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Apple stock just soared to an all-time high, and it might be thanks to the new iPhone 17. On October 20, Apple shares (NASDAQ: AAPL) surged to more than $264 apiece, topping out their last peak at $258.10 in December 2024. As of this writing, the company is trading up 8% since the start of the year and more than 11% year-over-year. The spike appears to be a reaction to a study published today by the technology market research firm Counterpoint. According to the report, the iPhone 17 series has outsold the iPhone 16 series by 14% in its first 10 days of availability in the U.S. and China. While the numbers are not yet official (Apple is expected to share more d…

President Donald The President responded to this weekend’s massive ‘No Kings’ protests with an AI-generated video of him in a fighter jet, dropping what appears to be sewage (or poop) on American protesters, and told reporters on Sunday that the nearly 7 million people who attended the nationwide rallies “are not representative of the people of our country.” “The regime can’t decide if this was a violent insurrection or if it was such a bust that it never happened, but regardless, The President is clearly pissed,” Ezra Levin, co-executive director of the protest’s organizing group, Indivisible, said in a statement emailed to Fast Company. In that 19-second video, …

David Ellison’s Paramount Skydance is seen as the top contender to buy Warner Bros Discovery, with analysts and experts saying the tech scion’s access to deep pockets and Washington ties give him an edge in what could be the media industry’s biggest merger in years. Fresh off the Paramount-Skydance deal in August, the newly minted media mogul is eyeing one of Hollywood’s prized assets that is home to HBO, Warner Bros Studio and a streaming unit with more than 120 million subscribers. His $60 billion approach was rejected by Warner Bros Discovery on Tuesday, Reuters first reported. But the company has put a for-sale sign and attracted other potential suitors includ…

Kering released its third-quarter 2025 financial results on Thursday, showing it reduced the slump it had seen in the previous quarter. The French luxury goods house, which owns brands like Balenciaga, Gucci, and Yves Saint Laurent, reported 3.42 billion euros ($3.97 billion) in group revenue, down 5% year-over-year (YOY) compared to a 15% drop in quarter-two. It also beat Wall Street’s estimate of a 9.6% decline, according to consensus estimates cited by Reuters. Kering attributed the reduced revenue YOY, in part, to a negative currency effect of 5%. Luxury is in a lull As a whole, luxury brands have struggled in recent years, with blame boomeranging be…

Rare earth stocks find themselves underground on Monday as Treasury Secretary Scott Bessent said he expects that China and the U.S. will work out a trade deal in the near future. Meanwhile, stock markets largely soared on news of the trade optimism, with the Dow Jones Industrial Average up roughly 0.5%, the S&P 500 up 1%, and the Nasdaq up 1.6% as of midday Monday. Bessent, appearing on CBS’ “Face the Nation” Sunday news program, said that he anticipates that China will resume soybean purchases from the U.S., and that there could be an announcement on Thursday when President The President and Chinese President Xi Jinping meet in South Korea. “I’m not going…

As Hurricane Melissa battered the Caribbean this week, social media became awash with AI-generated content that blurs the line between reality and fiction. Described by CBS News as “one of the strongest hurricanes ever recorded in the Atlantic,” Melissa reached Category 5 intensity as it made landfall in Jamaica on Tuesday. CNN reports that it has already caused seven deaths in the northern Caribbean, and is the most powerful storm to hit the basin since 2019’s Hurricane Dorian. Amid a crisis, social media is flooded Over the last few days, major social media platforms have been saturated with AI-generated videos—depicting a wide range of content supposedly re…

The Federal Reserve cut its key interest rate Wednesday for a second time this year as it seeks to shore up economic growth and hiring even as inflation stays elevated. “Job gains have slowed this year, and the unemployment rate has edged up but remained low through August,” the Fed said in a statement issued Wednesday. “More recent indicators are consistent with these developments.” The government hasn’t issued unemployment data after August because of the shutdown. The Fed is watching private-sector figures instead. Wednesday’s decision brings the Fed’s key rate down to about 3.9%, from about 4.1%. The central bank had cranked its rate to roughly 5.3% in 2023 an…

And the layoffs keep coming. General Motors joins Amazon and Paramount this week, announcing on Wednesday it will be laying off 1,750 workers in Michigan and Ohio, in response to the downturn in U.S. electric vehicle (EV) market. The Detroit News first reported the news. Shares in the automotive maker (NYSE: GM) were down less than 1% in midday trading on Wednesday. The company said those cuts include 1,200 workers in Detroit at the company’s electric vehicle plant and another 550 employees at Ohio’s Ultium Cells battery cell plant. The company is also instituting temporary layoffs for some 850 workers at the Ohio plant and another 700 workers in Tennessee,…

