What's on Your Mind?

Brands love to insert themselves into cultural conversations or piggyback on buzzy current events, a strategy sometimes called newsjacking. But it can happen without seeking, or even wanting, the attention. The borderline absurd virality of a Nike tracksuit evidently worn by Venezuelan President Nicolás Maduro as he was taken into the custody of American captors is the most high-profile recent example—but it definitely won’t be the last. This form of what we could call involuntary product placement can be a conundrum for brands, which prefer to be associated with upbeat or positive events, not dictators or controversial geopolitics. And that’s been made even more cha…

CES is a show that’s all about the future. Usually, that future is within the next year or two. Companies show off products to kick off marketing campaigns and begin building consumer demand. Sometimes, though, they offer a peek a good bit further down the road. Several prototypes at this year’s CES offered clues about how companies expect the consumer electronics world to evolve. Many, of course, will fall by the wayside. Almost all of them will experience changes before getting anywhere close to market. Despite that, though, they offer a look into a consumer electronics crystal ball. Here are some trends they’re prophesizing for the years to come. Smart watc…

A new insult for artificial intelligence just dropped thanks to Microsoft’s CEO. If you use Microsoft products, it’s near impossible to avoid AI now. The company is pushing AI agents deep into Windows, with every app, service, and product Microsoft has on the market now including some kind of AI integration, without the option to opt out. Microsoft CEO Satya Nadella recently shared a blog post to LinkedIn titled “Looking Ahead to 2026” offering an insight into the company’s focus for the new year. Spoiler alert: it’s AI. Nadella wrote that he wants users to stop thinking of AI as “slop” and start thinking of it as “bicycles for the mind.” Many took the post…

2025 was a year defined by buttholes and fury. AI companies, fueled by unlimited piles of cash, got in line with the same approach to branding: what’s been scatalogically dubbed a “butthole logo.” The amorphous circles neither propel you forward like a Nike swoosh nor ground you like an Apple’s apple. Instead they spin you around, hypnotizing you into who knows what’s next, just keep staring. At the same time, a polarized America debated its way through a newly political era of design—what you can see everywhere from the The President administration’s choice of typeface to its decision to weigh in on brand plays from Cracker Barrel and American Eagle. Marketers s…

One of Ikea’s most popular lamps of the past several years—nicknamed the “donut lamp”—is about to get a smart, colorful upgrade. The original donut lamp debuted back in 2023 as part of Ikea’s 20-piece Varmblixt collection with the Rotterdam-based designer Sabine Marcelis. With its glossy orange glass and soft, retro glow, the lamp quickly emerged as a fan favorite: In the three years since its debut, Ikea says one donut lamp has sold every five minutes in the U.S. It’s the company’s best-selling lamp, both in the U.S. and worldwide. Given the lamp’s popularity, Ikea has teamed up with Marcelis for a new version, this time featuring a smart function that allows it …

Resilience is not an inherited trait. It is a disciplined practice—a way of showing up that is cultivated over time through deliberate training of the body, mind, and spirit. In high-stress environments, whether on the battlefield, in the boardroom, or in the quiet turmoil of daily life, the ability to remain steady amid volatility is what separates reactive living from intentional leadership. What many discover, often through hardship, is that resilience is less about bracing against impact and more about widening the internal space between stimulus and response. That space—Viktor Frankl called it the foundation of freedom—allows for clarity, intentionality, and courage.…

Welcome to the first Fast Company’s Plugged In of 2026, and Happy New Year to you. More than 18 years ago, as the internet was transforming how we consume everything from news to music, someone called books “the last bastion of analog.” That someone happened to be Jeff Bezos. And he made the observation in a Steven Levy Newsweek article about Amazon’s original Kindle e-reader, a device designed to drag books into the digital age. Bezos’s comment resurfaced in my consciousness last week, as I read a New York Times article by Elizabeth A. Harris and Alexandra Alter on how the book publishing business fared in 2025. The upshot: It did pretty well overall, and remains…

Fans of Macy’s Inc. will be disappointed to learn that the iconic department store has announced its next round of store closures. Fourteen Macy’s locations in 12 states will shutter as a result of this move. Here’s why and when the closures will take place. What’s happened? On Thursday, Macy’s published a letter from CEO Tony Spring to its employees updating them on the company’s “A Bold New Chapter” strategy, which the department store chain unveiled in February 2024. As part of that strategy, Macy’s announced at the time that it would be closing 150 “underproductive” stores through the end of 2026. Fast Company previously reported on 66 stores marked for clo…

