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The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. The influence of millennials and Gen Z on B2B purchasing decisions is undeniable. As these generations continue moving into leadership roles, their approach to decision making, especially in B2B environments, is shaping how brands leverage various marketing and sales strategies.  While today’s B2B brands are aware of social media’s role in engaging these decision makers, many fail to fully …

Lawyers for social media companies will be working overtime in the coming weeks as several major trials get underway addressing the potential harms to children caused by popular sites and apps. At the same time, efforts to deflect at least one major future case have fallen short, increasing pressure on tech giants to agree to an independent assessment of how they protect teen users. The convergence of these developments creates a potential perfect storm for the industry, one that could result in both financial damages and changes to the algorithms that encourage users to keep scrolling for longer and longer periods of time. Much of the focus is on a bellwether tri…

By now everyone knows that scrolling social media isn’t exactly good for you. But did you know it might be making you sweat? Researchers from the psychology department at Durham University tracked the physiological responses of scrolling on social media and found a rather strange side effect. The researchers asked 54 young adults to browse Instagram for 15 minutes while monitoring their heart rate and their skin conductance (which would tell how much sweat they produced). Compared to reading a news article on a phone, they found scrolling Instagram made people’s heart rates slow down and, simultaneously, made them sweat more. From the control group, who just read the…

Many Americans are likely to see massive changes to their taxes in 2026, especially seniors. That’s largely due to President Donald The President’s so-called big, beautiful bill, a massive 940-page bill signed into law over the summer that includes an array of new tax write-offs but also fails to renew some previous deductions from the Biden administration. One change is a $6,000 deduction for seniors. Here’s what to know. Who qualifies for the new senior tax deduction? The President’s tax and spending law introduced a $6,000 deduction for qualifying seniors ages 65 and older, on top of the current additional standard deduction for seniors under existing la…

The Social Security Administration is rolling out some big changes to how it handles disability payments while also upgrading its customer service. The changes come in the aftermath of a major overhaul by DOGE, the so-called Department of Government Efficiency, in 2025, which resulted in the layoffs of more than 7,000 workers. First, let’s take a look at disability payments. The new process aims to cut the time it takes to determine eligibility for Social Security, speed up the time it takes beneficiaries to receive their checks, and, according to the Washington Examiner, reduce the agency’s current backlog. The SSA had a backlog of claims that was on track to exc…

Starting next week on Tuesday, September 30, the Social Security Administration (SSA) will no longer issue paper checks for benefit payments, and instead move exclusively to electronic payments: either direct deposit or a pre-paid debit card. The change is part of a broader government-wide initiative to modernize its services and improve efficiency and security, to ensure some 70 million Americans receive their monthly benefits promptly. However, this could mean trouble for some older Americans who do not know how to set up direct deposit or will have trouble using a pre-paid debit card. In March, President The President issued Executive Order 14247, which man…

The rules for collecting Social Security are changing in 2026. Two of the most important things to know if you’re collecting benefits: Your monthly check payments will increase, and if you’re planning on collecting benefits before retirement age and still plan to work, your checks could be reduced or even paused. For more on this, read on. The 2026 cost-of-living adjustment (COLA) will increase benefits Social Security benefits and Supplemental Security Income (SSI) payments for 75 million Americans will increase 2.8% in 2026, the Social Security Administration (SSA) announced on Friday. However, due to inflation and the skyrocketing cost of living, ma…

People often think of disasters as great equalizers. After all, a tornado, wildfire, or hurricane doesn’t discriminate against those in its path. But the consequences for those affected are not “one-size-fits-all.” That’s evident in recent storms, and in the U.S. Census Bureau’s national household surveys showing who is displaced by disasters. Overall, the Census Bureau estimates that more than 4.3 million Americans had to leave their homes because of disasters in 2024, whether for a short period or much longer. It was the fourth-costliest year on record for disasters. However, a closer look at demographics in the survey reveals much more about disaster risk in Am…

Japanese technology giant SoftBank said Tuesday it has sold its stake in Nvidia, raising $5.8 billion to pour into other investments. It also reported its profit nearly tripled in the first half of this fiscal year from a year earlier. Tokyo-based SoftBank Group Corp. said it sold the stake in Silicon Vally-based Nvidia in October, a move that reflects its shift in focus to OpenAI, owner of the artificial intelligence chatbot ChatGPT. SoftBank reported its profit in April-September soared to about 2.5 trillion yen (about $13 billion). Its sales for the six month period rose 7.7% year-on-year to 3.7 trillion yen ($24 billion), it said. The company’s fortunes tend to flu…

SoftBank Group is racing to close a $22.5 billion funding commitment to OpenAI by year-end through an array of cash-raising schemes, including a sale of some investments, and could tap its undrawn margin loans borrowed against its valuable ownership in chip firm Arm Holdings, sources said. The “all-in” bet on OpenAI is among the biggest yet by SoftBank CEO Masayoshi Son, as the Japanese billionaire seeks to improve his firm’s position in the race for artificial intelligence. To come up with the money, Son has already sold SoftBank’s entire $5.8 billion stake in AI chip leader Nvidia, offloaded $4.8 billion of its T-Mobile US stake, and slashed staff. Son has slowe…

