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Coffee giant Starbucks just announced its rewards program is about to get a major overhaul. On Thursday, the chain said its newly revamped rewards program will make its debut on March 10. According to Starbucks, it will feature a new, three-tier membership structure that will allow for “greater earning power” for its 35.5 million active North American members. The new program will allow consumers to move through three tiers: green (the starter level), followed by gold, and finally, its reserve membership tier. To achieve gold status, 500 stars are required. To become a reserve member, you’ll need to accumulate 2,500 stars within a 12-month period. The higher the …

Around 70% of large-scale corporate transformation efforts fail. That figure has remained consistent for 25 years—and it comes from an era of relatively manageable change. Artificial intelligence will demand far more of companies: faster adaptation, more comprehensive reinvention, and continuous evolution rather than periodic adjustment. Yet more than three years after the launch of ChatGPT, only 5% of businesses report extracting significant value from their AI initiatives. If companies struggled with transformation before, the coming years will be harder still. Managing rapid change is becoming the central competency for business leadership. Every serious observer a…

A viral X post from late last year pitted images depicting two hustle-culture lifestyles side by side: tech bro hoodie and Notes app icon on one side, a business suit and a copy of Cal Newport’s Deep Work on the other side. “Left guy will most likely beat the right guy,” it concluded. “Guy on the left makes more money but guy on the right is happier,” one user commented. Whether it’s “grind mode,” “routine maxxing” or some other high-octane “sleep when you’re dead” approach to work, the right specific approach within that umbrella is unclear. It’s the question plaguing young founders and Silicon Valley types. Maybe some aim to lock in, grind away from 9 to 9 …

Restaurant operators have been automating customer service processes for years. Implementing kiosks, self-checkout, and mobile ordering has helped margins and cut labor costs. But now there’s a problem. Friendliness scores dropped 12 points in just one year. Thirty-three percent of customers actively avoid restaurants that feel too automated. And AI is about to flood the market. Here’s the choice operators face: double down on customer-facing automation and watch friendliness scores keep falling or use AI differently. It’s time to stop automating what customers value and instead start automating what they don’t see. Smart operators recognize that having AI take or…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Just 10 days ago, on February 10, Japan-based Sumitomo Forestry announced that it had agreed to acquire Tri Pointe Homes—a large U.S. homebuilder ranked No. 715 on the Fortune 1000—for $4.5 billion, signaling that Japanese builders were further accelerating their buying spree of U.S. homebuilders. Fast-forward to today, and Stanley Martin Homes—which has been owned by Japan-based Daiwa House since 2017—announced that it has agreed to buy United Homes Group, which has a strong presence in the Carolinas, for $221 million—further accelerating Japanese b…