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Balancing on a railroad-tie-size beam of a platform floating in Spain’s Vigo Bay, Ricardo Tur crouches and points below. Dangling several feet underwater is a pen the size of a garden shed, home to 80 octopuses. I squat too, hoping to glimpse even a single arm—there are 640 of them down there! In my excitement, I lean too far and almost fall in. Tur is a marine biologist who for the past decade has been feeding the octopuses on this batea, the Spanish term for the 65-foot-by-82-foot raft I’m on. The raft’s owner, Carlos Veiga, a short, fit 75-year-old who has fished the planet’s oceans since the Franco era, stands nearby. Around us in this inlet, which contains …

Octopuses are brilliant, emotional, and mysterious. Can they ever be farmed humanely? And if they can, should they be? Fast Company contributor Clint Rainey is the first journalist in the world to be let inside a cutting-edge effort to build the first commercial octopus farm. Exclusive documentary. Coming in 2026. Check out the full article: https://www.fastcompany.com/91448602/octopus-could-be-the-next-commercially-farmed-seafood-should-it-be View the full article

Octopuses are brilliant, emotional, and mysterious. Can they ever be farmed humanely? And if they can, should they be? Fast Company contributor Clint Rainey is the first journalist in the world to be let inside a cutting-edge effort to build the first commercial octopus farm. View the full article

I broke its neck. When making a vase at the potter’s wheel, I torqued its slippery neck clear off the pot as I tried to thin it into a graceful curve. I find vases gratifying to make and their shapes especially pleasing to the eye. But vases also must be handled with particular care because one part of their “body” – the neck – is often so narrow that it can be easily broken. That day at the wheel, I realized that it was not unlike the human neck. Though only a small portion of the human body – about 1% by surface area – our necks have an outsize influence on our psyche and culture. From selfies to formal portraits, the neck positions the head in expressiv…

To announce its entrance into 5G home internet service, Mint Mobile found the real-life version of a new AI-generated actress, even if only in (nick)name. Tilly Norwood is the name of a so-called AI actress launched by AI talent studio Xicoia. It also happens to be the name of a woman who stars alongside Ryan Reynolds in Mint Mobile’s new ad for its home internet service, which it’s branding “Minternet.” “It’s hard to believe that Mint is launching 5G home internet. It’s also hard to believe that a real version of an AI actress is out there,” a Maximum Effort representative tells Fast Company. “And thanks to the incredible and somewhat disturbing stalking detectiv…

As we enter spring, the days may be getting longer, but the average workday seems to be contracting. Corporate employees in the U.S. now seem to be ending their day at 4:39 p.m., according to a new report by the workforce analytics platform ActivTrak. That’s more than 40 minutes earlier than when workers clocked out just two years prior. While employees still start their day on average just before 8 a.m., the average length of the workday has dropped to about eight hours and 44 minutes. The report, which looked at data from nearly 220,000 workers at 777 companies, indicates that productivity has actually increased by 2% despite the slight reduction in time worked. Som…

Oil prices declined on Friday, after settling around 1.6% lower in the previous session, as the market’s risk premium faded after Israel and Hamas agreed to the first phase of a plan to end the war in Gaza. Brent crude futures were down 66 cents, or 1%, at $64.56 a barrel at 1016 GMT. U.S. West Texas Intermediate crude was down 61 cents, or 1%, to $60.90. “Finally having some kind of peace process in the Middle East is lowering the shoulders a little bit,” said Bjarne Schieldrop, chief commodities analyst at SEB. This could ease fears about crude carriers passing through the Suez Canal and the Red Sea, he said. BOTH BENCHMARKS ON TRACK FOR WEEKLY GAINS Isra…

Oil prices are on the rise, hitting an 18-month high as of Tuesday as the conflict between the United States, Israel, and Iran continues. The war against Iran, which started in earnest over the past weekend, has disrupted oil and gas shipments in the Middle East, constricting supply, and with no clear timetable as to when the war could end (or if there’s a plan for a drawdown), markets are spooked about the potential for a prolonged conflict and market hiccups. Specifically, concerns about shipments getting through the Strait of Hormuz—a busy shipping lane for fossil fuel-carrying tankers—have been effectively stopped, and no one knows with any certainty as to when i…

For three weeks now, OK Go has been on set in Budapest’s largest train station. The temperature in this wing is somewhere around 45 degrees, and much of the Hungarian filming crew has long ago gone numb. Against Keleti station’s baroque backdrop of frescos and pink marble pillars, the band has been working with roboticists and production designers to build one of its most complex music videos ever for a new song called “Love”. The video’s 140-foot-long contraption is built from 29 robots holding 60 mirrors that, in one long tracking shot, will crescendo into a brain-bending photonic spectacle of car-size kaleidoscopes and glimpses into the infinite. It’s almost lu…

Amazon is well aware that you’re spending hours agonizing over the reviews for seven different near-identical toaster ovens before you actually make a decision. Now, it has an AI feature for that—and we have to admit, it’s pretty helpful. “Help me decide” is a new AI shopping function that rolled out on October 23 across millions of U.S. customers on the Amazon shopping app and mobile browser. It uses large language models and AI tools from Amazon Web Services’ (AWS) suite of offerings to analyze your shopping history, purchase details, and preferences, and then match those insights with product details and customer reviews to recommend products that you might be most…

