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From fake “apologies” that spread like wildfire on social media (as was the case during the Astronomer CEO scandal) to companies facing backlash for using generative AI without safeguards, recent crises have shown how quickly brand reputations can unravel in the digital age. The rapid spread of misinformation online, combined with new risks tied to emerging technologies, has left organizations more vulnerable than ever. Companies that are not ready to deal with a crisis are putting their brands, reputations, and future at risk. There are three warning signs that your workplace is unprepared for the next disaster, scandal, or other corporate emergency. 1. There’s N…

After 43 days, the U.S. government shutdown finally came to an end late on November 12, when Congress voted through a long-overdue funding bill, which President Donald The President promptly signed. But the prolonged gap in government-as-usual has come at a cost to the economy. The Conversation spoke with RIT economist Amitrajeet A. Batabyal on the short- and long-term impact that the shutdown may have had on consumers, on the gross domestic product, and on international trust in U.S. stewardship of the global economy. What is the short-term economic impact of the shutdown? Having some 700,000 government workers furloughed has hit consumer spending. And a s…

Aaliyah Arnold, the 21-year-old founder of BossUp Cosmetics, goes live on TikTok a few times a week. Each livestream will last anywhere from 4 to 12 hours. Thousands tune in to watch her pack mystery boxes for customers, give away products, and teach makeup tutorials. “I mix in music, jokes, giveaways, and real product demos so people feel like they’re hanging out with me while shopping,” Arnold tells Fast Company. Livestreaming now makes up 60% of her company’s total sales. Her biggest livestream to date hit $170,000 in sales, with more than 1 million viewers tuning in. Arnold is one of many solopreneurs on platforms like TikTok leaning into “live selling” to ge…

In the late 2010s, at the height of the direct-to-consumer boom, Framebridge founder Susan Tynan was green with envy. Many other venture-backed startups from the era—like Casper, Away, and Glossier—were growing much faster than her custom framing business. While these other buzzy brands focused on acquiring customers and growing revenue, Tynan was using her $81 million in venture funding to tackle more arduous operational issues, like building factories and hiring hundreds of craftspeople to make frames by hand. Eleven years into the business, Tynan’s slow, steady approach to growth is paying off. Framebridge now has 750 employees, 500 of whom work at the company…

Another week, another questionable TikTok trend. The latest internet sensation has social media users asking someone to film them dancing. Instead, the dancer clicks the flip-camera button mid-dance — filming the filmer instead of themselves. And while the trend is meant to be funny (and, of course, get clicks), not everyone is laughing. The prank, called the flip-camera trend, has resulted in hundreds of videos showing awkward, close-up faces of people who believe they are filming friends (or even strangers) circulating on the platform. However, some of the videos are awkward to view, and are resulting in some major embarrassment. That’s especially true when the vide…

Outdoors brand Yeti dropped its new holiday commercial, and it has a lot of what you’d expect from a seasonal spot. “Bad Idea” outlines all the reasons you probably shouldn’t get a Yeti for someone you care about: “Don’t get them a Yeti,” says the voice-over, as a ribboned cooler flies out the back of a pickup truck. “Unless you like dogs that are always wet, eyebrows that are still growing back, and sand in places sand should never be.” By the end of the commercial, it’s clear that the brand is aiming at people who are obsessed. It could be surfing, fishing, camping, golf, whatever—it’s about those chasing the dream wherever it leads them. But for all its charmi…

Stories about AI-generated fabrications in the professional world have become part of the background hum of life since generative AI hit the mainstream three years ago. Invented quotes, fake figures, and citations that lead to non-existent research have shown up in academic publications, legal briefs, government reports, and media articles. We can often understand these events as technical failures: the AI hallucinated, someone forgot to fact-check, and an embarrassing but honest mistake became a national news story. But in some cases, they represent the tip of a much bigger iceberg—the visible portion of a much more insidious phenomenon that predates AI but that will be …

It’s been 70 years since Douglas McGregor sketched a management theory at MIT Sloan that leaders still ignore—and their teams pay the price. Known as Theory X and Theory Y, McGregor’s framework built on Abraham Maslow’s work on employee self-actualization, and it quickly became one of the foundational texts of modern management thinking. In McGregor’s theory, leaders fall into two camps. Theory X managers assume that employees are inherently lazy, need constant supervision, and would rather coast along than contribute. Theory Y managers, by contrast, see employees as self-motivated, responsible, and capable of growth if given the right environment. And the ki…

