year.…

Five students at U.S. military academies and three each from Yale University, Harvard University, and the Massachusetts Institute of Technology are among the 32 American winners named Sunday as 2026 Rhodes scholars. The group includes students focused on housing, health outcomes, sustainability, and prison reentry programs. They include: Alice L. Hall of Philadelphia, a varsity basketball player at MIT who also serves as student body president. Hall, who has collaborated with a women’s collective in Ghana on sustainability tools, plans to study engineering. Sydney E. Barta of Arlington, Virginia, a Paralympian and member of the track team at Stanford Universit…

What if the Playboy Mansion was filled with OnlyFans content creators? That’s the pitch for the Bop House, a TikTok page that has gained nearly three million followers since its launch in December. Founded by Sophie Rain, 20, and Aishah Sofey, 22, the house is home to eight creators aged 19 to 24, who collectively boast over 33 million followers. Their TikTok presence leans into viral, algorithm-friendly content like flying private to the Super Bowl and reviewing popular cookie brand Crumbl. But their real revenue stream comes from OnlyFans. The Bop House claims to have generated $10 million in revenue in its first month. “It’s just like a little girl group that …

Quickfire question: Who, in a business, should be responsible for AI? Most of us would assume the tech side of an organization should hold the bag: the CTO, CIO, CDO, CMO or perhaps even a new chief AI officer. And while this direction certainly made sense in the early wave of AI adoption—when it was still a mere tool—the rise of agentic AI (read: autonomous, intelligent agents that behave less like gadgets and more like colleagues) forces us to rethink our assumptions. Which means we should be asking whether AI should be treated as a technology or as a member of the team. And if it’s the latter, is HR actually the role best positioned to oversee it? WHY HR IS…

There’s one big thing about Rodrigo Corral that does not initially make sense: The book cover maestro does not have a signature style. Consider his chameleonic cover hits. The Fault in Our Stars. The Brief Wondrous Life of Oscar Wao. Survivor, Lullaby and the rest of Chuck Palahniuk’s catalog. Rachel Cusk’s books. James Frey’s controversial A Million Little Pieces, the cover that helped launch Corral into ubiquity. Recent collaborative output like Intermezzo and Mojave Ghost. The books don’t have obvious visual connective tissue between them—but somehow, as creative director of Farrar, Straus and Giroux and his eponymous studio, Corral has spent the past three decade…

Green tears were flowing when Lencia Kebede made history this week on Broadway, becoming the first Black actor to assume the role of Elphaba full time in the Broadway company of “Wicked.” “It’s hard to even pinpoint a single emotion because I feel that it changes like every five minutes,” she told The Associated Press, still buzzing a day after her debut. “I woke up and I still sort of felt in the world of Oz.” Kebede, a first-generation Ethiopian American from Los Angeles, spent five years touring with “Hamilton,” most recently in the role of Angelica Schuyler. Stepping into “Wicked” on Tuesday marked her Broadway debut. “Defying Gravity” Kebede had alread…

When Apple’s AirTag came out four years ago, one of the most obvious uses for it was for luggage. On my long trips to Asia, I always breathe a sign of relief when I glance at my phone and find that my checked suitcase has been loaded onto the aircraft. And I often wish I had one in my carry-on suitcase, especially when the overhead bins run out of space and the flight attendant checks my bag at the gate. July, a fast-growing Australian startup, has become the first luggage brand to incorporate AirTags directly into its suitcases. The technology was made in partnership with Apple and Google, so the tags are integrated with both Apple’s Find My and Google’s Find Hub…

When Paule Tenaillon was head shoe designer at Chloé, she was responsible for designing hundreds of shoes a year. With each design, she had to consider many factors: The Chloé aesthetic, trends, heel height, materials. But there was one issue she didn’t think much about. “Comfort was never a consideration,” Tenaillon says. “Nobody ever asked me to make a comfortable pair of shoes. But it bothered me, because it’s important to me to wear shoes that are comfortable.” Now, Tenaillon is on a mission to make the most uncomfortable shoe in the world comfortable. Her shoe label, Nomasei, is releasing a stiletto model for the first time, full of small design tweaks that …

For two guys about to fly a camera rig 30 miles per hour above the heads of clashing players, Alex Milton and Vinnie Scaffidi seem utterly at ease. Despite the fact that some 100 million people are about to watch their work in real time during Super Bowl LIX, the SkyCam pilot and operator, respectively, are not daunted. They’re ready. They got to New Orleans around 10 days before the big game. They’ve set up. They’ve rehearsed. They’ve got the entire season under their belt. And, well, now is the fun part. “It’s exciting to get to the end of the year and everyone’s playing for real,” from the camera people to the production crew to the players themselves, Milton says…

