What's on Your Mind?

Most people don’t realize how overstimulated they are until they finally step away from the noise. As an executive at a hospitality brand that helps guests reconnect with nature, I see it all the time: Guests arrive tense and distracted, constantly checking their phones. But after just a day or two offline in nature, something shifts. You can see it in their posture, their breath, their pace. They didn’t realize how much they needed to disconnect until they did. It’s not just about screens, though screen time is a big part of it. It’s the entire rhythm of modern life—always on, always reacting. That’s why more people are rethinking what luxury really means. Luxury…

Hello again, and thank you, as always, for spending time with Fast Company’s Plugged In. Apple is legendary for figuring out what people want before they realize they want it. But since 2021, its MacBook Pro hasn’t been like that at all. Instead, this venerable laptop’s recent design has reflected Apple’s willingness to trust its customers’ judgment—even when it’s been at odds with the company’s own instincts. In part, that’s because of a 2016 reimagining of the MacBook Pro that didn’t stick. Atypically, Apple then went on to reverse many of the changes it had made. The fancy function-key replacement known as the Touch Bar went bye-bye. And several mundane-but-use…

Cardinal Robert Francis Prevost, who was just elected as the new leader of the Catholic Church, seems to have similar views on the environment as his predecessor, Pope Francis. Prevost, who is taking the name Pope Leo XIV, has been outspoken about the need for urgent climate action and voiced his support for the use of climate technology such as solar panels and EVs. Pope Francis, who died in April, made the climate crisis a central issue of his papacy. He urged fossil fuel executives to transition to clean energy, calling the rising greenhouse gas levels “disturbing and a cause for real concern”; he declared a global climate emergency; and he launched a project to po…

Real ID, the new format for driver’s licenses and state IDs in the U.S., shows how design can set federal standards while minimizing federal oversight. When Congress passed the Real ID Act in 2005 at the recommendation of the 9/11 Commission, it was an attempt to standardize minimum security requirements for state IDs and driver’s licenses nationwide, as well as make consistent the forms of identity recipients needed to show to get an ID. On the surface, it might seem like a simple ask, but in practice, the legislation butted up against privacy concerns and ideological opposition to federal overreach. About half of states opposed the law after it passed, and 13 pa…

For years, accessibility was treated as a compliance exercise, something required rather than desired. Yet in today’s consumer landscape, where aging, chronic illness, and situational disability touch every household, accessibility is no longer a specialty category. It is one of the biggest growth opportunities in business. Companies that recognize this shift are discovering a new kind of ROI. It is not return on investment alone. It is return on inclusion. Return on inclusion happens when brands design products, services, and experiences for people across all levels of ability, not as an afterthought but from the start. When companies do this, they not only expand th…

AI is rapidly changing the world around us, from the way we engage online to how we work. But while the technology is able to complete an astonishing number of tasks, humans are far from obsolete. A new report from McKinsey is shining light on why humans are still essential. According to the report, roughly 57% of work hours can be automated. Meanwhile, 70% of the skills employers look for can be used for both automated work and nonautomated work. This means over the next five years, humans will have to adjust their work habits to make room for automation. McKinsey designed an index to assess how automation will impact each skill used in the workplace today. Acc…

Kim Kardashian’s apparel brand Skims is outfitting American athletes at the Olympics for the fourth time in a row, and this year’s collection is its cheekiest one yet. Skims and Team USA have established something of an annual tradition. The brand has dressed Olympic and Paralympic athletes in new loungewear-slash-underwear capsules at the Tokyo 2020, Beijing 2022, and Paris 2024 Games—and now, it’s back for Milano Cortina 2026. This year’s collection includes everything from Americana-themed panties to cozy pajama sets, tasteful sweaters, menswear, and accessories. The collection will be available to average folk starting on January 8 at Skims.com and some Skims…

The New York Stock Exchange’s (NYSE) parent company Intercontinental Exchange (ICE) said on Tuesday it will invest up to $2 billion into the crypto-based betting platform Polymarket. The move marries the more traditional, regulated NYSE with the riskier prediction markets, and is generally seen as a move by the iconic, 233-year-old exchange to keep up with its competitors by capitalizing on the growing popularity of betting on all kinds of things. “Our partnership with ICE marks a major step in bringing prediction markets into the financial mainstream,” Shayne Coplan, CEO of Polymarket, told Fast Company. “Together, we’re expanding how individuals and institutio…

