What's on Your Mind?

The Super Bowl is a lot of things. NFL title game. Pop concert. Cultural institution. It’s also The Only Day People Care About Ads. That last one is worth a lot of money to the brands who decide to advertise during the big game. Back in 2000, E-Trade used its Super Bowl ad to joke about how much money it spent. A chimp hits play on a tape deck, climbs up on a lawn chair, and proceeds to clap and dance for 30 seconds. The tagline? “Well, we just wasted $2,000,000.” But how much does a Super Bowl commercial really cost? We’ve all probably seen headlines about the outrageous costs of a single 30-second spot, which, this year, is nearing about $8 million. And i…

Expect more security — and nerves — at this year’s Super Bowl victory celebration regardless of who wins Sunday’s matchup in New Orleans between the Kansas City Chiefs and Philadelphia Eagles. A shooting that killed one person and wounded about two dozen others marred last year’s Chiefs victory rally, and a Philadelphia Eagles fan died last month after falling from a light pole while celebrating the team’s NFC championship victory. Kansas City plans to boost its police presence if the Chiefs win a third-straight title, and Philadelphia might grease its poles to thwart climbers if the Eagles win. New Orleans, which was the scene of a New Year’s Day truck-ramming at…

Growing up in Omaha, Nebraska, the Joslyn Art Museum was a hub of culture for surrounding Midwestern towns. No matter how much or how little you knew about fine art, it was the place you could go to see works that you might not otherwise be able to access outside of the coasts. Decades after leaving Omaha, I returned this past December, and while visiting my mother’s house, I noticed a brochure for the Joslyn in her mail pile. It was unusually striking and had a look and feel that was vastly different from the Joslyn’s original brand identity. The old logotype, locked up with a pictorial mark, was traditional and respectable, but also very much tied to the past. The n…

Tj Power is the lead neuroscientist at the DOSE Lab and cofounder of Neurify, a trailblazing organization in the mental health sector. He is also a renowned international speaker, having captivated audiences worldwide and worked with major corporations and health services. What’s the big idea? Human brain chemistry is at odds with modern lifestyles. The activities and habits that naturally boost dopamine, oxytocin, serotonin, and endorphins have been largely replaced by routines that leave us feeling depleted. Uplift mood, tune focus, boost energy, and deepen relationships by fostering optimum conditions for your body’s favorite neurotransmitters. Below, Tj sha…

If you tune into the Puppy Bowl on Sunday, you’ll likely see a key person’s influence — even if you don’t actually see her. Victoria Schade is a dog trainer and novelist who’s the show’s lead puppy trainer and wrangler. She’s the one making sure the shelter pups have a conflict-free contest and that they’re captured at their most adorable—all from off-camera. It is Schade who gets the puppies to look up during the “The Star-Spangled Banner” or run through a tunnel to get to the field for the starting lineups. She’s on the lookout for possible conflicts or nervous dogs. “My responsibilities include ensuring puppy happiness and safety during gameplay,” she says.…

Ever since DeepSeek burst onto the scene last month, there’s been no shortage of opinions about what the Chinese startup’s artificial intelligence accomplishments mean for America’s AI giants like OpenAI, Microsoft, Google, and Meta. However, there’s one company that’s usually been absent from any discussion of just how bad DeepSeek’s arrival is for many of America’s tech giants: Apple. Whenever a tech insider or analyst mentions Apple and DeepSeek together, its usually to suggest that the arrival of the Chinese LLM could be beneficial to the iPhone maker. Is that really the case? AI technology is moving so quickly (DeepSeek virtually appeared out of nowhere) th…

Ethan Bernstein is a professor of business administration in the Organizational Behavior unit at the Harvard Business School. He spent five years at The Boston Consulting Group and two years in executive positions at the Consumer Financial Protection Bureau. Michael Horn is the author of several books, including the award-winning Disrupting Class, Choosing College, Blended, and From Reopen to Reinvent. He is the cofounder of and distinguished fellow at the Clayton Christensen Institute. He also teaches at the Harvard Graduate School of Education and cohosts the higher education podcast Future U. Bob Moesta is the president and founder of the Re-Wired Group, an adj…

Nowadays, when you hear someone talk about faxing, there’s a decent chance it’s the punchline to a groan-inducing dad joke. (Not that I would ever be guilty of such silliness, of course. I stick strictly to the fax.) And yet, here in the futuristic-feeling time of 2025, we all find ourselves facing the very occasional and impossibly baffling need to send something somewhere specifically by fax. Try as you might, sometimes, you just can’t avoid it. (One might even say those are just the fax of life!) Faxing is antiquated technology through and through, but for whatever reason, we as a society don’t quite seem ready to shed it entirely—despite the fact that we’ve go…

‘Fast Company’ senior editor Jeff Beer breaks down the price of what a Super Bowl campaign actually costs. Is it still worth it? View the full article

All live poultry markets in New York City and some of its suburbs were ordered Friday to close for a week after the detection of seven cases of avian flu, which has also hit farms nationwide, led to the slaughter of millions of birds and driven up egg prices. Gov. Kathy Hochul said there is no immediate threat to public health and that the temporary closure of bird markets in the city and its Westchester County and Long Island suburbs comes out of an abundance of caution. No cases of avian flu have been detected among humans in New York, officials said. The order came after birds infected with the virus were found during routine inspections of live bird markets in…

