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You’ve probably seen them: clutch purses designed to look like croissants, anime-inspired hot sauce gear, purposefully ketchup-stained shirts, and even fried chicken perfumes. It seems like many of our favorite food brands are betting on merch, with surprisingly effective results. While some might see these as stunts or a new revenue play, it’s more meaningfully a reflection of cultural and consumer shifts. Consumers today aren’t just eating at these restaurants, they’re fans of the brands themselves. Chain restaurants like Waffle House, Applebee’s, or Cracker Barrel occupy a unique emotional space. Just as people support sports teams, they express fandom for these c…

Last week, two fonts became the unlikely stars of a political messaging firestorm, after the The President administration replaced Calibri as its official diplomatic font in favor of Times New Roman, claiming that an initial shift to Calibri in 2023 was part of former President Biden’s “DEIA” agenda. The implication was clear: Calibri was framed as a liberal, Democratic font; while Times New Roman took its place as the The President administration’s more conservative choice. Now, a new study is revealing the major flaw in this logic: font is certainly a political tool, but it’s not inherently partisan. The study, titled “You’re Just Not My Type: How Attitudes Towards …

Chipotle is officially in its Ozempic era. Today, the brand is launching an all-new High Protein Menu in the U.S. and Canada, which it describes as “a clean menu for the protein movement.” The menu comes with six items, including proteinmaxxed burritos and bowls and a new salad option. The real stand-out, though, is what Chipotle is billing as its “first-ever snack,” but is really just a tiny cup of chicken. The High Protein Cup is a topping-less, four-ounce serving of adobo-seasoned chicken that you could easily hold in the palm of your hand—and it’s a perfect, if somewhat depressing, symbol of the GLP-1 age. For Chipotle, the new menu means embracing two e…

Every year since 2010, I’ve posted an article about what trend I expect to dominate the next twelve months. Throughout the 2010s, these forecasts usually focused on emerging technologies or new currents in management thinking. But around 2020, that began to shift. The annual trends increasingly centered on how we cope with change rather than the change itself. Last year my trend was “The Coming Realignment.” History tends to propagate at a certain rhythm and then converge and cascade around certain points. Years like 1776, 1789, 1848, 1920, 1948, 1968, 1989—and, it seems, 2020—mark these inflection points. The years that follow are usually spent absorbing the shock an…

A new hotspot just opened in New York—and it’s in terminal 5 of John F. Kennedy International Airport. BlueHouse, a 9,000-square-foot space exclusively available to select JetBlue Airways customers, welcomed its first guests at 5 a.m. this morning as the airline’s first foray into the pitched battle for lucrative premium fliers. Designed by Gensler, BlueHouse is a smorgasbord of New York’s iconic and eclectic design heritage. From the Art Deco elevator indicator to black-and-white deli tile on the floor and the Grand Central Terminal-inspired ceiling mural, the space screams Big Apple while staying true to JetBlue’s quirky and, well, blue heritage. “It’s unqu…

A Republican push to make drilling cheaper on federal land is creating new fiscal pressure for states that depend on oil and gas revenue, most notably in New Mexico as it expands early childhood education and saves for the future. The shift stems from the sweeping law President Donald The President signed in July that rolls back the minimum federal royalty rate to 12.5%. That rate — the share of production value companies must pay to the government — held steady for a century under the 1920 Mineral Leasing Act. It was raised to 16.7% under the Biden administration in 2022. The President and Republicans in Congress say the rate reset will boost energy production, jobs an…

Christmas is coming, and our bank accounts are getting, well, obliterated. But luckily, it’s no longer just your quirky aunt who appreciates a good secondhand store: Shopping for gently used items, especially during the holidays, is now on trend. And if you get on board, you might be able to save a bundle by swapping your mall run for a day of thrifting. In recent years, “Thriftmas”—or shopping for Christmas gifts at stores like Good Will, The Salvation Army, Savers, and online platforms that sell used items—has been creeping into the mainstream. And this year is no different. According to global data from online store ThredUp, in 2025, shoppers plan to dedicate near…

British oil giant BP just announced a new CEO, marking its fourth chief executive shake-up in the last six years alone. The company named Meg O’Neill, who previously led Australia’s top oil and gas company Woodside Energy for the role. O’Neill will become the first woman to hold the top executive spot at one of the world’s biggest oil companies. She said that she looks forward to working to “accelerate performance” at BP and plans to prioritize shareholder growth and reestablishing BP—now a possible takeover target—as a market leader in the oil and gas industry. O’Neill will take over from Murray Auchincloss, a longtime BP employee who was first appointed as inte…