A hearing Wednesday before Nevada’s high court could provide the first public window into a secretive legal dispute over who will control Rupert Murdoch’s powerful media empire after he dies. The case has been unfolding behind closed doors in state court in Reno, with most documents under seal. But reporting by The New York Times, which said it obtained some of the documents, revealed Murdoch’s efforts to keep just one of his sons, Lachlan, in charge and ensure that Fox News maintains its conservative editorial slant. Media outlets including the Times and The Associated Press are now asking the Nevada Supreme Court to unseal the case and make future hearings public. The…

Literate in tone, far-reaching in scope, and witty to its bones, The New Yorker brought a new – and much-needed – sophistication to American journalism when it launched 100 years ago this month. As I researched the history of U.S. journalism for my book “Covering America,” I became fascinated by the magazine’s origin story and the story of its founder, Harold Ross. In a business full of characters, Ross fit right in. He never graduated from high school. With a gap-toothed smile and bristle-brush hair, he was frequently divorced and plagued by ulcers. Ross devoted his adult life to one cause: The New Yorker magazine. For the literati, by the literati Bor…

Across the country, Americans have seen their electricity bills spike this year. Energy prices have been rising faster than inflation, and are expected to just keep rising. In two states in particular, this issue became a core tenant of the Democratic candidates’ governors races. Mikie Sherrill in New Jersey and Abigail Spanberger in Virginia both ran in part on a promise to keep electricity costs down—and both won big on election night. “Voters in New Jersey and Virginia chose leaders ready to take on soaring energy costs and the powerful interests driving them higher,” Evergreen Action executive director Lena Moffitt said in a statement. “Governors-ele…

When people talk about how AI might reshape media, the term “hyper-personalization” comes up a lot. In broad terms, it means that AI can tailor the experience around your preferences—assuming it has enough data about you. To some extent, algorithms and ad tech have been doing this for years, recommending links and stories based on your clicks and browsing behavior. What generative AI brings to the table is the ability to adapt the content itself. A large language model could, in theory, understand the kinds of stories I care about and modify what I’m reading—maybe by adding an angle relevant to my region. It could even offer up different lengths or even formats. If I’…

Artificial intelligence is changing everything: how we work, build, create, and grow. It’s unlocking opportunities daily. At Grove Collaborative, we’ve seen it firsthand. AI helps us move faster, make smarter decisions, and, most importantly, serve our customers better. But here’s the part not enough people are talking about: the environmental cost. AI is resource-intensive, especially when rolled out at scale. It uses a ton of electricity and water, drives new forms of e-waste, and complicates carbon accounting. For mission-driven companies—especially those built on sustainability—that creates a real tension. We want to innovate. But we also want to protect the p…

For most of my career at L’Oréal, I sold confidence in a tube: lipstick. But lipstick isn’t just about applying color to your lips. It’s about identity. Ritual. Power. Beauty has never been superficial. It’s always been about self-esteem, self-confidence, and self-expression, knowing that how you’re feeling inside is reflected on the outside. Today, the boldest expression of that confidence comes from beyond the makeup bag: It’s a full night’s sleep working with a skincare routine, balanced hormones supporting a healthy glow, nutrients fueling both energy and radiance, and gut health supporting complexion. The truth is simple: Health is the new lipstick. Healt…

It’s a little-known fact that Columbia University, in Manhattan, was home to the first mining school in America—the School of Mines—founded in 1864. For the past three decades, the university’s program has been mothballed. Parts of its curriculum were subsumed into the more fashionable subjects of earth and environmental engineering. But next fall, Columbia University will offer a bachelor of science degree in mining engineering once again. Other schools are barreling down, as well. The University of Texas at El Paso is also relaunching its mining engineering degree, starting in the fall of 2027, after a 60-year hiatus. The University of Texas system is prov…

Corporate philanthropy and corporate social responsibility (CSR) teams face increasing pressure to maximize the effectiveness of their limited funds while addressing complex social and environmental challenges. To meet these demands, innovative strategies that combine campaigns, education, and deep stakeholder engagement are proving vital. By leveraging these approaches, organizations are shifting from traditional grantmaking to more dynamic, impact-driven models that can deliver tangible and sustainable outcomes on a global scale. How catalytic impact transforms funding models In contrast to traditional isolated efforts, a catalytic impact model brings together di…

Until recently, some of the fastest-growing places in the U.S. were also among the most exposed to climate risk. But that’s starting to change—more Americans are now moving out of the areas that are most likely to flood. In the Miami area, where nearly a third of homes face flood risk, nearly 70,000 more people moved away than moved in last year, according to a new report from Redfin. In Houston, the domestic outflow was more than 30,000 people; in Brooklyn, where around a quarter of homes face flood risk, around 28,000 more people left than moved in. In Florida’s Pinellas County, where many homes were hit hard by Hurricane Helene, around 4,000 more people left for ot…

