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  1. Curious Kids is a series for children of all ages. If you have a question you’d like an expert to answer, send it to CuriousKidsUS@theconversation.com. Is the whole universe just a simulation? —Moumita B., age 13, Dhaka, Bangladesh How do you know anything is real? Some things you can see directly, like your fingers. Other things, like your chin, you need a mirror or a camera to see. Other things can’t be seen, but you believe in them because a parent or a teacher told you, or you read it in a book. As a physicist, I use sensitive scientific instruments and complicated math to try to figure out what’s real and what’s not. But none of these sources of…

  2. With ever-shrinking attention spans, film students today are struggling to make it to the end of a feature-length movie without getting distracted by their phones. That’s according to a recent article by The Atlantic’s Rose Horowitch. In a snippet that has since circulated on X, gaining nearly 2 million views since it was posted last week, one of the film studies professors interviewed by Horowitch recalled asking his students about the ending of the 1962 François Truffaut film Jules and Jim. The attention crisis is so dire at schools right now that film professors can't even get their students to finish movies, and the kids don't even look up the plots of the mo…

  3. This weekend, a showdown between the Seattle Seahawks and New England Patriots, some star-studded commercials, and a Bad Bunny concert are taking place. Regardless of which part of Super Bowl LX is most important to you, it is all going down on Sunday, February 8, at Levi’s Stadium in Santa Clara, California. Here’s a quick recap before kick-off. How did the Seahawks and Patriots get to Super Bowl LX? This isn’t the first time that the Seahawks and Patriots have faced off in the championship game. In 2015, Seattle was defeated by the Patriots 28-24 after an eleventh-hour interception on the one-yard line. New quarterbacks Drake Maye and Sam Darnold m…

  4. In Southwest Airlines’ new Super Bowl ad, boarding looks more like the Hunger Games than an orderly process. Set in an airport that’s been reimagined as a dense jungle, passengers rush to secure their preferred seats before it’s too late: a woman swings on a giant vine to cut her fellow travelers; a grandma shoulder-checks a passerby; and a man creates a dummy seatmate out of twigs to convince other fliers that his aisle seat has already been snagged. The ad is a parody of Southwest’s former open boarding policy, which, since the airline’s official founding in 1971, allowed passengers to choose their own seats in a system that aimed to reduce the hierarchy of tiered …

  5. It’s been called the AI Super Bowl, thanks to Anthropic and OpenAI launching what (hopefully) might become AI’s very own Cola Wars. It’s been called the MAHA Bowl, thanks to brands like Novo Nordisk promoting Wegovy pills, while Ro and hims & hers are pitching telehealth services, Novartis got NFL tight ends to relax for prostate cancer checks, and pharma company Boehringer Ingelheim hypes kidney health. But we know it was the Super Bowl because mixed in amongst the trends were Sabrina Carpenter’s FrankenPringles man, both T-Mobile and Coinbase hit play on the Backstreet Boys, Oakley Meta made connected glasses look pretty good, and Manscaped somehow turned s…

  6. Across the country, solopreneurship is taking off. People are starting their own, one-person businesses in droves. But when it comes to who is doing all of this solopreneuring (yes, it’s a word), one-woman businesses are gaining more traction. More women are starting their own businesses than ever—whether solo or with employees. According to May 2025 data from small business platform Gusto, in the last five years, there’s been a huge leap in just how many women left their jobs to start their own business. In 2019, just 29% of new businesses were started by women. By 2024, that number was 49%. Moreover, over half (52%) of solopreneurs in the U.S. are now women. S…

  7. There is a type of business story that has become nearly cliché: A legacy brand is facing stagnating growth. Loyal customers are aging out, and new customers aren’t taking their place. So the brand reinvents itself to pull in a younger segment of the market, often by borrowing ideas from cooler competitors to seem more “on-trend.” But instead of younger and cooler, the rebrand comes off as insincere, stilted, or cringey. Worse, the brand’s older, core customers, who liked the brand as it was, are irritated by the changes. Instead of spurring new growth, the effort drives off some of the existing customers, leaving the brand worse off than when it started. This is …