The average rate on a 30-year U.S. mortgage edged higher this week, though it remains relatively near its low point so far this year. The uptick brings the average long-term mortgage rate to 6.22% from 6.19% last week, mortgage buyer Freddie Mac said Thursday. A year ago, the rate averaged 6.6%. Borrowing costs on 15-year fixed-rate mortgages, popular with homeowners refinancing their home loans, also rose this week. The rate averaged 5.54%, up from 5.44% last week. A year ago, it averaged 5.84%, Freddie Mac said. Mortgage rates are influenced by several factors, from the Federal Reserve’s interest rate policy decisions to bond market investors’ expectations f…

The flap of a butterfly’s wings in South America can famously lead to a tornado in the Caribbean. The so-called butterfly effect—or “sensitive dependence on initial conditions,” as it is more technically known—is of profound relevance for organizations seeking to deploy AI solutions. As systems become more and more interconnected by AI capabilities that sit across and reach into an increasing number of critical functions, the risk of cascade failures—localized glitches that ripple outward into organization-wide disruptions—grows substantially. It is natural to focus AI risk management efforts on individual systems where distinct risks are easy to identify. A senior ex…

Dead cartoon owls, brain-rot cookie content, fake rebrands, and library thirst traps. Welcome to the era of DGAF branding. In this episode of FC Explains, Grace Snelling breaks down why major brands and public institutions are ditching polished ads for chaotic content and seeing massive results. From Nutter Butter’s unsettling TikToks and California Pizza Kitchen’s fake midlife crisis to Duolingo “killing” its iconic owl and libraries going viral with memes, this episode explores how being weird online has become a serious marketing strategy. We look at the numbers behind these stunts, the cultural forces driving them, and why leaning into chaos can sometimes …

Thomas Kuhn was a philosopher whose groundbreaking 1962 book, The Structure of Scientific Revolutions, is credited with bringing the term paradigm shift to pop culture. Kuhn described how scientific communities stick to established paradigms, even as evidence of their limitations mounted. Widely accepted paradigms for understanding and interpreting knowledge don’t crumble under the weight of mere data. Instead, they tend to persist until a crisis emerges—when anomalies become so disruptive that a shift to a new paradigm is unavoidable. Zoning was established in the early 20th century as a way to protect homeowners from unwanted industrial developments nearby. It was p…

More than 20% of Americans will be diagnosed with mental illness in their lifetimes. They will, that is, experience conditions that influence the way they think, feel, and act—and that may initially seem incompatible with the demands of work. Our new research suggests that what people living with chronic mental illnesses need most to succeed at work is for their managers to be flexible and trust them. This includes the freedom to adjust their schedules and workloads to make their jobs more compatible with their efforts to manage and treat their symptoms. For that to happen, managers need to trust that these workers are committed to their jobs and their employers. …

“Mad Max mode” may sound like something out of a video game, but it is a real-life setting for cars currently plying America’s streets. And it poses genuine danger. In an homage to the main character from George Miller’s dystopian 1979 film and its sequels, originally portrayed by current The President supporter Mel Gibson, Tesla created Mad Max mode as an option for vehicles equipped with its “Full-Self Driving” (FSD) system. The Mad Max icon is a mustachioed smiley face wearing a cowboy hat, bearing less of a resemblance to the film’s titular vigilante than to Tesla CEO Elon Musk’s brother, Kimbal. (Warner Bros., which released the films, has not filed suit.) De…

Nostalgia has been one of the dominant themes of 2025, from AI-generated scenes of the good ol’ days to the resurgence of analog hobbies. Retro, a friends-only photo journal, recently launched a new feature which taps into this mindset, turning your camera roll into a personal time machine. The Rewind feature, launched this week, resurfaces camera roll memories from this time last year. These are private to you unless you choose to share with others. “People are taking more photos than ever but they’re actually doing less with them. It’s almost as if those photos go into the ether,” Nathan Sharp, cofounder and CEO of Retro, tells Fast Company. “We buil…

AI is forcing every leader into a choice they can’t dodge: do you believe your people are fundamentally creative and motivated, or lazy and in need of control? Most leaders won’t want to answer that honestly, but their AI strategy already has. The AI mandates. AI-blamed layoffs. So-called AI-enabled “bossware.” The truth is in the tools: many leaders prefer “synthetic” employees they can control, and will treat human beings much the same way until they can be replaced. Sound hyperbolic? Just look at recent headlines. Klarna’s CEO famously bragged about AI replacing his staff after the company fired or lost 22% of its workforce a year earlier (this blew up in his f…