Accessibility used to mean compliance. An installed grab bar, an added ramp, a resized font. But meeting physical standards is only half the challenge. The other half, the part that truly changes lives, is how design makes people feel. That’s where emotional accessibility comes in. It’s what Michael Graves taught us to do 40 years ago. We believe it is the next frontier of design: creating experiences that don’t just accommodate users but also affirm, reassure, and delight them. When we talk about accessibility, we’re really talking about belonging. And belonging is emotional. A product can meet every ergonomic and ADA guideline yet still make someone feel exclu…

The relentless hype around AI makes it difficult to separate the signal from the noise. So it’s understandable if you’ve tuned out recent talk about autonomous AI agents. A word of advice: Don’t. The significance of agentic AI may actually exceed the hype. An Autonomous AI agent can interact with the environment, make decisions, take action, and learn from the process. This represents a seismic shift in the use of AI and, accordingly, presents corresponding opportunities—and risks. The P in GPT To date, generative AI tools, largely subject to human supervision, have been designed to function by being pretrained (the P in GPT) on vast amounts of data such as l…

So far, the mainstream business world has avoided clashing with the socio-cultural agenda of the second The President administration. Many companies have backed away from diversity and climate efforts, capitulated on score-settling lawsuits, and muted objections to everything from tariff schemes to aggressive immigration policies. It might seem surprising, then, that one of the most mainstream businesses in existence—the National Football League—chose as the star of its Super Bowl LX halftime show Puerto Rican artist Bad Bunny, who performs mostly in Spanish and has been openly critical of President The President. Notably, he recently declined to tour the continental …

New locker rooms. Rows of seats removed. Every last Real Madrid sign hidden from sight. These are just some of the measures the National Football League took to transform one of the world’s most iconic soccer stadiums for a matchup between the Miami Dolphins and the Washington Commanders. On November 16, the two teams will compete on the field of Real Madrid’s Santiago Bernabéu, though the pitch won’t look anything like its usual self. To get the field ready, the NFL spent $2.32 million on a series of temporary renovations. The most fundamental change was to the playing surface itself. Since soccer pitches are shorter than American football fields, the playing field h…

NFL games are slow. They’re 11 minutes of actual action, spread across a 3 hour and 12 minute broadcast. You can blame that pace of the game on penalties, injuries, and, of course, commercials. But now, the NFL is teaming up with Sony to fix one of the game’s biggest time sinks: measurements. Beginning in the 2025 NFL season, all 30 teams will switch from human measurements to computer automation. Each stadium will be equipped with six, 8K Sony Hawk-Eye cameras that track the position of the ball on the field. It’s a significant upgrade to century-old technology. Chains have been used to measure the position of the football since they were first introduced in 1898…

The NFT market crash has a long tail. In the late 2010s, crypto enthusiasts and web3 advocates celebrated the arrival of digital art. Non-Fungible Tokens, they argued, could offer the permanence and investment value of a traditional painting. Not anymore: even amid President The President’s memecoin surge, NFT valuations continue to hit new lows. The market has been in free fall for nearly two years, with no bottom in sight. While NFTs may be dead, NFT lawsuits are alive and well. Corporate suppliers are beginning to regret their blockchain experiments. The NFT lawsuit boom Most recently, buyers of Nike’s NFTs sued the retailer for $5 million. Nike had acqu…

The U.S. National Highway Traffic Safety Administration said on Thursday that it is opening an investigation into 2.88 million Tesla vehicles equipped with its Full Self-Driving system over more than 50 reports of traffic-safety violations and a series of crashes. The auto safety agency said FSD — an assistance system that requires drivers to pay attention and intervene if needed — has “induced vehicle behavior that violated traffic safety laws.” The agency said it has reports of Tesla vehicles using FSD driving through red traffic lights and driving against the proper direction of travel during a lane change. RECALL COULD FOLLOW IF NHTSA FINDS SAFETY RISKS …

Once a year, a crowd of thousands of runners fill Central Park as they look up at the sky with joy, relief, exhaustion, and tears, knowing they just completed the iconic TCS New York City Marathon. Recognizing the endless storytelling opportunities that come from the event, New York Road Runners (NYRR), the nonprofit behind the marathon, is launching its own production studio, East 89th St Productions. “It was clear to me that this was a huge opportunity for the organization from the first day that I went to the finish line of the marathon,” NYRR CEO Rob Simmelkjaer says. “It’s rare that you can look and see total strangers by the hundreds, having a moment that y…