The world’s oceans once again hit a record high temperature in 2025, storing more heat than during any previous year since modern recording began. That heat is so extreme that it’s calculated in zettajoules, a measurement equal to one sextillion joules. In 2025 alone, ocean heat increased 23 zettajoules—or 23,000,000,000,000,000,000,000 joules of energy. That figure is daunting to understand. For comparison, the Hiroshima atom bomb “Little Boy” exploded with an energy of about 63,000,000,000,000 joules. That means in 2025, the amount of heat the oceans absorbed is equivalent to more than 365 million atomic bombs—or, as thermal sciences professor John Abrah…

For decades, design followed a singular truth. Whether it was the insistence that “form follows function” or the later pivot toward “form follows emotion,” the industry tended to adhere to a simple formula for design thinking: Find your North Star and follow. But that formula does not fit today’s reality. “Form follows X” is no longer a clean equation, because X isn’t a single variable. It’s a constellation that refuses to be reduced to one guiding idea. Modern design across brands, products, and experiences must use a multidimensional approach, speaking to function, feeling, context, narrative, culture, and experience, all at once. HUMAN EXPERIENCE DESIGN …

Whether scrambling for a last-minute gift, looking for something belated to send after the holidays, or just thinking ahead to the next birthday on your calendar, the checkout line’s gift card rack has probably crossed your mind. Coffee shops, streaming services, big box retailers. You’ve done this dance before. Grab one, stick it in a card, call it a day. It’s easy. It’s simple. It’s also, for a growing number of Americans, starting to feel stale. Nearly one in five U.S. adults now say they’d rather receive crypto than a gift card this holiday season. That’s according to a new survey from the National Cryptocurrency Association and PayPal, and it’s not a number many …

Luigi Mangione is due in federal court Friday for a pivotal hearing in his fight to bar the government from seeking the death penalty against him in the killing of UnitedHealthcare CEO Brian Thompson. Mangione’s lawyers contend that authorities prejudiced his case by turning his December 2024 arrest into a “Marvel movie” spectacle and by publicly declaring their desire to see him executed even before he was formally indicted. If that doesn’t work, they argue, the charge that has enabled the government to seek the death penalty — murder by firearm — should be thrown out because it is legally flawed. Federal prosecutors say Mangione’s lawyers are wrong, countering that t…

Hiring likely remained subdued last month as many companies have sought to avoid expanding their workforces, though the job gains may be enough to bring down the unemployment rate. December’s jobs report, to be released Friday, is likely to show that employers added a modest 55,000 jobs, economists forecast. That figure would be below November’s 64,000 but an improvement after the economy lost jobs in October. The unemployment rate is expected to slip to 4.5%, according to data provider FactSet, from a four-year high of 4.6% in November. The figures will be closely watched on Wall Street and in Washington because they will be the first clean readings on the labor market…

A viral crowd-funding campaign that has raised over $1.4 million and counting for Renee Good has been verified authentic, a spokesperson for GoFundMe told Fast Company. On Wednesday, January 7, an Immigration and Customs Enforcement (ICE) agent fatally shot Good in Minneapolis. The 37-year-old woman was killed while turning her vehicle away from the officer—as multiple videos clearly show, despite the federal government’s claim to the contrary. Immediately in the wake of Good’s death, a GoFundMe campaign for her wife, Becca, and six-year-old son appeared online and far surpassed its $50,000 goal with hundreds of thousands of donations. (Good also had two older ch…

In a rare move, NASA is cutting a mission aboard the International Space Station short after an astronaut had a medical issue. The space agency said Thursday the U.S.-Japanese-Russian crew of four will return to Earth in the coming days, earlier than planned. NASA canceled its first spacewalk of the year because of the health issue. The space agency did not identify the astronaut or the medical issue, citing patient privacy. The crew member is now stable. NASA officials stressed that it was not an onboard emergency, but are “erring on the side of caution for the crew member,” said Dr. James Polk, NASA’s chief health and medical officer. Polk said this was the NASA’s f…

Walk through almost any manufacturing plant today, whether the frontline professionals crushing oilseeds, processing corn, or producing ingredients, and you’ll notice something subtle but important. The tools that help turn agricultural crops into products that feed and fuel the world are getting smarter, more precise, and more capable. Most conversations about the bioeconomy focus on what farmers grow or what consumers buy. But the real transformation is happening in the middle, in the molecular steps that quietly make modern, low-carbon manufacturing possible. Catalysts and enzymes, the biological and chemical tools that convert agricultural inputs into usable mater…

