What's on Your Mind?

You may remember this, if you are old enough: in 2002, search engine optimization (SEO) transformed from a technical curiosity into a full-blown industry. All of a sudden, agencies, consultants, and “black-hat sorcerers” emerged overnight, offering tricks and hacks to get brands onto the first page. Today, we stand at the dawn of the next wave: what some call Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO) or simply AI Engine Optimisation (AIO). The logic is similar: get your brand seen, but the stakes are higher, the rules blurrier, and the risks far more structural. Imagine a world where users no longer click search results but instead ask an…

At last, the X-59 is airborne. NASA’s quiet supersonic airplane took to the skies in Palmdale, California, successfully landing back a few minutes later. While this initial sortie on October 28 was a subsonic check of basic systems and airworthiness, the flight represents the penultimate step toward reviving supersonic passenger travel over land. It also marks the beginning of a race to see which of three supersonic airplane ideas wins to become the dominant design of the 21st century. There’s Lockheed Martin’s X-59 dart-like shape developed to avoid the sonic boom. Then we have Boom Supersonic’s XB-1, which doesn’t look to avoid the sonic boom but to stop it from re…

Paramount is the latest company to join the bloodbath of layoffs this week. The entertainment giant began cutting around 1,000 workers on Wednesday, with twice that many pink slips expected in the days to come. In a memo to staff, new Paramount CEO David Ellison characterized the reductions, which will ultimately shrink the company by 10%, as a necessary step for the company’s long-term growth. “In some areas, we are addressing redundancies that have emerged across the organization,” Ellison wrote in a memo obtained by The Guardian and other outlets. “In others, we are phasing out roles that are no longer aligned with our evolving priorities and the new structure…

The latest buzzword is “AI literacy.” Much like “social media,” “ESG,” and “CSR” before it, employers are now looking for proof of fluency on résumés, and individuals are desperate to differentiate themselves to show that they are keeping pace. And it’s everywhere, mentions of terms like “agentic AI,” “AI workforce,” “digital labor,” and “AI agents” during earnings calls increased by nearly 800% in the last year, according to AlphaSense data. Over the last five years, workers across industries have become expected to be well-versed in a technology that is ever-evolving and still relatively new for so many, including the leaders implementing it. The trouble with AI is…

Below, Paul Leonardi shares five key insights from his new book, Digital Exhaustion: Simple Rules for Reclaiming Your Life. Paul is a professor of technology management at the University of California, Santa Barbara. He is a frequent consultant and speaker to a wide range of companies, such as Google, Microsoft, YouTube, McKinsey, GM, and Fidelity. He is also a contributor to the Harvard Business Review. What’s the big idea? We are the first generation in human history to carry the entire world’s information, connections, and distractions in our pockets. It’s no wonder that the technology once promised to make life easier now leaves us tired and overwhelmed. Pa…

Japanese psychology often likens attention to a flashlight. Wherever you shine this flashlight is where your focus and energy go. However, problems can arise when people shine this flashlight inwards for too long. They focus obsessively on their thoughts and emotions, and particularly those related to things outside of their control. Another common tendency that causes problems is shining the flashlight on other people’s behavior, the past, or the future. These are all inherently uncontrollable areas. Worrying about these factors can lead to a mental loop where it seems impossible to find solutions. When you start fixating on past events you can’t change, it can lead…

House flippers are about to get an AI assist on their next renovation project. Kai is an AI-powered tool that can visually identify what’s needed to fix up a house and put it on the market. The system converts photos and videos of house projects into SKU-level material specifications and cost estimates, making it fast and easy for an institutional home renovator to create an actionable renovation plan and order all the materials needed to get the job done. Kai has just launched a partnership with home improvement retailer Home Depot to link its building material and product selection tools directly with Home Depot’s 3.5 million item inventory list. Home renovators…

The latest generation of artificial intelligence models is sharper and smoother, producing polished text with fewer errors and hallucinations. As a philosophy professor, I have a growing fear: When a polished essay no longer shows that a student did the thinking, the grade above it becomes hollow—and so does the diploma. The problem doesn’t stop in the classroom. In fields such as law, medicine, and journalism, trust depends on knowing that human judgment guided the work. A patient, for instance, expects a doctor’s prescription to reflect an expert’s thought and training. AI products can now be used to support people’s decisions. But even when AI’s role in doing t…

Amazon’s Fire TV lineup has gone from a perfectly simple concept—a stick that streams video—to a corporate naming convention nightmare. There’s the HD, the 4K Select, the 4K Plus, the 4K Max, and the Cube. Clear as mud. Let’s try to make sense of this lineup, shall we? The Budget Basement: Fire TV Stick HD The Fire TV Stick HD is your entry point. It handles 1080p, and that’s pretty much the whole story. It works fine for an older TV—the kind you put in the guest room or the garage. At $25, it’s cheap, it’s simple, and it’s a little slow, both performance-wise and thanks to its aging Wi-Fi 5 chipset. If you have a 4K television, walk past this one a…

