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Adidas defeated an appeal on Wednesday by U.S. shareholders who said the footwear and apparel maker fraudulently concealed antisemitic and other improper behavior by Ye, formerly known as Kanye West, before its partnership with the rapper and fashion designer imploded in 2022. The 9th U.S. Circuit Court of Appeals in San Francisco said Adidas did not mislead shareholders in its annual reports by saying improper behavior by partners from the entertainment industry could have a negative spill-over effect on business. “A reasonable investor would know that a partnership with a celebrity partner like Ye would come with inherent risks relating to improper behavior,” a …

Repeat after me: You do not need expensive software just to make basic edits to PDF files. Maybe if you’re a legal professional collecting countless e-signatures on confidential documents, a tool like Adobe Acrobat is a necessity. For the rest of us who just need to sign, merge, split, or fill out PDF documents, there are simple online tools that do the job just as well. The latest advancement in online PDF editing? One that doesn’t require you to upload any of your personal files—and doesn’t even need an internet connection to function. This tip originally appeared in the free Cool Tools newsletter from The Intelligence. Get the next issue in your inbox and g…

Hannah Alsark says that Adobe’s top clients—the owners of some of the most protected, most valuable brands and IP in the world—had a stark message for the company regarding Firefly, its generative AI engine: They wanted more, and they wanted better. “They told us they actually needed models that understood all their products, all their brands, their creative direction,” says Alsark, Adobe’s VP of GenAI New Business Ventures. “They have characters, they have particular motion styles, and they needed us to train on that.” Firefly—which uses prompts to create assets across all Adobe’s vector, bitmap, and motion apps—couldn’t do this because it doesn’t understand bra…

Nearly a year after Adobe first teased video AI features, the company is finally bringing its new video AI model to market. Today, the company is launching its Firefly Video Model in public beta. The model comes alongside a new Firefly web application, which essentially gathers all of Adobe’s AI tools, including existing features like Text to Image and Generative Fill, under one roof. Users can access Firefly’s web app through two subscription tiers—Firefly Standard and Firefly Pro—which retail for $9.99 and $29.99 per month, respectively. [Image: Adobe]What is Adobe’s new Firefly video model?Firefly Video Model is Adobe’s answer to existing video models like Open AI’s S…

The ever-increasing power of generative AI has divided the graphic design community. Many are embracing the tools in their workflows, while others believe they’ve stolen from culture and commoditized a craft. In any case, we all live in a strange time, when people are often presenting fully generative work as their own. Sometimes that’s innocuous. And sometimes that’s icky. But now Adobe wants to offer the public a means to distinguish the authentic from the automated. A new “created without generative AI” tag in Adobe Fresco—the company’s drawing and painting app—will let you mark work as being free from the use of generative AI tools, to certify that you create…

Adobe will acquire software platform Semrush for $1.9 billion, the companies said on Wednesday, as the Photoshop maker looks to strengthen its marketing tools and attract brands with generative artificial intelligence products. The company will pay $12 per share for Semrush, representing a premium of around 77.5% to its stock’s last closing price. Semrush shares jumped 75% to $11.83 in premarket trading. Semrush designs and develops AI software that helps companies with search engine optimization, social media, and digital advertising. The acquisition, expected to close in the first half of next year, would allow Adobe to help marketers better understand how t…

Adobe will be giving its priciest subscription tier an AI-first rebrand—and adding an even higher price tag. Adobe’s Creative Cloud All Apps subscription, which includes access to more than 20 Adobe apps, will soon be known as “Creative Cloud Pro,” the company announced last week. The renamed subscription plan will give users expanded access to Adobe’s AI-powered tools and apps, but for a price: For subscribers on an annual plan, the cost will increase from $59.99 to $69.99 monthly, or from $659.88 to $779.99 annually. Beginning on June 17th, any members of Creative Cloud All Apps will be automatically opted into Creative Cloud Pro. According to Adobe’s announceme…