With one sweeping gesture, Dar Sleeper hoists the humanoid robot off the ground. Bracing its back with one arm and its legs with the other, he gently carries it across the room and lowers it onto a sofa, where it lies in repose as if catching a quick nap. It’s a slightly surreal scene, but it has a serious point. I am visiting the Palo Alto headquarters of 1X Technologies, and Sleeper, the company’s VP of growth, is demonstrating that Neo, its home robot, is a lightweight at a mere 66 pounds. That’s a crucial design feature, given that a weighty domestic bot could prove hazardous if it toppled over in the vicinity of a human, a pet, or just a pricey vase. Soon, Ne…

We’re excited to announce the judges of the 2025 Innovation by Design Awards. Innovation by Design honors the best projects and ideas across the design spectrum, as represented by our stellar group of jurors, who come from some of the world’s most exciting design-led companies. You can read more about their expertise and backgrounds below. And remember to apply for the Innovation by Design Awards by April 11. Carly Ayres, Program Lead, Airborne Carly Ayres is a writer using language to engage people in new and interesting ways. Currently, she does that as a writer and editor on Figma’s Story Studio. Before that, she did it on Google’s Material Design tea…

If you tune into the Puppy Bowl on Sunday, you’ll likely see a key person’s influence — even if you don’t actually see her. Victoria Schade is a dog trainer and novelist who’s the show’s lead puppy trainer and wrangler. She’s the one making sure the shelter pups have a conflict-free contest and that they’re captured at their most adorable—all from off-camera. It is Schade who gets the puppies to look up during the “The Star-Spangled Banner” or run through a tunnel to get to the field for the starting lineups. She’s on the lookout for possible conflicts or nervous dogs. “My responsibilities include ensuring puppy happiness and safety during gameplay,” she says.…

The new Pentagon press corps gathered last week for their first in-person briefing. That’s since almost all credentialed reporters from traditional media companies surrendered their passes in October to protest new Defense Secretary Pete Hegseth’s strict media policy. Refusing to sign a 21-page Pentagon document that in effect banned journalists from trying to solicit any kind of information that was not pre-approved, the Pentagon instead issued passes to a newly credentialed corps of influencers, conspiracy theorists, and conservative commentators who happily agreed to the strict rules. The handpicked press corps were active on social media last week as they doc…

Once upon a time, San Francisco was a manufacturing town. For decades, the Union Iron Works built ships—such as the U.S. Navy’s U.S.S. Oregon (1893) and U.S.S. Wisconsin (1898)—in its plant on Pier 70 in the neighborhood now known as Dogpatch. In recent years, that sprawling, long-abandoned complex has been rehabbed and filled with office space, housing, retail, and art studios. Among its tenants are startup accelerator Y Combinator and HR platform Gusto, neither of which has much in common with the Union Iron Works. And then there’s Astranis. The company is returning Pier 70 to its roots by applying human labor to turn raw materials into finished products. The produc…

“What?!” That single word is the most frequent reaction Aasiyah Abdulsalam gets when she tells people about her company, Renatural, which makes wigs with no lace. The surprise stems from the fact that most commercial wigs today are built with a lace base—a lightweight mesh cap that mimics the scalp but is really scratchy and only comes in a limited palette of colors. Instead of lace, Abdulsalam has designed a proprietary silicone band to anchor the wig without visible mesh. After launching the Wig Fix three years ago and selling 80,000 units in her first year, she decided to expand from simply supplying an accessory to reinventing the wig itself. Launching tod…

Meet the new CEO of Sam’s Club: Latriece Watkins. As you’ll hear from my interview with Watkins this week’s episode of Fast Company’s Most Innovative Companies podcast, she is a Walmart veteran, who began her career in the real estate division in 2006. Over the next two decades, she rose up through the ranks to become Walmart’s chief merchant in 2023, making her one of the most powerful people in the retail industry, responsible for choosing the $500 billion worth of products the company sells every year. In recent years, Watkins has made a deliberate attempt to woo higher income consumers into stores by introducing higher-end brands, like Sonos and LaRoche Posa…

After officials released millions of pages of documents related to the late sex offender Jeffrey Epstein, revelations in his emails and other files have led to the resignations of multiple corporate executives, new investigations into abuses by Epstein and potential accomplices, and even the arrest of the United Kingdom’s former Prince Andrew. For those looking to research Epstein’s vast correspondence and web of connections across industry, government, and academia, some of the most effective tools have been built not by federal investigators or big-name news organizations but by a scrappy team of volunteer developers. Starting with a website called Jmail, which …