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  1. When viewers tune in to the 2026 Winter Olympics, they will see pristine, white slopes, groomed tracks, and athletes racing over snow-covered landscapes, thanks in part to a storm that blanketed the mountain venues of the Italian Alps with fresh powder just in time. But at lower elevations, where cross-country and other events are held, athletes and organizers have been contending with rain; thin, sometimes slushy snow; and icy, machine-made surfaces. “Most of our races are on machine-made snow,” 2026 U.S. Olympic team cross-country skier Rosie Brennan told us ahead of the Games. “TV production is great at making it look like we are in wintry, snowy places, but th…

  2. MacKenzie Scott helped build one of the most recognizable companies in modern history—all while writing her first novel. As Amazon scaled from a fledging startup to a global force, Scott was simultaneously cultivating a literary life. Long before Amazon, Scott launched her literary career. While studying creative writing at Princeton University, Scott landed herself a highly coveted spot as one of Toni Morrison’s advisees, a relationship that would shape her literary pursuits. “This writer that I admired so much also turned out to be such a gifted and devoted teacher,” Scott said at the dedication for Princeton’s Morrison Hall. “She has given me a real example o…

  3. Below, Kate Murphy shares five key insights from her new book, Why We Click: The Emerging Science of Interpersonal Synchrony. Murphy is a journalist whose work has appeared in The New York Times, The Wall Street Journal, The Economist, and Texas Monthly, among other publications. What’s the big idea? Humans are instinctively wired to sync with one another, and this invisible alignment of bodies, brains, and emotions shapes attraction, trust, and belonging. It can deepen connection and fuel cooperation, but it also makes feelings and behaviors contagious, giving each of us more influence over others than we realize. Listen to the audio version of this Book B…

  4. Look, we all know the drill by now: You type a question into the magic AI box, and the magic AI box spits out an answer that is usually pretty good, occasionally mind-blowing, and every once in a blue moon mind-blowingly bizarre. But if you’re just treating Google Gemini like a glorified search bar, you’re leaving a lot of utility on the table. It’s sort of like buying a Swiss Army knife and only ever using the toothpick. If you want to move past the beginner phase and actually make Gemini work for you, here are four tricks that might not be immediately obvious but are surprisingly handy. Stop copy-pasting your own emails If you’re trying to summarize a lon…

  5. There is a type of business story that has become nearly cliché: A legacy brand is facing stagnating growth. Loyal customers are aging out, and new customers aren’t taking their place. So the brand reinvents itself to pull in a younger segment of the market, often by borrowing ideas from cooler competitors to seem more “on-trend.” But instead of younger and cooler, the rebrand comes off as insincere, stilted, or cringey. Worse, the brand’s older, core customers, who liked the brand as it was, are irritated by the changes. Instead of spurring new growth, the effort drives off some of the existing customers, leaving the brand worse off than when it started. This is …

  6. Across the country, solopreneurship is taking off. People are starting their own, one-person businesses in droves. But when it comes to who is doing all of this solopreneuring (yes, it’s a word), one-woman businesses are gaining more traction. More women are starting their own businesses than ever—whether solo or with employees. According to May 2025 data from small business platform Gusto, in the last five years, there’s been a huge leap in just how many women left their jobs to start their own business. In 2019, just 29% of new businesses were started by women. By 2024, that number was 49%. Moreover, over half (52%) of solopreneurs in the U.S. are now women. S…

  7. It’s been called the AI Super Bowl, thanks to Anthropic and OpenAI launching what (hopefully) might become AI’s very own Cola Wars. It’s been called the MAHA Bowl, thanks to brands like Novo Nordisk promoting Wegovy pills, while Ro and hims & hers are pitching telehealth services, Novartis got NFL tight ends to relax for prostate cancer checks, and pharma company Boehringer Ingelheim hypes kidney health. But we know it was the Super Bowl because mixed in amongst the trends were Sabrina Carpenter’s FrankenPringles man, both T-Mobile and Coinbase hit play on the Backstreet Boys, Oakley Meta made connected glasses look pretty good, and Manscaped somehow turned s…

