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Tax Day is right around the corner—an annual reminder that without the option to file jointly, singles pay more per dollar earned than married people. Tax advantages are just one of more than 1,000 legal and economic benefits married couples enjoy, a disparity worsened by marketplace and employer practices. Despite its disadvantages, single living is on the rise. While the average age of first marriage was just 21 in 1960, today it has risen to 29. Half the adults in the U.S. are unmarried, and half of them aren’t seeking a relationship. As many as a third of Zoomers may never tie the knot. But this shift is more than cultural—it’s redefining the rules of personal…

You know you’ve said it. We all have. “Mmm, that looks so delicious—I want to try some!” That’s because when it comes to what we eat, it’s not just a matter of taste. What foods and drinks look like—the colors we see before the first morsels or sips hit our taste buds—have mattered to people for millennia. And nowhere has that been more blatant than the American food palate, where the visual spectrum we choose from includes not only the primary colors but artificial ones that nature couldn’t even dream up. For well over a century, food manufacturers in the United States have used synthetic dyes in their products as part of their production and marketing efforts. O…

It’s been a rough week for the tech industry. First, Salesforce announced it would lay off more than 1,000 employees, and now another enterprise software maker has announced even deeper job cuts. Yesterday, Workday, Inc. (Nasdaq: WDAY), maker of cloud-based human resources software, announced that it would lay off 1,750 employees—or roughly 8.5% of its global workforce. These layoffs add to a rough start for the tech industry in 2025, which has seen major tech giants, including Meta, Microsoft, and Amazon, trim their workforces. Here’s what you need to know about Workday’s layoffs. Roughly 8% of Workday’s employees are impacted Workday yesterday announced …

A trippy, futuristic grocery store. A pit stop on an interdimensional road trip. A radio station in another realm. These might sound like products of a particularly vivid fever dream, but they’re actually separate exhibitions from Meow Wolf, the immersive entertainment company known for its wild art installations. And now, Meow Wolf is headed to New York City with a brand new otherworldly museum, it was announced today from the stage of SXSW 2025. While the NYC installation’s opening date has yet to be announced, it will be Meow Wolf’s seventh museum overall. The company already operates five distinct experiences in Las Vegas; Grapevine, Texas; Houston; Denver; and Sa…

After 23 years as part of advertising and marketing services holding company IPG, creative agency R/GA bought back its independence through a new partnership between R/GA’s global management and private equity firm Truelink Capital. It marks the official announcement of a move reported by AdAge earlier this month, and after leaks about a potential sale emerged last summer. The management team leading the agency back to private business is headed by R/GA’s global CEO, Robin Forbes, and chair and global chief creative officer Tiffany Rolfe. Truelink Capital is also an investor in marketing tech companies Flipp and Ansira, as well as experiential marketing firm GES. Fin…

Luigi Mangione, the suspect in the alleged murder of United Healthcare CEO Brian Thompson, is in prison awaiting trial. But he still managed to launch a new website, along with his first official statement since his arrest, via his legal team. The message states that Mangione, who is being held at Brooklyn’s Metropolitan Detention Center, has been “overwhelmed” by and “grateful” for the support he’s received in the form of letters from those who have been moved by his story. Although federal charges against the 26-year-old Mangione include stalking and murder for allegedly gunning down Thompson in front of a New York City hotel, some Americans who are frustrated wit…

If you’re having a farewell party for a beloved colleague, don’t cry too hard into your cake. There’s a decent chance they’ll be back. According to a Harvard Business Review study, 28% of “new hires” were “boomerang hires,” the term for someone who’d resigned within the last three years only to return. Mindi Cox, chief people officer for O.C. Tanner, provider of employee recognition and reward solutions, falls into the boomerang employee category herself. As a hiring manager, she’s also done her fair share of hiring former employees, too. “People often leave a job because there’s an opportunity that’s too good to turn down, or they have a life season, like I had, …

