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“The purpose of computers is human freedom.” – Ted Nelson, Computer Lib/Dream Machines (1974) The computer is as emblematic of the American dream as the automobile. Perhaps it’s only natural that Apple, HP, Adobe, Google, and Amazon were each launched out of a garage. It was inside the garage that the modern era of personal computers was born, where anyone could own the power to calculate millions, and then billions of processes per second. PCs are a tool designed to move us faster, with a hood you can pop open to soup up. We insist that our computers speed up every year if only because it’s proof of progress. The very term “personal computer” promises libert…

Your pennies are now collector’s items. The last penny was minted Wednesday at the U.S. Mint in Philadelphia, spelling the end of America’s longest-running coin design. More than Andy Warhol’s Marilyn Monroe or Leonardo da Vinci’s Mona Lisa, it’s sculptor and medalist Victor David Brenner’s profile of Abraham Lincoln on the humble penny that’s actually believed to be the most-reproduced piece of art in the history of the world: the U.S. Mint estimates some 300 billion pennies remain in circulation. And even though no new pennies will be minted, the coin will remain legal tender—good news for those inclined to give a penny, take a penny at their local gas station. …

Dario Amodei, CEO of Anthropic, will head to the Pentagon on Tuesday to meet with Defense Secretary Pete Hegseth about how the military uses the company’s artificial intelligence models. And it’s likely to be a tense meeting, as sources first told Axios. Contract talks between the AI startup and the Department of Defense have gone off course in recent weeks as Anthropic has insisted on some safeguards for how its technology will be used. While the San Francisco-based company is willing to loosen some of its usage restrictions for the Department of Defense, it doesn’t want its models used for at least two specific purposes: spying on Americans or developing autonomous …

Every so often, a “technical” dispute reveals something much bigger. The recent blowup between the U.S. Department of Defense and Anthropic is one of those moments: not because it’s about a $200 million contract, but because it makes visible a new kind of enterprise risk, one that most CEOs, CTOs, and CIOs are still treating as a procurement detail. In a recent piece, “The Pentagon wants to rewrite the rules of AI,” I focused on the political meaning of a government attempting to force an AI company to relax its own guardrails. For enterprise leaders, the most important takeaway is more practical: If your AI capabilities depend on a single provider’s terms, policies,…

If one founder is good, then more must be better, right? Not necessarily. New research shows that the benefits of cofounding a startup with strangers can be eclipsed by the risks. Yes, cofounders can bring their own perspectives, along with “access to wider networks, greater capacity, and access to funding,” says Monique Boddington, a management practice associate professor at the University of Cambridge’s Judge Business School, whose research includes early-stage venture formation and startup strategy development. And yet: “An increasing number of individuals have been setting up businesses with no intention of taking on employees,” she explains. That’s beca…

The Phoenix Mercury rebranded for the first time in team history, and the new look is part of a wider trend across the WNBA as teams modernize their logos for a growing league. The new Mercury logo shows an “M” that’s a simplified version of the letter taken from the team’s old script wordmark. The bottom of the “M” is angled up at 19.97 degrees as a nod to the team’s 1997 founding as one of the league’s eight original franchises, and it’s set on a circle with a crescent shadow that represents the planet Mercury. The modernized logo was designed in-house. The rebrand comes at an inflection point for the team, which lost star player Diana Taurasi to retirement in F…

When Steve Jobs wanted to motivate his Mac team at Apple, he didn’t give them corporate pep talks or send them to management retreats. Instead, he told them they were “pirates” fighting against the “navy.” The message was clear: stay scrappy, stay rebellious, and don’t let the corporate machine slow you down. That pirate mentality worked. The Mac team moved fast, took risks, and delivered something revolutionary. But here’s the irony: Apple was itself the navy they were once fighting against. Today, with over 160,000 employees and a market cap exceeding $3 trillion, Apple faces the same challenge that confronts every successful company—how do you stay pirates when you…

Within three months of becoming CEO of the Honest Company in 2023, Carla Vernón slashed 25% of its eco-friendly goods. That seems tame in comparison to what happened when Brad Charron joined Aloha as CEO in 2017: He killed off every product category. Now on the other side of major rebrands and company pivots, these CEOs say there wasn’t necessarily a playbook to follow when they joined their respective companies as outsiders. While assuming the role of turnaround CEO proved difficult—and not one either would like to undertake again—there are many lessons learned, which they shared during a discussion at the Fast Company Grill at SXSW. When Charron was initially ap…

Featuring Brad Charron, CEO, Aloha and Carla Vernón, CEO, The Honest Company. Moderated by Yasmin Gagne, Staff Editor, Fast Company. When a company’s momentum reverses direction (or is even on the brink of bankruptcy), how does a leader pivot toward recovery and a return to success? In this panel, you’ll hear from CEOs who seized the reins of their companies when they were struggling—and managed to get things back on track. View the full article

