What's on Your Mind?

I just launched a wine app, which means I’ve spent the last six months thinking obsessively about one thing: how do you remove friction from decisions that shouldn’t be hard? The answer taught me something bigger about rituals, and why so many of the ones we create at the end and beginning of the year fail us. Here’s my founder story, but from the wine aisle. Last December, I was standing in front of a wall of bottles, paralyzed. Not because I don’t like wine. I do. I was paralyzed because the entire experience was designed to make me feel small. The sommelier energy, the gatekeeping language, the implied message that if I couldn’t name the terroir, I didn’t d…

2026 will be a crucial inflection point for businesses. The data are striking—the proportion of employees using AI in their role in the U.S. doubled between 2023 and 2025. Across the Atlantic, 30% of EU workers are already using AI in their jobs. And according to Gartner, by 2026 more than 100 million workers will collaborate with “robo-colleagues.” The question for the coming year, then, is no longer whether AI will transform your organization, it’s whether your leadership team will guide that transformation thoughtfully or let it happen haphazardly, tool by tool and team by team. I have spent much of the past year working with my research team and industry partn…

A few months ago, I was scrolling through TikTok when I came across a video that stopped me in my tracks. It starred an animated frog, dressed in a wizard hat, robe, and pink nail polish, superimposed over a psychedelic background and speaking in a hypnotizing, ethereal voice. “It’s time to stop doing nothing, and start doing something,” he crooned. “I cast . . . motivation!” I’d stumbled across the Pine Wizard Frog—a recurring character on the official TikTok account of household cleaning fluid Pine-Sol. Pine-Sol’s page, with its surrealist visuals and hypnotizing songs, is an example of what I call “brain-rot-brand TikTok”: It’s a subgenre of digital marketing that …

How seriously are you taking your 2026 rebrand? Do you have your 365 buttons ready? If this means nothing to you, you likely spent the holiday period at the lord intended – offline. But if spending less time on your phone isn’t one of your 2026 resolutions, let me catch you up. It started with a TikTok posted in December, all about rebranding for 2026. In the comments people shared their own strategies and self-improvement tips for the upcoming year. One comment, however, stood out from the rest. “I’m getting 365 buttons, one for each day because I want to do more stuff and I’m scared of time so I want to be more conscious of it,” a user called Tamara wrote.…

Americans are likely to have spent a record $1 trillion-plus this holiday shopping season alone, and about $5.5 trillion in retail sales in all of 2025, according to estimates by the National Retail Federation. That includes many unhappy returns for retailers: And when it comes back to them, a lot of the $850 billion in returned merchandise is often cheaper to discard than to inspect, sort, and resell—adding millions of tons to landfills every year. “This is a massive ecological problem, as well as a financial problem for these companies,” says Ryan Ryker, CEO of rScan. Based in South Bend, Indiana, the startup has developed software and logistics services to help tra…

Fashion collaborations are nothing new, but 2025 felt like a year particularly stuffed with branding matchups. There’s a reason why this might be happening. “Online platforms have become crowded, [there are] rapidly accelerating trend cycles, [and] it’s become more challenging than ever for brands to stand out,” Cassandra Napoli, a head culture forecaster at WGSN, says. Collaborations continue to be a unique and important tool for marketing and maintaining cultural relevance. The best lead to attention-grabbing virality, as was the case with Nike x Skims’ first drop, Sandy Liang x Gap, and Willy Chavarria x Adidas. “Collaborations have become so important because …

You hear the blurps and bloops after you pass the food court in the Mall of Georgia on a fall Sunday afternoon, the unmistakable sound of points being scored and players eliminated. Then you see him: Standing in an oversize vitrine is a 6-foot-tall animatronic rodent. He’s grinning and waving, but frozen in place, preserved like a museum piece. This isn’t an outpost of Chuck E. Cheese, the 48-year-old family pizza chain with more than 460 restaurants in 45 states and another 88 abroad. It’s Chuck’s Arcade, a fledgling new enterprise launched this past summer by parent company CEC Entertainment in an effort to expand the brand’s reach to Gen Xers, nostalgic millenn…

Most business leaders view themselves primarily as “productive” rather than “creative.” Productivity is often associated with measurable outcomes, such as efficiency, consistency, and task completion. Creativity, by contrast, is frequently perceived as spontaneous, unpredictable, and elusive. Yet, productivity and creativity are not at odds. In fact, they reinforce each other powerfully. Leaders who successfully integrate productive habits with creative practices can unlock new levels of innovation, effectiveness, and personal fulfillment. A global Adobe survey found that 75% of professionals report growing pressure to be productive rather than creative at work, whil…

