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As the 30th season of Major League Soccer (MLS) kicked off last month, the league unveiled an interesting new design addition: Each of its 30 teams sported a custom Apple TV logo on the left sleeve of its uniform featuring the colors and graphic elements of the team’s identity incorporated within the familiar Apple icon. For example, the Chicago Fire version includes the six-pointed star from the city’s flag and the team’s crest, while Atlanta United’s is filled with the characteristic five red and black stripes that adorn the club’s shirt. This effort, part of MLS’s 10-year deal with Apple to stream the league’s matches, represents an innovative step forward in its appro…

Building a high-growth business is all about timing and making the right moves at the right moments. Whether it’s knowing when to expand into new retail spaces or recognizing a buzzy product that can skyrocket your brand, the journey is full of strategic decisions and challenges. As founders scale their businesses, they must navigate everything from cash flow management to mastering social media. Each of these elements plays a crucial role in determining how a business can not only grow but thrive in a competitive market. This past weekend at the Fast Company Grill at SXSW, Danielle Guizio, owner and designer of Guizio; Kat Hantas, cofounder of tequila brand 21Seeds;…

On the morning of January 14, 2025, just hours before my stress test during an annual physical, I received devastating news from a colleague at a global financial institution. A 45-year-old Black man, a highly respected managing director at our firm, had unexpectedly died from a heart ailment. While texts of grief poured in from mourning colleagues throughout the day, I was struck by a sobering realization. I had become disturbingly accustomed to hearing such tragic news about successful Black men in professional circles. Just a few months earlier, another industry peer—the first Black chief information officer of a major U.S. bank—suffered a debilitating stroke that …

France just unveiled its charming new TGV Inoui trains, and they’re a jealousy-inducing reminder that America’s rail travel renaissance can’t come fast enough. The TGV Inoui is a high-speed rail system, running at around 200 miles per hour, that connects France’s major cities as well as providing connections into Italy, Spain, Belgium, Luxembourg, and Germany. This Tuesday, the manufacturing company Alstom and the TGV’s operator, SNCF Voyageurs, revealed the brand-new fifth generation TGV Inoui interior design at Paris’s Gare de Lyon. [Photo: Alstom] The new train, which is slated to hit the rails in 2026, includes a delightfully colorful aesthetic, an ultra-s…

Getting invited to a first-round interview is exciting. It’s a chance to highlight your interpersonal skills, tell your story, and share how you would be an asset to their team. “The first interview is your chance to make a great first impression—but more importantly, it’s where you can build a genuine connection,” says Niki Jorgensen, general manager of client implementation at Insperity. To make the most of your first interview, experts recommend researching the company, practicing common interview questions so that you allow your personality to shine through, and create a connection with your interviewer. But here are some other ways to give yourself an extra edge—…

Consider a self-employed entrepreneur who racked up thousands of dollars in medical bills after a visit to the emergency department due to lack of employer-sponsored health insurance. Or the entrepreneur whose business never got off the ground—not because they lacked skill or demand, but because the burden of complicated taxes or owing money they didn’t expect made them walk away before they could even get started. This sentiment underscores how current policies can deter potential entrepreneurs from leaving traditional employment. Despite all of this, in recent years, solopreneurship—the practice of running a business without a team or employees—has grown drastically…

The AI industry is growing up fast. New model releases are now a regular event and premium AI features are quickly overtaken by free or freemium alternatives. Exhibit A: OpenAI unveiled its Deep Research tool, which can write reports on complex topics in minutes, as part of its $200-a-month Pro package, but rival Perplexity gives non-subscribers some access to its Deep Research assistant free of charge. (Yes, Google Gemini’s agentic research assistant is also called Deep Research.) With fewer fundamental breakthroughs, the likes of OpenAI, Anthropic, and xAI are slugging it out over incremental improvements in search and reasoning performance. As AI pricing falls …

In today’s whiplash business environment of change and uncertainty, there are a few simple, timeless strategies that consistently rank among the best for accelerating growth. No reinventing the wheel required. One such strategy is test-to-scale—close cousin of the venerable test-and-learn approach that’s long been a startup staple. Both can play a key role, depending on the stage of your company, industry, size, growth curve, and—importantly—internal culture. Basically, test-and-learn uses small scale, iterative experiments to see what works best. Testing different messaging in a marketing campaign, for example, or perhaps different product features. The idea …

