What's on Your Mind?

After the initial sprint of getting a brand to last for five years, there’s always the possibility of hitting a wall. Companies that emerge during cultural moments might be tempted to shift. But the 2025 Brands That Matter honorees for established excellence, which have been in business for 5 to 14 years, have managed to stand out by finding new ways to hew to their original ethos. In doing so, they underscore what set them apart in the first place and position their brands for future growth. Actively Black Founded five years ago, activewear company Actively Black donates more than 10% of its profits to organizations focused on Black mental health, healthier f…

Email: It’s one of the more evil of the necessary evils. We all spend a significant chunk of our days wading through messages, to the point that it can feel like a never-ending task. Save us, artificial intelligence! The good news: AI is revolutionizing how we interact with our email. And the best part? Many AI email tools offer free tiers that are actually useful. If you’re looking to supercharge your Gmail experience, reclaim your time, and take a bit of work out of your workflow, look no further. Compose AI: Effortless email drafting Ah, the dreaded blank email draft. Thanks to AI, its days are fortunately numbered. The Compose AI extension integ…

This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Hundreds of AI tools emerge every week. I’ve picked five new ones worth exploring. They’re free to try, easy to use, and signal new directions for useful AI. 1. Sesame: Talk with a surprisingly lifelike AI Of all the AI bots I’ve communicated with, this one sounds the most lifelike. Pick either Maya or Miles to talk with for free in Sesame’s conversational demo. Try one of these topics. You can download your conversation afterwards. It’s deleted from the company’s servers within 30 days to protect your privacy. …

Fast Company’s Brands That Matter is designed to honor the brands that plant their flags firmly at the intersection of business and culture in unique ways. But there are also bigger companies that manage to succeed in that task with multiple brands. The five 2025 Brands That Matter family of brands honorees didn’t just excel with a single brand—they’ve created cultural moments and sales momentum for multiple brands across their businesses. While being bespoke for each brand, the efforts are nonetheless able to drive solid results on engagement and overall business performance. Coca-Cola When you make the world’s top-selling soda, it might be easy to let the ma…

Julian Baggini is a philosopher with a long and deep interest in food and where it comes from. His books include internationally bestselling How the World Thinks; How to Think Like a Philosopher; The Virtues of the Table; and The Pig That Wants to be Eaten. He is the Academic Director of the Royal Institute of Philosophy and a member of the Food Ethics Council. He is a regular columnist for The Guardian, Prospect magazine, Financial Times, and The Wall Street Journal. What’s the big idea? Food is such a big topic that few really grasp the whole of it. Using his philosophical skillset, Julian sketches a picture of how all the elements of food consumption and product…

AI assistants are incredibly efficient, but they can be a little predictable. Sometimes it takes an unexpected prompt to solicit a useful response. From disaster-movie logic to unusual cross-pollination, here are five techniques you can use to get better answers from your AI chatbot. View the full article

2026 will be a good year for people who love to walk where cars once drove. As climate change accelerates—and cities continue to grapple with congestion and air pollution—urban priorities have been shifting. In May this year, Parisians voted to close 500 streets to traffic across all 20 arrondissements. London is moving forward with plans to pedestrianize sections of the world-famous Oxford Street, as well as Regent Street, and Piccadilly Circus. Meanwhile, Barcelona’s centuries-old promenade, La Rambla, is in the last stretches of a long-term redesign that will be completed in 2027, widening the pedestrian promenade and limiting access to residents’ vehicles and publ…

Consumer products is perhaps one of the broadest, most competitive arenas for marketers, always facing the constant question: “Why should anyone care or pay attention?” These Brands That Matter honorees are answering that question. Brawny To launch its new three-ply paper towels, the brand decided to breathe new life into its lumberjack mascot, to help the Brawny Man stand out on store shelves and in culture. The brand puts its new heartthrob mascot into a partnership with Bachelor Nation‘s Rachael Kirkconnell to tap into a real-life messy moment—her high-profile breakup—and flip it into a story of strength and humor. In a video posted to TikTok and Instagram, Rach…

Imposter syndrome, perfectionism and people pleasing are just some of the pervasive norms we’ve come to accept—and even expect—from high-achievers. And when we hear advice about how we can mitigate this internal strife, we hear phrases like ‘fake it to you make it’. All too often, the self-criticism, insecurity, and harsh self-judgement remains. Take for example Sara, a high-achieving marketing director who recently had a major campaign launch falter. When reality fell significantly short of projected targets, she immediately blamed herself. “I spiraled into harsh self-criticism, working excessive hours, and neglecting my wellbeing to try and make up for what we’d los…

You’ve just graduated, and it’s time to get ready for your first adult job. This feels different from your summer jobs and internships—yet it’s not. Take a pause, two deep breaths, and realize: you are not flying solo. Remember: in the workplace and throughout your career, a “we, not ‘me” mentality makes all the difference. None of us gets anywhere alone. Not even fiercely independent believers in rugged individualism. Many graduates think they don’t have a personal board of directors and that they’re starting their careers with an empty table. But I’m here to tell you that nobody starts from zero. It can be hard to recognize at first, but you already have a group…

