What's on Your Mind?

In the ’90s, Dyson transformed the way we clean our homes by launching the most powerful vacuum cleaner the world had ever seen—one that used a cyclone, rather than suction, to extract dust. Three decades later, Dyson has incorporated this same technology into almost every kind of vacuum you could imagine, from robots to heavy-duty mops. Today, Dyson adds a new vacuum to its portfolio: One focused specifically on cars. Priced at $280, it’s three or four times more expensive than similar handheld vacuums by brands like Shark or Bissell, but it’s one of the most affordable products within Dyson’s range. The vacuum comes with three tools designed specifically for cleanin…

Paola Antonelli has a litmus test for worthy design. People often ask the Museum of Modern Art’s senior curator of architecture and design how she decides what to add to the museum’s collection, and she gives them simple instructions: “Close your eyes and think, If this object did not exist, would the world miss out?” she says. Of course, filling one of the world’s preeminent art museums is not quite that easy. Antontelli says you also have to consider an object’s form, function, and problem-solving utility—but her litmus test is something she returns to again and again. “It doesn’t mean that something has to be necessary,” Antonelli clarifies. Take, for example, the …

When famous and powerful people open up about their autism experiences, it often gets attention. One example is Bill Gates sharing an excerpt from his upcoming memoir, Source Code: My Beginnings. In it, he writes that “if I were growing up today, I probably would be diagnosed on the autism spectrum.” But although this caused some struggles, he also notes: “I wouldn’t trade the brain I was given for anything.” For many in the autistic community, this visibility can feel like a win. Seeing a successful person identifying as autistic can inspire hope and serve as a reminder: An autistic brain is not something to be ashamed of. In fact, there is much to celebrate. But…

Growing up in rural Northern California and later serving in the military, stationed in Mississippi, I experienced firsthand the stark disparities in access to quality goods. Even finding fresh, local produce often meant bypassing the grocery store for a farm stand because the desired options simply weren’t stocked. In many communities I lived in and visited, the available choices were severely limited, creating a significant market gap that persists today. This isn’t just a social issue I observed; it’s a massive missed revenue opportunity for retailers who are overly focused on saturated urban markets while overlooking the immense potential waiting in rural and Middle A…

The branding and packaging for Target’s beloved Up&Up brand is now more colorful than ever. Over the course of three years, design agency Collins reimagined the wide-ranging private-label brand, which has more than 2,000 products spanning aluminum foil and copy paper to pet grooming products and a wrist blood pressure monitor. The Up&Up brand does nearly $3 billion in annual sales for Target. The retailer wanted to relaunch it with reformulated products, reduced plastic usage, and hundreds of new items, which began rolling out in stores last year and will continue through early 2025. [Image: Target]New private-label packaging elevates bargain shoppingThis comes at…

OpenAI released its newest reasoning model, called o3-mini, on Friday. OpenAI says the model delivers more intelligence than OpenAI’s first small reasoning model, o1-mini, while maintaining o1-mini’s low price and speed. The company says o3-mini excels in science, math, and coding problems. Developers can access o3-mini through an API, and can select between three levels of reasoning intensity. The lowest setting, for example, might be best for less difficult problems where speed of response is a factor. ChatGPT Plus, Team, and Pro users can access OpenAI o3-mini starting today, OpenAI says, while enterprise users will get access in a week. The announcement comes…

Adapted from Nonlinear: Navigating Design With Curiosity and Conviction (MIT Press, February 4, 2025). When I open my smartphone in the morning, every social media app is full of advertisements marketing something to me. I feel like I’m trapped in a circuitous loop from ads and information coming through my devices: “Buy this, buy that!” We’re all stuck in this loop. Can we fix it? John Maeda (vice president of engineering, computational design, and AI at Microsoft) once created a computational artwork of an infinity loop that he often uses in his keynotes. We talked about my interpretation of his visual during a video livestream together back in 2020. I like…

A year after the launch of the short-lived Coca-Cola Spiced, Coke is adding another new flavor to its lineup. Coca-Cola Orange Cream is scheduled to go on sale Feb. 10 in the U.S. and Canada. It will be sold in regular and zero sugar varieties. Atlanta-based Coca-Cola Co. said Monday that it developed the soda, which mixes cola with orange and vanilla flavors, in response to growing consumer demand for the comforting, nostalgic flavor. Orange cream — first introduced with the Creamsicle ice cream bar in 1937 – has enjoyed a recent renaissance. Olipop, a probiotic soda, introduced an orange cream flavor in 2021. Carvel reintroduced its Orange Dreamy Creamy ice …