It’s the dynamic pulse that surges through our electrical lines, the unseen force that illuminates the dark, and the silent but commanding engine propelling the future of artificial intelligence. Though intangible, its influence is omnipresent in our daily lives. This invisible force is power. As the world shifts from fossil fuels to embrace renewable energy, power is emerging as an ultimate finite resource. The ever-growing demands on our electrical grid, driven by the explosion of data centers, electric vehicles, and the proliferation of AI are creating a race against time where needs outpace supply. Consequently, our insistence on tech innovation may be hindering e…

If you’ve got a smartphone, you probably spend too much time on it — checking Instagram, watching silly TikTok videos, messaging on WhatsApp or doomscrolling on X. It can be hard to curb excessive use of smartphones and social media, which are addictive by design. Reducing your screen time is often more than just a matter of willpower, especially for younger people whose brains and impulse control are still developing. If you’re a phone addict who wants to cut down on the hours a day spent looking at your device, here are some techniques you can try to free up more IRL time: Delete apps An easy first step is getting rid of any apps you’ve been wasting time …

At least 112 North American bird species have lost more than half their populations in the past 50 years, according to a new report published Thursday. Among the birds showing the steepest declines are Allen’s hummingbirds, Florida scrub jays, golden-cheeked warblers, tricolored blackbirds and yellow-billed magpies. “These are the very real consequences if we are unable to conserve and protect the crucial habitats that birds need,” said study co-author Mike Brasher, a senior scientist at the nonprofit Ducks Unlimited. For several decades, waterfowl stood out as a conservation bright spot with duck populations growing nationwide even as many other groups of bir…

It may be winter and there may be a biting chill in the air, but the dozen men and women who have packed this small sauna room in east London are happily sweating away in their swimwear. It’s more than 90 degrees Celcius (194 Fahrenheit) in here — and it’s about to get even hotter. As ice blocks infused with lavender oil melt over sizzling hot stones, releasing fragrant steam, “sauna master” Oliver Beryl turns on some ambient music and starts to vigorously wave a towel in a circular motion above his head to spread overpowering waves of dry heat around the room. “Now try finding someone and sit back to back with them,” Beryl suggests. “Or, if you want, maintain…

A new memoir that paints Facebook’s parent company and its executives in a negative light is rising on Amazon’s Best Sellers rankings faster than you can ask a Meta AI assistant to define “Streisand effect.” Careless People, written by former Meta employee Sarah Wynn-Williams, was the No. 5 best-selling book on Amazon as of early Thursday afternoon, one day after an arbitrator ordered the author to temporarily stop promoting the book. Meta spokesperson Andy Stone applauded the emergency ruling yesterday on Threads, saying it affirmed that the “false and defamatory book should never have been published.” However, the legal fight appears to have drawn increased atte…

CC BY-ND Five years after the COVID-19 pandemic disrupted office life, American workplaces are settling into a new rhythm. Employees in remote-friendly jobs now spend an average of 2.3 days each week working from home, a research team that tracks remote employment has found. And when you look at all workers – and not just those in remote-friendly positions – they’re working remotely 1.4 days a week, or 28% of the time. That’s a huge change from 2019, when remote work accounted for only 7% of the nation’s paid workdays, even if it’s down from the height of the pandemic in 2020, when 61.5% of all work was remote. And it’s a giant leap from 1965, the dawn of telewor…

Match Group’s new CEO Spencer Rascoff sent a letter to employees Thursday outlining his vision for the company, while also acknowledging the dating giant has fallen flat when it comes to public sentiment. Rascoff, who cofounded Zillow and served as chief executive for a decade, was appointed Match Group CEO in early February to shake up the beleaguered parent company of Tinder, Hinge, and OkCupid. Rascoff isn’t entirely a newcomer to the dating economy: He joined Match Group’s board in 2024. “To reach our full potential, we must confront a hard truth: we haven’t always met the high standards we set for the user experience,” Rascoff said in the letter, which was s…