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The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. Data is everywhere, but insights are rare. I know this firsthand from years working agency-side in digital marketing and analytics for global brands—optimizing billions in media spend, tracking behaviors across platforms, and measuring every available data point across the customer journey. We operated inside complex martech platforms, developed and owned by big tech companies, designed …

Every industry eventually reaches its productivity era. Manufacturing had automation. Finance had algorithmic trading. Today, real estate is stepping into its own transformation: the age of intelligent decision making. I’ve seen firsthand how investors are reimagining their operations. For decades, property investment was managed with clipboards, paper checks, and late-night phone calls. It left investors buried in minutiae. Now, just as modern supply chains run on smart logistics, real estate is running on smart systems that streamline everything from payments to tenant communications. The result? A shift away from chasing down tasks and toward making wise, fu…

We’re only two months in, but 2026 is already shaping up to be the year of agents. The current surge began with Claude Code, which achieved critical mass over the holidays. That led to all kinds of lobster-themed software names (long story), which culminated in OpenClaw, an open-source agent creation and management system. It might also be a stealth marketing campaign for Apple to sell a ton of Mac Minis, but that’s neither here nor there. It’s too early to say what kind of productivity gains the current wave of agents will create, but the push to agents is undeniable. It’s also very exclusive. For all the talk of, “the only coding language you need to know is English…

In the world of earnings reports and pitch decks, the ultimate goal of our current AI boom is usually called something like artificial general intelligence (AGI), superintelligence, or—if you’re really nerdy—recursive self-improving AI. But in the real world, we’re all just looking for the Enterprise computer: a digital assistant you can talk to that doesn’t just fully understand you, but can do things for you instantly. The last couple of months have seen a lot of progress on this front. While I was at CES, I attended Lenovo’s keynote, which unveiled Qira, an always-on AI that will be built into its devices going forward. As I wrote about at The Media Copilot, the in…

Every technological revolution has its awkward adolescence. We’re living through AI’s right now. Recent research from Stanford and BetterUp has given this moment a name: “workslop.” It’s the flood of hastily AI-generated content that clogs inboxes, clutters presentations, and quietly erodes productivity. The email that reads like it was written by a committee of robots. The strategy document with oddly formal phrasing and zero original insight. The presentation deck that says nothing new. If this sounds familiar, you’re not imagining it. And if you’re a manager watching your team’s output simultaneously increase in volume and decrease in quality, you’re not alone. …

Artificial intelligence and diversity, equity, and inclusion (DEI) are rapidly becoming two of the most challenging and consequential communication arenas for modern companies. According to Mission North’s 2025 Brand Expectations Index (BEx), public sentiment is evolving in ways that require corporate leaders to rethink how they communicate about these issues, balancing transparency with strategic messaging to maintain trust and relevance. We conducted BEx 2025 in November 2024, surveying 1,000 members of the general population adults and 500 knowledge workers. The goal was to provide practical and positive guidance for how executives such as CEOs, CCOs, and CMOs can …

For all the industries that are facing existential crises from the emergence of artificial intelligence, one is seeing a happily profitable outcome. Architects are increasingly being commissioned to design the brick-and-mortar infrastructure supporting the AI boom. These data centers—big warehouse-like buildings stuffed with whirring servers sucking up hundreds of megawatts of power—are becoming a major, and majorly lucrative, part of the architecture industry’s bottom line. “We’ve got about 200 people working strictly on data center projects,” says Joy Hughes, a design manager at the architecture and design firm Gensler. It’s a subset of the architecture business tha…

Earlier this week, I had AI handle all of my grocery shopping. Using Perplexity’s Comet browser, I provided a link to my shopping list on Google Keep, then asked it to put everything in my cart for a Kroger pick-up order, making sure to select previous purchase items when multiple options are available. Within a few minutes, Comet had picked out all the correct items—including the taco shells and fake meat we usually get for taco night—and plopped me onto the check-out page. This kind of scenario explains why so many AI companies are now trying to build their own browsers. Perplexity’s Comet and The Browser Company’s Dia both became widely available without an…

