What's on Your Mind?

The front of the Wheaties box has served as a hall of fame for some of the greatest athletes of all time, from baseball star Lou Gehrig to boxer Muhammid Ali, basketball legend Michael Jordan, and seven-time Olympic gold medalist Simone Biles. Now, a fresh face is gracing the box’s hallowed orange frame: Marty Mauser, the fictional ping-pong player played by Timothée Chalamet in A24’s upcoming film Marty Supreme. Instagram The cereal box comes just weeks after A24 released a now-viral 18-minute long parody of a marketing meeting to promote the movie (which releases on Christmas). In that video, Chalamet joins a Zoom call full of supposed marketing executives and pr…

Customer retention is more than a buzzword—it is a proven driver of sustainable growth and profitability. Sounds like common sense? Think again. Customer churn is on the rise. Yet, while many organizations recognize the value of keeping customers, far fewer appreciate the full spectrum of losses that arise when performance is merely “good enough.” The hidden costs of unremarkable customer experience—lost profit margins, missed cross-sell opportunities, shorter customer lifespans, fewer referrals, and reduced purchase volumes—can quietly erode the bottom line. These losses are often multiplied by the ripple effects of customer complaints or service failures, which ex…

When disasters happen—such as hurricanes, wildfires, and earthquakes—every second counts. Emergency teams need to find people fast, send help and stay organized. In today’s world, one of the fastest ways to get information is through social media. In recent years, researchers have explored how artificial intelligence can use social media to help during emergencies. These programs can scan millions of posts on sites such as X, Facebook, and Instagram. However, most existing systems look for simple patterns like keywords or images of damage. In my research as an AI scientist, I’ve developed new models that go further. They can understand the meaning and context of p…

If you’re thinking of buying your kid a talking teddy bear, you’re likely envisioning it whispering supportive guidance and teaching about the ways of the world. You probably don’t imagine them engaging in sexual roleplay—or giving advice to toddlers about how to light matches. Yet that’s what consumer watchdog the Public Interest Research Group (PIRG) found in a recent test of new toys for the holiday period. FoloToy’s AI teddy bear Kumma, which uses OpenAI’s GPT-4o model to power its speech, was all too willing to go astray when in conversation with kids, PIRG found. Using AI models’ voice mode for children’s toys makes sense: The tech is tailor-made for the mag…

As best I can tell, the über-wealthy believe the world as we know it is ending, that there won’t be enough to go around, and that this means they need to accumulate as much money and land as possible in order to position themselves for the end of days. The way they do that is with an induced form of “disaster capitalism,” where they intentionally crash the economy in order to have some control over what remains. So the function of tariffs, for example, is to bankrupt businesses or even public services in order to privatize and then control them. Stall imports, put the ports out of business, and then let a sovereign wealth fund purchase the ports. Or as is happening r…

Attention! There is now just one day left until the deadline for this year’s tax filing. And the Internal Revenue Service (IRS) has already reminded taxpayers to “act now” to pay whatever they owe on their 2024 taxes, or request an extension, before April 15. Fewer Americans have filed their federal taxes, and more have requested extensions, compared with the same period last year, according to CNN, which reviewed the IRS data. According to those numbers, as of March 21, the IRS had received nearly one million fewer tax returns, or 1.1% less, than it received in the same point in the filing cycle last year. While experts told CNN this was not a reason for concern,…

“I want to talk about something that I feel like maybe is a little controversial,” content creator Jaclyn Hill said in a video posted earlier this week. The OG beauty influencer got her start on YouTube well over a decade ago. She’s since grown across different social media channels, including Instagram and TikTok, where she has 8.5 million and 1.2 million followers, respectively. In the video, which has since racked up over 3.5-million views, she opens up about how she’s been struggling to get views on TikTok and feels like she’s “running through mud” to connect with her followers. “When you have a million followers, but you’re getting 30,000 views, this is jus…