Pittsburgh International Airport (PIT) was never really meant to serve Pittsburgh. When the modern airport opened in 1992, it was built as a hub for U.S. Airways, primarily serving as a connection point for passengers heading elsewhere. Tens of millions of passengers used PIT annually, though only a small number of them were actually flying into or out of Greater Pittsburgh. Most stayed in the terminal, leaving one gate only to enter another, which was fine—until it wasn’t. “In 2004, the hub went away. Passengers plummeted. All those connecting passengers left,” says Christina Cassotis, who came on as CEO of the Allegheny County Airport Authority in 2015. After years …

On November 14, Defense Secretary Pete Hegseth, screwdriver in hand, helped Pentagon facilities personnel install two new signs that read “Department of War.” After affixing the sign to the outside of the building, he turned toward onlookers and said, “Here we go.” Hegseth’s handyman moment was more than a symbolic gesture: It was the first act of what he and the The President administration hope will eventually be a wholesale rebrand of the Department of Defense to the Department of War. This rebrand—which would require updating 700,000 buildings and facilities worldwide (not to mention all of the other places the DOD would become the DOW)—could reportedly cost as mu…

Google announced its widely anticipated Gemini 3 model Tuesday. By many key metrics, it appears to be more capable than the other big generative AI models on the market. In a show of confidence in the performance (and safety) of the new model, Google is making one variant of Gemini—Gemini 3 Pro—available to everyone via the Gemini app starting now. It’s also making the same model a part of its core search service for subscribers. The new model topped the scores of the much-cited LMArena benchmark, a crowdsourced preference of various top models based on head-to-head responses to identical prompts. In the super-difficult Humanity’s Last Exam benchmark test, which …

The flight disruptions during the record government shutdown that ended last week inspired a rare act of bipartisanship in Washington on Tuesday, when congressional representatives from both parties introduced legislation that would allow air traffic controllers to get paid during future shutdowns. The bill proposes funding salaries, operating expenses, and other Federal Aviation Administration programs by tapping into a little-used fund with $2.6 billion that was created to reimburse airlines if the government commandeers their planes and they are damaged. The bill’s sponsors, which include four of the top Republicans and Democrats on the House Transportation and Inf…

Nvidia forecast fourth-quarter revenue above Wall Street estimates on Wednesday, betting on booming demand for its AI chips from cloud providers against the backdrop of widespread concerns of an artificial intelligence bubble. The results from the AI chip leader mark a defining moment for Wall Street, as global markets looked to the chip designer to determine if investing billions of dollars in AI infrastructure expansion had resulted in towering valuations that potentially outpaced fundamentals. The world’s most valuable company expects fiscal fourth-quarter sales of $65 billion, plus or minus 2%, compared with analysts’ average estimate of $61.66 billion, accord…

In planning meetings, in brainstorms, in the messy moments when decisions need to be made before all the information is in, AI is my copilot. But not in the “cute robot helper” way. I treat it like my sharpest strategist, fastest researcher, and most unflinching truth-teller. As the CEO of Quantious, a future-forward marketing agency that works with tech companies, my job is to stay fast, smart, and endlessly curious; not just for myself, but for my clients. Having executive-level AI by my side is how I operate at scale without sacrificing strategy or soul. Forget about the “hype” of AI. Let’s talk about what it really takes to work smarter, experiment faster, and…

Every C-suite executive I meet asks the same question: Why is our AI investment stuck in pilot purgatory? After surveying over 200 AI practitioners for our latest research, I have a sobering answer: Only 22% of organizations have moved beyond experimentation to strategic AI deployment. The rest are trapped in what I call the “messy middle”—burning resources on scattered pilots that never reach production scale. In my 20-plus years helping companies solve complex problems with open-source AI and machine learning, I’ve watched this pattern repeat across industries. Companies get excited about AI’s potential. They fund pilots. They hire data scientists. But when …

This week, politics, memes, and protest movements kept colliding with the economy, turning everything from Black Friday shopping to stock charts into a referendum on power and attention. Investors who spent the last couple of years riding AI and crypto gains are getting a reminder that gravity is still in charge, as once-screaming-up charts now introduce terms like “death cross” and “profit-taking.” Retailers are heading into the holidays knowing that some shoppers are planning not to spend at all, on purpose. And on the cultural front, a single insult from the president is now ricocheting around social networks, while a local New York election is being framed as a na…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. John Rogers, the chief data and analytics officer of Cotality (formerly known as CoreLogic), returned to ResiDay this year to give a two-part presentation: first, how risk—insurance, climate, construction cost—is reshaping the housing market, and second, how AI is about to turn property professionals into “superheroes.” In 2011, the firm was predominantly a U.S. mortgage-data company. Today, Cotality is a multicountry, multi-industry analytics platform that supports more than 1 million real estate agents, touches more than 8 out of every 10 U.S. mort…