What’s the best way to respond when customers, former fans, or anyone else criticizes your work? Taylor Swift just provided a perfect script for what to say. It’s a great example for any entrepreneur, business leader, or creator to follow. Swift’s 12th album, The Life of a Showgirl, released 10 days ago, is unquestionably a commercial success. It broke streaming records on Spotify with more than five million pre-saves, as just one example. But that doesn’t mean that everyone loves it. The reaction from music critics has been lukewarm and the reaction from fans is decidedly mixed, with some saying they adore the album and others saying they can’t stand it. One brand st…

It’s been a tough few weeks for the consumer health company Kenvue, after President The President publicly spread unproven claims about Tylenol, one of its core subsidiary brands. Today, though, it seems like there might finally be some good news for Kenvue. This morning, Kimberly-Clark, the personal care corporation behind brands like Kleenex, Huggies, and Cottonelle, announced that it’s struck an agreement to acquire Kenvue (which, alongside Tylenol, also owns brands like Band-Aid, Zyrtec, and Listerine). The deal, which is expected to close in the second half of 2026, will proceed through a cash and stock transaction that’s set to value Kenvue at around $48.7 billi…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. D.R. Horton, America’s largest homebuilder, is doubling down on mortgage rate buydowns to keep its sales volumes up amidst an affordability-strained housing market. On its October 28 earnings call, the builder said 73% of its homebuyers in fiscal Q4 2025 received a mortgage rate buydown—up slightly from 72% in the previous quarter. “As we anticipated on our last call, we did expect to lean in more heavily to the offering of 3.99% [mortgage rate buydown],” said Jessica Hansen, D.R. Horton’s senior vice president of investor relations. “That is som…

When a leader inherits a business in crisis, what decisions can they make to steady the ship and drive positive change? The Honest Company CEO Carla Vernón and National Women’s Soccer League commissioner Jessica Berman riff on counterintuitive methods for gaining employee trust after public scandals and share practical advice on reframing strategy. This is an abridged transcript of an interview from Rapid Response, hosted by former Fast Company editor-in-chief Bob Safian and recorded live at the 2025 Masters of Scale Summit in San Francisco. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s top business leade…

Halloween might be over, but sky-watchers are in for a treat this week. On Wednesday, November 5, the night sky will be illuminated with the biggest, brightest full moon of the year, also called the beaver moon. And it’s a supermoon, meaning it will be full at the same time it’s closest to Earth. Here’s everything to know about this week’s sky-watching event. What’s the best time to see the supermoon? The best time to see a full moon typically is right after sunset, especially for a supermoon, when it appears biggest on the horizon, according to Live Science. According to the Weather Channel, the best time to see the beaver moon is from dusk on Tuesday,…

Amid a crowded field of candidates, New York mayoral candidate Zohran Mamdani has managed to cut through the clutter—with a campaign poster that challenged every convention of visual design. New Yorkers found that the poster’s colors struck a chord—MetroCard yellow, Mets blue, and nods to classic bodega signage. But a hasty glance could easily have missed just how deliberate every choice was, from typeface to shade to layout. In the most recent episode of the By Design podcast, Fast Company spoke with Tyler Evans, the designer who took Mamdani’s brand identity—created by the creative studio Forge—and turned it into an instantly iconic campaign visual. Evans, curre…

A second food recall has been initiated after a California-based fruit supplier discovered that some of its yellow and white peaches might be contaminated with Listeria monocytogenes, which can cause potentially deadly infections. Here’s the latest and what to know: What’s happened? On October 29, Moonlight Companies voluntarily recalled “California-grown conventional” yellow and white peaches due to a risk of contamination with Listeria monocytogenes. Some items were sold under the Kroger name, the company said in its announcement. Listeria was found in the packing facility. To date, no illnesses have been reported. However, the impacted fruit was sold at re…

Transportation Secretary Sean Duffy predicted Tuesday that there could be chaos in the skies next week if the government shutdown drags on and air traffic controllers miss a second paycheck. There have already been numerous delays at airports across the country—sometimes hours long—because the Federal Aviation Administration slows down or stops traffic temporarily anytime it is short on controllers. Last weekend saw some of the worst staff shortages and on Sunday, flights at Newark Liberty International Airport in New Jersey were delayed for several hours. Duffy and the head of the air traffic controllers union have both warned that the situation will only get wor…

Ikea is ready to begin overhauling its smart home products. The Swedish furniture manufacturer began dabbling in smart home products as early as 2012, but in July it announced plans to soon debut a revamped range. The goal, it says, is to make products that are more universally compatible and more intuitive to use—in other words, bringing the connected smart home experience to the masses. Now, Ikea’s 21 new smart home products are here. The collection includes new smart bulbs that come in more color and light intensity options than previous versions, an array of sensors and controls, and a smart plug that can make any “dumb” lamp or small appliance smart. Pricing …

