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After the initial sprint of getting a brand to last for five years, there’s always the possibility of hitting a wall. Companies that emerge during cultural moments might be tempted to shift. But the 2025 Brands That Matter honorees for established excellence, which have been in business for 5 to 14 years, have managed to stand out by finding new ways to hew to their original ethos. In doing so, they underscore what set them apart in the first place and position their brands for future growth. Actively Black Founded five years ago, activewear company Actively Black donates more than 10% of its profits to organizations focused on Black mental health, healthier f…

Once a brand hits its stride, it can be tempting to coast. As these 2025 Brands That Matter enduring impact honorees demonstrate, longevity (in this case, 15-plus years in business) can inspire innovation. That’s particularly true when it comes to finding fresh ways to engage longtime consumers—and court new ones. From Clinique leaning into its longstanding reputation among dermatologists to Lundberg Family Farms getting its shoppers to care about the cutest aspect of regenerative agriculture, there’s a wide range of ways these brands kept from resting on their laurels. Blumhouse As the horror film production studio marked 15 years, this past year, Blumhouse h…

Shares in Beyond Meat (Nasdaq: BYND) are again rising in premarket trading today after the company’s stock price surged a massive 36.4% yesterday. As of the time of this writing, BYND is up an additional 12.6% in trading before the bell. But is anything more than another round of meme stock mania driving the rising price? Here’s what you need to know. A volatile December The first day of asset trading for December kicked off yesterday, and already the final month of the year looks to be shaping up to be a volatile one. Yesterday, cryptocurrencies plunged across the board as nervous investors sold off the digital tokens amid ongoing uncertainty about next w…

More than 1 million workers in America have been laid off so far in 2025, according to the latest tally of announced job cuts from the executive outplacement firm Challenger, Gray & Christmas. The jobs span nearly every major industry, but layoffs have hit tech and government jobs the hardest. Here’s what you need to know, and which tech companies have had the largest round of layoffs in 2025. 2025 layoff announcements surpass 1 million Nearly every week this year, there have been headlines about layoffs hitting America’s workers. The latest report from Challenger, Gray & Christmas adds up layoff announcements from U.S. employers through the end o…

Update Tuesday, 12:15 p.m.: Alternative meat company Beyond Meat saw its stock drop almost 5% in early trading on Tuesday after a significant rally had pushed shares up a day earlier and into premarket trading. As of around noon, the stock was trading at $1.28 a share after opening at $1.40. The volatility is another sign that the heavily shorted stock is being embraced by meme stock traders, with some seeking to lock in profits after shares rise. As of this writing, the stock is still up over 47% over the past five days. Original story: Shares in Beyond Meat (Nasdaq: BYND) are again rising in premarket trading today after the company’s stock price surged…

A Pennsylvania police officer responding to a tip from the manager of a McDonald’s testified Tuesday about confronting Luigi Mangione during the intense manhunt last year for UnitedHealthcare CEO Brian Thompson’s killer. As soon as Mangione doffed his medical mask at the restaurant in Altoona, Pennsylvania, Officer Joseph Detwiler said, “I knew” he was the suspect whose face had been all over the news since the shooting five days earlier on a Manhattan sidewalk. “It’s him … I’m not kidding. He’s real nervous, and he didn’t talk too much,” Detwiler told a supervisor by phone from the restaurant parking lot moments after meeting Mangione, according to the officer’s …

Route 66. The name alone evokes nostalgia for a simpler, freer time in American history, when roadies stopped for a hot dog with ketchup, then drove into ocher sunsets suspended over the Mojave desert. Ever since it was built in 1926, the “Mother Road” has gained mythical status, drawing millions of visitors from around the world yearning for a taste of old America—the one before the interstate highway system favored speed over experience. For Rhys Martin, who has spent years on the road with his camera, this isn’t what Route 66 is about. Yes, you can travel back in time and get a glimpse of Americana, but the route isn’t fossilized in the past. It’s very much sti…

Many major platforms provide personalized “year in review” features that highlight how users have spent their time over the past year. Spotify Wrapped is the most popular of these summaries, but Apple Music, Snapchat, Deezer, and others also offer them. And now, internet users have a new year-in-review feature to check out this year: YouTube Recap. Here’s what you need to know about the video site’s year-in-review and how to access it—especially if you’re looking to kill some time while waiting for Spotify Wrapped 2025 to come out. What is YouTube Recap? YouTube Recap is Google’s just-announced year-in-review feature for its YouTube platform. The pers…

The city of San Francisco filed a lawsuit against some of the nation’s top food manufacturers on Tuesday, arguing that ultraprocessed food from the likes of Coca-Cola and Nestle are responsible for a public health crisis. City Attorney David Chiu named 10 companies in the lawsuit, including the makers of such popular foods as Oreo cookies, Sour Patch Kids, Kit Kat, Cheerios and Lunchables. The lawsuit argues that ultraprocessed foods are linked to diseases such as Type 2 diabetes, fatty liver disease and cancer. “They took food and made it unrecognizable and harmful to the human body,” Chiu said in a news release. “These companies engineered a public health crisis, they…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Among the nation’s 100 largest metro area housing markets, no major market saw greater home price appreciation during the Pandemic Housing Boom than Austin, TX—where home prices surged a staggering 72.5% between March 2020 and June 2022. Since the boom fizzled out three years ago, Austin has also experienced the largest home price correction (-26.0%) among those same 100 major markets. Austin being among the hardest-hit markets isn’t surprising. Back in May 2022, I wrote an article for Fortune outlining Austin’s heightened downside risk this cyc…

