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Shares of the budget airline Sun Country were flying today after the carrier announced an upcoming merger with Las Vegas-based competitor Allegiant. In a press release published on January 11, Allegiant shared its plan to acquire Minneapolis-based Sun Country in a $1.5 billion cash and stock transaction, which is expected to close in the second half of 2026. Per the release, the merger will bring together a shared customer pool of nearly 22 million annual fliers across 175 cities and more than 650 routes. It will also give Allegiant access to Sun Country’s multi-year partnership delivering packages with Amazon Prime Air, which Allegiant CEO Greg Anderson told CNBC…

It’s been a pretty wild year in the world of advertising and brand work. Amid broader industry shifts, there has been some incredible brand work created this year across many different platforms, film, experiences, and more. But as we bring 2025 to a close, I wanted to take a more targeted look at some of the best commercials of this year. I’ve tried to adhere to criteria that includes level of difficulty, creative inventiveness, risk, and sheer entertainment. Despite how much great work is out there, sadly, most advertising can be generously categorized as cultural wallpaper. But these select few pieces of brand weren’t a waste of time—they made me laugh, think…

A new type of window on the verge of mass production in the United States will provide a new vision for architects and builders seeking to marry design with energy efficiency. This window, made from millimeter-thin glass panels, can achieve exceptional energy efficiency scores and make a significant difference in global emissions. Buildings account for about 30% of global energy consumption, and about half of the energy use in residential and commercial buildings is used for heating and cooling. Corning, the firm that developed Gorilla glass in 2007 for Apple iPhones, helped refine the mass-manufacturing process based on material discoveries made at Lawrence Berk…

The early stages of building a brand are critical. Beyond identifying their audience, brands also have to connect with them while demonstrating their utility. For the five companies recognized as 2025 Brands That Matter honorees in the on the rise category, in four years or less they have managed to do both those things with aplomb. Whether it’s Unrivaled’s unique NIL and athletic proposition for WNBA athletes, Scarlett Gasque’s ability to tap into underserved shoppers, or Alan-1’s efforts to give the arcade game an upgrade for avid players, these brands have proven their strengths. Alan-1 Alan-1 creates arcade and video game products inspired by the 1980s. In …

The future looks green for Mike’s Red Tacos. The San Diego-based taco restaurant currently has only two locations, but it has caught the attention of the restaurant investors who made Dave’s Hot Chicken a scorching success. This week, the restaurant announced that it has secured franchise development agreements for more than 200 new locations around the country. Mike’s Red Tacos was founded as a food truck in 2021 by Mike Touma, followed by a brick-and-mortar location in 2022. The brand is gaining a fast-growing following on social media following—and now it’s primed for nationwide expansion. Fast casual with a taco twist Mike’s Red Tacos specializes in…

Wake up, go to class, grab a panini, then go to work. The day in the life of students James Haupt, Caroline Pirtle, and George Small seemed nothing out of the ordinary, except “going to work” meant entering restricted buildings in the Vatican, and reporting on what was happening at the papacy, just a few minutes away from the Holy See. As part of Villanova University’s 22-year-old Vatican and Rome Internship Program, which over the years has helped boost the Pope’s social media presence, the three students were on exchange for nearly five months. Small and Pirtle, both computing sciences majors, were stationed at the Vatican Museum and the Vatican Media Office respect…

The streaming service Max is officially reverting to its previous name, HBO Max, which is great news for people who never stopped calling it HBO Max in the first place. Warner Bros. Discovery (WBD) announced today that the streaming platform would be again called HBO Max this summer as part of a shift in strategy to focus on HBO programming and other premium content that distinguishes the streamer from its competitors. WBD first removed the name HBO Max in favor of the simplified Max in 2023, when it merged with Discovery+. After two years of testing it out, it seems viewers really just want more of the shows they like, not more of absolutely anything possible. S…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. I’m not one to jump on every shiny new tool just because it’s trending. Some tech tools, gadgets, and software have transformed my life for the better (like the Meta Quest), and some ventures did not fare so well (I will ignore Apple Watch’s reminders to stand until the end of time). But AI? It’s different. AI isn’t in the same league as the other tech you know and love. This is not just a…

