What's on Your Mind?

Even before this year’s Spotify Wrapped dropped, I had a hunch what mine would reveal. Lo and behold, one of my most-listened-to songs was an obscure 2004 track titled “Rusty Chevrolet” by the Irish band Shanneyganock. I heard it first thanks to my son, whose friend had been singing it on the swings at school. My son found it utterly hilarious, and it’s been playing in our house nonstop ever since. Like parents all over the world, I rue how my son’s musical tastes have hijacked my listening history. But I’m also tickled to learn that our household is probably one of the few even listening to it. Spotify Wrapped is an annual campaign by the popular streamin…

Since it launched two years ago, Spotify’s AI DJ has been a one-way experience. It curates old favorites and helps listeners discover new tracks based on past listening experience and what similar users like. But now it’s getting interactive. Spotify unveiled the ability to request songs from the DJ based on mood, genre, and vibe. The feature, which launched across 60 markets, is exclusive to Spotify Premium users, who can access the DJ by searching for the tool in the app. It’s the latest AI feature to come from Spotify, which introduced an AI-generated playlist builder for Premium users in the United States last fall. But Molly Holder, Spotify’s senior directo…

Spotify just opened up a new stream of revenue for podcasters. That is, if they’re uploading video. What was once an audio-first medium, podcasting is now increasingly filmed and produced. That started on YouTube, which is now racking up one billion podcast viewers a month. While Spotify has hosted podcasts for a decade now, the company is suddenly racing to stay competitive, rolling out new features and monetization tools. That includes their Partner Program, which allows podcasters to earn money directly from the streams of premium subscribers, so long as they’re using a video aspect. “We decided to focus on video because that’s where we see a lot of audiences…

We at Fast Company spend all year, every year, researching and assessing companies. When it comes time to identify the Most Innovative Companies in the World, there are four key factors we consider: •Innovation. Did the company create something truly original? •Impact. Did this innovation have a measurable impact on the company and its industry? •Timeliness. Did the innovation happen in the past 12 months? Or, if it’s older, did it bear fruit during this time frame? •Relevance. Does the innovation we’re highlighting connect to larger issues facing industry or society? No company clears the bar unless it meets those criteria. From there, there are p…

Spring is a glorious, warm season after the harsh cold of winter—filled with light and more sun-induced vitamin D. Friday, March 20, 2026 (at exactly 10:46 a.m. ET), marks both its triumphant return in the Northern Hemisphere and the spring equinox. So, get ready for longer days, warmer weather, and flower blooms that may cause sneezing. Let’s take a deeper look at the science behind seasons and what exactly an equinox is. What causes the seasons? The tilt of the Earth’s axis as it orbits around the sun is what causes seasons. Depending on that angle, different parts of the world receive different amounts of sunlight. In the Northern Hemisphere, we experie…

If you’ve ever cracked open an ice-cold Sprite on a hot summer day, or taken a sip of the soda fresh from a McDonald’s machine, you’ve probably experienced that eye-widening first moment that the extra-fizzy, citrusy beverage hits your tongue. That exact second is what Sprite is trying to capture with its new brand refresh, which includes the return of a beloved brand symbol, an updated logo, new visuals, and the brand’s first-ever signature sound. These updates are part of a broader campaign called “It’s That Fresh,” which Sprite says is designed to appeal to younger consumers by strengthening the brand’s presence in music, food, and sports spheres (Sprite also …

Square, the popular business technology platform known for its Point of Sale (POS) systems, has launched a new device designed to allow sellers to ring up various kinds of purchases and perform other tasks without carrying around the extra weight of bulkier hardware. The Square Handheld, with a screen that is slightly bigger than a cellphone, is less than an inch thick, thin enough to fit in your back pocket. Handheld card readers currently on the market are bulkier, requiring sellers to use lanyards or handstraps to carry them around. The Square Handheld frees up hands for a more seamless integration into the user’s workflows. The device supports a full range of…

