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It’s rare for a company to give up more than a decade of brand recognizability for a new name. It’s even rarer for said company to trade their name for the name of a younger, less well-known company. But that’s exactly what Grammarly, the writing and grammar assistant tool with 40 million daily active users, is doing. Starting today, Grammarly is rolling out a massive, all-encompassing rebrand to become “Superhuman.” “Naming a company is like naming a kid,” says Grammarly CEO Shishir Mehrotra. “Renaming your 16-year-old is, like, 10 times harder. Swapping the name of your 16-year-old and your 11-year-old is 100 times harder. That’s probably what we’re doing.” …

One of Paramount’s most powerful creative minds has left the production company: Taylor Sheridan, whose major hits like Yellowstone, Landman, and Lioness made him one of Paramount’s most powerful writers and producers, has ditched the media house. The move comes shortly after a new Chief Executive, David Ellison, came on board in August and a merger between the company and Skydance was approved. Sheridan will remain involved with his Paramount projects until his current deal ends in January. But while Sheridan helped prime Paramount for success, starting early next year, he will be making programs for NBCU’s streaming service, Peacock — a direct competitor. S…

It’s official: Samsung has found a way to turn fridges into giant, unavoidable ads. In a move that comes as a shock to pretty much no one, Samsung announced on October 27 that its premium line of Family Hub fridges, which each come with a giant, AI-powered, embedded screen, will start displaying a widget featuring curated ads. By early November, anyone in the U.S. who owns a Family Hub fridge with a 21.5″ or 32″ screen will start seeing the ads, even if they bought the appliance well before the news was announced. Commenters on Reddit and Tiktok are reacting with outraged shock to the concept of their kitchens becoming the next venue for the performance of late-s…

For the past 30 years, the web browser has been the primary way humans navigate the internet. It makes sense, then, that as artificial intelligence becomes more humanlike in its capabilities, it would use the same tool. That’s basically the idea behind AI-powered browsers, which are definitely having an “it” moment now that OpenAI has launched Atlas, its own web browser that incorporates ChatGPT as an ever-present helper. Atlas follows Perplexity’s Comet, which arrived in the summer to quickly capture the imagination of what an AI browser could do. In both cases, the user can, at any time, call up an AI assistant (aka agent), able to perform multistep tasks—such as na…

When the new Chevy Bolt arrives early next year, it will start at $29,995, making it one of the most affordable new EVs in the U.S. It’s thousands of dollars cheaper than Tesla’s “affordable” new versions of its Model 3 and Model Y. It’s also significantly less expensive than the average gas car, and like other EVs, it’s cheaper to operate. GM faces major headwinds with the loss of the $7,500 tax credit for electric cars, and it’s scaled back production plans and cut jobs in response. But the new Bolt is so affordable that it could win over consumers even without the incentive. “We wanted to get that under-$30,000 number,” says Jeremy Short, chief engineer on GM’…

Think about the last time you made a purchase using your phone. Maybe you were at a coffee shop and when your turn came, you opened your payment app, tapped your phone on the payment device, grabbed your cappuccino, and were done. Quick and easy. Maybe too quick and easy. Did the coffee shop miss a chance to engage with you? Did Mastercard miss an opportunity to show how their brand made this “priceless” moment possible? Did you miss an opportunity to teach your 8-year-old daughter a lesson on the value of money? As business leaders in an increasingly digital landscape, we’ve learned to treat “friction” as a dirty word. “Remove friction at all costs” is the ra…

Silicon Valley chipmaker Nvidia plans to supply hundreds of thousands of its graphics processing units for projects with South Korean businesses and the government to advance the country’s artificial intelligence infrastructure and technologies. The plan was announced Friday by the government, Nvidia, and some of South Korea’s biggest companies, including chipmakers Samsung Electronics, SK Hynix and auto giant Hyundai Motor, after President Lee Jae Myung met with Nvidia CEO Jensen Huang. At a news conference, Huang said he hopes to export Nvidia’s most advanced AI chips to China, following U.S. President Donald The President’s talks with Chinese President Xi Jinping on …

For women reading this article, how old were you when you received your first sexual advance from a man? For men reading, ask any woman you know. Better yet, ask several of them. I bet their answers turn your stomach. In late September, The Guardian reported that Meta used back-to-school photos of teenage girls to advertise the Threads app to fully grown men. Girls as young as 13. These photos were posted by regular moms on Facebook and Instagram, some of whom had their profiles set to private. The photos of girls in their school uniforms appeared in-feed as advertisements resembling organic “suggested” threads posts, or were outright cross-posted without cons…

In what might be the most up-front leave request of the year, a Gen Z employee emailed his boss asking for 10 days off to recover from a breakup. “I recently had a breakup and haven’t been able to focus on work. I need a short break,” they wrote in an email that was recently screenshotted and posted to X. Entrepreneur and CEO Jasveer Singh shared the unusually candid request on social media, captioning it: “Got the most honest leave application yesterday. Gen Z doesn’t do filters!” (Singh just so happens to be the cofounder and CEO of Knot Dating, a dating app. Coincidence?) Whether the email was genuine or a clever PR stunt, it gained nearly 14 million views…

Most people don’t realize how overstimulated they are until they finally step away from the noise. As an executive at a hospitality brand that helps guests reconnect with nature, I see it all the time: Guests arrive tense and distracted, constantly checking their phones. But after just a day or two offline in nature, something shifts. You can see it in their posture, their breath, their pace. They didn’t realize how much they needed to disconnect until they did. It’s not just about screens, though screen time is a big part of it. It’s the entire rhythm of modern life—always on, always reacting. That’s why more people are rethinking what luxury really means. Luxury…