Late-night talk shows are a uniquely American invention that blend humor, the news of the day, and celebrity guests. While Johnny Carson was not the first late-night host, he perfected the genre through trial-and-error during his 30-year tenure on NBC’s The Tonight Show, setting the standard for years to come. As the longest-running host in the show’s 70-year history, he became a permanent fixture in the culture zeitgeist and a kingmaker and queenmaker, giving many comedians such as Joan Rivers, Drew Carey, and Ellen DeGeneres their big breaks. Recently, late-night talk shows have been making headlines for unexpected—and possibly politically motivated—reason…

On a recent vacation in Berlin, Emma Watkins, a marketing assistant working in the U.K., wrote a three-star review of a bar she visited. “It was fine, but not amazing, and not what I expected from the high ranking review—it was four-point-something,” she recalls. Upon returning home, she noticed her middling review of the establishment was taken down. “When they said it was defamatory I was confused,” she says. “I did some Googling, then realized what had gone on. And suddenly the high rating for what I thought was pretty average made sense.” (Fast Company is not naming the bar so as not to fall foul of Germany’s defamation laws itself.) Watkins isn’t alone in losing…

Mark Zuckerberg was 19 when he started Facebook. Bill Gates was 21 when he started Microsoft; co-founder Paul Allen was 23. Steve Jobs was 21 when he co-founded Apple; co-founder Steve Wozniak was 26. Amazon’s Jeff Bezos and Nvidia’s Jensen Huang were 30. Yet they’re the exceptions, not the rule. A study published by the National Bureau of Economic Research found the average age of entrepreneurs who start a company and go on to hire at least one employee is 42. A study conducted by the Census Bureau and two MIT professors found the most successful entrepreneurs tend to be middle-aged, even in the technology sector. After compiling a list of 2.7 million company founde…

As remote work becomes the norm rather than the exception, more U.S. professionals are redefining what it means to live and work well. With soaring living costs, healthcare hurdles, and burnout increasingly baked into American life, many are choosing to build their careers abroad. This shift isn’t just about finding cheaper rent or a temporary escape. It’s about discovering countries that actively welcome remote workers through smart visa policies, strong infrastructure, and communities that foster sustainable, fulfilling lifestyles. From Asia’s tech hubs to Europe’s historic towns, these 10 destinations are leading the remote work revolution and offering a chance to…

Chain stores have Black Friday. Online marketplaces have Cyber Monday. For local businesses, it’s Small Business Saturday. In the last 20 years, more segments of the retail industry have vied for their own piece of the holiday shopping season. The travel trade has firmly joined the trend with another post-Thanksgiving sales push: Travel Tuesday. On the same day as the nonprofit world’s Giving Tuesday, airlines, hotels, cruise ship companies, travel booking platforms and tour operators get in on the annual spirit to spend by promoting one-day deals. Consumer advocates say there are legitimate savings to be had but also chances to be misled by marketing that conveys a fal…

So-called rare earth elements aren’t actually rare. It’s just difficult to refine them into the purified forms that are needed for making things like electronics or clean energy tech. The standard processes are also toxic, which is one reason that the world has outsourced production to China. Supra, a startup that spun out of the University of Texas at Austin, is taking a different approach that’s clean, low-cost, and makes it possible to capture some of the billions of dollars’ worth of critical minerals that are trapped in waste in the U.S. Dr. Sessler The company’s technology uses supramolecular receptors, “a string of molecules built to grab specific molecu…

As the U.S. and China battle over technology, tariffs, and global influence, one question still looms for Europeans: what is Europe’s edge? That was the question recently posed by 21st Century, a Copenhagen-based think tank that collaborates with policymakers and thought leaders to explore the future of Europe. According to Johanna Fabrin, managing director and partner at 21st Century, the answer lies in the EU’s regulatory backbone—think GDPR-level data protection, rigorous environmental standards, and food‑safety rules. “From a consumer perspective, knowing that if something is made in Europe, there will not be arsenic in it, there’s that trust that is important,” s…

In the midst of the current government shutdown, thousands of flights across the U.S. have been delayed or cancelled. With no clear end to the shutdown in sight, it’s time to revive a tried-and-true tool that’s dependably delivered soul-crushing news to fliers for more than a decade: the Misery Map. The Misery Map is a live tool that tracks weather across the U.S., tallies the number of delays and cancellations at every major airport in the country across 17 city hubs, and graphs popular flight destinations with the chances that upcoming flights will actually make it on time. Operated by the flight tracking website Flight Aware, the map has been delivering a no-n…