As best I can tell, the über-wealthy believe the world as we know it is ending, that there won’t be enough to go around, and that this means they need to accumulate as much money and land as possible in order to position themselves for the end of days. The way they do that is with an induced form of “disaster capitalism,” where they intentionally crash the economy in order to have some control over what remains. So the function of tariffs, for example, is to bankrupt businesses or even public services in order to privatize and then control them. Stall imports, put the ports out of business, and then let a sovereign wealth fund purchase the ports. Or as is happening r…

At 3:20 a.m. on January 8, Steve Gibson and his wife were jolted awake by a phone call: the Eaton fire was approaching their home in Altadena, California, and they had to evacuate. “We left in about 15 minutes,” Gibson says. “So we only took our passports, our insurance papers, three pairs of underwear, and our little dog, Cantinflas.” They thought that they’d be able to come back within a few hours. But they soon learned that their house—and their entire block—had been destroyed. They spent the next few weeks moving from short-term rental to short-term rental, and finally moved into an apartment, though they knew that insurance would only cover the cost temporar…

This year’s U.N. climate conference in Brazil had many unique aspects that could have been part of a historic outcome. COP30, as it’s called, was hosted in Belem, a city on the edge of the Amazon rainforest, a crucial regulator of climate and home to many Indigenous peoples who are both hit hard by climate change and are part of the solution. It had the heft of Brazilian President Luiz Inácio Lula da Silva, an influential and charismatic leader on the international stage known for his ability to bring people together. And encouraged by Lula’s rousing speeches in the summit’s beginning days, more than 80 nations called for a detailed road map for the world to sharply r…

Universal Pictures’ two-part Wicked gamble continues to defy gravity at the box office. Just a year after part one brought droves of audiences to movie theaters around the country, even more people bought opening weekend tickets to see the epic conclusion, Wicked: For Good. According to studio estimates on Sunday, Wicked: For Good earned $150 million from North American theaters in its first days in theaters and $226 million globally. Not only is it the biggest opening ever for a Broadway musical adaptation, unseating the record set by the first film’s $112 million launch, it’s also the second biggest debut of the year behind A Minecraft Movie’s $162 million. “The…

The average U.S. employee clocks nearly 21 full business days working from their phone each year. That’s according to new research from Adobe Acrobat, who surveyed over 1,000 full-time employees on their habits and opinions around work phone etiquette. As worklife boundaries continue to blur, the work doesn’t stop when you step out of the office’s four walls. For many employees, they now carry it with them in their pocket, checking emails first thing from bed, or making calls on the go between meetings. In the early days of the iPhone, the “sent from my . . .” signature conveyed status. Back in 2013, The Atlantic referred to it as a “humble brag.” More than a de…

The Bezos vs. Musk battle for satellite internet service is heating up In what’s rapidly becoming the new space race: Amazon will start testing its high-speed internet service that it’s building out to compete with SpaceX’s Starlink service. With a broader rollout planned for next year, Amazon announced on Monday some updates to its Leo network—including a new program that will see select businesses taking part in an “enterprise preview” of the forthcoming service. In turn, Amazon can collect feedback to tailor services for specific industries. “Amazon Leo represents a massive opportunity for businesses operating in challenging environments,” Chris Weber, vic…

Spurred to action by tech industry lobbyists and insiders, Republicans in the Senate appear to be planning to add language to the National Defense Authorization Act (NDAA) that would preempt states from passing laws regulating AI labs. Two sources with knowledge tell Fast Company that a small group of GOP lawmakers, staffers, and tech lobbyists worked through the weekend crafting the new language. Heading into Thanksgiving, much uncertainty hangs over the fate of the state-level moratorium – and a fair amount of secrecy about how the AI industry and its MAGA allies will try to tie the hands of states, and Congress, to regulate AI. Democrats and others may not b…

In today’s job market, many employees are feeling the pressure. Layoffs continue to make headlines, hiring pipelines have slowed, budgets have tightened, and job seekers are facing fierce competition. For those already employed, this environment raises a tricky question: What’s reasonable to ask for at work right now—and what isn’t? There’s always the standard wish list: promotions, raises, more flexibility, and better benefits. But in a strained economy, some of these asks may be harder to land—and for many employees, even harder to ask for. Zety, a career platform designed to make job searching easier with expert-backed tools and advice, found in its latest …