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In an age of high-turnover trends, ubiquitous screens, and fractured attention spans, a lengthy televised parade organized by a venerable department store sounds like a relic of a bygone era. But somehow, the Macy’s Thanksgiving Day Parade has in recent years proved itself to be startlingly popular and relevant. In 2024, the parade drew an estimated 31.7 million viewers on NBC’s broadcast and Peacock stream—an all-time record, and a bigger audience than the Oscars or any entertainment broadcast. This year’s parade will include, along with balloons featuring legacy characters like Snoopy and Minnie Mouse, a Pop Mart float with an oversized Labubu, a Stranger Things flo…

With Thanksgiving just around the corner, a time when we give thanks and practice gratitude for what we have, we turned to neuroscience to find out if doing so actually makes us happier and healthier. Here’s what we found. Is gratitude actually good for your health? “People who are grateful live longer, are happier, and also tend to hit workplace markers like [making] more money, and [getting] promoted more frequently,” Emiliana Simon-Thomas, Ph.D., science director at U.C. Berkeley’s Greater Good Science Center, tells Fast Company. “But the key is not a fake-it-till-you-make-it approach—no, it’s real gratitude, real contentment, based on an accurate assessment of …

A Thanksgiving tradition since 1924, the Macy’s Thanksgiving Day Parade has not quite turned 100 years-old yet. How is this possible you might wonder? Because it was skipped for three years—1942, 1943, and 1944—during World War II. Nevertheless, its 99th anniversary is shaping up to be spectacular. Here’s everything you need to know about the (mostly) annual event in New York City, including how to tune in. The Macy’s Thanksgiving Day Parade by the numbers It takes many people to pull off the Macy’s Thanksgiving Day Parade. (Some even do the pulling literally.) There will be more than 5,000 volunteers working hard to make magic happen. This spectacle inclu…

Thanksgiving is a beautiful day filled with family, loved ones, and good food. All that merriment takes copious amounts of labor and planning ahead. It is almost inevitable that something will fall between the cracks and a last-minute store run will be necessary. But is that even possible? Here’s a quick breakdown of what is open and closed on Thanksgiving 2025 to help you out in a pinch should you have a missing cranberry sauce crisis. But first let’s take a look at everyday services: Is Thanksgiving a federal holiday? Yes, Thanksgiving is a federal holiday celebrated annually in the United States on the fourth Thursday in November. This makes Novem…

Every year, companies and space agencies launch hundreds of rockets into space—and that number is set to grow dramatically with ambitious missions to the Moon, Mars, and beyond. But these dreams hinge on one critical challenge: propulsion—the methods used to push rockets and spacecraft forward. To make interplanetary travel faster, safer, and more efficient, scientists need breakthroughs in propulsion technology. Artificial intelligence is one type of technology that has begun to provide some of these necessary breakthroughs. We’re a team of engineers and graduate students who are studying how AI in general, and a subset of AI called machine learning in particular…

As we near the final weeks of the year, platforms of all stripes will soon begin rolling out their annual recap features, which let users see the content they have interacted with most. While numerous tech giants release these recaps, music streamer Spotify is usually the most anticipated. Known as Spotify Wrapped, this look-back lets you see which songs you interacted with most over the past 12 months. So when will Spotify Wrapped 2025 be available? Here’s what you need to know. What is Spotify Wrapped 2025? Spotify Wrapped is the music streamer’s annual year-in-review compilation that allows Spotify users to see which songs, albums, and artists the…

No one can deny that the internet, especially social media, can pose significant dangers. Now, a new survey has found that about one in five parents and carers know—and have supported—a child who has experienced online blackmail. The survey, from the U.K.’s National Society for the Prevention of Cruelty to Children (NSPCC), also showed that one in ten of these individuals’ own children have experienced blackmail online. According to the NSPCC, bad actors often start communicating with young people on public platforms before actively moving the conversation to end-to-end encrypted messaging services—making it more challenging for them to be tracked. Only 43% o…

