What's on Your Mind?

A new music startup created an instrument that can turn your microwave, electric toothbrush, and baby monitor into hauntingly beautiful music. Its branding converts all of those fascinating outputs into an infinite series of Victorian-inspired patterns. Eternal Research is a brand founded by musician Alexandra Fierra, and it’s dedicated to “unlocking the existing music hidden in everyday things,” per its website. The company’s debut product is called the Demon Box. This fully analog device uses an intricate array of sensors to detect the electro-magnetic fields (EMFs) of almost any electronic device around it, and then turns those EMFs into music. The brand hit its fu…

In the lower Manhattan neighborhood of NoHo, the crowded area around Lafayette Street was once called Gasoline Alley because of the many auto shops and gas stations housed there. While New York is still crowded with cars, gas stations in Manhattan are now more rare (there are none today in Gasoline Alley, only one left in all of lower Manhattan.) But off of Lafayette, there’s a new kind of space-inspired gas station that reveals the future of fuel—a future in which we power vehicles across land, air, and sea with CO2 instead of fossil fuels. The Fuel Store is an immersive concept store by AirCo, a Brooklyn-based startup that turns captured CO2 and hydrogen into synthe…

In a test on fields in California last year, a plot of tomatoes looked exactly like the tomatoes growing next to it. But thanks to a tweak in how they were grown, they lasted longer: After they were harvested, they still looked and tasted fresh two weeks later. The new crop wasn’t bred differently or genetically edited. Instead, the plants had been given an epigenetic treatment that fine-tunes certain traits without changing the plant’s DNA. That can happen either when the plant is a seed or by spraying a crop as it’s growing in the field. Decibel Bio, the startup behind the technology, is using the approach to help the food system deal with a range of growing challen…

Cheap tote bag collections everywhere just got an attachable clip-on upgrade. Snatch is a shoulder strap system designed to attach and detach to fabric surfaces without damaging them. The clips are comprised of three pieces of hardware—a button, slotted loop, and fastener—and they can give thin-handled tote bags new life with a wider, sturdier shoulder strap in just a few steps, exemplifying a simple and solutions-oriented Occam’s razor approach to product design. To assemble, you place fabric over the button piece and thread it through the aluminum slotted loop. The fastener holds it all into place, and the strap is then attached onto a g-hook on the slotted…

Australians dramatically reduced their water usage during the Millennium Drought in the 2000s. It was one of the longest recorded droughts in Australian history, and in some places where sprinklers weren’t allowed, people watered their plants and grass with shower water. Like turning off the faucet while brushing your teeth and using shower timers, keeping buckets in the shower became a part of daily life during the drought. Now a newly designed device seeks to update that water-saving impulse with a watering can specifically designed for the bathroom. The 17-by-17-inch Sevas water catcher is about the size of a bathroom scale, and holds 5 liters of water. The…

After entrepreneur Brynn Putnam sold her smart fitness company, Mirror, to Lululemon for $500 million in 2020, she was looking for her next big idea. It was the middle of the pandemic, and Putnam was living with five kids ranging in age from 2 to 21. She says she often found herself dreaming of an activity that would get her whole family to sit down and connect with each other. Brynn Putnam “When we played games, we were either playing board games like Candyland, so that the littlest ones could participate, or we would try to play video games, but the teenagers who’ve logged a lot of hours on sort of modern controllers would always smoke us,” Putnam says. “There wa…

Disability is often framed as something to accommodate instead of celebrate. But Visible Voices, a new digital platform launching today on Global Accessibility Awareness Day 2025, is challenging that mindset. The platform is part magazine, part gallery, and part curated e-shop. As a whole, it’s repositioning disability as a source of culture, creativity, and style, fueled by the belief that accessibility and aesthetics should not be at odds. Cofounded by journalist Bérénice Magistretti and creative entrepreneur Reuben Selby, both of whom live with invisible disabilities, Visible Voices is the platform they wish existed when they were first navigating those identi…