When it comes to the battle of the prediction markets, which player are you betting on? Fanatics, the global sports platform, is out to prove that sportsbooks will be the emerging industry’s biggest winners. Today, Fanatics is launching a stand-alone predictions market app designed to appeal to the fans who already buy its apparel and collectibles. It’s the first of the major sportsbooks to move into prediction markets—and almost certainly won’t be the last. “Prediction markets are one of the top things that fans want to do these days,” says Matt King, who leads betting and gaming for Fanatics. “People want to be able to express their opinions on not just s…

One of the world’s biggest AI startups might be eyeing a massive IPO. According to a new report in the Financial Times, Anthropic has tapped the Palo Alto-based law firm Wilson Sonsini to help the company go public as soon as early next year. The law firm has a deep well of experience shepherding major tech IPOs and has worked with Google, LinkedIn, Lyft, and Square on their public offerings. In the lead-up to a potential IPO, the Financial Times reports that the company is drumming up a private round of funding that would peg its value at over $300 billion. According to the report, the company is also discussing its plans with large investment banks, but those ta…

The U.S. stock market is drifting near its record levels on Wednesday following mixed reactions to profit reports from Macy’s, Marvell Technologies, and other companies. The S&P 500 rose 0.2% and pulled within 0.7% of its all-time high set in late October. The Dow Jones Industrial Average was up 174 points, or 0.6%, as of 11:50 a.m. Eastern time, and the Nasdaq composite was virtually unchanged. Marvell rose 4.1% after the supplier of semiconductor products delivered a stronger profit for the latest quarter than analysts expected. CEO Matt Murphy credited strong demand for its data center products, while also announcing a $3.25 billion purchase of Celestial AI…

Headlines about a shredded cheese recall affecting more than a quarter of a million cases of various products have been making the rounds for the last few days, understandably alarming consumers. Yet the recall itself is not new, despite only being widely publicized at this time. Here’s what you need to know. What’s happened? Back in early October, a company called Great Lakes Cheese Co of Hiram, Ohio, reportedly issued a large-scale recall that impacted a range of shredded cheese products. The recall was initiated after Great Lakes Cheese was informed by one of its suppliers that some of its “Low-Moisture Part-Skim Mozzarella” may have been contaminated …

There’s a very common question asked of people working in space exploration: Why explore space when we have so many problems on Earth? From Wi-Fi, to satellite images of real estate, to matters of national security, much of our daily lives has been made possible by policy changes in the 1990s that permitted the deployment of low-Earth-orbit satellites. But the tangible benefits to space exploration may not always be obvious, according to Jack Kilray, director of government relations for The Planetary Society, a nonprofit dedicated to advancing space science and exploration. “What we discover in space invariably helps life on Earth,” Kilray said at last month’s Wor…

The numbers are in for Spotify Wrapped: After the streaming music app dropped its popular year-in-review recap for 2025, the company said it has already seen a huge increase in user engagement, hitting 200 million users just 24 hours after the recap’s release, a 19% increase year-over-year (YOY). Compare that with last year, when it took 62 hours to hit that same number. Why the uptick in user engagement? One reason could be because the platform is growing. A look at the numbers shows Spotify’s monthly active users grew 11% YOY to 713 million in Q3 of 2025, according to the company’s third quarter earnings report. Spotify Wrapped is for sharing Sharing …

For a while now, we’ve been hearing warnings about AI eliminating jobs. First, it was only at the fringes. But now it’s starting to bite into roles once thought untouchable. It isn’t just administrative work, copywriting, or design anymore; even advisory roles, data analytics, and coding are being reshaped by automation. But history teaches us that technological disruption doesn’t eliminate work, it reshapes it. The industrial revolution, for example, didn’t end human contribution, it simply redefined the places where humans bring the most value. AI is doing the same thing today. While it does, in fact, take (or reduce the need for) some jobs, it can, and will, p…

The year is quickly coming to an end, and that means tech platforms are tripping over themselves to roll out their year-end recaps—all hoping to capture the virality that Spotify’s Wrapped year-in-review recap commands each year. Already in December, we’ve seen Spotify Wrapped, Apple Music Replay, Amazon Music Delivered, and YouTube Recap, with more, like the popular Snapchat Recap, set to debut in the coming weeks. One of those debuts has occurred today, as well. Popular chat platform Discord has now released its personalized Wrapped-like recap: Discord Checkpoint. Here’s what to know about it and how to view yours. Discord announced Discord Checkpoint 2025 Di…

A powerful advisory group within the CDC voted Friday to overturn a longstanding precaution designed to protect newborn babies. If the change is approved by the acting director of the agency, the government will no longer universally recommend the hepatitis B vaccine at birth. The shot, which provides protection from the leading cause of liver cancer, has been standard practice for newborns since 1991. Friday’s 8-3 vote is a milestone for Health and Human Services Secretary Robert F. Kennedy Jr., who quickly began reshaping the public health agency to reflect his personal views on vaccines after being sworn in early this year. Kennedy has long been a prominent vo…

When people use hand gestures that visually represent what they’re saying, listeners see them as more clear, competent, and persuasive. That’s the key finding from my new research published in the Journal of Marketing Research, where I analyzed thousands of TED Talks and ran controlled experiments to examine how gestures shape communication. Talking with your hands Whether you’re giving a presentation, pitching an idea or leading a meeting, you probably spend most of your prep time thinking about what you’ll say. But what about the ways you’ll move your hands? I grew up in Italy, where gesturing is practically a second language. Now that I live in the United St…