As the global climate and environmental crisis accelerates, the urgency for sustainable alternatives to fossil fuel-based products has never been greater. Today, biobased products—derived from renewable agricultural, marine, and forestry materials—are gaining momentum as critical tools in reducing our reliance on non-renewable resources and mitigating environmental harm. From everyday household goods to advanced industrial materials, biobased alternatives are transforming entire industries and creating pathways toward a lower-carbon, more resilient future. Biobased products offer a broad range of applications, including lubricants, detergents, inks, fertilizers, and b…

As a child and adolescent psychiatrist, I’ve seen how America’s education system leaves neurodivergent children behind. Despite growing awareness of ADHD, autism, and learning differences, schools remain stuck in outdated models. Without rethinking how classrooms are structured, we’ll keep failing students whose brains work differently. Last year, I worked with a boy who dreaded school so much he would sometimes vomit on the drive there. His anxiety wasn’t about tests or teachers in the usual sense. It was about the environment itself—the noise, the lights, the pressure to sit still in a classroom not built for how his brain works. His parents tried everything from wa…

Below, coauthors Bruce Schneier and Nathan Sanders share five key insights from their new book, Rewiring Democracy: How AI Will Transform Our Politics, Government, and Citizenship. Bruce is a security technologist, teaching at the Harvard Kennedy School and the Munk School at the University of Toronto. He is also a board member of the Electronic Frontier Foundation and Chief of Security Architecture at Inrupt, Inc. Nathan is a data scientist affiliated with Harvard’s Berkman Klein Center. He is focused on making policymaking more participatory, with his research spanning machine learning, astrophysics, public health, environmental justice, and more. What’s the…

Japanese auto manufacturer Mazda has released a simplified new logo, and it has bigger implications than your typical brand refresh. It’s indicative of a broader branding—or should we say blanding—trend that’s taking over the car industry. Mazda Motor Corp. rolled out a new, flatter version of its logo at the Japan Mobility Show 2025 in October that did away with the dimensional, beveled silver chrome effect the logomark used to have in favor of a solid black line. The new M mark is more angular, too, evoking a pair of wings that was first introduced in 1997. The company says it designed the flat new logo for improved visibility, especially in digital environments. T…

Zohran Mamdani was elected mayor of New York on Tuesday, capping a stunning ascent for the 34-year-old, far-left state lawmaker, who promised to transform city government to restore power to the working class and fight back against a hostile The President administration. In a victory for the Democratic party’s progressive wing, Mamdani defeated former Gov. Andrew Cuomo and Republican Curtis Sliwa. Mamdani must now navigate the unending demands of America’s biggest city and deliver on ambitious — skeptics say unrealistic — campaign promises. With his commanding win, the democratic socialist will etch his place in history as the city’s first Muslim mayor, the first of Sou…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Zillow economists use an economic model they call the Zillow Market Heat Index to gauge the competitiveness of housing markets across the country. This model looks at key indicators—including home price changes, inventory levels, and days on market—to generate a score showing whether a market favors sellers or buyers. Higher scores point to hotter, seller-friendly metro housing markets. Lower scores signal cooler markets where buyers hold more negotiating power. According to Zillow: Score of 70 or higher = strong seller’s market Score fro…

New York City has elected a democratic socialist as its next mayor. Across the internet, progressive internet users are hopescrolling for the first time in years and proudly declaring: “woke is back.” With his victory, Mayor-elect Zohran Mamdani will become the city’s first Muslim mayor, the first of South Asian heritage, the first born in Africa, and the youngest in more than a century. During his victory speech, Mamdani reaffirmed his support for workers’ rights, immigrants’ rights, and the rights of all vulnerable New Yorkers, including LGBTQ people. “BREAKING: WOKE IS BACK!,” one X user posted. “THERE ARE 25 GENDERS. WE’RE GOING TO TRANS THE ECONOMY. DEI F…

The term brand entertainment is tough to define. For many people, it’s an oxymoron and these two words should never be in the same room as one another. For many others, though, it’s simply when brands make stuff we actually want to pay attention to. It could be a short ad, or a feature-length film, or a live event. What it isn’t is an annoying waste of time interrupting our attention from actual entertainment like TV, sports, music and movies. I’ve spent a lot of time on the Brand New World podcast looking at different ways different brands are doing this right. From WhatsApp creating a Netflix doc about the Mercedes F1 team, to Dick’s Sporting Goods formally es…