Since its invention in 1903, the classic Monopoly board game has spawned such a plethora of spin-offs that they nearly span the breadth of all possible human interests. From gardening and beer drinking to the FIFA World Cup, Star Wars, and the city of Edinburgh, Scotland, if you can think of it, there’s a fair chance it’s been turned into a Monopoly game. Now there’s yet another version out there. This one celebrates the life and legacy of artist Keith Haring in a design by WS Game Co., a licensee of Hasbro (Monopoly’s parent company) that specializes in deluxe versions of classic tabletop games. For the 40th anniversary of Haring’s iconic New York City store, Po…

It’s a simple idea. Aside from its electrical components, the Hoop Table Lamp by Finnish furniture company Vaarnii is made completely from pine timber and pine veneer. The result is a warm, natural statement lamp without any fuss. Released last week, the lamp is available in two sizes. It retails for about $360 for the medium and about $260 for the small. The appropriately-named London designer John Tree designed the lamp, which has a solid wood base created from a knot-free block of solid pine timber. The Hoop table lamp is topped by a pine veneer shade that’s cut thin enough to allow a glow of light through. All in all, the lamp is made up of only two pieces, an…

It really is mind-blowing how much incredible stuff we can do with images these days. ’Twasn’t long ago, after all, that advanced image adjustments required pricey desktop-computer software and super-specific knowledge. These days, we’ve got an endless array of awesome options at our fingertips for making practically any image look amazing—without investing a single dime or ounce of energy. And what’s especially cool is when you encounter a new image-enhancing power tool that transforms old photos in a way you never dreamed possible. Unearth all sorts of transformative tech treasures with my free Cool Tools newsletter from The Intelligence. A new useful discovery in your …

With GLP-1 use on the rise in the U.S., one grocery store chain made a starter kit for first-time customers that could help capture a higher percentage of their food budget at a time when it’s becoming increasingly important. ShopRite’s “Wellness Your Way” branded kits are free for customers filling their first GLP-1 prescription at the East Coast grocer’s in-store pharmacies. They’re one part informational, another part promotional, and they’re designed to look like they’re from a direct-to-consumer subscription healthcare brand, taking advantage of ShopRite’s specific store model. The blue mailer box, which is available while supplies last, opens from a front fl…

The devastating California wildfires have led to a number of benefit events, from concerts to comedy shows, with the intention to fundraise for wildfire recovery efforts. The team at Critical Role, meanwhile, is going to do what they do best: play Dungeons & Dragons. Critical Role announced a special live one-shot D&D adventure titled “Freaky Thursday,” featuring Bells Hells, the characters from its third D&D campaign. The charity event stars Ashley Johnson, Marisha Ray, Taliesin Jaffe, Travis Willingham, Sam Riegel, Laura Bailey, and Liam O’Brien, with game master Matthew Mercer. “Let’s do some chaotic good,” wrote O’Brien on X, sharing the an…

After spending much of his career in marketing, Daniel Hebert pivoted into Software as a Service (SaaS) sales for a high-growth startup in 2018. But what started out as a dream job soon turned into a nightmare. Like many tech startups, the business went from growth mode to scaling down as the market turned in 2022. As the head of the sales team, Hebert found himself on the front lines of that cost-cutting campaign. “I would be assigned a team and have to fire half the people. Then I’d have to rebuild the process and rebuild the team. I did three or four cycles of that in 15 months, and I just got so insanely burnt out,” he says. “I just randomly started getting [s…

A century ago, Guccio Gucci opened a boutique in Florence, Italy, that sold high-end leather luggage to well-heeled travelers. He infused his brand with all kinds of unique design elements that would become iconic, including the double-G insignia and bamboo handles. Guccio’s oldest son, Aldo, would go on to transform the label into one of the best-known luxury brands in the world, alongside Chanel, Louis Vuitton, and Prada. Aldo’s granddaughter, Alexandra Gucci Zarini, heard a lot about the origins of her family’s business around the dining table when she was growing up. She wanted to follow in her great-grandfather’s footsteps by becoming a fashion designer. But by t…