The new Adobe Premiere Mobile is now available for free in the Apple Store. It promises “pro-level” video editing for YouTube and TikTok pros—or anyone who needs cutting multiple tracks of video at 4K resolution together with motion graphics, subtitles generation, overlay captions, AI-generated stickers, and a never-ending list of technical features. That’s cool, but Adobe really had me on board when it showed off its AI sound generator, which can interpret your vocals to generate actual effects. Like you hum, “pa-pa! pa-pa! Paaaaa-para-pa-PA!” in your iPhone’s microphone, ask Premier to turn it into a fanfare, and it will remake your voice into a full orchestral 20th…

There’s more to winning than just winning. The way someone handles their tremendous success, after all, can transform a winner back into a loser—something Adrien Brody proved last night with a rambling, rule-defiant acceptance speech that managed to snatch reputational defeat from the jaws of career victory. With many of his peers gathered under one roof, and the whole world watching, he put on a masterclass in how not to behave at work. Not only did Brody win his second best actor award last night—this one for The Brutalist, putting him in an elite class of multi-winners along with Tom Hanks, Jack Nicholson, and Marlon Brando—he also won a slot in the Guinness World …

Get ready for an onslaught of ads full of celebrities, cute animals and snack brands during breaks in the action at Super Bowl 59 on Feb. 9, when the Philadelphia Eagles face the Kansas City Chiefs at the Caesars Superdome in New Orleans. Anheuser-Busch, Meta, PepsiCo, Frito-Lay, Taco Bell, Uber Eats and others will vie to win over the more than 120 million viewers expected to tune in for the broadcast on Fox and via the free livestream on Tubi. Demand for ad space was robust this year, said Mark Evans, executive vice president of ad sales for Fox Sports, with ad space selling out in November and a waitlist for marketers ready to take the space of anyone who pulle…

Below, Eric Becker shares five key insights from his new book, The Long Game: A Playbook of the World’s Most Enduring Companies. Eric is the founder and chairman at Cresset, an award-winning multi-family office with billions in assets under management. He also co-founded Sterling Partners, a value-added, growth private equity firm. With his long history of starting, backing, and nurturing companies, Eric advises founders, entrepreneurs, private equity partners, and ultra-high worth families. What’s the big idea? Companies that last not one generation, not two, but for a hundred years and beyond share certain things in common. It is no accident when a company en…

After raising billions in funding, vertical farming companies have struggled. Plenty, a Silicon Valley-based startup backed by investors including Jeff Bezos and Eric Schmidt, filed for bankruptcy in March. Bowery, which was once valued at $2.3 billion, shut down last fall. Another startup, Fifth Season, shuttered its automated indoor farm in 2022. AeroFarms, a pioneer in the space, declared bankruptcy in 2023. The basic business model—growing crops like leafy greens indoors on tall vertical towers—hasn’t proven that it can work. But AeroFarms, which raised an undisclosed amount of money after its bankruptcy and found a new CEO, has managed to turn itself around. The …

Millions of Americans who buy health insurance through the Affordable Care Act (ACA), also known as “Obamacare,” stand to lose their premium subsidies, with less than three weeks to go until they expire at the end of 2025. And the result of that would be skyrocketing health care costs for 22 million marketplace users. If Congress does not extend the enhanced premium tax credits, it will also trigger a so-called “subsidy cliff,” or strict income maximum that abruptly cuts off subsidies to households with incomes that are over 400% of the federal poverty level. That would raise the costs of those healthcare plans by an estimated 75%, according to KFF, a nonpartisan heal…

Fewer Americans are signing up for Affordable Care Act health insurance plans this year, new federal data shows, as expiring subsidies and other factors push health expenses too high for many to manage. Nationally, around 800,000 fewer people have selected plans compared to a similar time last year, marking a 3.5% drop in total enrollment so far. That includes a decrease in both new consumers signing up for ACA plans and existing enrollees re-upping them. The new data released Monday evening by the Centers for Medicare and Medicaid Services is only a snapshot of a continuously changing pool of enrollees. It includes sign-ups through Jan. 3 in states that use Healt…