If you listen to the brightest minds in tech right now, you might think human disease is just a software bug waiting for a patch. ​At the 2025 World Economic Forum in Davos, Anthropic CEO Dario Amodei—drawing on his background in biophysics—predicted that AI could condense a century of biological progress into a single decade, potentially doubling human lifespans. Demis Hassabis, the Nobel laureate behind Google DeepMind, recently floated a similarly audacious timeline, suggesting that AI could help eliminate all diseases within 10 years. Hassabis aims to shrink the decade-long drug design process down to mere months. ​I’ve spent my career straddling the mathemati…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. AI is no longer a side project. It now sits at the heart of how companies grow, compete, and make decisions. Yet many leaders still struggle to separate hype from value and wonder how to invest wisely without wasting time or resources. A key challenge lies at the top: a lack of AI literacy among executive teams. Research covering nearly 7,000 executives across 645 firms shows a clear patter…

The AI industry has a quiet addiction problem: It is addicted to tokens. Every new generation of agentic AI seems to assume that the answer to complexity is to throw more context at the model, keep longer histories, spawn more calls, loop over more tools, and let the token meter run wild. The rise of agentic systems, and now projects like OpenClaw, makes that temptation even stronger. Once you give models more autonomy, they do not just consume tokens to answer questions. They consume them to plan, reflect, retry, summarize, call tools, inspect outputs, and keep themselves on track. OpenClaw itself describes the product as an “agent-native” gateway with sessions…

Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. You can sign up to receive this newsletter every week via email here. Are the biggest AI labs betting on the wrong horse? Big AI companies are betting nearly all of their R&D and capital expenditure on the idea that pre-trained transformer models can deliver AI with human-level general intelligence. This approach relies heavily on backpropagation, the standard algorithm used to train deep neural networks. Ben Goertzel, who coined the term “AGI” with his 2005 book Artificial General Intelligence (co-written with DeepMind founder Shane Legg), i…

Artificial intelligence is the most exhaustively covered technology since the dawn of the internet. As any tech editor will tell you, it can be challenging to find stories about AI that are not merely new but big. So when our editorial director, Jill Bernstein, forwarded me a pitch from journalist John Pavlus, who wanted to write about a “mad scientist” attempting to “stomp out hallucinations and other gen-AI nonsense from Amazon’s cloud security/ chatbots/robots/agents,” I said yes in seconds. (He actually used a more pungent term than “nonsense,” but for decorum’s sake, I’m keeping that to myself.) And then I braced myself. The pitch promised to explain t…

AI doesn’t float in the cloud. It runs on concrete, steel, and electricity in massive physical infrastructure. It is powered by local electricity grids and located in cities across the country. Residents who live and work nearby have a direct stake in how and where that infrastructure is built. That makes community consent the deciding factor in the AI race. Technology alone won’t determine the outcome—trust will. Companies that scale fastest will treat sustainable engineering and trust-building as a core business strategy. The AI race won’t be won in the cloud. It will be won at the fence line. As an official partner of UNESCO’s World Engineering Day for Su…

If you’re planning on buying a PC, laptop, or cell phone in the coming months, a word of advice for you before Christmas: Buy now, not later. Prices are likely set to spike in the new year—due to a shortage of memory chips. Memory and storage for DRAM and NAND, two major types of computer memory, have seen costs rise between 30 and 40%, year-on-year—in some cases, they’re even doubling. This impacts the bill of materials (BOMs), or the cost of individual items to make, PCs, and especially low-end smartphones, where margins are thin and the proportional cost increase is more severe. The sudden spike in memory prices is part of a decades-long pattern of semiconducto…

A new cafe in Stockholm just opened its doors and, though there’s a human behind the counter making drinks and light bites, an AI manager is calling the shots. Andon Cafe is the latest autonomous organization experiment run by AI research company Andon Labs, tasking its AI to sell coffee and manage European bureaucracy. The result? Curious customers, $1,000 in sales in four days, and a lot of surplus supplies. A viral experiment Like the company’s AI-run retail experiment in San Francisco, Andon Labs secured a lease in Stockholm on a quaint corner coffee shop, then handed it over to an AI—in this case, Mona, powered by Gemini. At the beginning of the exper…

The AI behemoth Anthropic released a report this week about the widening “AI skills gap.” In it, the research suggests that a widening gap may be emerging between those who use AI frequently for work and those who don’t. The report data shows that those with at least six months of experience with the company’s chatbot, Claude, have a higher success rate when collaborating with the system than those without. This can lead to an advantage in an ever-changing labor market landscape as AI becomes an integral part of the job market. In an interview with TechCrunch, Anthropic’s head of economics, Peter McCrory, spoke about how the report does not yet prove a broader sh…