Facebook parent Meta has reached nuclear power deals with three companies as it continues to look for electricity sources for its artificial intelligence data centers. Meta struck agreements with TerraPower, Oklo and Vistra for nuclear power for its Prometheus AI data center that is being built in New Albany, Ohio. Meta announced Prometheus, which will be a 1-gigawatt cluster spanning across multiple data center buildings, in July. It’s anticipated to come online this year. Financial terms of the deals with TerraPower, Oklo and Vistra were not disclosed. The Mark Zuckerberg-led Meta said in a statement on Friday that the three deals will support up to 6.6 gigawatts of …

In a remarkable rebuke of Republican leadership, the House passed legislation Thursday that would extend expired health care subsidies for those who get coverage through the Affordable Care Act as 17 renegade GOP lawmakers joined every Democrat in support. The tally, 230-196, signified growing political concern over Americans’ health care costs. Forcing the issue to a vote came about after a handful of Republicans signed on to a so-called “discharge petition” to unlock debate, bypassing objections from House Speaker Mike Johnson. The bill now goes to the Senate, where pressure is building for a bipartisan compromise. Together, the rare political coalitions are rushing t…

Elon Musk’s AI chatbot Grok is preventing most users from generating or editing any images after a global backlash that erupted after it started spewing sexualized deepfakes of people. The chatbot, which is accessed through Musk’s social media platform X, has in the past few weeks been granting a wave of what researchers say are malicious user requests to modify images, including putting women in bikinis or in sexually explicit positions. Researchers have warned that in a few cases, some images appeared to depict children. Governments around the world have condemned the platform and opened investigations into the platform. On Friday, Grok was responding to image alteri…

Grok’s digital undressing scandal is horrifying. In recent days, countless women, including the mother of one of Elon Musk’s children, have found AI-generated and nonconsensual sexual images of themselves propagating across the web. According to one analysis, Grok was, at least as of early January, generating thousands of sexually suggestive, or undressed, images of people per hour. (Elon Musk now says that image generation will only be available to paid users.) Investigators from several countries have launched inquiries to investigate whether xAI had run afoul of the law, including rules about pornographic deepfakes and child sexual abuse material. Of course, none of t…

Two years ago, countries around the world set a goal of “transitioning away from fossil fuels in energy systems in a just, orderly and equitable manner.” The plan included tripling renewable energy capacity and doubling energy efficiency gains by 2030—important steps for slowing climate change since the energy sector makes up about 75% of the global carbon dioxide emissions that are heating up the planet. The world is making progress: More than 90% of new power capacity added in 2024 came from renewable energy sources, and 2025 saw similar growth. However, fossil fuel production is also still expanding. And the United States, the world’s leading producer of both o…

A new year brings a new tax filing season. With many cash-strapped Americans worried about their finances, many can’t wait to file their returns. The sooner you file, the sooner your chances of getting your refund, after all. But just when can you begin submitting your tax return to the Internal Revenue Service (IRS)? That depends. Here’s what you need to know about the 2026 tax filing season. When does the 2026 tax filing season begin? There are actually two start dates to the 2026 tax filing season this year. The 2026 tax filing season refers to the period taxpayers have to file their tax returns for the 2025 calendar year. According to an IRS press rele…

Two things can be true at once. K-pop is an inextricable force in global pop culture, and it has long been undercelebrated at institutions like the Grammys — where K-pop artists have performed but have never taken home a trophy. That could change at next month’s 2026 Grammy Awards ceremony. Songs released by K-pop artists — or K-pop-adjacent artists, more on that later — have received nominations in the big four categories for the first time. Rosé, perhaps best known as one-fourth of the juggernaut girl group Blackpink, is the first K-pop artist to ever receive a nomination in the record of the year field for “APT.,” her megahit with Grammys’ favorite Bruno Mars. The so…

Run a small business and you probably feel like you make dozens of decisions every day. Whether to cut a quality corner, or miss a ship date. Whether to respond to a customer complaint, or hope the problem goes away. Whether to address an employee’s behavior, or kick that can down the road. Then there are all the personal decisions. Whether to get up and going, or hit the snooze button. Whether to ditch the food you packed, or go out for lunch instead. Whether to keep grinding, or work out. None of those are actually decisions, though, since you already know you should do so. Nearly everything you “decide” already has an answer. Quality problem? Fix it. Custom…

Barely 10 days into the new year, it already feels like you can’t look away from the news. In the last week alone, the U.S. military captured Venezuelan president Nicolás Maduro and took over operations of the country; President The President withdrew the U.S. from dozens of international organizations, including a major climate treaty; and an ICE agent fatally shot a Minneapolis resident, sparking outrage and widespread protests. If it seems impossible to focus on work—or anything else, for that matter—amid all this troubling news, you’re not alone. Plenty of research in recent years has shown that Americans are overwhelmed by the state of politics and feel a heighte…