Steel has long anchored modern construction, but its environmental toll is staggering: producing a single ton emits nearly two tons of CO2. Steel is also complex to manage in construction processes, which prevents smaller contractors and projects from using it. A material invented at the University of Maryland will soon offer a radical alternative. Called Superwood, it has a 50% greater tensile strength than steel and a strength-to-weight ratio that’s 10 times better. It’s lighter, tougher, and also locks away carbon. After seven years of development, the startup commercializing the technology will begin mass production this summer. “We’ve spent years perfecting o…

Walton Goggins has had an incredible run recently. Last year, he anchored Amazon’s Fallout TV show and this year is starring in Season 3 of The White Lotus and the 4th and final season of The Righteous Gemstones. These roles are feathers in the cap of the character actor who’s had star turns in The Shield, Justified, and Vice Principals. But he’s not just an actor—he’s also a small business owner. As part of his partnership with GoDaddy, he’s teamed up with the company to use its suite of AI tools to design the website for and manage his new venture—Walton Goggins Goggle Glasses. He worked with GoDaddy to create the line of glasses that resemble ski goggles and retail…

This nondescript piece of home decor is about the size of a narrow bookshelf, and it looks like a vertical soundbar speaker. In reality, it’s a new home fitness device—and it hides a gym’s worth of workout machines. Amp is a $1,995 home fitness device that streamlines the clunkiness of a cable-based workout machine into the form of a thin, wall-mounted home accessory. It’s now available to pre-order for $99. Just six feet tall and one foot deep, Amp consists of a vertical mounted bar with a movable arm that pivots off the side and serves as the main workout interface. Unlike the typical gym machine with a stack of weights attached to a cable, Amp’s single cable interf…

A typical electric bike starts at $1,000—and can top $10,000 or more. Even a cheap, low-quality model might cost $500. But a new attachment is designed to turn any bike into an e-bike for as little as $100. Clip, a Brooklyn-based startup, initially launched a higher-end version of the tech a few years ago, focused on commuters in the U.S. and Europe. Somnath Ray, one of the company’s cofounders, had started riding his bike a couple of miles each day to work, and realized that switching to an e-bike would make him more likely to keep up the habit. But it wasn’t safe to leave an expensive e-bike parked on the street. He also didn’t want to get rid of the bicycle he alre…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. During its earnings call on Wednesday, executives at Lennar—a giant homebuilder with a market capitalization of $27 billion—said the federal government is working on a plan to help alleviate strained housing affordability. Lennar executives said federal officials are actively engaging with homebuilders and industry groups to better understand constraints—and to avoid policies that could unintentionally damage supply. While no specific program was outlined, management suggested it would be “surprising” if no meaningful action emerged in 2026, given cu…

Humanity has sequenced the genome and built artificial intelligence, and yet it’s still shockingly hard to find the right foundation shade. I’ve spent hours at Sephora searching for a shade that doesn’t make my skin look ashy or unnatural. Then, when I finally do find a match, my skin gets darker after a day in the sun, and the color no longer works. I’m not alone in my frustration. Last year, makeup brands sold $8.4 billion of foundation around the world, but you can still find social media brimming with people complaining about how hard it is to find the right shade. A new brand, Boldhue, wants to solve this problem forever. The company has created a machine th…

Marketing stunts tend to range from the banal to the broadly clever—but rarely do they border on the chaotically brilliant. Today, the beverage company Evolution Fresh is debuting a 10-gallon hat designed to smuggle 12-ounce cans of its new Real Fruit Soda (or really any beverage of your choosing) into movie theaters and concert venues where BYO is verboten. And you know what? Contrary to most gimmicks, it’s a delightfully offbeat and utilitarian flex that underscores the heart of its product. [Photo: Evolution Fresh] Evolution Fresh released the line last June, and the better-for-you soda category has only boomed in the months since, with Coke unveiling Simpl…

What makes some people instantly likable? How can you make people want to be around you, to work with you, and follow your leadership? You may think it comes down to charisma that some people have and others don’t. In fact, there’s a simple habit that will make you instantly more likable. It’s the secret behind “magnetism,” according to Emma Seppälä, lecturer at the Yale School of Management and author of The Happiness Track. In a piece for Psychology Today, she cites research showing that “positive practices“—small moments of gratitude and caring toward other people—can turn you into one of those magnetic people others find irresistible. Showing genuine interest in o…