Software increasingly makes the world go round. Without this critical digital infrastructure, the economy—and society at large—wouldn’t function. But as recent events like last year’s CrowdStrike outage have shown, enormous leaps in software power and complexity, including the integration of AI into the development process, ratchet up the potential for things to go sideways, fast. How can software teams better harness the supercharged new tools at their disposal? Here’s a look at five things that lie ahead. 1. As consumers lose patience with outages, developers make software more resilient For consumers, the CrowdStrike outage is just the tip of the iceberg…

Picture this: A teenager stares at their phone, paralyzed by headline after headline about the climate crisis, political dysfunction, and societal division. They want to act but feel overwhelmed by the sheer scale of the problem. This scene plays out millions of times daily, and it represents a critical challenge for brands: 80% of Gen Z globally report being personally affected by climate change, yet their engagement with sustainable solutions is declining. Looking to the future, many young people are asking, “What’s the point?” Instead of feeling empowered to act, young people are becoming paralyzed by anxiety, overwhelmed by complexity, disillusioned by a lack of l…

Wilson’s Airless Gen1 basketball is back. The hollow, $2,500 3D-printed basketball that doesn’t need to be inflated was first showcased at the 2023 NBA All-Star Weekend. Now, Wilson is selling the ball via a new production run for the remaining few people who can afford to spend thousands of dollars on a basketball. The Airless Gen1 ball features a latticed pattern of hexagonal holes and doesn’t require an inflated bladder inside. By all accounts of professional and amateur players who have tried the airless wonder, its honeycomb architecture and plastic material makes it perform like a traditional basketball, matching its size, weight, and rebound characteristics. …

There was a time when artists representing two of America’s biggest homegrown musical genres wouldn’t get a look in at the Grammys. Hip-hop and house both have their origins in the 1970s and early 1980s—in fact, they recently celebrated a 50th and 40th birthday, respectively. But it was only in 1989 that an award category for “best rap performance” started recognizing hip-hop’s contribution to U.S. music, and house had to wait another decade, with the introduction of “best dance/electronic recording” in 1998. At this year’s awards, taking place on February 2, hip-hop and house artists will be among the most talked about. House duo Justice and Kendrick Lamar, a hip…

About 35,000 feet (10,670 meters) over the Mojave Desert, northwest of Los Angeles, Boom Supersonic’s XB-1 became the first privately funded airplane to break the sound barrier during a test flight on Tuesday. “She was real happy supersonic,” Boom Chief Test Pilot Tristan “Geppetto” Brandenburg said after landing, in a video posted by Boom Supersonic. “That’s the best she’s ever flown, was supersonic.” After getting to altitude, Brandenburg opened up the test plane’s throttles, accelerating to Mach 1.1, or about 845 mph (1,360 kph) — faster than the speed at which sound travels. In 1947, Chuck Yeager became the first human to break the sound barrier when he pu…

In the run-up to this weekend’s Super Bowl in New Orleans, fans couldn’t be more excited to see the Philadelphia Eagles face off against the Kansas City Chiefs, as the latter attempts to make Super Bowl history as the first team to win the championship three times in a row. With advertising prices hitting all-time highs, and an exciting halftime show featuring recent Grammy winner Kendrick Lamar scheduled, why are ticket sales plummeting? That’s right: Ticket prices for Super Bowl LIX are down 30% over this past week, or around 50% cheaper than last year. Currently, the cheapest seats are selling for somewhere between $3,057 to $4,300 before taxes on the secondary mar…

In an effort to monetize the social media platform, Elon Musk’s X announced Tuesday it would be partnering with Visa on a digital wallet and peer-to-peer payment services for its upcoming X Money Account. The product, which is likely to launch in the first quarter of this year, would enable users to move funds between their bank accounts and a digital wallet in real time, similar to Venmo or Zelle, with more deals on the horizon, CNBC reported. CEO Linda Yaccarino said on X it will launch later in 2025 and is just the “first of many big announcements about X Money this year.” Musk, who bought Twitter for $44 billion in 2022, has struggled to make X profitable …

I can tell you the exact moment when a new browser called Deta Surf clicked for me. I was getting a demo from Deta cofounder Max Eusterbrock, and he showed me how Surf can take screenshots of web pages and add them to a digital pinboard. But unlike a standard screenshot, this one contained a link to jump back to the web page it came from, and its content was searchable from Surf’s menu system. Aha, I thought. Too often, I’ll open dozens of tabs on a certain topic, only to forget which page had the quote or chart I was looking for. Surf solves that problem by making it easier to revisit what you’ve researched. It’s as if a browser was built around the idea of bookmarking, …

