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Below, Tim Elmore shares five key insights from his new book, The Future Begins with Z: Nine Strategies to Lead Generation Z as They Disrupt the Workplace. Elmore is the founder and CEO of Growing Leaders, a nonprofit dedicated to developing emerging leaders. As a speaker and coach, he has helped organizations from universities to Fortune 500 companies connect more effectively across generations. What’s the big idea? Many leaders are scratching their heads over Gen Z. The old playbook doesn’t work anymore—but figuring out how to engage and collaborate with this generation is what turns good leaders into great ones. Listen to the audio version of this Book B…

Gen Z is aging into the life moments that define entire industries. As this generation moves through milestones like marriage, homeownership, and family planning, they’re quickly becoming a core target market not just for weddings, but for a wide range of service-based businesses. What matters for these small businesses is how Gen Z’s arrival, set against today’s economic backdrop, is reshaping expectations for how they serve their customers. While about one in three couples on The Knot in the U.S. are Gen Z, the majority are still a few years away from the peak marrying age of 33. We do know, however, that they are interested in doing so, with 69% of unmarried adults ag…

Despite ongoing efforts to address increased costs, out-of-pocket spending on healthcare continues to rise. Higher insurance copays and deductibles, increased medication costs, and rising inflation rates are just a few of the factors contributing to this trend. As a result, millions of Americans find themselves racking up medical debt, deferring critical medical treatment, or neglecting chronic health conditions. But the cost burden isn’t equal by gender. Many people have heard of the “pink tax,” the pattern of women’s goods and services—from razors to dry cleaning—costing more than the men’s equivalent. But few realize how far this extends beyond store shelves. Acros…

For decades, in the name of workplace equality we’ve encouraged women to enter male-dominated professions because those jobs are better paid, more prestigious, and more powerful. Women engineers. Women in tech. Women in leadership. That agenda still matters but it is not enough. One of the great blind spots of our time is that we rarely ask the opposite question with equal seriousness: why are we doing so little to bring men into professions dominated by women? We do need many more men in care professions—nursing, teaching, social work, child care, elder care, and support services. The gender gap we should be talking about is not only women missing from AI jobs. I…

From changing the daily workflow to the way we order food at a kiosk, AI is showing up in just about everything we do. But according to a new report, the way people use AI differs based on generation. And some of those ways are downright weird. The new insights come from a survey by AI-powered study aid Edubrain of 3,000 Americans ages 18 to 60. (Boomers weren’t included in the survey, but according to other recent research, they’re the least likely to use AI). It found that when it comes to who is using AI the most regularly, it’s not the youngest tech-savvy group. It’s actually millennials: 37% of the group uses it daily, while only 25% of Gen Zers, and 19% of …

The J. Paul Getty Trust has a flexible new logo that ties its extensive art collections and various programs into a single yet versatile identity. The trust, founded in 1953, today runs the Getty Center and Getty Villa art museums in Los Angeles, as well as a foundation, conservation institute, and research institute. The new logo brings all the entities together as a unified brand. “We needed a visual identity that was uniquely Getty and distinct enough to unify how we show up globally,” Yasmine Vatere, assistant director of brand management and marketing, said in a statement. Famed designer Saul Bass created the outgoing logo for the opening of the G…

Sales of graphic novels have doubled over the past five years, to some parents’ dismay. But data shows these books can have a positive lifelong impact on young readers. View the full article

During the week of March 23, a truck carrying Nestlé’s new Formula One-themed KitKat bars was making its way from picturesque central Italy to its intended destination of Poland. Somewhere along the way, the truck was intercepted and approximately 12 tons of the bars—or more than 413,793 KitKats—were stolen. The whereabouts of both the bars and the truck are still unknown. Despite all odds, this is shaping up to be a huge win for Nestlé. The Swiss food giant confirmed the chocolate heist to The Athletic on March 28, explaining that the bars in the truck were part of KitKat’s first season as F1’s official chocolate partner. No one was hurt in the process,…

If you hear your organization talking about the Great ShakeOut, it has nothing to do with Taylor Swift or Florence and the Machine. Instead, this international event promotes earthquake preparedness. Having a plan greatly improves outcomes and saves lives. On October 16 at 10:16 a.m. local time, millions will be practicing how to properly drop, cover, and hold on. Let’s take a look at the science behind earthquakes, the regions they impact, and how to participate in the Great ShakeOut. What actually causes an earthquake? The Earth’s outer layer is made up of seven major tectonic plates. Think of these as patches of a quilt that isn’t stitched together per…

