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Nike is attempting to turn things around, but it could be a long road to success. The athletic company closed out March with the release of its latest earnings. The fiscal 2026 third-quarter report brought mixed progress, leading to a more than 10% drop in shares of Nike Inc (NYSE: NKE) after hours on Tuesday and into premarket on Wednesday. Nike stock was already down more than 16% year to date, compared to a more modest decline of 4.8% for the broader S&P 500 index. The earnings report comes a year and a half into CEO Elliott Hill’s tenure and less than three months after Nike announced it would lay off 775 workers across its U.S. distribution centers.…

Nike is making a major play for female consumers and the athleisure market with its Skims partnership for a new women’s brand called NikeSkims. Set to debut this spring, the line will include apparel, footwear, and accessories. The two companies are marketing it as a blend of what each brand is best known for—Nike for its innovation, sports science, and athlete insights, and Skims for its style and body-inclusive design. “Over the past five years, Skims has redefined the intimates and casual apparel landscape, championing inclusivity and confidence,” Skims CEO and cofounder Jens Grede said in a statement. “Now, by partnering with Nike, the undisputed leader in ath…

For the first time in 27 years, we saw a Nike commercial in the Super Bowl. Has it really been that long? Hard to believe that one of—if not the—world’s greatest marketing brands hasn’t been on the big game stage for almost three decades. “Hare Jordan” is arguably a Top 10 all-time Super Bowl ad. Blame complacency, the fragmentation of media and culture, or whatever you like, but getting the swoosh back to the Super Bowl just feels right. Not only that, but the brand is using this opportunity to re-establish its hardcore athlete bonafides, in case anyone forgot. Created with Wieden+Kennedy, and narrated by Grammy winner Doechii, here we get a cranked up, black an…

Even in the age of electric cars and AI generated everything, we’re still using the same three technologies to insulate most of our clothing. And they work mostly the same way. Wool, down, and most recently, Primaloft (aka synthetic down) are all used to create “loft”—a fluffy substance that traps pockets of air. It’s that air that’s ultimately creating a barrier between you and the outside cold to keep you warm. But now, Nike is taking this premise to its ultimate conclusion, and launching its first coats that are insulated by nothing but air. And to tweak their warmth, you can even pump them up and deflate them as you like. The technology will debut in the T…

I slip on a pair of Nike running shoes. I clip a chunk of metal to the heel, which wraps around my lower leg like a shin guard. The battery goes on last, hugging it all like a high ankle bracelet. In all of 30 seconds, I’ve turned my legs into robots. I’m wearing Nike’s new exoskeleton footwear, dubbed Project Amplify. My legs feel heavier for sure. But with each step, there’s a little kick in my heel. Like a cherry bomb exploding underfoot. And when it launches next year under a new name for an undisclosed price, Project Amplify will power runs up to 10 kilometers long on a single charge, increasing your energy output by 15% to 20% along the way. “Think of i…

Nintendo’s hard-line approach to piracy has shut down a streamer who seemingly specialized in unauthorized content. Jesse Keighin has been ordered to pay Nintendo $17,500 in damages after livestreaming gameplay footage of at least 10 different games on at least 50 occasions before the games were released to the public. Included among those were Super Mario Party Jamboree, Mario & Luigi: Brothership, The Legend of Zelda: Echoes of Wisdom, and Pikmin 4. Keighin was served with takedown notices by Nintendo dozens of times for those streams. Yet he continued to air himself playing the games, encouraging viewers to support him on loco.gg, an Indian live-streaming a…

An outbreak of Nipah virus outbreak in India is currently causing alarm for health officials and travelers across a number of countries in Asia. On January 26, health officials from India notified the World Health Organization (WHO) of two laboratory-confirmed cases of Nipah virus (NiV) infection in West Bengal State. No additional NiV cases have been detected. Following news of the outbreak, authorities in some Asian countries, including Hong Kong, Thailand, Malaysia, and Singapore, have ramped up airport health screening efforts. However, according to Reuters, the screenings are more for “reassurance” than a tactic to stop the spread. The WHO says risk …

Japanese automaker Nissan’s chief executive, Makoto Uchida, is stepping down after the company reported dismal financial results. Nissan Motor Corp. said in a statement Tuesday that Ivan Espinosa, who is now the company’s chief planning officer, will take Uchida’s place, effective April 1. Espinosa, who joined Nissan in 2003, has spent much of his Nissan career in Mexico and Southeast Asia, overseeing product planning including the drive toward electric vehicles. “I sincerely believe that Nissan has so much more potential than what we’re seeing today,” Espinosa told reporters, while stressing that he needs time to come up with details for a turnaround. He stressed his…

The van makes its way slowly but surely through the city streets, braking gently when a car swerves into its lane. But its steering wheel is turning on its own, and there’s no one in the driver’s seat. The driverless technology from Nissan Motor Corp., which uses 14 cameras, nine radars, and six LiDar sensors installed in and around the vehicle, highlights Japan’s eagerness to catch up with players like Google’s Waymo that have taken the lead in the U.S. Japan, home to the world’s top automakers, has not kept pace with the global shift to autonomous driving, so far led by China and the U.S. But momentum is building. Waymo is going to land in Japan this year. Details ha…

Nissan is slashing production at its U.S. plants and offering buyouts to factory workers there as part of the Japanese automaker’s urgent efforts to return to profitability. The move is part of Nissan Motor Corp.’s plans, announced two months ago, to slash 9,000 jobs globally, including in China, after it racked up a quarterly loss due to sinking sales and ballooning inventory. At Nissan’s plant in Smyrna, Tennessee, one production line will maintain two shifts, while the other line will consolidate to one shift, the company said. The Smyrna plant makes Murano, Pathfinder and Rogue sport-utility vehicles and the Infiniti QX60 luxury model. In the Canton plant in Missi…

Every year, American cars hit a staggering 1 million large animals like deer and elk. In California—a roadkill hot spot—vehicle collisions with animals cost more than $200 million every year. To address the problem, experts have long advocated for wildlife crossings that either span over high-speed freeways or burrow under them to help animals cross over safely. (The world’s largest wildlife crossing is set to open in 2026 in California, where it will help reconnect habitats bisected by the 10-lane 101 Freeway.) Other strategies involve reducing traffic or closing roads altogether at peak animal crossing times. Now, a new solution might be on the horizon, and it is mounte…

The chief-executive-to-be at money-losing Japanese automaker Nissan is determined to speed up decision-making to come up with models that say Nissan—and really sell. Ivan Espinosa, 46, chief planning officer and a Mexican with two decades of experience at Nissan Motor Corp., told reporters in embargoed comments for Wednesday that the company’s corporate culture is “lacking empathy” and has to change. “We need to work together as one single team,” he said at the Nissan Technical Center in Atsugi city on the outskirts of Tokyo. “We need to work together hand in hand.” Nissan recently appointed Espinosa to take its helm, effective April 1, replacing Makoto Uchida. Espino…

Commuters in the New York City and New Jersey area are in for what is likely to be a weekend of increased congestion and more limited transit options after the engineers who run the New Jersey Transit rail system voted to go on strike. That strike is now in effect and could continue throughout the weekend—and potentially even longer. Here’s what you need to know about the NJ Transit strike. What’s happened? On Thursday, the Brotherhood of Locomotive Engineers and Trainmen (BLET) announced that its members who run the trains in the New Jersey Transit Corporation, better known as NJ Transit, were officially on strike. The strike came after the BLET and NJ Transit…