What's on Your Mind?

One year on from the catastrophic LA wildfires, journalist, author, and MS NOW correspondent Jacob Soboroff examines what the fires reveal about America’s growing age of disaster. Drawing from his new book Firestorm, Soboroff shares hard lessons from the aftermath, exposing systemic failures, unlikely heroics, and what today’s recovery efforts tell us about how the U.S. will respond to the next crisis. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s top business leaders navigat…

Protein is everywhere these days. The cultural obsession with the macronutrient has become unavoidable; from constant protein-adjacent Instagram ads to protein-focused recipes and protein-filled Chipotle bowls, Starbucks drinks, and Pepsi products. All of these products are starting to sound like part of some big, loud, fitness influencer chorus. But there’s one brand that’s managed to break through the noise—often, by saying nothing at all. Early this month, the protein bar company David debuted a print campaign in the New York City subway system featuring plain images of its bars, with no text or embellishments, surrounded by a sea of blank white space. It’s the en…

All eyes are on Netflix, which is set to report fourth-quarter earnings after Tuesday’s closing bell. In the ongoing saga over whether will Netflix will acquire Warner Bros. Discovery, the streaming giant is now offering to pay all cash for the deal, revising a previous bid that included a mix of stock with cash, according to filing from the Securities and Exchange Commission (SEC). On Tuesday, Netflix and Warner Bros. Discovery announced the amended agreement, which simplifies the deal for investors who no longer have to worry about Netflix’s fluctuating stock price. The news comes as Netflix continues to stave off a hostile takeover bid from rival Skydanc…

The average American checks their phone over 140 times a day, clocking an average of 4.5 hours of daily use, with 57% of people admitting they’re “addicted” to their phone. Tech companies, influencers, and other content creators compete for all that attention, which has incentivized the rise of misinformation. Considering this challenging information landscape, strong critical reading skills are as relevant and necessary as they’ve ever been. Unfortunately, literacy continues to be a serious concern. Reading comprehension scores have continued to decline. The majority of Gen Z parents are not reading aloud to their young children because they view it as a chore. M…

The northern lights have been viewable from locations you don’t normally see them on a number of recent occasions, and on the evening of January 20, the same will be true. On Tuesday night, the aurora borealis may be visible in parts of more than half of all U.S. states. That’s a few more than the usual six or so Northern states that are used to seeing the lit up skies. That’s because solar storms can change visibility, making the spectacle visible to more locations in times of heightened geomagnetic activity. According to an announcement from the National Oceanic and Atmospheric’s Space Weather Prediction Center, that’s precisely what’s in the forecast this even…

A few years ago, I discovered a tomato sauce recipe that was surprisingly simple: just canned tomatoes, butter, salt, and an onion. It inspired me to experiment, adding this and that each time to see how the flavor changed. Today, I’d call myself an amateur sauce expert. I know exactly how long it needs to simmer, what shade of red signals it’s ready, and how to improvise with whatever’s in the fridge. As my kitchen exploits remind me, experimentation is part of learning. It wouldn’t be the same if I’d just asked ChatGPT how to make sauce each time. I’d be outsourcing my culinary creativity and losing the teachable moments that come from trial and error. As New Yo…

From greater flexibility to a sense of ownership and the hope of financial gain, solopreneurship feels like the new American dream. However, there’s a hidden cost to that dream that has nothing to do with the unending hustle that comes with being both a business owner and that business’s sole employee. It’s the undeniable cost to the planet. In 2025, about 41 million businesses in the U.S. were run by a sole individual who is both its owner and only employee. As AI allows for solopreneurs to automate a growing number of tasks, the technology is enabling small businesses—from gigs like content creation to event planner or even niche work like dog grooming or jewelry ma…

In the world of business, we tend to believe that success is a direct result of talent, resources, and a “great idea.” We expect that if a company has a track record of dominance, like Google, Amazon, or Apple, they are a sure bet for the next big thing. Yet, the history of innovation is littered with the wreckage of unexpected flops launched by industry giants. From the futuristic promise of the Segway to the early dominance of MySpace, these failures prove that even a massive war chest and a visionary concept cannot guarantee market survival. Here are some of the traps that companies fall into. The ‘Solution in Search of a Problem’ Trap One of the most common…

I’m a classic satisficer: I’m usually quick about making decisions and often fall back on the tried-and-true. Some people are optimizers, carefully analyzing almost every choice, whether it’s a new sofa or a cup of coffee. If you want to make decent, “good enough” choices about your financial plan and portfolio and get onto other things, what strategies should you employ? And what should you stop doing? Here are some strategies to embrace. Eliminate ‘onesies’ and embrace simple building blocks Step away from those individual stocks. Forget I bonds and laddered portfolios of individual Treasury Inflation-Protected Securities. If you’re a satisficer, they’re not for…