After a number of big announcements this week, it’s hip to be Square. Square announced several upgrades and features to its platform this week, including an expansion of tools for restaurant owners and operators, new intelligence capabilities under its Square AI suite, the unveiling of Square Bitcoin, allowing platform users to conduct transactions in Bitcoin. As a cherry on top, Cash App, a sister company to Square under its parent firm, Block, also announced Neighborhoods, a feature that connects customers with local businesses, creating local networks in which customers can place orders and accumulate rewards points to spend with nearby businesses, and helps t…

Artificial intelligence company Stability AI mostly prevailed against Getty Images Tuesday in a British court battle over intellectual property. Seattle-based Getty had accused Stability AI of infringing its copyright and trademark by scraping 12 million images from its website, without permission, to train its popular image generator, Stable Diffusion. The closely followed case at Britain’s High Court was among the first in a wave of lawsuits involving generative AI as movie studios, authors, and artists challenged tech companies’ use of their works to train AI chatbots. Tech companies have long argued that “fair use” or “fair dealing” legal doctrines in the …

Starting a new job is exhilarating and exhausting. Exhilarating, because you’re trying new things, meeting new people, and picking up new skills. Exhausting, because all of those activities tax your brain, so that by the end of the day, you just want a nap. Over time, though, some of the things you’re doing become routine. You know the general tasks that drive your workday, and you can solve most of the problems that come up on most days. Once that happens, you go from being exhausted to being bored. Ultimately, your brain craves a middle-ground in which your world is generally predictable, but there are enough novel situations that you have to pay attention, think a …

Amid polarization, AI disruption, and eroding trust in institutions, retired four-star General Stanley McChrystal argues that what leaders need now more than ever is character. Head of the business consulting firm McChrystal Group, he has written a new book on character, drawing from his decades of experience. From AI ethics and modern warfare to hot-button issues like Signalgate and transgender service in the military, McChrystal explains why character is the foundation of lasting leadership. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. From the team behind the Masters of Scale p…

What does it mean to be a courageous leader in 2025? Stanley McChrystal, retired four-star general in the U.S. Army, joins futurist and culture critic Baratunde Thurston to discuss McChrystal’s new book, On Character, the responsibility of leaders today, and the weight of being an active citizen in democracy. Considering President The President’s deployment of the National Guard, McChrystal explores the role of the military in civil society. This is an abridged transcript of an interview from Rapid Response, recorded live at the 2025 Masters of Scale Summit in San Francisco. From the team behind the Masters of Scale podcast, Rapid Response features candid conversatio…

Visitors to dozens of Starbucks stores across more than 40 cities may be greeted with picket lines today as Starbucks baristas go on strike. And it’s a strike that couldn’t come at a worse time for Starbucks, as today is the company’s annual Red Cup Day, which kicks off the Seattle coffee giant’s holiday sales season. Here’s what to know: What’s happened? Today, unionized Starbucks baristas went on strike at more than 65 Starbucks locations across 42 cities. The baristas are members of the Starbucks Workers Union (SBWU), a collective that says it includes over 12,000 Starbucks workers across 550 unionized stores. The union says it has been in stalled negoti…

Starbucks’s new CEO, Brian Niccol, made a bet last September that the company could draw customers back into its stores by reintroducing personal touches you might see at smaller, third-place sort of coffee shops, like handwritten names on to-go cups. Here we are about four months later, and Starbucks has beaten Wall Street expectations, announcing $9.4 billion in revenue for the fourth quarter of last year during its earnings call Tuesday. Niccol attributed the chain’s performance to “getting Back to Starbucks and those things that have always set us apart.” (Though it’s worth noting that the company’s sales are still down year over year.) Starbucks developed a b…

Effective leadership isn’t just about giving orders—it’s about truly hearing your team. Starbucks CEO Brian Niccol believes that listening more and talking less is the most underrated skill a leader can have. View the full article