  8. Look, we all know the drill by now: You type a question into the magic AI box, and the magic AI box spits out an answer that is usually pretty good, occasionally mind-blowing, and every once in a blue moon mind-blowingly bizarre. But if you’re just treating Google Gemini like a glorified search bar, you’re leaving a lot of utility on the table. It’s sort of like buying a Swiss Army knife and only ever using the toothpick. If you want to move past the beginner phase and actually make Gemini work for you, here are four tricks that might not be immediately obvious but are surprisingly handy. Stop copy-pasting your own emails If you’re trying to summarize a lon…

  9. Below, Kate Murphy shares five key insights from her new book, Why We Click: The Emerging Science of Interpersonal Synchrony. Murphy is a journalist whose work has appeared in The New York Times, The Wall Street Journal, The Economist, and Texas Monthly, among other publications. What’s the big idea? Humans are instinctively wired to sync with one another, and this invisible alignment of bodies, brains, and emotions shapes attraction, trust, and belonging. It can deepen connection and fuel cooperation, but it also makes feelings and behaviors contagious, giving each of us more influence over others than we realize. Listen to the audio version of this Book B…

  10. MacKenzie Scott helped build one of the most recognizable companies in modern history—all while writing her first novel. As Amazon scaled from a fledging startup to a global force, Scott was simultaneously cultivating a literary life. Long before Amazon, Scott launched her literary career. While studying creative writing at Princeton University, Scott landed herself a highly coveted spot as one of Toni Morrison’s advisees, a relationship that would shape her literary pursuits. “This writer that I admired so much also turned out to be such a gifted and devoted teacher,” Scott said at the dedication for Princeton’s Morrison Hall. “She has given me a real example o…

  11. When viewers tune in to the 2026 Winter Olympics, they will see pristine, white slopes, groomed tracks, and athletes racing over snow-covered landscapes, thanks in part to a storm that blanketed the mountain venues of the Italian Alps with fresh powder just in time. But at lower elevations, where cross-country and other events are held, athletes and organizers have been contending with rain; thin, sometimes slushy snow; and icy, machine-made surfaces. “Most of our races are on machine-made snow,” 2026 U.S. Olympic team cross-country skier Rosie Brennan told us ahead of the Games. “TV production is great at making it look like we are in wintry, snowy places, but th…

  12. Medicare has launched a six-year pilot program that could eventually transform access to healthcare for some of the millions of people across the U.S. who rely on it for their health insurance coverage. Traditional Medicare is a government-administered insurance plan for people over 65 or with disabilities. About half of the 67 million Americans insured through Medicare have this coverage. The rest have Medicare Advantage plans administered by private companies. The pilot program, dubbed the Wasteful and Inappropriate Service Reduction Model, is an experimental program that began to affect people enrolled in traditional Medicare from six states in January 2026. …

  13. Kroger named former Walmart executive Greg Foran as its chief executive officer on Monday, 11 months after the abrupt resignation of its previous CEO. Foran has a reputation as a tech-savvy and detail-oriented leader. He led Walmart’s U.S. division from 2014 to 2019, where he focused on cleaning up stores, ensuring items were in stock, and improving the fresh produce selection. He also introduced online ordering and pickup, and accelerated Walmart’s digital capabilities. Walmart has reshaped itself into a tech-powered retail giant that has leaned heavily into automation and artificial intelligence, and it’s one of the biggest competitive threats to Kroger, the lar…

  14. It’s the day after Super Bowl Sunday, otherwise known as National Hangover Day. Because, let’s face it—even if you have zero interest in football and can’t even remember who won the game, if you’re like many Americans, you probably at least went to a watch party. (If for nothing else than for the joy-bringing halftime show led by the one and only Bad Bunny.) But if you’re feeling a little, er, off today. . .you’re far from alone. According to UKG’s annual Super Bowl Absenteeism Survey, an estimated 26.2 million U.S. employees were anticipated to stay home today. That means, that no matter who wins or loses the Super Bowl, the big loser on Super “Sick Monday” is t…