Walking around the factory floor of Twincraft Skincare, outside Burlington, Vermont, there is the unmistakable scent of soap. The general manager points out the luxury lines and designer labels for whom they manufacture soaps and lotions, as well as the basic, inexpensive bars and bottles left on hotel room sinks. The factory runs two 10-hour shifts per day, four days a week, with an overtime option as needed. At over 400 employees, Twincraft is one of the top employers in the state. In the last few years, there’s been a boom in skincare products and, to meet demand, Michele Asch, Twincraft’s chief people officer, says they’ve had to hire over 180 people over the pas…

If you’re feeling anxious about AI right now, you’re not alone. It’s reasonable to wonder whether AI will soon be able to do a lot of what we used to think of as human work. As of now, this technology has already shown some degree of promise for all of the following very human psychological skills: diagnosing diseases, writing code, summarizing and teaching information, predicting markets, brainstorming, product design, project management, coaching, and much more. We probably all know some optimists who think AI will be merely an efficiency tool that gets you 80% there and humans will still be needed for the other 20%. But even in a scenario like that, some current j…

This morning, news broke that the fast-credit fintech company Klarna has deposed its competitor Affirm as Walmart’s exclusive provider of “Buy Now, Pay Later” (BNPL) loans. Affirm stock (AFRM) dove over 10% Monday morning following the news, before regaining some of those losses. Shares are currently down around 5% as of this writing. According to a press release published this morning, Klarna will be partnering with Walmart’s majority-owned fintech startup, OnePay, “to exclusively offer installment loans for purchases at Walmart in the United States.” The partnership will be available both online and in stores, and will roll out at Walmart checkout this year. Kla…

One of the most popular smartphone apps in the world has finally come to the iPad. Today, Meta has officially released WhatsApp for iPad. The release comes nearly sixteen years after WhatsApp debuted on the iPhone, and went on to become the de facto messaging app for most of the world. WhatsApp comes to the iPad WhatsApp debuted on the iPhone in 2009, and within just five years, that messaging app had become so popular that Facebook (now Meta) announced in 2014 that it was acquiring it for a staggering $19 billion. But the extraordinary sum Meta paid for WhatsApp seems to have been worth it. On Meta’s financial conference call on April 30, Mark Zuckerberg annou…

For years, email, texting, and messaging apps have ruled how we communicate. But one timeless human skill—often neglected—is quickly becoming a true difference-maker in the digital age. Active listening. It’s both an art and a discipline, and it’s what separates average leaders from exceptional ones (while making them instantly likable in the process). The truth is, active listening is the foundation of effective communication and the heartbeat of strong relationships. Yet as technology consumes more of our attention, we’re losing touch with this skill—and with it, a powerful competitive advantage in business. When you focus on your people—their growth, th…

In the world of social impact and sustainability, 2025’s word of the year could have been “headwinds.” It became a euphemism for everything from political pressure and regulatory changes to economic uncertainty, AI disruption, and social upheaval. But in many ways, “headwinds” is an understatement for what impact and sustainability leaders across the corporate and nonprofit sectors navigated in a year of budget cuts and evolving risk factors. For much of the past year, leaders across the corporate and nonprofit sectors have been recalibrating approaches to advancing their missions against these trends. In 2026, we’ll start to see those new approaches in action. …

When the corroded pipeline burst in 2015, inky crude spread along the Southern California coast, becoming the state’s worst oil spill in decades. More than 140,000 gallons (3,300 barrels) of oil gushed out, blackening beaches for 150 miles (240 kilometers) from Santa Barbara to Los Angeles, polluting a biologically rich habitat for endangered whales and sea turtles, killing scores of pelicans, seals, and dolphins, and decimating the fishing industry. Plains All American Pipeline in 2022 agreed to a $230 million settlement with fishers and coastal property owners without admitting liability. Federal inspectors found that the Houston-based company failed to quickly …