When a grizzly bear attacked a group of fourth- and fifth-graders in western Canada in late November 2025, it sparked more than a rescue effort for the 11 people injured—four with severe injuries. Local authorities began trying to find the specific bear that was involved in order to relocate or euthanize it, depending on the results of their assessment. The attack, in Bella Coola, British Columbia, was very unusual bear behavior and sparked an effort to figure out exactly what had happened and why. That meant finding the bear involved—which, based on witness statements, was a mother grizzly with two cubs. Searchers combed the area on foot and by helicopter and tra…

There are few things more evocative of the free American spirit and the nation’s wide-open spaces than the image of a Harley-Davidson motorcycle zooming down a stretch of empty highway. But while taking one of the legendary hogs for a spin may still be liberating for riders, the company’s independent dealership owners are feeling an increasingly tight financial and business squeeze. A rash of reports in recent weeks have sounded alarms about the troubles Harley dealers face, and the rising number of dealerships closing shop as a result. While Harley-Davidson still counts more than 650 of those locations in operation across the U.S., specialist automotive media warn th…

The majority of us see change as a blind scary leap into the unknown—a scary evolution that demands we give up on everything we know. But what if we reframed change, not as something that happens to us, but as something we actively choose? Traditionally people perceived change in black-and-white terms: either you can change, or you can’t. That kind of thinking sets us up for failure by assuming that change requires some grand, perfect plan or major shift in direction. However, we also have the power to make small changes, no matter how minor they seem. And it’s these small changes that, over time, lead to profound transformation. Fear Takes the Wheel The most …

Muhammad Ali once joked that he should be a postage stamp because “that’s the only way I’ll ever get licked.” Now, the three-time heavyweight champion’s quip is becoming reality. Widely regarded as the most famous and influential boxer of all time, and a cultural force who fused athletic brilliance with political conviction and showmanship, Ali is being honored for the first time with a commemorative U.S. postage stamp. “As sort of the guardian of his legacy, I’m thrilled. I’m excited. I’m ecstatic,” Lonnie Ali, the champ’s wife of nearly 30 years, told The Associated Press. “Because people, every time they look at that stamp, they will remember him. And he wi…

If you’ve already given up on your 2026 rebrand because you couldn’t stick to your six gym sessions a week and no-sweet-treats resolutions, adopting a “vegan plus bacon” mindset may be the answer to all your problems. TikTok creator @addietheoptimist broke the idea down in a recent video: “Someone on here went viral because they said if you think you can’t go vegan because you love bacon too much, just become vegan plus bacon,” she explained in the now-viral clip. “I’m here to tell you you can just apply that mentality to so many things in your life.” While the original creator was referencing harm reduction in relation to veganism (that if you only eat baco…

Quiet quitting. Silent space-out. Faux focus. Call it what you want, a lot of today’s workers are going through the motions on the surface while quietly powering down beneath it. Nearly half of Gen Z employees say they’re “coasting,” and overall U.S. employee engagement sits at a decade low. When engagement fades, performance becomes performative. But disengagement isn’t just a problem to solve, it’s a signal to heed. Employees aren’t turning off. They’re trying to tell us something. As CEO of SurveyMonkey, I’ve witnessed how curiosity can be the cure to the workplace phenomenon “resenteeism”—a state of resentment combined with absenteeism—which is often fueled by…

AI is no longer just a cascade of algorithms trained on massive amounts of data. It has become a physical and infrastructural phenomenon, one whose future will be determined not by breakthroughs in benchmarks, but by the hard realities of power, geography, regulation, and the very nature of intelligence. Businesses that fail to see this will be blindsided. Data centers were once the sterile backrooms of the internet: important, but invisible. Today, they are the beating heart of generative AI, the physical engines that make large language models (LLMs) possible. But what if these engines, and the models they power, are hitting limitations that can’t be solved with mo…

Let’s do a thought exercise. If the role of the chief marketing officer is to oversee marketing and the role of the chief operating officer is to oversee operations, while the chief financial officer’s responsibility is to safeguard the organization’s finances, then what’s the responsibility of the chief executive officer? Surely, it’s more than overseeing executions or leading executives, yet the “CEO” naming convention doesn’t give much insight as to what the role is or what it’s responsible for. This gets even more convoluted when an organization has both a CEO and a president. Who’s responsible for what? Clearly, a president presides over the organization or nation st…

If a City is going to operate a multimodal transportation system, then it helps to understand the motivations of people who continue to choose personal cars for their short trips. Bicycle advocates often talk about this in terms of “bike trips not taken” because of a lack of quality infrastructure. Survey after survey shows that many people opt out of cycling because of gaps in the bike lane network, busy intersections to cross, or other real or perceived pain points. And case study after case study shows that when cities create comfortable and convenient bike infrastructure, more people choose to ride bikes. There’s a similar issue with public transportation tha…