  8. In Southwest Airlines’ new Super Bowl ad, boarding looks more like the Hunger Games than an orderly process. Set in an airport that’s been reimagined as a dense jungle, passengers rush to secure their preferred seats before it’s too late: a woman swings on a giant vine to cut her fellow travelers; a grandma shoulder-checks a passerby; and a man creates a dummy seatmate out of twigs to convince other fliers that his aisle seat has already been snagged. The ad is a parody of Southwest’s former open boarding policy, which, since the airline’s official founding in 1971, allowed passengers to choose their own seats in a system that aimed to reduce the hierarchy of tiered …

  9. This weekend, a showdown between the Seattle Seahawks and New England Patriots, some star-studded commercials, and a Bad Bunny concert are taking place. Regardless of which part of Super Bowl LX is most important to you, it is all going down on Sunday, February 8, at Levi’s Stadium in Santa Clara, California. Here’s a quick recap before kick-off. How did the Seahawks and Patriots get to Super Bowl LX? This isn’t the first time that the Seahawks and Patriots have faced off in the championship game. In 2015, Seattle was defeated by the Patriots 28-24 after an eleventh-hour interception on the one-yard line. New quarterbacks Drake Maye and Sam Darnold m…

  10. With ever-shrinking attention spans, film students today are struggling to make it to the end of a feature-length movie without getting distracted by their phones. That’s according to a recent article by The Atlantic’s Rose Horowitch. In a snippet that has since circulated on X, gaining nearly 2 million views since it was posted last week, one of the film studies professors interviewed by Horowitch recalled asking his students about the ending of the 1962 François Truffaut film Jules and Jim. The attention crisis is so dire at schools right now that film professors can't even get their students to finish movies, and the kids don't even look up the plots of the mo…

  11. Curious Kids is a series for children of all ages. If you have a question you’d like an expert to answer, send it to CuriousKidsUS@theconversation.com. Is the whole universe just a simulation? —Moumita B., age 13, Dhaka, Bangladesh How do you know anything is real? Some things you can see directly, like your fingers. Other things, like your chin, you need a mirror or a camera to see. Other things can’t be seen, but you believe in them because a parent or a teacher told you, or you read it in a book. As a physicist, I use sensitive scientific instruments and complicated math to try to figure out what’s real and what’s not. But none of these sources of…

  12. As Valentine’s Day approaches, finding the perfect words to express your feelings for that special someone can seem like a daunting task—so much so that you may feel tempted to ask ChatGPT for an assist. After all, within seconds, it can dash off a well-written, romantic message. Even a short, personalized limerick or poem is no sweat. But before you copy and paste that AI-generated love note, you might want to consider how it could make you feel about yourself. We research the intersection of consumer behavior and technology, and we’ve been studying how people feel after using generative AI to write heartfelt messages. It turns out that there’s a psychologica…

  13. A few months ago, I walked into the office of one of our customers, a publicly traded vertical software company with tens of thousands of small business customers. I expected to meet a traditional support team with rows of agents on the phones, sitting at computers triaging tickets. Instead, it looked more like a control room. There were specialists monitoring dashboards, tuning AI behavior, debugging API failures, and iterating on knowledge workflows. One team member who had started their career handling customer questions over chat and email (resetting passwords, explaining features, troubleshooting one-off issues, and escalating bugs) was now writing Python scripts…

  14. Forget about the big game on Sunday. Two heavyweights have been battling it out this week over a topic that’s become all-too-familiar over the years: advertising creep. It’s a tale as old as time, in some respects. Many a CEO have proudly declared that their company’s platform or services will remain ad-free, only to later succumb to the lure of all that advertising revenue and embrace it. And that’s creating a new divide among AI platforms—one that will play out to the world’s largest TV viewing audience during the Super Bowl. Among the nearly dozen AI-related ads on Sunday will be two 60-second spots each for OpenAI and Anthropic. While OpenAI will use…

  15. Taking the leap from traditional employee to solopreneur involves a number of decisions and considerations that may come as a surprise if you’ve always been on someone else’s payroll. Being numero uno for every part of your solo enterprise can illuminate just how complicated it can be to keep any kind of business running. Unfortunately, becoming a solopreneur can complicate your personal financial choices as well. That’s because money habits that felt innocuous while you were on a biweekly pay schedule can create financial mayhem on an irregular income. Whether you’re considering becoming a solopreneur or have been rocking the solo business world for a while, make…