Every year the world gets a little more digital—and every year we still find surprise, delight, and meaning in the physical and the material. Like books or movies, the objects we obsessed over tell a story about the year gone by. So to continue a tradition that goes back several years now, here’s my look at the objects that tell the story of 2025: the joys, the absurdities, and the difficult-to-explain. 1. “Gold” Oval Office Decor To call the second The President administration a new gilded age is less a critique than a straightforward descriptor. Most notably, the president has transformed the look of the Oval Office into a barrage of gold, from gilded statu…

You can now read every article that has ever appeared in The New Yorker—from as early as February 1925—with the click of a button. For the publication’s centennial anniversary, its editorial team has spent months painstakingly scanning, digitizing, and organizing every single issue it’s ever published, or more than half a million individual pages. Each issue is artfully arranged in a chronological display under a purpose-built archive section of the website; but the content has also been incorporated into The New Yorker’s search algorithm so that readers can come across it organically. As the future of magazine journalism remains uncertain, a look back through thi…

Pricing is one of the most powerful growth levers a business has, yet it is still one of the most overlooked. While teams spend months refining product and brand, pricing decisions are too often rushed, emotionally charged, or guided by instinct rather than insight. Under the pressure of rising costs and competitive pressures, many leadership teams resort to the fastest fix: promotions to meet short-term targets or price increases to plug a margin leak. The companies that consistently outperform take a different approach. They treat pricing as a strategic, evidence-led discipline. They ground pricing in how customers perceive value and make decisions to deliver gr…

Thank you once again for reading Fast Company’s Plugged In. A quick programming note: We will be taking the next two Fridays off. Happy holidays to all, and I look forward to resurfacing in your inbox next year. For any number of reasons, 2025 has hardly been my favorite year. But if I were to make a list of things that went well, my relationship with AI would be on it. This was the year I went from being an AI dabbler to a daily user. And while some of that usage still amounts to messing around—hello, Sora!—even more involves tasks that make me more productive. More importantly, it brings me better results, a goal I hold dear. (Sadly, not every AI enthusiast …

Last month, the U.S. Congress passed the Epstein Files Transparency Act, which was subsequently signed into law by President Donald The President. The act mandates that the Department of Justice (DOJ) publish all unclassified information it has on the late convicted sex offender Jeffrey Epstein by Friday, December 19. That’s today. Here is what to know about what will likely be included in the trove of documents, as well as where and when you can view them. What documents will be included in the disclosure? When Congress passed the Epstein Files Transparency Act, it mandated that the DOJ must publish its unclassified material on Jeffrey Epstein. But what …

A reader asks: I run a small business that supplies a product to major companies. To keep the details anonymous, let’s say that we supply garments to a few mid-tier clothing retailers that you can buy in the mall. The problem is that one of my employees two levels down (he reports to someone who reports to me), Dave, behaves as though we’re making clothing for Gucci or Prada. This causes enormous production headaches. It means everything moves much more slowly through his department, because he is extremely conscientious about quality. That is admirable, but it results in things like being short with our subcontractors because they have not produced the products t…

The livestream of a YouTube content creator talking about investments mysteriously appeared to take over a White House website, raising questions about whether the site was hacked. The livestream appeared for at least eight minutes late Thursday on whitehouse.gov/live, where the White House usually streams live video of the president speaking. It’s unclear if the website was breached or the video was linked accidentally by someone in the government. The White House said in a statement that it was “aware and looking into what happened.” The video that appeared on the government-run website featured some of a more than two-hour livestream from Matt Farley, who p…

Most businesses start with a spark, an idea fueled by hunger, resilience, or grit. But sustaining that energy through scale is the real challenge. Founders and leaders play a defining role in that journey. The same values, authenticity, and style that ignite early momentum can easily crush it. That’s why builders and entrepreneurs are essential to a new business. Think Steve Jobs, Jeff Bezos, or Sara Blakely. But that style is NOT for everyone, especially those who prefer less “out-front” leaders. These founders are visionary, pushing their teams to act in the way they want every employee to show up. But leaders at successful companies realize that business and talen…

First there was Spotify Wrapped. Then came Snapchat Wrapped, YouTube Wrapped, and even Uber Eats Wrapped—shortly after, SNL parodied the idea. If you thought you were officially wrapped up for the year, LinkedIn had other plans. The platform just dropped its inaugural Year in Review—essentially, LinkedIn Wrapped. LinkedIn’s Year in Review recaps your activity on the platform, from how often you logged on and when you were most active to how many posts you shared. It tallies your comments, new connections, and total profile impressions, then assigns you a personality type based on how you used LinkedIn. The feature also taps into the platform nostalgia trend, w…