Like many industries, architecture has jumped on the artificial intelligence bandwagon. AI tools are becoming everyday parts of the practice of architecture, from iterating design concepts to optimizing floor plans to accelerating the creation of construction documents. Some architecture firms are even branding themselves as “AI-driven.” AI’s infusion into architecture is well underway, but it’s also an ongoing process. Firms are finding new ways of making these emerging tools work for the way they design buildings, while also grappling with what AI could do to a profession so dependent on actual human intelligence. Fast Company asked architects from some of the top f…

A great, fictional man once declared: “I believe virtually everything I read.” David St. Hubbins, lead singer and guitarist of Spinal Tap, mocked the earnest confidence of rock stars in the same way AI futurists are now mocking critical thinking itself. Right now, most of the tech industry has adopted St. Hubbins’ line without the irony. Google is embedding AI into Chrome. Tech leaders are declaring the end of websites. Hundreds of links will collapse into single answers, traffic will disappear, the open web gets hollowed out. The future belongs to whoever wins inclusion in the AI’s response, not whoever builds the best site. Sigh. We spent the last decade le…

Efficiency dominates conversations about AI. We celebrate its ability to automate and optimize so businesses can move faster and people can work smarter. But AI is becoming more integrated into people’s lives in ways that go far beyond productivity. In a world obsessed with speed and efficiency, the future of AI isn’t just intelligent—it’s beautiful. AI is now a force that enhances creativity, self-expression, and confidence. AI does not just optimize life—it elevates it. Consumers are embracing AI for everything from recipe creation and travel planning to interior design and fitness regimens. They are turning to AI for recommendations on shows, movies, music, restaur…

The state of Indiana is no stranger to underdog stories. Hoosiers and Rudy, two of the most iconic underdog sports films ever made, both take place in the state, and both are based on true stories. Hoosier nation now has a trilogy. Indiana University’s football team had been a Big Ten doormat for as long as the conference had existed. Then, athletic director Scott Dolson hired Curt Cignetti as head coach, and Cignetti embarked on the greatest turnaround story in modern college sports. In just his second season, he led the Hoosiers to their first-ever national championship, defeating the University of Miami Hurricanes, 27-21, on Monday night, and completing a perfe…

Gold Zone, NBC Sports’ whip-around coverage of the Olympics, didn’t debut with the 2024 Summer Games in Paris. As far back as the Sochi Winter Olympics in 2014, the network had experimented with the format—using multiple screens to cover simultaneous live events, a technique that had been popularized since 2005 by RedZone coverage of the NFL. But Paris did mark the first time that Gold Zone had run on NBCUniversal’s streaming service Peacock, providing real-time coverage of all 39 sports with zero embargoes. Gold Zone will return on Peacock for the 2026 Milan Cortina Winter Games in February. Molly Solomon: We decided to create a new class of Olympics programming. We …

Buc-ee’s, the popular, Texas-based mega gas station chain will be opening its first-ever locations in: Nebraska, Ohio (April 2026), Wisconsin (2027), North Carolina (2027), Arizona (June 2026), Arkansas (June 2026), Louisiana (2027), and Kansas (2027), according to multiple local news reports. When reached by Fast Company for confirmation, the chain had “no comment.” Founded in 1982, Buc-ee’s, which has a cult-like following, is known for its large scale gas stations and convenience stores, which include, as Fast Company previously reported, numerous gas pumps (more than 100 in some locations), award-winning bathrooms, and a fan-favorite BBQ brisket sandwich. (It…

Capital One is buying Brex in a $5.15 billion stock-and-cash deal that underscores how traditional banks are turning to fintech startups to modernize the way businesses manage money. The acquisition, announced Thursday, would bring the San Francisco–based corporate card and expense management company into the fold of one of the largest U.S. financial institutions. The transaction is expected to close in mid-2026, pending regulatory approval and customary conditions. Brex CEO and cofounder Pedro Franceschi will continue to lead the company as part of Capital One. At first glance, the deal looks like a straightforward expansion into corporate cards. In reality, it i…

Below, Rebecca Newberger Goldstein shares five key insights from her new book, The Mattering Instinct: How Our Deepest Longing Drives Us and Divides Us. Goldstein is an award-winning philosopher, writer, and public intellectual. She is the author of 10 books of acclaimed fiction and nonfiction and has held various visiting professorships and fellowships at elite academic institutions. Her first novel was The Mind-Body Problem. What’s the big idea? We all want to feel connected to others and know that we matter. The ways we go about making our lives matter shape who we are, the meaning we find, and the mark we leave on the world. Listen to the audio version …