Logan Ivey has tried everything to cut down on his screen time. He bought a modern “dumbphone” that’s designed to be used as little as possible, tried a device called a Brick that removes distracting apps and notifications from a smartphone, and even resorted to a classic flip phone when all else failed. Still, nothing was working. So he turned his iPhone into a 6-pound weight. The 6 Pound Phone Case is a bulky, stainless steel contraption designed to make your smartphone extremely annoying to use. Inspired by the aesthetics of an ’80s brick phone, the case transforms a typical, ultra-portable iPhone into a cumbersome eyesore—and that’s the whole point. Ivey, who has …

It’s rare that your esoteric, impossible-to-pronounce, decade-long research project becomes a technology so crucial to national security that the President of the United States calls it out from the White House. But that’s exactly what happened to Dr. Eric Wengrowski, the CEO of Steg AI. Wengrowski spent nearly a decade of his life advancing steganography, a deeply-technical method for tracking images as they travel through the machinery of the modern Internet, as the focus of his PHD at Rutgers University. After earning his degree, Wengrowki and a team of co-founders rolled his tech into a small startup. For several years, the company grew, but mostly toi…

Being a night owl can be bad for your heart. That may sound surprising but a large study found people who are more active late at night — when most of the population is winding down or already asleep — have poorer overall heart health than the average person. “It is not like, that, night owls are doomed,” said research fellow Sina Kianersi of Brigham and Women’s Hospital and Harvard Medical School, who led the study. “The challenge is the mismatch between your internal clock and typical daily schedules” that makes it harder to follow heart-healthy behaviors. And that’s fixable, added Kianersi, who describes himself as “sort of a night owl” who feels a boost in “my anal…

Matt outworked his peers and risen a rung too high on the career ladder—at least, too high for the good of anything but his insecure ego. Constantly fearing his bluff would be blown, he overcompensated by striving to impress upward while leading from fear. His anxiety seeped through his management team, then filtered into the ranks beneath, chipping away at everyone’s courage. He micromanaged, filtered feedback, and pushed out anyone who challenged him—the best, brightest, and boldest. When crisis hit, his “play not to lose” mentality magnified while competitors gained ground Chances are you’ve met someone like Matt. They’re crushing every deadline, exceeding ever…

There has been a lot of chatter about A24’s takeover of the Cherry Lane Theatre. What might seem a quirky side project for the independent studio known for Lady Bird, Uncut Gems, and Hereditary is in reality a sharp, shrewd move in an industry facing disruption and streaming fatigue. Live performance is one of the few cultural experiences that can’t be automated, replicated, or played on demand. By stepping into theater, A24 is hedging against an AI-saturated future while also deepening its cultural footprint. When the deal was first announced in late 2023, the scuttlebutt was rooted in practicalities. “It’s all about creative synergies,” was one refrain. “They’re divers…

When a winter storm took out the grid across Texas in 2021, Matt Popovits and his family didn’t have power for four days, and didn’t have heat in the record cold. “We spent the night huddled up lying on the floor in our living room next to our gas fireplace, just desperately trying to stay warm,” he says. “And I remember looking at my wife and saying, ‘We can never let this happen again.’” They started researching whole-house generators, but the cost, at around $15,000, was prohibitive. Last year, another storm took out the family’s power again for several days. They relied on a small generator, but it didn’t work well. Now they’ve turned to a new solution: a battery …

If you were one of the millions of children who grew up reading Goodnight Moon before bed, chances are its iconic green bedroom is permanently seared into your memory. Now, for the next four months, you have the opportunity to sleep in the Goodnight Moon room IRL. The Goodnight Moon room has been faithfully re-created—down to the red balloon, bowl of mush, and cow jumping over the moon—for a new immersive suite at the Sheraton Boston Hotel. The room can accommodate up to two adults and two children, and a booking in the suite comes with perks like four tickets to the View Boston observation deck, a $150 daily food and beverage credit, complimentary moon and star cooki…