There was a moment when Snapchat looked like it was destined to be a relic in social media history, losing users and missing its own revenue forecasts. Not today. Snap, the app’s parent company, announced $1.51 billion in revenue as part of its third-quarter earnings on Wednesday, November 5. That figure was a 10% jump year-over-year (YOY) and beat Wall Street’s prediction of $1.49 billion, according to consensus estimates cited by CNBC. Snapchat beat Wall Street’s expected global daily active users (477 million versus 476 million) and global average revenue per user ($3.16 versus $3.13). Both figures were also an improvement YOY. Snap also announced a stock…

President Donald The President has warned that the United States will be rendered “defenseless” and possibly “reduced to almost Third World status” if the Supreme Court strikes down the tariffs he imposed this year on nearly every country on earth. The justices sounded skeptical during oral arguments Wednesday of his sweeping claims of authority to impose tariffs as he sees fit. The truth, though, is that The President will still have plenty of options to keep taxing imports aggressively even if the court rules against him. He can re-use tariff powers he deployed in his first term and can reach for others, including one that dates back to the Great Depression. “It’s…

Drilling for minerals deep in the ocean could have immense consequences for the tiny animals at the core of the vast marine food web — and ultimately affect fisheries and the food we find on our plates, according to a new study. Deep-sea mining means drilling the seafloor for “polymetallic nodules” loaded with critical minerals including copper, iron, zinc and more. While not yet commercialized, nations are pursuing deep-sea operations amid rising demand for these minerals in electric vehicles and other parts of the energy transition, as well as for technology and military use. The researchers examined water and waste gathered from a deep-sea mining trial in 2022. W…

United Airlines, American Airlines, and Delta Air Lines said they will refund tickets for customers who will be flying starting on Friday, November 7, after the Federal Aviation Administration (FAA) announced a 10% reduction in flights at 40 major airports, expected to affect some 3,500 to 4,000 flights daily. The reductions come amid the ongoing federal government shutdown, which has created a shortage of air traffic controllers, some of whom are not being paid. “Any customer traveling during this period is eligible for a refund if they do not wish to fly—even if their flight isn’t impacted,” United Airlines CEO Scott Kirby said in a statement. “That includes non…

United Airlines, American Airlines, and Delta Air Lines said they will refund tickets for customers who will be flying starting on Friday, November 7, after the Federal Aviation Administration (FAA) announced a 10% reduction in flights at 40 major airports, expected to affect some 3,500 to 4,000 flights daily. The reductions come amid the ongoing federal government shutdown, which has created a shortage of air traffic controllers, some of whom are not being paid. “Any customer traveling during this period is eligible for a refund if they do not wish to fly—even if their flight isn’t impacted,” United Airlines CEO Scott Kirby said in a statement. “That includes non…

In a new holiday ad for Starbucks, set to the tune of I’m Gonna Be (500 Miles) by The Proclaimers, two adorable animated figures traipse across Starbucks’s red holiday cups to reunite. It’s a sweet video that highlights Starbucks’s transition into the winter holidays, one of the biggest sales moments of the year for the company. But while the iconic red cups are starring in Starbucks’s early holiday promotion, they’ve also become the center of an ongoing dispute with Starbucks Workers United—and a potential strike. On November 6, Starbucks released its holiday menu in stores, including seasonal beverages, treats, and cups. The rollout heralds the arrival of …

President Donald The President is adjusting his messaging strategy to win over voters who are worried about the cost of living with plans to emphasize new tax breaks and show progress on fighting inflation. The messaging is centered around affordability, and the push comes after inflation emerged as a major vulnerability for The President and Republicans in Tuesday’s elections, in which voters overwhelmingly said the economy was their biggest concern. Democrats took advantage of concerns about affordability to run up huge margins in the New Jersey and Virginia governor races, flipping what had been a strength for The President in the 2024 presidential election into a vu…

Wendy’s announced plans to close a “mid-single-digit percentage” of its underperforming U.S. store locations, during its quarterly earnings call on Friday, or 200 to 350 of some 6,000 locations, according to CNN. The news comes as the fast-food giant reports third-quarter profits of $44.3 million, with $549.5 million in revenue, beating analyst expectations by 2.71%; and adjusted earnings per share (EPS) of 24 cents, versus 20 cents. International business delivered strong system-wide sales growth, with international net unit growth expected to come in over 9% in 2025. Shares in Wendy’s Co. (NASDAQ: WEN) were up about 2% in midday trading on Friday, after Wendy’s…