Following a cryptocurrency scandal in December 2024, Haliey Welch (aka Hawk Tuah girl) seemed to drop off the map. Months later, she’s opening up about what really happened. The trouble started when Welch, who rose to fame after a viral street interview moment last summer, announced she would be releasing her own cryptocurrency memecoin called $HAWK late last year. The token was publicized heavily and quickly rose to a $490 million market cap when launched on December 4. It tanked just as quickly, and its value plunged $440 million in just 20 minutes. Now, more than two months later, we finally have an explanation. “How this idea got brought to me, it was suppos…

Telehealth company Hims & Hers Health is fighting back after the drug industry’s main lobbying group called out its first Super Bowl ad as “misleading” and in potential violation of marketing rules. The ad is a one-minute spot set to Childish Gambino’s “This is America,” which admonishes the U.S.’s “broken” weight-loss business and instead offers up its “affordable, doctor-trusted” copycat weight-loss drugs. The lobbying group, Pharmaceutical Research and Manufacturers of America, said Thursday the ad was “a clear violation” of the Federal Food, Drug, and Cosmetic Act and “misrepresents the safety and efficacy of their knockoff GLP-1 medicines.” Hims &…

Amazon has agreed to pay nearly $4 million to settle charges that the e-commerce company subsidized its labor costs by taking tips its delivery drivers received from customers, District of Columbia Attorney General Brian L. Schwalb said Friday. The settlement came four years after Amazon forked over $61.7 million to resolve a complaint the Federal Trade Commission brought over similar accusations. In 2022, the office of D.C.’s attorney general at the time followed up with a lawsuit alleging Amazon violated the District’s consumer protection laws by misleading residents about how tips paid digitally were used. According to the lawsuit, the affected drivers were…

LG Electronics USA is recalling half a million electric ranges that have been involved in at least 28 fires, resulting in numerous injuries and a few pet deaths. But instead of issuing a refund or replacement, the home appliance maker is sending customers warning label stickers. The Consumer Product Safety Commission (CPSC) posted an alert on Thursday that it received at least 86 reports of “unintentional activation of the front-mounted knobs” leading to “at least five fires,” which “caused extensive property damage totaling over $340,000” as well as burns and eight minor injuries, with three fires resulting in pet deaths. According to the announcement, customers …

If you scroll through your old photos from the mid-2010s—the golden era of Snapchat—chances are a fair number of those pictures feature a dog filter or a flower crown. Now, nearly a decade later, one TikToker has now been struck by a unique dilemma. “Your daughter wants to see her baby pictures, but she was born in 2016,” user @themkidzmama3 posted in a video that has since gone viral. As the Adele’s 2015 hit “Hello” plays, a slideshow of her daughter’s baby photos flashes across the screen. Each photo uses a different filter, from the dog ears to a Sia wig. It’s undeniable: Her daughter is a product of the Snapchat filter era. There was a time when b…

There was a time when few people in the coastal Pakistani city of Gwadar understood what climate change was. After a decade of extreme weather, many more do. Rain battered Gwadar for almost 30 consecutive hours last February. Torrents washed out roads, bridges, and lines of communication, briefly cutting the peninsula town off from the rest of Pakistan. Homes look like bombs have struck them and drivers swerve to avoid craters where asphalt used to be. Gwadar is in Balochistan, an arid, mountainous, and vast province in Pakistan’s southwest that has searing summers and harsh winters. The city, with about 90,000 people, is built on sand dunes and bordered by the Ar…

It’s peak season for fevers and runny noses, and when it comes to the flu, the illness has been rampant this year. In some areas, the flu has been so widespread, schools have even closed to help communities get well. This week, local news outlets have reported school closures in at least 10 states due to higher than normal flu numbers. Alabama, Kentucky, Indiana, Oklahoma, Iowa, Missouri, Texas, Ohio, Virginia, Georgia, and Tennessee, have all kept kids home in order to disinfect, and allow teachers and students time to get well. According to the U.S. Centers for Disease Control and Prevention’s most recent data, 27 states and Washington, D.C., are experiencing “v…

László Toth, a Hungarian Jewish architect and Holocaust survivor, emigrates to the United States after World War II in search of a new life. After a rough start, a wealthy businessman recognises his talent and offers him a job that will change his life. This is a very brief summary of Brady Corbet’s film The Brutalist, which stars Adrien Brody as Toth. While the protagonist of this almost four-hour film is fictional, his story is inspired by many real figures. During the rise of Nazism in Germany, and especially after the de facto demise of the Weimar Republic in 1933, many intellectuals, scientists and other educated people chose to emigrate in search of a…

From devastating climate change to ongoing wars to the dismantling of the globe’s largest aid agency, there’s no shortage of problems facing the world. And now we can add another one to the list: An asteroid could conceivably hit the planet in just under eight years. And while the chances of that happening are very small, they have now nearly doubled. In December, the Asteroid Terrestrial-impact Last Alert System (ATLAS) in Chile, developed by the University of Hawaii and funded by NASA, discovered the existence of an asteroid known as 2024 YR4. That ATLAS should discover an asteroid is no surprise—there are millions of them in our cosmic neck of the woods alone.…