As we near the final weeks of the year, platforms of all stripes will soon begin rolling out their annual recap features, which let users see the content they have interacted with most. While numerous tech giants release these recaps, music streamer Spotify is usually the most anticipated. Known as Spotify Wrapped, this look-back lets you see which songs you interacted with most over the past 12 months. So when will Spotify Wrapped 2025 be available? Here’s what you need to know. What is Spotify Wrapped 2025? Spotify Wrapped is the music streamer’s annual year-in-review compilation that allows Spotify users to see which songs, albums, and artists the…

This month’s legal dustup between NFL quarterback Lamar Jackson and NASCAR legend Dale Earnhardt Jr. over trademark rights to the number 8 may have amounted to little more than a tempest in a teapot, but it has drawn attention to a rarely considered topic in branding and marketing: the use of numbers in brand names and logos. Why might a seemingly arbitrary number like 8—or 27 or 63, for that matter—be worth fighting over? And are some numbers worth more than others? Obviously, numbers are at an important disadvantage compared to letters when it comes to their use as trademarks. While an initial letter can stand for any word that it begins with, numbers are much more …

The technology industry is in the midst of a skills shortage—one that shows no signs of slowing. The U.S. Bureau of Labor Statistics projects that tech jobs will grow at twice the rate of America’s overall workforce, creating hiring shortfalls as organizations struggle to fill critical positions in IT, cybersecurity, and other vital areas. The emergence of AI has only exacerbated the issue, as organizations in nearly every industry are seeking employees who can help them better understand the technology and get the most out of their solutions. Even as AI becomes a part of everyday life, most organizations are still determining how best to utilize it—and how to limit the r…

One of Paramount’s most powerful creative minds has left the production company: Taylor Sheridan, whose major hits like Yellowstone, Landman, and Lioness made him one of Paramount’s most powerful writers and producers, has ditched the media house. The move comes shortly after a new Chief Executive, David Ellison, came on board in August and a merger between the company and Skydance was approved. Sheridan will remain involved with his Paramount projects until his current deal ends in January. But while Sheridan helped prime Paramount for success, starting early next year, he will be making programs for NBCU’s streaming service, Peacock — a direct competitor. S…

We’re often told to stand up for ourselves, have boundaries, “do you,” and often in the process, frequently encouraged to say “no.” In recent times, we’ve seen entire books and productivity philosophies built around the art of refusal. Saying “no” works well for establishing healthy workplace boundaries and for self-preservation, and many see it as the stamp of a mature professional. The ability to say “no” creates a respectful and safe workplace, helps avoid burnout, and importantly, elevates and empowers individuals. But there is such a thing as saying “no” too often. And as a result, you might miss out on promotions, learning opportunities, and being part of im…

Streetwear used to be about rebellion, community, and self-expression but now it’s walking down luxury runways with $2,000 price tags. Fast Company hit the streets of New York at the iconic Jeff Staple store launch to ask real streetwear fans: Is streetwear still streetwear? Is the culture still alive? Or has luxury killed the vibe? View the full article

To the uninitiated, the term Scope 3 might sound like an obscure technical label. However, for those managing corporate carbon emissions, the term can inspire a range of emotions, from dread to dismay. Scope 3 emissions are generated by indirect upstream and downstream operations, and typically account for the largest share of a company’s carbon footprint. They also lie outside the organization’s direct control. Although one of the sustainability agenda’s most daunting items, technology can provide solutions to the Scope 3 challenge. There’s mounting pressure to tackle these emissions, as institutional investors such as pension funds pay close attention to the cli…

As Sir Isaac Newton discovered, the core scientific law of gravity is that what goes up must come down. The principle applies in many areas, which is why markets are jittery about the near-unchecked, three-year growth of stock prices fueled by the strength of the generative-AI revolution. The market is on a tear, with a large gap growing even wider between public market valuations and the significantly higher private-market valuations of AI-exposed companies. The top five tech companies in the U.S. are, collectively, valued at more than the combined size of the Euro Stoxx 50, the U.K., India, Japan, and Canada—and account for around 16% of the entire global public equ…