The Federal Trade Commission said Tuesday it will appeal the November ruling in favor of Meta in its antitrust case against the social media giant. The FTC said it continues to allege that, for more than a decade, Meta Platforms Inc. has “illegally maintained a monopoly” in social networking through anticompetitive conduct “by buying the significant competitive threats it identified in Instagram and WhatsApp.” Meta had prevailed over the existential challenge to its business that could have forced the tech giant to spin off Instagram and WhatsApp after a judge ruled that the company does not hold a monopoly in social networking. U.S. District Judge James Boasberg issue…

The 68th annual Grammy Awards will take place Feb. 1 at the Crypto.com Arena in Los Angeles. This year marks a return to normalcy after the 2025 award show was altered to focus on supporting relief efforts following the devastating Los Angeles-area wildfires. “I think we will see some history-making moments,” Recording Academy CEO and President Harvey Mason jr. told The Associated Press. “With artists being nominated in categories they haven’t been previously nominated in, and a new crop of talent coming through the system this year — I think we’re going to see some really exciting results.” Here’s what you need to know about the 2026 Grammys, including how to str…

The 42nd Sundance Film Festival kicks off this week in Park City, Utah. It will be the last edition in its longtime home and the first without its founder Robert Redford, who died in September at age 89. But even in this time of transition and change, the festival’s main focus — the movies — remains as vibrant and fresh as ever with 90 features premiering through Feb. 1. And three of them feature pop star Charli xcx. “It’s a broad, eclectic and bold program,” Sundance public programming director Eugene Hernandez told The Associated Press. Hernandez said the lineup for the festival’s final year in Park City has a “mixture of new, exciting voices paired with som…

Several times during the men’s final of the Madrid Open tennis tournament between Casper Ruud and Jack Draper last spring, TV viewers were treated to a remarkable camera perspective. They watched the match from just behind the baseline, effortlessly following the player’s movement step for step and glimpsing his perfect angle on the ball with every shot. With no discernible blur or delays, the smoothly flowing live footage had the hyper-real feel of a video game. Tennis TV “I love the footwork by the cameraman,” wrote one YouTube commenter. The company now uses the comment in its investor pitch deck. In reality, these uncanny tracking shots didn’t i…

People know when a brand genuinely cares about well-being—for employees, customers, and humanity at large. In many cases, it’s an intangible truth they can simply feel—in how they’re treated, how decisions get made, and whether a company’s stated values actually show up in practice. Plenty of brands talk about purpose and people. Fewer live it. And the difference is increasingly obvious. That gap is why “brand well-being” is emerging as a meaningful framework for companies that want to build durable growth—not just short-term performance. At its core, brand well-being recognizes that a brand isn’t a logo or a campaign. It’s a living ecosystem made up of people, cultur…

Shares in Intel Corporation (Nasdaq: INTC) are plunging in pre-market trading this morning. The stock price fall comes after the chipmaker reported its Q4 2025 earnings after the closing bell yesterday. But it’s Intel’s forecast, rather than its latest results, that seems to be driving the stock price’s fall. Here’s what you need to know. Intel reports Q4 earnings Yesterday, Intel reported its Q4 2025 and full fiscal 2025 results. For its full fiscal 2025, the company reported $52.9 billion in revenue. That compares with the $53.1 billion in revenue the company brought in during its fiscal 2024. But what investors were mainly interested in were the company’s Q4…

Below, J. Eric Oliver shares five key insights from his new book, How To Know Your Self: The Art & Science of Discovering Who You Really Are. Eric has been teaching at the University of Chicago for 20 years as a professor of political science. He has published six books and numerous scholarly articles on topics ranging from the “obesity epidemic” to the sources of conspiratorial thinking in American politics. He is also the host of the Knowing podcast. What’s the big idea? We suffer because we mistake the fluid process of being for a fixed identity. Flourishing begins when we learn to bring into alignment and balance the forces that shape the self. List…

Below, Jay Belsky shares five key insights from his new book, The Nature of Nurture: Rethinking Why and How Childhood Adversity Shapes Development. Belsky is emeritus professor of human development at the University of California, Davis. What’s the big idea? Seen through an evolutionary lens, early adversity can shape development in adaptive ways. And because children differ in their sensitivity to their environments, early experiences may matter a lot for some and much less for others. Listen to the audio version of this Book Bite—read by Belsky himself—in the Next Big Idea app. 1. A radically transformed understanding of development It is beyon…

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. The World Economic Forum Annual Meeting in Davos brings together an incongruous mix of celebrities (this year included Matt Damon, David Beckham, and Katy Perry, who was accompanying ex-Canadian Prime Minister Justin Trudeau), world leaders (President Donald The President), and nonprofit le…

I’m always amazed at how easily we give our time to others without thinking, and then are mad later when it was wasted. What exactly did we think was going to happen? That everyone was going to be prepared, productive, and appreciative? Time has become the ultimate luxury—we never have enough of it, and are jealous of those that have it. For too many of us, endless meetings, back-to-back emails, and constant interruptions leave little room for focused, meaningful work. Additionally, in our effort to be nice or generous, we offer our time even when we’re running on empty. But what if I told you that much of this time theft could be prevented with a little more min…