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Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. I’m Mark Sullivan, a senior writer at Fast Company, covering emerging tech, AI, and tech policy. This week, I’m focusing on Big AI’s biggest sales pitch—the quest for AGI—and the idea that the industry should focus on more modest and achievable tasks for AI. I also look at Databricks’s new $4 billion-plus funding raise, and at Google’s new Gemini 3 Flash model. Sign up to receive this newsletter every week via email here. And if you have comments on this issue and/or ideas for future ones, drop me a line at sullivan@fastcompany.com, and follow me on…

“Founder mode” often glorifies speed, control, and intensity. The hands-on leadership style has sparked debate about whether it is sustainable over the long term. Below, industry experts who have studied the balance between maintaining close involvement and building scalable systems share twelve practical strategies for preserving energy, delegating effectively, and staying connected to what matters most without burning out. Make Space For Strategic Clarity “Founder mode” often celebrates speed, control, and relentless activity. In the earliest stages, that intensity can be an advantage, helping founders move quickly, test ideas, and build momentum. Where it be…

A few years back, Deanna Conley had just moved to Newport, Rhode Island with a 3-month-old and 3-year-old. She soon joined a focus group for a new type of club forming in her area. This club—part daycare, part adult coworking space, and a little bit gym—would fulfill Conley’s post-moving needs: It offered community in a town where she knew no one, a space to work as a small business owner without an office, and affordable childcare. “The cost of a nanny was really prohibitive for us,” Conley says. Her older son had been in traditional daycare prior to the family’s move, but Conley thought this club might be a bit different. “I was really interested in and excite…

For a generation of young Americans, choosing where to go to college — or whether to go at all — has become a complex calculation of costs and benefits that often revolves around a single question: Is the degree worth its price? Public confidence in higher education has plummeted in recent years amid high tuition prices, skyrocketing student loans and a dismal job market — plus ideological concerns from conservatives. Now, colleges are scrambling to prove their value to students. Borrowed from the business world, the term “return on investment” has been plastered on college advertisements across the U.S. A battery of new rankings grade campuses on the financial benefits…

It’s no secret that a brand alliance with a Formula One team requires a major investment. Whether a company joins at the title level or as a technical partner, the commitment is significant. For most executives, the first question is straightforward: Is the visibility worth it? Drawing on our experience as a global cybersecurity company partnered with one of the sport’s most recognizable teams, this article offers practical insights to help organizations decide whether such partnerships align with their business goals. F1 delivers global exposure that few properties can match. With an estimated 800 million fans worldwide and a race calendar spanning Europe, the Ameri…

It’s the last week of Black History Month (BHM) and it’s clear Americans are over performative values. Trite BHM-inspired merchandise sits on retailer shelves untouched while media is abuzz covering the artistry, activism, and symbolism of Bad Bunny’s Super Bowl halftime show. The signal is clear: consumers are looking to brands for real solutions to real problems, not products that commodify culture. Most companies build everything from advertising to AI for the “average user,” but in doing so, they react to rather than lead markets. Strategic leaders look to growth audiences—underserved groups who are the fastest-growing demographics—as lead users. They are the “can…

If you’re a millennial or simply a fan of sci-fi, you likely remember 2010’s smash hit Inception, written and directed by Christopher Nolan. The story follows Dom Cobb (played by Leonardo DiCaprio), a professional thief who specializes in stealing privileged secrets from people’s minds while they dream. He uses advanced technology to enter another person’s subconscious while they’re asleep and take whatever information he wants. The problem DiCaprio’s character faces is that the line between reality and dreams become blurred, making it increasingly difficult to tell what’s real. In many ways, especially for retail investors, that’s a picture of the modern market. A pl…

It’s a familiar feeling: You start a text message, and your phone’s auto-complete function suggests several choices for the next word, ranging from banal to hilarious. “I love …” you, or coffee? Or you’re finishing an email, and merely typing the word “Let” prompts your app to suggest “Let me know if you have any questions” in light gray text. Predictive language technologies have become so routine—baked into smartphones, email services, and chatbots—that we barely notice them anymore. But they raise a difficult question: What happens to a writer’s unique voice when AI routinely completes their thoughts—or generates them altogether from scratch? As the chair of a …

For decades, a legal degree felt like a golden ticket, a safe career choice because a robot could never take a lawyer’s job. Today consumers are increasingly turning to new technologies like generative artificial intelligence for answers to their legal questions without the assistance of a lawyer. No wonder: The high cost of legal services places them beyond the reach of most Americans. Some outside the profession see this market failure as an opportunity. Legal technology startups armed with AI agents are securing billion-dollar evaluations, and after recent leaps in AI models and new features—including one from Anthropic that can help automate legal tasks—some lega…

After a fairly significant hardware upgrade in 2025, it’s sounding like things will be quieter for the iPhone this year. Bloomberg’s Mark Gurman reported in his newsletter this week that the iPhone 18 Pro and 18 Pro Max will “represent minor tweaks” from their predecessors and “won’t be a big update.” Much of the attention in fall 2026 is expected to be on Apple’s first folding phone. Gurman did, however, note that the iPhone 18 Pro and 18 Pro Max will have “a new camera system with a variable aperture,” which caught my eye as a phone camera obsessive. There have been rumors about this for years, but I wasn’t expecting it to be perhaps the key feature of what are like…