The “influencer accent” is taking over TikTok. If you don’t know what I’m talking about, scroll through your FYP page and listen. British singer-songwriter Cassyette pointed out this trend in a recent TikTok video, calling out influencers for raising their tone at the end of sentences, almost as if they’re asking a question. In the video, which has been viewed 1.2 million times, she asked: “Guys, serious question, is it just me, or is there this new influencer voice that English influencers specifically use?” Mimicking the voice, she continued: “It sounds like I’m asking you a question, which might be really confusing, but I’m actually not. I’m just going up …

In 2006, as the modern sustainability movement gained momentum, I launched The Lazy Environmentalist on Sirius Satellite Radio. The show’s premise was simple: Millions of people wanted to reduce their environmental impact, but not if it meant sacrifice or inconvenience. So we sought stories and solutions that elevated sustainability’s appeal. That’s how I found Plasma Boy. Plasma Boy Two decades ago, Portland, Oregon, had a thriving drag racing scene. A city known for its progressive, artsy vibe was also home to legions of racing fans obsessed with speed. John Wayland, aka Plasma Boy, was one of them. His racing vehicle was a souped-up yet diminut…

Female streamers are being told to hire security after a spate of recent attacks. Popular Twitch stars Valkyrae, Cinna, and Emiru were out in public at the Santa Monica Pier on March 2 as part of their “sisathon” streaming marathon, when a man lunged toward them, saying, “I’ll kill you right now.” The streamers called for help from security as the man chased them before the stream turned off. He had tracked their location using the live broadcast and earlier had gotten down on one knee, proposed to the three streamers, and asked one for her phone number, which she refused. Issuing an update later that evening on X, Cinna posted, “Hey everyone we are safe. Unfort…

Remote work is here to stay, and late-stage startups offer a nice mix of financial backing, stability, and potential for success that might be lacking in your current job. If you’re looking for a chance to join a company on the move while working from the comfort of your own home, this is the list for you. From AI to health to cybersecurity and more, these remote-friendly companies have plenty of openings. Grafana Labs: 50 Grafana Labs provides a suite of tools—including Grafana, Prometheus, Loki, and Tempo—that help organizations monitor, analyze, and understand their applications and infrastructure. Grafana Labs is hiring for a variety of remote roles, in…

The Chinese AI company DeepSeek is making major waves across the tech industry after rising to prominence seemingly overnight. The artificial intelligence tool emerged in the top spot in Apple’s App Store yesterday, above competitors like OpenAI’s ChatGPT and Google’s Gemini—and on a comparatively tiny timeline and budget. But there’s another way that DeepSeek is quietly outdoing its American competitors: through its branding. Late last week, DeepSeek released an updated version of its open-source chatbot called DeepSeek-V3, a product that has some tech analysts describing the company’s efforts as “a shot across the bow at the U.S. tech world.” DeepSeek-V3 performs si…

In an era where artificial intelligence is rapidly redefining creative industries, branding stands at a pivotal crossroads. Tools like Midjourney and DALL-E are often portrayed as threats to traditional visual branding, but their true value may lie elsewhere—not in replacing human creativity, but in expanding the sensory dimensions of brand expression. At the bread and butter, a global brand consultancy, we believe branding should never be superficial. It should touch. Move. Resonate. That’s why we built our practice around “Betterment Branding”—a philosophy that connects long-term brand growth to emotional, sensory, and social resonance. Today, the intersection of A…

Within just a week, the sheer devastation of the Los Angeles wildfires has pushed to the fore fundamental questions about the impact of the climate crisis that have been largely avoided by lawmakers, influencers, and the public. Among them: What is the future of insurance when people’s homes are increasingly located in areas of climate risk—whether wildfires, hurricanes, flooding, or the rising sea levels? Those questions have bedeviled policy makers in California—where insurance giants like State Farm, Farmers, and Allstate announced last year that they were no longer writing new policies in the state due to the surge in wildfires (in 2024 alone, firefighters a…

A grassroots effort to track price gouging has emerged in the form of a Google Sheet that’s now circulating on social media. Community members have reported Zillow listings of rental properties with substantial price increases –upwards of thousands of dollars – just as 150,000 California residents found themselves displaced. View the full article