SoftBank Group will acquire digital infrastructure investor DigitalBridge Group in a deal valued at $4 billion, the companies said on Monday, as the Japanese investment firm looks to deepen its AI-related portfolio. The acquisition would expand SoftBank’s exposure to digital infrastructure as the Japanese conglomerate is positioning its portfolio to focus on artificial intelligence. DigitalBridge shares rose about 9.7% to $15.27 on Monday, following a 45% rise earlier this month after Bloomberg News first reported the acquisition talks. The $16 per share offer represents a 15% premium over DigitalBridge’s closing price on Friday and values the company at $2.92…

When internet services platform Cloudflare suffered an outage in November, it took a big chunk of the online world down with it. Major platforms like ChatGPT, X, and Canva became unreachable. So did digital services offered by countless banks, retailers, and many other businesses. During the six-hour meltdown, as many as 2.4 billion users could have felt the impact. Software outages like this have always been and always will be part of online life. But today our systems are more interconnected than ever, so a single failure can ripple outward. AI only amplifies that risk. Yet, too many companies still lack protection against such disasters. In an era when ou…

In 2018, Joy DasGupta walked away from a steady job in marketing at Starbucks after 13 years to work for herself as a rewards program consultant. As a caregiver with a young child, DasGupta says the corporate life proved too inflexible, and the logistics of balancing her personal life and career were becoming overwhelming. Starbucks was also undergoing restructuring, and DasGupta’s once-secure corporate job was starting to feel a little shaky. She explains that for most working mothers, “if you get the opportunity to make as much money—maybe even a little less—and get flexibility, many will take that option.” She adds that “there aren’t enough companies that are i…

From greater flexibility to a sense of ownership and the hope of financial gain, solopreneurship feels like the new American dream. However, there’s a hidden cost to that dream that has nothing to do with the unending hustle that comes with being both a business owner and that business’s sole employee. It’s the undeniable cost to the planet. In 2025, about 41 million businesses in the U.S. were run by a sole individual who is both its owner and only employee. As AI allows for solopreneurs to automate a growing number of tasks, the technology is enabling small businesses—from gigs like content creation to event planner or even niche work like dog grooming or jewelry ma…

Most people think of solopreneurs as a one-person machine. The solopreneur (according to social media) sends invoices, juggles client calls, manages marketing campaigns, and troubleshoots their own website—all before lunch. It’s a compelling narrative because it celebrates endless hustle and grit. But it’s also a myth. Solopreneurship simply means you make the business decisions. You don’t have to consult anyone else or wait for approval. It doesn’t mean you’re the only person doing the work. Most solopreneurs eventually bring in support (including me, in my solo business). Hiring help doesn’t mean you’re “no longer a real solopreneur.” It’s a sign that your busin…

I personally can never bring myself to tell people that I’d rather forgo their gift and just get cash instead—or better yet, a Venmo. It feels almost too blunt, a cheap shot. So each year, when I unwrap another pair of socks, I smile through gritted teeth. I feel a twinge of guilt in admitting it. But, to my relief, it appears I’m not the only one. A new Wells Fargo survey finds younger generations are driving a shift toward digital cash gifts, choosing convenience and flexibility over traditional wrapped presents. A staggering 45% of Gen Z and 42% of millennials say they’d rather receive digital payments, compared with 27% of Gen X and just 10% of baby boomers. …

No Mow May encourages homeowners to stash the lawn mower each spring and let flowers and grass grow for pollinators and water retention. And if your neighbor’s lawn already looks like a wildflower field most of the time, it could be more intentional than passersby might assume. The movement has expanded to “Let It Bloom June” and the fall version: “Leave the leaves.” Conservation and horticulture groups say year-round low-mowing while selectively leaving native plants to grow can save huge amounts of drinking water and lead to lasting and impactful ecological changes. When Amanda Beltramini Healan moved into her Nashville ranch house in 2016, the yard had been manicured…

Too many jobs today have a PR problem, limiting opportunities for our young people and our economy. The jobs that now exist and the training needed for them have changed dramatically over the past half-century, but our perceptions haven’t kept up. Consider the manufacturing industry. A sector once synonymous with grimy factory floors, repetitive labor, and aggressive offshoring is now a hub for advanced technologies like artificial intelligence, robotics, and big data analytics. Yet Deloitte found that only 4 in 10 Americans would likely encourage their children to pursue a manufacturing career. While working in Kentucky several years ago, I heard from many par…

Rent can eat up an entire paycheck at the start of the month, so a growing number of renters are turning to a financial product that promises relief by letting them split the bill — for a price. So-called “rent now, pay later” services have emerged over the past few years as housing costs climb and paychecks grow less predictable, particularly for lower-income and gig-economy workers. According to the Bureau of Labor Statistics, rents have jumped nearly 28% in the past five years. Companies such as Flex, Livble, and, more recently, Affirm, say breaking rent into multiple payments can help renters manage cash flow. But consumer advocates warn the products typically…