Many things remain uncertain about AI’s future impact on our lives. One that isn’t in doubt is that more and more of the world’s software will be written, at least in part, by software. Already, 25% of Google’s code is generated by AI, CEO Sundar Pichai said last October. By 2028, projects research firm Gartner, 75% of enterprise developers will use AI tools in their work. This trend is reflected in programmers’ embrace of products such as GitHub Copilot and Cursor, which let them call on generative AI to fill in some of the specific code as they tackle a project—essentially a fancy form of autocomplete for software engineering. The next step beyond that is AI coding …

When a hurricane or tornado starts to form, your local weather forecasters can quickly pull up maps tracking its movement and showing where it’s headed. But have you ever wondered where they get all that information? The forecasts can seem effortless, but behind the scenes, a vast network of satellites, airplanes, radar, computer models and weather analysts are providing access to the latest data—and warnings when necessary. This data comes from analysts at the National Oceanic and Atmospheric Administration, known as NOAA, and its National Weather Service. Atmospheric scientists Christine Wiedinmyer and Kari Bowen, who is a former National Weather Service forecas…

The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual membership dues for access to peer learning and thought leadership opportunities, events and more. As an amateur historian, I can say with certainty that technology has never embedded itself into society as rapidly as it has in the last decade. Today’s consumer relationship with technology is complicated and multifaceted—understanding that intersection is at the heart of everything we do as a company, and personally for me as Verizon’s Consumer CEO. Given our focus on the…

Marketing stunts tend to range from the banal to the broadly clever—but rarely do they border on the chaotically brilliant. Today, the beverage company Evolution Fresh is debuting a 10-gallon hat designed to smuggle 12-ounce cans of its new Real Fruit Soda (or really any beverage of your choosing) into movie theaters and concert venues where BYO is verboten. And you know what? Contrary to most gimmicks, it’s a delightfully offbeat and utilitarian flex that underscores the heart of its product. [Photo: Evolution Fresh] Evolution Fresh released the line last June, and the better-for-you soda category has only boomed in the months since, with Coke unveiling Simpl…

The New York Stock Exchange announced on Wednesday it will launch an exchange in Texas, increasing competition among listing venues in the state. Several high-profile firms, including Elon Musk’s Tesla and SpaceX, have relocated their headquarters to Texas, attracted by the state’s perceived favorable legal and regulatory environment. The Texas Stock Exchange, a new venture backed by financial giants including BlackRock, Citadel Securities and Charles Schwab, is targeting a 2026 launch after submitting paperwork late last month to operate as a national securities exchange. The New York Stock Exchange and the Nasdaq have dominated the lucrative U.S. listings market…

Starbucks’s new CEO, Brian Niccol, made a bet last September that the company could draw customers back into its stores by reintroducing personal touches you might see at smaller, third-place sort of coffee shops, like handwritten names on to-go cups. Here we are about four months later, and Starbucks has beaten Wall Street expectations, announcing $9.4 billion in revenue for the fourth quarter of last year during its earnings call Tuesday. Niccol attributed the chain’s performance to “getting Back to Starbucks and those things that have always set us apart.” (Though it’s worth noting that the company’s sales are still down year over year.) Starbucks developed a b…

In recent years, brands have changed their entire marketing approach in order to attract the new breed of so-called eco-conscious consumers. This is unsurprising considering the mountain of research showing the majority of people saying they care about sustainability when it comes to their purchasing decisions. But the notion of an eco-conscious mass consumer who is willing to sacrifice their own personal comfort for the planet is largely a myth. This is because, while people might “say” they support sustainable practices, their actions tell a different story. Our own research reveals that almost six in 10 (57%) American consumers say sustainability shouldn’t come…

For the first time in 27 years, we saw a Nike commercial in the Super Bowl. Has it really been that long? Hard to believe that one of—if not the—world’s greatest marketing brands hasn’t been on the big game stage for almost three decades. “Hare Jordan” is arguably a Top 10 all-time Super Bowl ad. Blame complacency, the fragmentation of media and culture, or whatever you like, but getting the swoosh back to the Super Bowl just feels right. Not only that, but the brand is using this opportunity to re-establish its hardcore athlete bonafides, in case anyone forgot. Created with Wieden+Kennedy, and narrated by Grammy winner Doechii, here we get a cranked up, black an…