For generations, we’ve been taught that early equals disciplined and late equals lazy. But that’s not biology—it’s a moral story disguised as science. As an expert in applied chronobiology, I’ve spent more than 20 years studying how biological rhythms shape work and wellbeing. It turns out that about 30% of people are early chronotypes (morning types), 30% are intermediates, and 40% are late chronotypes (evening types). Yet most workplaces still run on early-riser time—rewarding visibility over value, and hours over outcomes. When we align our schedules with our internal clocks, performance and motivation rise—but it takes courage to be honest about what that looks li…

Below, Jon Levy shares five key insights from his new book, Team Intelligence: How Brilliant Leaders Unlock Collective Genius. Levy is a behavioral scientist. For the last 15 years, he has studied what makes leaders and teams succeed, working with everyone from Nobel laureates to Olympic captains and Fortune 500 executives. He is also the founder of The Influencers, a one-of-a-kind private dining club with thousands of members, many of whom are some of the world’s most respected leaders. What’s the big idea? Success isn’t about raw talent or a single heroic leader. It’s about how we align, focus, and unlock the resources within our teams. Intelligent teams crea…

Starbucks will pay about $35 million to more than 15,000 New York City workers to settle claims it denied them stable schedules and arbitrarily cut their hours, city officials announced Monday. The company will also pay $3.4 million in civil penalties under the agreement with the city’s Department of Consumer and Worker Protection. It also agrees to comply with the city’s Fair Workweek law going forward. A company spokeswoman said Starbucks is committed to operating responsibly and in compliance with all applicable local laws and regulations in every market where it does business, but also noted the complexitiesc of the city’s law. “This (law) is notoriously c…

It’s almost the end of the year, and for many, that means health flexible spending account (FSA) funds are set to expire. FSAs allow employees to set aside pretax money to pay for healthcare expenses such as copays, some medications, and deductibles. But many people aren’t aware that the funds don’t always roll over into the next calendar year after December 31. Sometimes, employers will provide grace periods of up to two and a half months past the end of the year to allow for extra time to use your FSA funds. Others may allow you to carry over up to $660 per year. But 33% of employers have a hard deadline, so if you don’t use your funds by the end of the year, they’r…

Panera Bread is spending millions to overhaul its menu in an attempt to lure back the customers it’s lost in recent years. In a downward fast-food spiral, Panera hasn’t significantly increased its revenue since 2023. Now, the company says it’s putting money back into better ingredients, staff, and its cafés. The St. Louis-based chain, known for its sandwiches, soups, and salads, hasn’t been delivering on its signatures. Panera last year started using the cheaper iceberg lettuce in its salads, for example, and customers weren’t happy. “You know what guests told us?” said Paul Carbone, CEO of Panera Brands, the parent company of Panera Bread, Einstein Bros. Bagels,…

The early stages of building a brand are critical. Beyond identifying their audience, brands also have to connect with them while demonstrating their utility. For the five companies recognized as 2025 Brands That Matter honorees in the on the rise category, in four years or less they have managed to do both those things with aplomb. Whether it’s Unrivaled’s unique NIL and athletic proposition for WNBA athletes, Scarlett Gasque’s ability to tap into underserved shoppers, or Alan-1’s efforts to give the arcade game an upgrade for avid players, these brands have proven their strengths. Alan-1 Alan-1 creates arcade and video game products inspired by the 1980s. In …

Students applying to college know they can’t—or at least shouldn’t—use AI chatbots to write their essays and personal statements. So it might come as a surprise that some schools are now using artificial intelligence to read them. AI tools are now being incorporated into how student applications are screened and analyzed, admissions directors say. It can be a delicate topic, and not all colleges are eager to talk about it, but higher education is among the many industries where artificial intelligence is rapidly taking on tasks once reserved for humans. In some cases, schools are quietly slipping AI into their evaluation process, experts say. Others are touting th…

During college, a friend convinced me to take an improv comedy class. An introvert by nature, I was way out of my depth. On the first day, I was so nervous I thought I might faint. But I ended up loving it—and learning a lot. In addition to silly warm-ups to get rid of inhibitions (zip, zap, zop, anyone?), I discovered the magic of “Yes, and . . .” In improv, “Yes, and” is more than just a phrase; it’s a mentality—to accept whatever idea or proposition is thrown at you, no matter how outlandish, rather than shutting it down. This mantra helped the flow of our improv performances, but it turned out to be a great life lesson as well. From that point on, I tried practici…