Public servants manage a geographically distributed group of people across dozens of public and private organizations daily. Cybersecurity officials work with state and federal counterparts, and homelessness coordinators work with public health departments and nonprofits. State veterans affairs departments sit at the intersection of educational and health benefits along with housing and job assistance. From my conversations with public servants across the country, it’s clear that most critical government functions cannot happen without collaboration. This makes it paramount to have a deep understanding of who does what across dozens of organizations for government…

Global competitors are pouring billions into agricultural research and emerging technologies, while American farmers are being asked to do more with less. The pressure on farmers is real: Net farm income for row crop producers remains persistently low, public investment in agricultural research has plummeted to 1970s levels, and the technologies that could reshape our industry too often stall before reaching the farm gate. At Land O’Lakes Inc., we believe there’s a better way forward rooted in cooperation, trust, and a ground up approach to innovation. We believe the cooperative mindset is what it will take to overcome the challenges ahead. It’s a mindset that sho…

Being a manager is never easy. And if you have never supervised others, the feat can be even more daunting. Managers are often spinning several plates: leading by example, setting and exceeding goals for your team, keeping workflow moving, providing support, and keeping employees motivated, engaged, and productive . . . all while adhering to your company’s objectives. If you haven’t done it before, it can be overwhelming. It’s almost like having to activate an entirely new part of your brain. Luckily, experts say creating “boss brain” is within anyone’s reach, regardless of leadership experience . . . or lack thereof. Listen and react to the feedback of your…

More than 78% of companies are using AI at work. Much of its use has centered on hiring and recruiting. But AI’s influence is quickly seeping into other parts of doing business. For HR teams that are strapped for resources and with burgeoning demands on their time, AI is significantly reducing the burden of administrative work: More than 90% are already using AI to screen résumés, using the tech to communicate with or evaluate applicants. But now employers are experimenting with plenty of other use cases for AI tools. Fast Company reached out to a number of tech companies to find out how they are deploying AI beyond hiring and recruiting. As one human resourc…

Hyper-independence looks like your best employee. The one who never says no, stays late, and carries the team on their back. Leaders often interpret it as strength, but researchers and workplace experts warn it is often a coping mechanism that masks burnout, erodes collaboration, and stalls leadership growth. The behavior has gained cultural visibility. On TikTok, the hashtag “hyper-independence” has racked up millions of views in videos tagged “hyper-independence is a trauma response” and “signs of hyper-independence.” For many viewers, the content is striking because they assumed this was simply how success was achieved, not a survival strategy with hidden costs. Th…

I spent several years of my career in the uncomfortable role of middle manager. On one side, I had executives asking me why my team couldn’t “do more,” and on the other side, my employees told me they were stretched too thin. It was an endless tug-of-war. I was both the enforcer of company expectations and the advocate for my team’s needs. At times, my role felt at complete odds with itself. Executives push for efficiency and growth, while employees look for empathy and stability. Middle management, understandably, feels like a pressure cooker. The shifting role of middle management My role as a middle manager was many years ago. Today’s middle manager…

Like every company in the world, Pantone thinks you really need AI help to do your job. Unlike most companies, however, the people who created the esperanto of color matching might have actually developed something useful. Today, Pantone is announcing a generative AI model that can automatically create a color palette. It was trained in-house on six decades of proprietary color research papers and articles, which is now available in Pantone Connect’s extension for Adobe apps. I don’t know if designers will be into the idea of chatting with an AI to find their new product’s color palette, but according to Pantone, many are eagerly waiting for such a helper. “We observe…

Porte Neue is the typeface of effortless sophistication, and that’s why the ‘Fast Company’ design team chose it for the latest issue View the full article

Fortnite maker Epic Games and Google just agreed on a “comprehensive settlement” that could be the final chapter in Epic’s long battle over app store rules. In a joint filing in a San Francisco federal court, both companies proposed a resolution to Epic’s antitrust lawsuit against Google, which the game publisher filed in 2020 along with a parallel lawsuit against Apple. In a post on X, Epic CEO Tim Sweeney called the proposed settlement “awesome” and expressed hope that the courts would agree. “It genuinely doubles down on Android’s original vision as an open platform to streamline competing store installs globally, reduce service fees for developers on Goog…

Being asked to apply for a promotion is often framed as an unqualified win: validation that your work is seen and your potential recognized. Yet for many high-achieving professionals, that invitation can spark as much ambivalence as excitement. Because the question isn’t only “Can I do this?” It’s also “Do I want to live this way?” Promotions can be career accelerators, but they also reconfigure your days, your priorities, and your sense of balance. The challenge is learning to evaluate the opportunity without being swept away by it—to discern whether it’s truly aligned with this season of your life. The recognition feels good—until the logistics set in T…

How I spend my hours in the day is how I live. To make the most of my waking hours, I practice the one-hour rule—a simple habit that helps me learn, reflect, and think. I give myself 60 uninterrupted minutes a day to try and become a little wiser than I was yesterday. I consciously take control of my growth to transform how I think, how I decide, or live. It takes commitment. But just an hour a day learning, thinking, and reflecting is helping me improve my life processes. That’s it. Sixty minutes. Five hours a week. And you are upgrading yourself daily. That means reading something that stretches you. Reflecting on what went wrong and why. Sitting in silence and lett…