Two-thirds of people have imposter syndrome, according to a 2011 article published in the International Journal Of Behavioral Science. These are people who often feel like a fraud or believe their achievements were a fluke. Bearing those statistics in mind, there’s a high likelihood that mentors suffer from this as well. How is someone who doesn’t recognize the inherent value of their own achievements supposed to mentor others? Imposter syndrome amongst mentors Mentorship discussions typically focus on the mentee’s imposter syndrome but neglect the mentor’s own struggles. When someone, no matter how successful, feels like an imposter (assuming they can get…

It’s already been an exciting Major League Baseball season. And that excitement is clearly translating into the business and advertising side as well. Earlier this summer, Variety reported that ads for the MLB All-Star Game, which took place in July, sold out over a month in advance. On Monday night during Game 3 of the World Series, when the Los Angeles Dodgers won against the Toronto Blue Jays—which gave L.A. a 2-1 series lead and featured another significant performance from Shohei Ohtani—the game went to 18 innings and lasted six hours and 39 minutes. So what happens to ads when a game has extra innings? When a large tentpole tournament or games lik…

After filing for bankruptcy protection and being nearly obliterated in the process, discount retail chain Big Lots is getting closer to determining the timeline for its path forward, the brand’s new owner has confirmed with Fast Company. Variety Wholesalers, the North Carolina-based retail company that is seeking to take control of hundreds of Big Lots locations—mostly in the South and Midwest—now has a tentative plan in place for the “soft openings” of many of those stores, according to a spokesperson. Although a bankruptcy filing earlier this month identified 200 locations that are expected to be transferred to Variety, not all of the stores have been assigned y…

We’ve all heard it: For decades, it’s been a crux of career advice. Keep every door open. Stay on good terms. Never fully walk away. Don’t burn that bridge. But that advice was followed during a different time and for workplaces that were designed to keep you in line, not further your career. In today’s fast-moving workforce, clinging to outdated relationships, toxic workplaces, or unfair structures isn’t loyalty. It’s self-sabotaging. It’s time to rethink what was once considered the norm. Sometimes burning a bridge isn’t reckless. It’s strategic. It’s the first step toward building something better in your career. Why “Don’t Burn Bridges” No Longer Works …

Being asked to apply for a promotion is often framed as an unqualified win: validation that your work is seen and your potential recognized. Yet for many high-achieving professionals, that invitation can spark as much ambivalence as excitement. Because the question isn’t only “Can I do this?” It’s also “Do I want to live this way?” Promotions can be career accelerators, but they also reconfigure your days, your priorities, and your sense of balance. The challenge is learning to evaluate the opportunity without being swept away by it—to discern whether it’s truly aligned with this season of your life. The recognition feels good—until the logistics set in T…

Earlier this month, Nike dropped the “Flagstaff” colorway of its Book 1 sneaker, the signature model of Phoenix Suns star Devin Booker. Its dark green shade reflects Flagstaff, Arizona’s situation in the world’s largest ponderosa pine forest—it’s not all cactuses and sand in the Grand Canyon State—and the shoe plays off Booker’s status as one of the many second-home owners in the area. “When Book needs to escape the desert heat,” the Nike copy explains, “he heads to Flagstaff, where he can walk the mountain paths worry-free.” Nike’s use of local color seems to be part of a larger branding trend that emphasizes small-scale authenticity over brute-force bigness. As a lo…

Every week, millions of Americans toss their recyclables into a single bin, trusting that their plastic bottles, aluminum cans, and cardboard boxes will be given a new life. But what really happens after the truck picks them up? Single-stream recycling makes participating in recycling easy, but behind the scenes, complex sorting systems and contamination mean a large percentage of that material never gets a second life. Reports in recent years have found 15% to 25% of all the materials picked up from recycle bins ends up in landfills instead. Plastics are among the biggest challenges. Only about 9% of the plastic generated in the U.S. actually gets recycled, a…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. When assessing home price momentum, it’s important to monitor active listings and months of supply. If active listings start to rapidly increase as homes remain on the market for longer periods, it may indicate potential future pricing weakness. Conversely, a rapid decline in active listings could suggest a market that is heating up. National active listings are on the rise (up 24.6% between January 2024 and January 2025). This indicates that homebuyers have gained some leverage in many parts of the country over the past year, with some markets even …