Businesses still spend billions each year on management training programs, but here we are in 2025—with a growing leadership gap and executives scrambling for answers. And if I can get honest for a moment: We’re still approaching the problem backward. Senior leaders keep promoting high-performing individual contributors into leadership roles and expecting them to figure it out on the fly. Many don’t have the time, support, or temperament to lead people well. Then we’re surprised when the results are uneven or the team burns out. Before companies invest in another round of training, they need to start with a more fundamental question: Are we choosing the right …

Mark Manson’s 2016 book The Subtle Art of Not Giving a Fuck delivered some hard truths and prescient advice to millions of readers seeking answers. Now he’s building an AI-based application to do the same. At that time, Manson says the self-help field was “unrealistic, not very evidence based—just designed to make you feel good,” inspiring him to write a book that offered “a more skeptical, realistic, and zero bull shit approach to personal growth and self-help.” Nearly a decade later, Manson says he’s seeing the same pattern in the digital world, with millions turning to generic AI platforms for guidance, only to receive unrealistic, potentially harmful advice. T…

New research now suggests that our brains are still in the teenage phase until we “peak” in our early thirties. Researchers from the University of Cambridge looked at scans from around 4,000 people up to the age of 90 to reveal the connections between their brain cells. Rather than progressing steadily over our lifetimes, research published in the journal Nature Communications suggests our brain goes through five distinct phases in life, with key turning points happening at ages nine, 32, 66, and 83. The first stage, from birth to nine, sees the brain rapidly increasing in size. Around age nine, the “adolescent” phase begins as the brain works on increasing its e…

Since Pantone began naming its Color of the Year in 2000, we’ve seen two flavors of both brown and yellow, three variations of purple, blue, and turquoise, and four distinct takes on orange. But for the first time ever, Pantone’s color is essentially a non-color. Or you could call it every color. Pantone’s 2026 Color of the Year is a white. In Pantone language, that’s code 11-4201—aka Cloud Dancer. Pantone—which operates somewhere between a trend forecaster and social psychologist—argues that Cloud Dancer is part of a great cultural reboot. In the era of AI, everything feels like it’s changing on a daily basis, and the overstimulation of the internet is only…

Ralph Lauren revealed Team USA’s Milan Cortina Winter Olympics looks Thursday, complete with Americana knit sweaters and plenty of vintage call-backs. The formal opening ceremony look pairs a patterned red, white and blue knit sweater with tailored cream trousers and a matching wool coat. Moving sportier, the closing ceremony outfit features a graphic puffer coat inspired by vintage ski kits over a color-blocked sweater. “We are creating something that we know has to become timeless and has to be something that people will wear forever and appreciate forever,” said David Lauren, the Chief Branding and Innovation Officer at Ralph Lauren. “So in creating jackets like this…

Russian authorities said Thursday they have imposed restrictions on Apple’s video calling service FaceTime, the latest step in an effort to tighten control over the internet and communications online. State internet regulator Roskomnadzor alleged in a statement that the service is being “used to organize and conduct terrorist activities on the territory of the country, to recruit perpetrators (and) commit fraud and other crimes against our citizens.” Apple did not respond to an emailed request for comment. The Russian regulator also announced that it has blocked Snapchat, a messaging app for sharing photos, videos and text messages, citing the same grounds it gave…

While the iPhone 17 is expected to be one of the hottest gifts this holiday season, some of the early adopters of Apple’s latest phone may be moving on to something different already. New data from B-Stock, a B2B marketplace for wholesale liquidation of returned and overstock inventory, finds that large cellular carriers are already moving “bulk quantities” of iPhone 17s through the resale channels for B2B customers. One sale on the site currently offers 111 iPhone 17 Pro Max units (with bidding for the lot standing at $80,200 as of Wednesday afternoon). All totaled, there were more than 300 iPhone 17 devices up for resale on the site as of Wednesday. The sale…