Augustus Doricko, founder and CEO of cloud-seeding startup Rainmaker, surveys the sky from a sunbaked hillside 5 miles from Utah’s Great Salt Lake. On this balmy Sunday afternoon in late September, the lake is calm, but its serenity belies a potentially catastrophic problem: The Great Salt Lake is shrinking—and is at risk of disappearing altogether. At its peak 40 years ago, the lake covered 2,300 square miles; today, more than 800 square miles of lake bed are exposed. As more of the lake dries, scientists warn that dust storms made up of toxic heavy metals could plague the Salt Lake Valley, home to 1.2 million people, and beyond. Rainmaker’s futuristic technology…

HBO Max might be getting a brand update. Again. The streaming service has notoriously waffled between different names and logos over the past several years. More recently, it got caught up in an intense bidding war between Netflix and Paramount Skydance to acquire its parent company, Warner Bros. Discovery. On February 27, Netflix finally admitted defeat and abandoned its takeover bid—meaning Paramount is set to acquire WBD for $110 billion. The transaction is expected to close later this year. This supersized deal will undoubtedly have major ripple effects across the broader entertainment industry. But, for HBO, it might mean yet another blow to an already di…

When I was a product marketing leader for a corporate regional bank, I found myself getting annoyed during an all-day strategy meeting. My frustration came from hearing the same voices, sharing the same old ideas. I wondered why other people, especially the women in the room, weren’t speaking up. I remember thinking, “Well, you could be the one to speak up.” I felt nerves jump in my throat and doubt sink heavily in my stomach. Who was I to speak up? I thought that others in the room were smarter than me since they had higher titles and more experience. Looking back now, I realize that I had a big problem, a Pedestal Problem. I silenced my ideas because I was intimida…

There is a budget line in your business that no one is managing. According to research by Leadership IQ, confirmed across multiple subsequent studies, the average 18-month failure rate across industries is 46%—meaning nearly one in two hires either underperforms significantly or leaves within 18 months. The cost of each of those failures runs between 50% and 200% of that employee’s annual salary, accounting for recruiting costs, onboarding investment, lost productivity, team disruption, and replacement. Run the math. A company making 50 hires a year at average fully-loaded salaries of $95,000—not a large organization, just a growing one—is sitting on a financial expos…

Whatever your take on humanity, it is hard to deny one fact: we are, as a species, more hypocritical than we think, and tend to display a curious tendency for holding strong moral principles on one hand, and disregarding them without much guilt or awareness on the other. Unlike humans, a penguin does not preach fidelity in the morning and download Tinder by lunch. A meerkat on guard does not issue a memo on teamwork before sneaking off duty. A wolf does not publish a servant-leadership manifesto before stealing the kill. Across history, human moral systems have shared a curious pattern: the stricter the rulebook, the richer the archive of exceptions. Religions preach …

When AWS’s US-East-1 region went dark in late October, followed just a week later by a Microsoft Azure outage, it was yet another stark reminder that even the world’s biggest cloud vendors are not immune to failures. A simple DNS failure in AWS’s Route 53 rippled outward, knocking out applications, disrupting database services, and reminding us how dependent our tech infrastructure has become on a handful of cloud regions. With “an inadvertent tenant configuration change,” the Azure outage further highlighted the instability of some of these systems, once again demonstrating how small changes can have quite a large impact. With CyberCube estimating that the cost of …

Since I was old enough to vote in presidential elections, I’ve heard plenty of grumbling across the political spectrum about moving to Canada if one candidate or another wins. And since I have been a full-time worker, I have also been party to a number of pie-in-the-sky conversations about the expat potential of retiring to Barcelona; Buenos Aires, Argentina; or Bangkok. But conversations about leaving the United States have felt a little different over the last couple of years. It started when several of my parents’ contemporaries actually retired abroad, rather than just thinking about it. Then multiple friends picked up stakes—which included selling houses and cars…

Why do some climate innovations fail to deliver? Not because they’re flawed, but because the business world misjudges their economics. From hydrogen to EV infrastructure, carbon-capture startups to precision farming tools, companies around the world are pouring money into climate tech. But for every promising climate innovation that scales, several more fizzle out too soon. Not because the science doesn’t work. But because the business case was either overestimated or underestimated at the wrong time. In the race to build the future, too many businesses are still blowing it on climate economics. Some assume customers will pay for green solutions at any price. Othe…