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. April is Earth Month and that means all I want to do is talk about plastic. Last August, I learned of a new study that revealed that the human brains studied were nearly 0.5% plastic by weight. Let that sink in. Plastic has infiltrated our bodies so thoroughly that it’s likely now a measurable part of our minds. Shouldn’t our brains just be, well, brain matter? How did we get here? For…

There are certain social media rules we can all agree on: Ghosting a conversation is impolite, and replying “k” to a text is the equivalent of a backhand slap (violent, wrong, and rude). But what about the rest of the rules? When can we really remind someone of our old Venmo request? What happens when someone tries to flirt with you on LinkedIn? Fortunately, terminally online writers Delia Cai and Steffi Cao are here to answer all your digital quandaries, big or small. Welcome to Fast Company’s new advice column, Posting Playbook. This week, Steffi opines on what you should do when you don’t want to be tagged in the group photo. How should I tell my friend I look …

In 2023, Pop-Tarts changed the world of brand mascots forever when it sacrificed the life of a Strawberry Pop-Tart and fed its remains to the Kansas State football team as a reward for winning the Pop-Tarts Bowl game. The weirdly macabre stunt got 4 billion media impressions, and in the eight weeks following the game, parent company Kellanova sold 21 million more Pop-Tarts than in the eight weeks before the game. Riding on that success, the brand upped its ambitions and brought three flavors to the Pop-Tarts Bowl last year, letting the winning team’s MVP choose which one was toasted and eaten (Iowa State’s quarterback, Rocco Becht, picked Frosted Cinnamon Roll). Now …

The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual membership dues for access to peer learning and thought leadership opportunities, events and more. It’s no secret that corporate and individual giving plays an increasingly significant role in employee satisfaction, providing top talent with pride and a sense of purpose. As a result, many companies, including startups, are finding flexible ways to match funds, allowing people to donate in flexible ways that ignite them and their passion. In 2023, Americans gave over $55…

Whenever I tell people I’m an auctioneer, there are inevitably two follow up questions: First: “Do you talk really fast like those guys on TV?” followed by a cartoonish imitation, complete with an imaginary microphone and a pseudo Southern accent. Second: “What’s the most expensive thing you’ve ever sold?” After two decades of auctioneering, the answer is usually “something in the many millions.” I typically just name the last item I sold for over a million dollars. Whether someone pictures a fast talking cattle auction or a refined British gentleman selling Picassos in black tie, auctioneers are assumed to do one thing: talk. A lot. Which is why most peop…

In two years, there could be a space station orbiting the moon. NASA’s Gateway Lunar Space Station, set to launch as early as 2027, will support the Artemis IV and V moon missions and, eventually, be a jumping-off point for missions to Mars. And maybe, one day, a colony. But before any of that can happen, the Gateway will need a power source—a powerful one, at that. The challenge is getting that energy supply into orbit the way anything reaches space: in the nose cone of a rocket. Gateway’s power will come from a pair of blankets of photovoltaic cells, known as Roll-Out Solar Arrays (ROSAs). Each is roughly the size of a football end zone, and together they’ll pro…

Global energy prices soared Thursday after Iran attacked two oil refineries in Kuwait and a key natural gas facility in Qatar that can supply one-fifth of the world’s liquified natural gas. The attacks added to fears the energy crisis triggered by the closure of the Strait of Hormuz to tanker traffic may be longer and more extensive than feared, with lasting damage to oil and gas production. Brent crude, the international benchmark, rose nearly 6% to $113.77 per barrel, up from less than $73 per barrel on the eve of the war. U.S. benchmark crude was less affected by the latest attacks in the Middle East, rising less than 1% to $96.26 per barrel. The European TTF benchm…

In a year of tremendous uncertainty, one of the few constants has been the swift uptick in gold and silver prices. Both metals have reached record high after record high as investors turn to safe-haven assets. Yet, as war escalates across the Middle East, the prices of silver and gold are currently falling. Most notably, silver fell over 11% on Tuesday and is down over 7% to about $82.50 per ounce at the time of publication. That’s more than a 5% drop over the last five days and close to 3% down for the past month. Silver’s all-time high price came on January 29, with a whopping $129.64 per ounce. Even with the significant drop from that peak, silver is…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. Every week, I talk to software agency founders who are burned out on routine. They’ve mastered the frameworks. They’ve scaled their teams. But what they’re really searching for—often quietly, sometimes urgently—is purpose. And then something happens. I show them a project where their skills can help thousands of people access healthcare, education, or safety. Their posture changes. The ques…