What’s in your office starter pack? La Colombe cold brew and a New Yorker subscription? Bose headphones and Brooks Brothers? Thanks to the latest ChatGPT trend making the rounds, you can now find out. By uploading a few photos and using a specific prompt, OpenAI’s GPT-4o image generator will spit out a personalized action figure or Barbie box in your likeness—complete with miniature accessories and sealed in plastic. In the past week, the trend has started popping up across TikTok, X, and—where trends go to die—Facebook and LinkedIn. “The Strategic Data & AI Consultant Starter Pack – Now in limited-edition blister packaging,” one LinkedIn user wrote alongs…

AI tools are everywhere, changing the way we work, communicate, and even create. But which tools are actually useful? And how can users integrate them in a way that’s both practical and ethical? In a recent conversation for FC Live, Fast Company tech editor Max Ufberg and longtime contributor Jared Newman explored the real-world impact of today’s AI tools—how they work, what they’re good for, and where they still fall short. From writing assistants to productivity hacks, they broke down what’s worth your time—and what’s just hype. If you missed the subscriber-only event, you’re in luck. You can catch the whole conversation in the video above. View the full articl…

It’s hard to imagine any industry not having to contend with the deepening sociopolitical division in America—brand marketing included. McCann Worldgroup’s intelligence unit Truth Central creates studies on what their clients are grappling with including data privacy, wellness, and Gen Z. And the past few years have paved a clear path toward their latest study: The Truth About America, which the team exclusively unveiled this weekend at the Fast Company Grill at SXSW. “We saw that not just our clients in America but our clients everywhere were asking more and more questions about America. What is going on in this moment? How do we navigate this market?” says Laura…

The “American woman in Pakistan” now has a crypto coin. If you don’t know who that is, American Onijah Andrew Robinson recently went viral after claiming she flew to Pakistan to marry a 19-year-old she met online, only to be rejected. Instead of returning home, she has become somewhat of a celebrity in Pakistan, holding high-profile press conferences in Karachi where she demands money and declares her plans to “rebuild” the country. Thanks to TikTok, she has since gone international as that “American woman in Pakistan.” In an interview with the City 21 news channel, Robinson announced her entry into the crypto market last week. “I would like to say I am launching…

We are living through the most rapid and sweeping digitalization in history. The average adult touches their phone hundreds if not thousands of times a day. And yet, at this moment of peak digital saturation, a countermovement is taking shape in schools, governments, and research institutions. More and more people have reached the conclusion that for human beings to think well, learn deeply, and stay mentally healthy, we may need significantly less technology. Consider what’s happening in education. Australia passed legislation banning children under 16 from social media entirely. Sweden, having spent a decade rolling tablets into every classroom and replacing textboo…

The ongoing government shutdown is delaying the announcement of the annual Social Security cost-of-living adjustment for tens of millions of beneficiaries. Originally scheduled for Wednesday, the 2024 Social Security COLA announcement will now be Oct. 24. It is timed to the September Consumer Price Index, which also has not yet been released. The agency adjusts its benefits every year based on inflation. The postponement of the announcement is the most recent example of how the government shutdown, entering its third week and with little progress made toward a resolution, has made it more difficult for people to plan out their finances. Projections by Senior Citizens L…

When the NFL and Apple Music announced Bad Bunny as the 2026 Super Bowl half-time show headliner, the choice surprised some. But to anyone tracking the data over the past few years, it was inevitable. In 2022, Bad Bunny’s Un Verano Sin Ti redefined the market, driving Latin music’s streaming growth to new heights. It later became the first Spanish-language album nominated for Grammy Album of the Year. The takeaway is simple: When you have accurate, real-time data, you don’t guess where culture is going, you know. That kind of foresight is exactly what industries need now, especially as AI accelerates change at a pace that demands evidence, not instinct. In real time, …

Every year, the $463 billion global footwear industry make 20 billion pairs of shoes for just 8 billion humans. Since virtually none of them are recyclable, they will end up clogging up landfills around the world. For decades now, the fashion industry has been on a mission to make products recyclable. But shoes have been a much harder puzzle to crack than clothing. While garments are made from just a handful of materials, shoes are far more complex objects. A sneaker can be made of 50 different materials from foam insoles to leather exteriors to cotton laces, all glued together with adhesives. A handful of brands have prototyped one-off recyclable shoes, like Adi…