LinkedIn just released its 2025 Grad Guide highlighting the fastest-growing cities, industries, and job titles for new workers with and without a bachelor’s degree. A variety of industries and professions made the list. However, the new data offers a few surprises when it comes to what grads and non-grads are pursuing most often, with many non-grads heading into careers that once required college degrees—and many graduates in fields that don’t. When it comes to where young professionals are moving post-college, the Sun Belt states, including Tucson, Dallas, Tulsa, Knoxville, and Chattanooga, are turning into hot locations for new graduates to get to work. Entry-l…

In the summer of 2024, Squarespace’s chief marketing officer, Kinjil Mathur, attracted criticism when she told Gen Z job seekers that they, like her, should be “willing to do anything” to land their first job. “I was willing to work for free, I was willing to work any hours they needed—even on evenings and weekends,” Kinjil told Fortune. “You really have to just be willing to do anything, any hours, any pay, any type of job.” The online backlash to Kinjil’s statement was immediate and brutal, forcing her to walk those comments back. “I shared my own college internship experiences, and my words were misrepresented as career advice for a whole generation,” Kinjil later …

You’ve probably heard the saying, “If you need to get something done, give it to the busiest person you know.” This statement often rings true. However, if you find yourself nodding along to this, you could be doing yourself a disservice. Yes, reliability and dependability are strengths, but they can quickly become your Achilles heel if you’re everyone’s go-to person, all the time. Research shows that teams composed of people who are dependable perform better. In fact, Google’s Project Aristotle found dependability to be the second most important factor in high-performing teams. And yet if this dependability extends beyond the sustainable (for example, if it turn…

Let’s face it: The workplace is pretty much an extrovert’s world, with all those meetings and open work spaces. It’s not always easy for introverts and people who prefer a quieter setting to be at the top of their game, but that doesn’t mean they can’t be productive in an office and have a really successful career. The trick is finding the right job fit. Resume Genius, a website for job seekers, recently released its curated list of introvert-friendly well-paying jobs for 2025. Jobs were ranked based on four factors: autonomy, amount of social interaction, minimum median salary of $48,000 a year, and high job-growth potential. The researchers compiled their results …

There’s no question that the face of America is changing. Those under 18 are the first majority minority generation: 53% are non-White; one in four are Hispanic, and one in five are the children of immigrants. But while evolving racial demographics are reshaping rising generations, we are no longer a young nation: by 2030, Americans older than 65 will outnumber those under 18, a major deviation from 2000 when 26% were under 18 and just 12% were over 65. Add to that a widening wealth gap: The gap between top one fifth incomes and bottom one fifth incomes has increased by 53% in the past decade. To better understand the impact of these changes on the mindset and needs o…

The automatic door has been reinvented. The home-focused tech startup Doma just announced its first product line: a set of residential doors capable of opening and closing automatically at the sight of an approaching homeowner. Packed with sensors, motors, and facial recognition technology, Doma Intelligent Doors bring automatic functionality and programmable controls to a home’s front door—all without clunky and unsightly equipment. Doma is led by founders Jason Johnson and designer Yves Béhar, who previously founded and later sold the smart door lockcompany August Home. The two joined forces again after sharing a frustration with the state of smart home technolo…

They look like ordinary basketball courts. But two new courts built next to public housing in New York City double as flood prevention. In a sudden flash flood—when the city’s aging sewer system can easily become overwhelmed and streets can fill with water—the sunken basketball courts act like retention basins. The design can hold as much as 330,000 gallons, with the court’s lowest areas filling like a pool and additional water stored in bioretention cells beneath the surface. The project “becomes like a sponge, which basically holds the water as much as it can,” says Runit Chhaya, principal at Grain Collective, a landscape architecture firm that worked on the…

Once a brand hits its stride, it can be tempting to coast. As these 2025 Brands That Matter enduring impact honorees demonstrate, longevity (in this case, 15-plus years in business) can inspire innovation. That’s particularly true when it comes to finding fresh ways to engage longtime consumers—and court new ones. From Clinique leaning into its longstanding reputation among dermatologists to Lundberg Family Farms getting its shoppers to care about the cutest aspect of regenerative agriculture, there’s a wide range of ways these brands kept from resting on their laurels. Blumhouse As the horror film production studio marked 15 years, this past year, Blumhouse h…

In recent years, the FDA has approved dozens of gene and cell therapies that can potentially cure rare diseases like sickle cell disease and spinal muscular atrophy. But many patients still can’t access these treatments because insurers have refused to cover them. That reluctance is understandable, unfortunately. Widespread use of these multimillion-dollar therapies would bankrupt many health insurers. But the solution isn’t to deny lifesaving drugs to patients. Rather, it is to deploy creative financing solutions that deliver these therapies to sick Americans without collapsing the insurance system. The sickle cell dilemma Consider, for instance, the dil…

Private equity firms Apollo Global Management and Sycamore Partners are among the bidders who are competing to acquire Family Dollar, a discount retail chain operated by Dollar Tree, according to people familiar with the matter. Investment firm Brigade Capital Management has also expressed interest in buying Family Dollar, the sources said, requesting anonymity as the discussions are confidential. A deal for Family Dollar, which could value the retailer at several billion dollars, is not imminent, the sources said, cautioning that Dollar Tree could choose not to sell the business. It is also possible that a different suitor for Family Dollar could emerge, the sour…