  15. As backlash over Bad Bunny’s Super Bowl LX halftime show rippled through conservative media, a notable group of right-leaning commentators broke with President Donald The President to defend the performance—in some cases walking back their own earlier criticism. Despite Bad Bunny’s message of love and unity, the performance has been placed squarely at the center of the culture war in recent weeks. After initially calling for viewers to turn off the halftime show and labeling Bad Bunny a “fake American citizen” who “publicly hates America,” influencer and boxer Jake Paul, 29, has now claimed amnesia over his viral rant. “Guys i love bad bunny idk what happene…

  16. On the heels of its intriguing Super Bowl ad, AI.com is garnering all sorts of interest—so much, in fact, that it actually crashed the company’s website, as Super Bowl viewers scrambled to see what the company that no one has heard of was all about. The new AI platform, founded by Crypto.com CEO and co-founder Kris Marszalek, reportedly spent a whopping $85 million on the Super Bowl spot, only to garner so much traffic that he had to post on X: “Insane traffic levels. We prepared for scale, but not for THIS,” followed by three fire emojis. That 30-second ad, which ran during the coveted fourth-quarter ad space, encouraged fans to go to the site and create an AI-ha…

  17. Working at the office all day was a struggle for Nicola Sura. She’d seen the toll that working a corporate job had taken on her mom’s physical and mental health, and she never wanted the same thing to happen to her. Around six months into Sura’s first full-time role in 2019, she started questioning her life choices, as well as those of everyone around her. “I was, like, how are people doing this? Everyone seems completely fine. Everyone’s just going about their day,” Sura, who works in corporate retail, tells Fast Company. “It was killing me to just be there for eight hours at my desk.” The move to working from home during the COVID-19 pandemic was when Sura …

  18. Below, Shadé Zahrai shares five key insights from her new book, Big Trust: Rewire Self-Doubt, Find Your Confidence, and Fuel Success. Shadé is a peak performance educator to Fortune 500 companies, leadership strategist, and former lawyer. Over the past decade, she has trained leaders at Microsoft, Deloitte, JPMorgan, and LVMH, educated millions through LinkedIn Learning, and spent five years researching self-doubt and self-image as part of her PhD. What’s the big idea? When you change how you see yourself, you change what’s possible for you. Big Trust doesn’t require becoming someone new; it requires you to finally trust who you already are. By strengthening th…

  19. Nikolai Tesla was a revolutionary thinker with bold, transformative ideas. Yet it was George Westinghouse and Thomas Edison who shaped how electricity was brought to the world. The personal computer was invented at Xerox PARC (Palo Alto Research Center), but it was Apple that brought the Macintosh to market. William Coley pioneered cancer immunotherapy, but James Allison made it a reality. We grow up believing that if an idea is good, it will naturally rise to the top. Yet that’s rarely, if ever, true. To make an impact, you need to understand power and influence. It isn’t about titles, authority, or formal position. It’s about understanding how decisions actually get…

  20. Ah, brainstorming. The corporate rite of passage where creativity goes to die. It usually involves a room full of well-intentioned people offering ideas that feel familiar but not fresh. Why does this happen? Because most people stick to the “safe zone,” avoiding anything that might make waves, or worse, ruffle feathers. But here’s the problem: safe ideas don’t change the game. If you want ideas that truly shake things up, you’ve got to do something radical. You have to give your team permission not just to think differently but to think outrageously. And to do that, you need to encourage them to come up with ideas so bold, they might just get them fired. How to …

  21. Like fingernails, human hair is something that’s considered normal and fine when it’s attached to the body, but gross in any other context. Hair clogs our drains. Seeing a single strand on our plates is grounds for returning food at a restaurant. And after it’s cut off at salons and barbershops, it’s promptly swept up and thrown away. Hair is usually destined for the dustbin, but what if it could be reused as a raw material for design? One designer is exploring some novel uses for hair, including making a biotextile that feels like wool. Designer Laura Oliveira collected clippings at two Portugese hair salons for her master’s thesis in product and industrial desig…





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