Starbucks released its fourth-quarter earnings on Wednesday, October 30, finally providing an official figure for its recent wave of store closings. The Seattle-based coffee chain shuttered a total of 627 locations worldwide over the three months, ending up with a net closure of 107 stores. More than 90% of impacted locations were in North America, Starbucks said. In the United States, 520 stores were shuttered as part of the company’s turnaround efforts, Starbucks disclosed in an earnings release. Starbucks now runs 40,990 stores globally and 16,864 in the United States. Estimates of store closures varied widely In September, Starbucks announced the shutt…

Starbucks held its quarterly earnings call Tuesday, during which CEO Brian Niccol highlighted a slew of design steps the company is taking as part of its overall turnaround strategy. While Niccols described the company’s drop in quarterly earnings as “disappointing,” behind the scenes, he claims the coffee chain is still making progress towards its back-to-basics comeback plan by upgrading its coffeehouses, standardizing the Starbucks experience store to store, and more efficient systems. All of this will begin to roll out over the next few months. Here’s a rundown of the design changes so far, and what’s heating up for next quarter. 1. Coffeeshop “uplif…

This week, Starbucks unveiled plans to open an office in Nashville, in a bid to establish a home base in the Southeast. The coffee giant is investing $100 million in this expansion and plans to staff the new office with thousands of workers within the next five years. But according to a new Bloomberg report, Starbucks has had little success coaxing employees to relocate from the company’s headquarters in Seattle. Starbucks eventually plans to have about 2,000 employees based in Nashville. In a letter to employees that was also posted publicly, chief partner officer Sara Kelly disclosed that the Nashville office would be staffed with some new hires—but that certain te…

Starbucks’s reign as the world’s leading coffee company is faltering. And the new CEO, Brian Niccol, wants to fix it. Mark Wilson explains. View the full article

Starbucks will end the year with fewer stores and fewer employees. But the brand maintains that it’s all part of a greater turnaround still in the mix. Today, the company announced that its North American store locations will be reduced by 1% for fiscal 2025—landing the coffee chain at 18,300 stores total. And it will be eliminating 900 jobs outside of its coffee houses (in other words, corporate and other functions). The company claims it will attempt to place affected baristas into new stores, but Starbucks says, “For those we can’t immediately place, we’re focused on partner care including comprehensive severance packages. We also hope to welcome many of …

Starbucks is brewing up something new in Texas—and this time, it’s not just what’s in the cup. Next week, the coffee giant will open its first-ever 3D-printed store, a drive-thru-only location in Brownsville that looks more like the future of construction than your average café. Built with layers of concrete piped out by a giant robotic printer, the 1,400-square-foot structure is part of the company’s ongoing effort to modernize operations and trim costs. But does a 3D-printed café actually save money—or is this just a buzzworthy experiment? Is 3D-printing more cost-effective? Peri-3D, a German company, used a giant 3D printer to pump out layers of concrete mi…

When Starbucks announced that it would phase out its mobile-order pickup-only locations beginning in 2026, it raised a question: Why abandon a format seemingly built for speed and efficiency? As Starbucks CEO Brian Niccol explained in an earnings call, the pickup-only stores have a “transactional” feel, lacking “the warmth and human connection that defines our brand.” While Niccol also touted the mobile-order options at its traditional coffee shops, I see Starbucks’s move as an attempt to return to its roots as a “third place”—a destination between home and work where people can gather and connect. But this sort of pivot comes with trade-offs, and it creates i…

Starbucks customers who love collecting the company’s loyalty rewards stars for each dollar they spend are in for a change this morning. America’s No. 1 coffee chain is launching its revamped rewards program today, March 10. With it comes a tiered loyalty membership program and a new structure for earning stars and new rewards. Here’s what you need to know. The former Starbucks loyalty rewards system is no more Before today’s launch of the new rewards program, Starbucks’s previous loyalty system was more straightforward. Under the old system, which was in place from around 2019 until yesterday, there were no membership tiers. In that program, all Starbucks…