Spicy pickle soda. Dirty protein soda. Cereal milk soda. These aren’t your standard mocktail offerings—but that’s exactly the point. On May 12, Olipop will launch its first-ever soda drive-thru in Los Angeles, offering an array of offbeat, internet-inspired drinks and limited-edition mocktails, with the first drink free to the public. The pop-up event taps into the internet’s growing obsession with so-called “beverage goblin” culture, which has people cycling through multiple drinks at once for hydration, energy, and fun. “There’s just so much chatter around just these internet drinks and the whole like beverage goblin trend, where people have their hydration drin…

Over the weekend, crypto traders were likely anything but zen, as the price of OM—the native token to the Mantra blockchain—crashed more than 90%. On Sunday, OM prices fell from around $6.30 to less than $0.50 within a couple of hours, shaking up the crypto markets and likely leaving many people with crypto holdings wondering if they were witnessing another catastrophe like the FTX collapse. But that doesn’t appear to be the case so far. Here’s a rundown of the important facts to know, as we understand them on Monday morning. What happened with Mantra? As noted, OM values plummeted sharply on Sunday, April 14 by more than 90%. It was unclear what exactly wa…

Omnicom said on Monday it will lay off more than 4,000 employees and fold several well-known advertising agency brands after its $13 billion acquisition of rival Interpublic Group. The advertising industry faces a serious threat as artificial intelligence reshapes creative production and tech giants such as Meta make it easier for businesses to churn out ads at scale and speed. Omnicom’s high-stakes acquisition of Interpublic Group, which was completed in November, aims to regain momentum in this shifting landscape, as it contends with fierce competition from French ad giant Publicis and UK’s WPP. The company said creative agency DDB, founded in 1949, and crea…

On Running has hit 2025 at full speed, reporting Q1 earnings on Tuesday that saw the company grow sales by 43% year-over-year. It’s a reflection of the overall growth trajectory the Zurich-based athletic lifestyle brand has been on since it launched in 2010. With a healthy direct-to-consumer business, growing retail footprint (with 53 stores around the world), and cutting edge product innovation, On has built its brand around its product quality and sleek, simple design. But cofounder and executive cochairman Caspar Coppetti says that despite the healthy numbers, the brand still has plenty of room to grow, and it’s using its own unique combination of culture and…

While American workers face “forever layoffs” and struggle to find work in today’s tumultuous job market, some are reframing this era of unemployment and finding a silver lining in their personal economic meltdowns. “Laid off in June and the job market is so bad I decided to have a funemployed summer,” one TikTok creator posted earlier this year. Another wrote: “a weekday as a funemployed millennial.” In the video they wake up at 11 a.m. and scroll TikTok for an hour; after breakfast at 1 p.m., they journal, read, think about life, hit the gym, and then call it a day. Some funemployed were laid off. Some quit, lured by voluntary buyout programs. Some simply crav…

Causal dining chains had a pretty bad 2024 when it came to solvency issues. Major chains, including Red Lobster, TGI Fridays, and Roti, all filed for Chapter 11 bankruptcy protection last year. And 2025 doesn’t seem to be fairing better for more restaurants. The latest restaurant chain to file for Chapter 11 bankruptcy protection is the Tex-Mex casual dining chain On The Border Mexican Grill & Cantina. Here’s what you need to know about the company’s bankruptcy filing. Why is On The Border filing for bankruptcy? On March 5, OTB Holding LLC, owner of the On The Border chain, announced it had voluntarily filed for Chapter 11 bankruptcy protection in Georgia. …

Wall Street nudged past yesterday’s record highs in early trading Friday as investors continue to shrug off the U.S. government shutdown, now in its third day. Futures for S&P 500, Nasdaq and the Dow Jones Industrial Average all added 0.2% before the bell. All three closed at record levels on Thursday, boosted by gains of chipmakers and artificial intelligence companies. Markets have largely ignored the shutdown of the U.S. government after Democrat and Republican lawmakers failed to reach agreement on funding. U.S. President Donald The President and congressional leaders were not expected to meet again soon and the Democrats have held fast to their demands to pres…

Like clockwork, 5 p.m. on a Sunday, flashes of unread emails and notifications for tomorrow’s upcoming meetings start. Your shoulders tense, your stomach knots. You have a case of the Sunday scaries. This unsettling feeling is a form of anticipatory anxiety that creeps in as the weekend draws to a close and Monday looms with the responsibilities of the week ahead. If you can relate, you’re not alone: New data suggests the vast majority of workers experience this anxiety, and it also suggests some workers feel it worse than others. Adobe Acrobat surveyed over 1,000 full-time employees and found 82% experience this sense of anxiety before the workweek even begins. …

TikTok is a one-stop-shop for recipe inspo, viral dance trends, tin-foil-hat conspiracies, and, increasingly, political commentary. Now, it’s also where one in five Americans are getting their news. That’s according to a Pew Research Center analysis published last week, which has tracked a dramatic uptick in news consumption on the platform, up from just 3% in 2020. “During that span, no social media platform we’ve studied has experienced faster growth in news consumption,” Pew noted. In Pew’s survey, 43% of adults under 30 said they regularly get their news on TikTok, up from 9% five years ago. But it’s not just younger people. A quarter of adults between the …