  16. Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. When assessing home price momentum, ResiClub believes it’s important to monitor active listings and months of supply. If active listings start to rapidly increase as homes remain on the market for longer periods, it may indicate pricing softness or weakness. Conversely, a rapid decline in active listings beyond seasonality could suggest a market that is heating up. Since the national pandemic housing boom fizzled out in 2022, the national power dynamic has slowly been shifting directionally from sellers to buyers. Of course, across the country, that …

  17. Cellphones are everywhere—including, until recently, in schools. Since 2023, 29 states, including New York, Vermont, Florida, and Texas, have passed laws that require K-12 public schools to enforce bans or strict limits on students using their cellphones on campus. Another 10 states have passed other measures that require local school districts to take some kind of action on cellphone usage. Approximately 77% of public schools now forbid students from having their phones out during class—an increase from the 66% of schools that forbade students from using phones at school in 2015. Schools across the country are finding different ways to enforce no-phone po…

  18. A federal jury in Arizona has ordered Uber to pay $8.5 million in a lawsuit brought by a passenger who said was sexually assaulted by one of the ridesharing app’s drivers. The case marks the first time that Uber has been found liable for the safety of its drivers in a sexual assault case. The plaintiff, Oklahoma resident Jaylynn Dean, sued Uber in 2023. Dean alleged that an Uber driver sexually assaulted her that November during a late ride to a hotel in Tempe, Arizona. Dean’s legal team argued that Uber avoided extra safety measures like more extensive background checks and in-ride cameras because while those steps could protect riders from sexual assault, they might…

  19. HBO Max’s Heated Rivalry, a gay hockey romance TV series based on the Game Changers book series by Rachel Reid, is the breakout hit no one saw coming. With almost no promotion, it quickly became one of the most talked-about streaming TV shows in the U.S. after HBO Max purchased the rights from Canada’s Crave network this November, turning its two co-stars, Hudson Williams and Connor Storrie, into overnight celebrities. What’s unique about Heated Rivalry is just how fast its popularity has spread, and how devoted its massive fan base is. From the week it debuted, to its season finale six episodes later, its viewership grew from 30 million to 324 million streaming minut…

  20. On Thursday, OpenAI released GPT-5.3-Codex, a new model that extends its Codex coding agent beyond writing and reviewing code to performing a much wider range of work tasks. The release comes as competition continues to heat up among AI companies vying for market share in the AI-powered coding tools space. OpenAI says GPT-5.3 combines the coding performance of GPT-5.2-Codex with the reasoning and professional-knowledge capabilities of GPT-5.2, while running 25% faster. This allows GPT-5.3-Codex to handle long-running tasks that involve research, tool use such as web search or database calls, and complex execution and planning across both general work tasks and softwar…

  21. Move over, figure skating and ice hockey: There’s a new Olympic sport taking to the slopes in Milano Cortina. The sport—called ski mountaineering, or, colloquially, “skimo”—is the first entirely new sport at the Winter Olympics since 2002. As its name suggests, skimo combines elements of both skiing and mountaineering, requiring competitors to climb their way up a mountain slope before descending back down. It’s a more rugged take on the winter sport genre that involves rougher terrain than a cross-country or alpine ski course, requires athletes to change their own gear mid-race, and balances both technical skill and endurance. A total of 36 athletes will be comp…

  22. If you’re looking for a good reason to stop staring at screens this weekend, we’ve got you. This weekend, there’s an exciting astronomical event taking to the skies. The 2026 Planet Parade, an extraordinary event where six planets will be visible all at once, just for a moment, is coming. If you’re a seasoned skywatcher, you might remember that in 2025, there was a Planet Parade, too. Last February, seven planets, including Mercury, Venus, Mars, Jupiter, Saturn, Uranus and Neptune, all lined up just after sunset. This year, only six planets—because Mars is taking a raincheck—will make an appearance. And, according to astronomers, the show will be just as quick as…





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