If you’ve followed Apple for any length of time, you’ve no doubt come across the notion that the company doesn’t rush into adopting cutting-edge technology; instead, it waits until it can do it right. “We don’t feel an impatience to be first,” CEO Tim Cook told Bloomberg in 2017. “Our thing is to be the best and to give the user something that really makes a difference in their lives.” But I’m starting to wonder if something else is going on. Sure, a lot of Apple’s Android competitors have sometimes been accused of throwing features at the wall. These days, though, I think their hardware is often just markedly better—and it hits the market earlier. There hav…

Matcha drinks continue to challenge coffee’s dominance as the caffeinated beverage of choice. In the U.S., retail sales of matcha are up 86% from three years ago, according to market research firm NIQ. The drink’s increasing popularity, particularly among Gen Z consumers, has resulted in shortages and supply-chain issues. But when a recent Instagram reel that went viral suggested consuming Matcha might be contributing to hair loss, panic ensued. “Can I unsee this post?” one wrote. “WHY DOES THE INTERNET HAVE TO RUIN EVERYTHING,” another protested. Soon, others were sharing similar alleged experiences. “When you realise that the matcha you’ve been drinking every …

Only a week after experiencing a dreaded “death cross,” and subsequently seeing its value fall to less than $81,000, Bitcoin is showing some signs of recovering. On Monday, BTC’s price topped $89,000, and as of early Tuesday, are hovering around $87,500. To be clear, the slump is far from over—the coin saw its price top $124,000 just last month—and no one can predict what will happen next, but it’s a clear upswing in momentum. All told, when Bitcoin bottomed out at $81,000, it had fallen around 35% off its high. There were several reasons for the selloff, including outflows from large institutional investors and broader economic uncertainty, among other thin…

A few months ago, I was scrolling through TikTok when I came across a video that stopped me in my tracks. It starred an animated frog, dressed in a wizard hat, robe, and pink nail polish, superimposed over a psychedelic background and speaking in a hypnotizing, ethereal voice. “It’s time to stop doing nothing, and start doing something,” he crooned. “I cast . . . motivation!” I’d stumbled across the Pine Wizard Frog—a recurring character on the official TikTok account of household cleaning fluid Pine-Sol. Pine-Sol’s page, with its surrealist visuals and hypnotizing songs, is an example of what I call “brain-rot-brand TikTok”: It’s a subgenre of digital marketing that …

Open almost any newspaper, scroll through LinkedIn, or listen to the latest business podcast, and you will encounter a familiar theme: the return of the strong leader. From “wartime CEOs” to hard-charging founders and authoritarian coaching styles in elite sports, and the virtues of “hands on” leaders, there is a growing narrative that command-and-control leadership is not only back, but necessary. The appeal is intuitive. When the world feels volatile and uncertain, decisiveness offers comfort, and centralized authority promises clarity. But, is this resurgence real, or are we simply observing a handful of highly visible cases amplified by media and investor attentio…

CoreWeave stock dropped 8% Monday after the AI cloud computing company announced plans to raise another $2 billion, this time through convertible debt, to finance its rapid build-out of new data centers. On Tuesday, the company said it would increase the total offering to $2.25 billion. CoreWeave, which sells access to powerful Nvidia GPUs to run AI models, may be a bellwether in an industry placing unprecedented bets on an AI boom they believe is around the corner. CoreWeave is a “pick-and-shovel” infrastructure company in AI (like Nvidia) whose fortunes may test the narrative that tech companies — and their stock values — are riding the long wave of the next techno…

In this political climate, corporate sustainability initiatives are not always a popular topic of conversation. But even though they are less visible, with companies greenhushing, sustainability commitments and actions are continuing—and in some cases growing. We asked our Fast Company Impact Council members how their approaches to sustainability have changed in the last year. Six leaders shared positive changes and thoughtful tactics their companies were taking. Some efforts are internal, some are external. But all are intentional. 1. B CORP CERTIFICATION We achieved B Corp certification last year for our Philadelphia location, which was a culmination of 15 months…

The federal government is expected to again accept new applications for a program that grants some people without legal immigration status the ability to live and work in the United States. Lawyers for the federal government and immigrant advocates have presented plans before a federal judge that would open the door again to accepting applications for Deferred Action for Childhood Arrivals program, otherwise known as DACA. One state — Texas, where the case is being heard — however, would be exempted from providing work permits. It’s estimated that hundreds of thousands of people could be eligible to be enrolled in DACA, once a federal judge issues an order to formalize…

January arrives with a familiar hangover. Too much food. Too much drink. Too much screen time. And suddenly social media is full of green juices, charcoal supplements, foot patches, and seven-day “liver resets,” all promising to purge the body of mysterious toxins and return it to a purer state. In the first episode of Strange Health, a new visualized podcast from The Conversation, hosts Katie Edwards and Dr. Dan Baumgardt put detox culture under the microscope and ask a simple question: Do we actually need to detox at all? Strange Health explores the weird, surprising, and sometimes alarming things our bodies do. Each episode takes a popular health or welln…

Fast Company explores the complicated truth about the effect social media has on this generation’s teen population. View the full article

The fiercest space race is not about getting back to the moon—it’s about allowing you to post a TikTok or watch Netflix on your phone anywhere around the globe, from the Atacama Salt Flats to the Khongor sand dunes in the Gobi Desert. To make this happen, two distinct design philosophies are at war, as companies build out the infrastructure needed to ensure every phone on the planet is permanently connected to the internet. On one side is Elon Musk’s SpaceX/Starlink and the copycat companies that have followed in Starlink’s wake. Their approach is to invade space with tens of thousands of small satellites, creating a network of objects that blanket low Earth orbit. O…