The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual membership dues for access to peer learning and thought leadership opportunities, events and more. Virgin lithium mining is a focal point for the U.S. and is necessary for the nation’s growth in the critical minerals market. Yet, there is another primary source to secure key battery materials (lithium, nickel, cobalt, and manganese), and that is recycling end-of-life and scrap batteries. Domestic sourcing is crucial to expanding our manufacturing efforts, and it’s imperative …

It’s a simple idea. Aside from its electrical components, the Hoop Table Lamp by Finnish furniture company Vaarnii is made completely from pine timber and pine veneer. The result is a warm, natural statement lamp without any fuss. Released last week, the lamp is available in two sizes. It retails for about $360 for the medium and about $260 for the small. The appropriately-named London designer John Tree designed the lamp, which has a solid wood base created from a knot-free block of solid pine timber. The Hoop table lamp is topped by a pine veneer shade that’s cut thin enough to allow a glow of light through. All in all, the lamp is made up of only two pieces, an…

When the news first broke, I was appalled three times after hearing about the death of UnitedHealthcare CEO Brian Thompson. First, that this man was gunned down in the streets and his killer was at large. Second, when I learned that UnitedHealthcare rejects 33% of its claims, over five times that of competitors like Kaiser Permanente, which has a 6% claims rejection rate. Lastly, what shocked me most was seeing some people in a comedy Facebook group I’m in celebrating his death. One post featured a meme saying, “I hope he dies,” in response to news that he was shot. I get it, late-stage capitalism is brutal and unfeeling. The instinct to not care about those who seem …

It’s not just the tech industry that is facing layoffs in 2025. In recent weeks, a number of high-profile media and entertainment companies have seen job cuts. The most recent media giant to reportedly undergo layoffs is the Walt Disney Company. Here’s what you need to know about the layoffs affecting the media industry right now. ABC News and Disney Entertainment Networks cut jobs The Walt Disney Company company is getting ready to let go of about 6% of its employees who work in the company’s ABC News Group and Disney Entertainment Networks units, according to a report from the Wall Street Journal. The layoffs will total about 200 employees and will reportedly…

Barbara Bouza went from architecture to Imagineering and back again. A trained architect who spent nearly 19 years working on building projects for the world’s largest architecture and design firm, Gensler, Bouza made an unconventional career pivot in 2020 when she became president of Walt Disney Imagineering, the famed division of the Disney corporation focused on theme parks, experiences, and future technologies. After four years of navigating pandemic closures, updating theme parks around the world, and debuting new cruise ships, she’s now coming back to her roots in architecture and taking on a new role as executive director of market strategies and growth at the…

There’s a new entrant in the scam hall of fame. The Chengdu Snow Village—a newly opened destination in the suburban Chengdu, Sichuan province—advertised a picturesque snow landscape for guests to enjoy during the Lunar New Year celebrations last month. Photos of the event resembled scenes from a Christmas card, featuring thick layers of snow blanketing log cabin roofs. However, unseasonably warm weather meant the main feature was a no-show. Rather than canceling the events, organizers got creative. White sheets were stapled to cabin roofs, white sand and large cotton wool sheets were scattered across the grounds, and soapy foam drifted through the air in a feeble …

Despite a strong start to the year, traffic at U.S. quick service restaurants (QSR), which has been steadily declining month by month, was down 1.7% year-over-year compared to last April, signaling growing consumer caution or shifts in dining behaviors, according to Revenue Management Solutions (RMS), a company that analyzes data and provides insights about the restaurant industry. At the same time, RMS found on average, fast food prices increased in April by +2.0% year-over-year, steady with inflation trends. In case you’re not familiar with restaurant industry lingo, a quick service restaurant (QSR) describes establishments that prioritize speed and convenience,…