What's on Your Mind?

Just in time for the Super Bowl, PepsiCo is cutting the price of Doritos, Cheetos, Lay’s, Tostitos, and other snacks by up to 15%. The move comes after consumers complained the chips were too pricey. “Our customers . . . have been honest with us about how rising everyday costs are making their daily decisions harder. Message received,” PepsiCo said in a statement. “Lowering the suggested retail price reflects our commitment to help reduce the pressure where we can,” PepsiCo Foods U.S. CEO Rachel Ferdinando added. The new discounted prices roll out this week, ahead of this Sunday’s big game, one of the biggest days for snack purchases. PepsiCo said supermarket…

Rent can eat up an entire paycheck at the start of the month, so a growing number of renters are turning to a financial product that promises relief by letting them split the bill — for a price. So-called “rent now, pay later” services have emerged over the past few years as housing costs climb and paychecks grow less predictable, particularly for lower-income and gig-economy workers. According to the Bureau of Labor Statistics, rents have jumped nearly 28% in the past five years. Companies such as Flex, Livble, and, more recently, Affirm, say breaking rent into multiple payments can help renters manage cash flow. But consumer advocates warn the products typically…

Amazon is rolling out a new feature in hopes of retaining, or perhaps attracting, new Prime members. The tech giant announced Wednesday that Alexa+, its AI-powered assistant, is now available for free to all Prime members. Last March, Amazon began offering an “early access” preview for the new voice assistant that saw an “inspiring” response, with tens of millions of customers requesting access, according to a statement. The company has revamped its legacy Alexa product to handle more complex interactions—offering examples of how users can engage in “deep conversations” with Alexa+ that may be ongoing over the course of potentially several days, as the technology …

For a show that lasts roughly 13 minutes, the Super Bowl halftime performance has fueled decades of conversation. Sometimes the spark comes from a single moment — as it did when Janet Jackson and Justin Timberlake’s infamous “wardrobe malfunction” triggered a broadcast reckoning. Other times, it arrives through imagery and intent, from Jennifer Lopez’s 2020 caged children staging that critiqued U.S. immigration policies to children at the U.S.-Mexico border to Kendrick Lamar’s carefully layered Black storytelling, delivered as Donald The President watched from his seat inside the Caesars Superdome in New Orleans. The halftime show magnifies everything — fashion ch…

Jeffrey Epstein’s network of money and influence often intersected with scientific and academic communities. The disgraced financier spent years cultivating relationships with researchers at elite universities, frequently dangling the promise of funding. Some of the work he supported has had, and may still have, direct and indirect impacts on Silicon Valley’s most powerful technologies. Epstein was first convicted in 2008 on charges of soliciting a minor for prostitution, yet he continued to maintain a web of relationships across the worlds of technology and academia until he was indicted on federal sex-trafficking charges in 2019. The Department of Justice’s latest …

The Washington Post informed its team on Wednesday morning that it was starting a round of mass layoffs, according to multiple media reports and a memo seen by Fast Company. Multiple sections are being shut down completely, while others are being shrunk significantly. The paper’s executive editor, Matt Murray, announced the cuts to the newsroom employees, saying that all sections would be impacted by the layoffs. He said the Post would be making a “strategic reset,” and is also cutting staff on the business side. The New York Times reported that approximately 30% of the Post’s employees are being laid off, including more than 300 of the around 800 journalists. …

Low Earth orbit is already getting crowded. Around 14,500 active satellites are circling Earth, and roughly two-thirds of them are run by SpaceX. Now, in filings connected to Elon Musk’s plan to fold SpaceX and his AI firm xAI together ahead of an IPO, the company has asked the Federal Communications Commission (FCC) for permission to launch up to one million more. The figure is so large it would dwarf the number of satellites currently in orbit. In fact, it is more than every object ever sent into space by every nation combined. So why is Musk planning it, and what would it mean for the rest of us? In a public update posted on the SpaceX website as part of the me…

We live in a world of increasing change. The international order is shifting and political certainties are evaporating day by day. Technological shifts are changing how we experience the world and interact with others. And in the workplace, AI is poised to unleash what might be the most revolutionary set of changes humanity has experienced since the first hunter-gatherers settled down to grow crops and build cities. But while change is everywhere, we still find it hard to manage. The statistics around organizational change have always been brutal. For at least the last quarter century, corporate transformation efforts have failed at a remarkable rate: only three out o…

Much to the chagrin of investors, the value of Bitcoin continues to slide. As of Wednesday morning, the world’s most popular cryptocurrency was trading around $75,000 per coin. That’s down more than 10% over the past five days, down 18% over the past month, and down a whopping 34% over the past six months. It’s a far cry from October of last year, when Bitcoin’s price topped out at nearly $125,000. Values are now roughly where they were in early April 2025, and before that, in November 2024. From bump to slump Notably, Bitcoin’s value is now lower than it was when The President took office last January, effectively giving up all of the “The President Bump”…

Norwegian skier Nikolai Schirmer on Wednesday handed the International Olympic Committee a petition signed by more than 21,000 people and professional athletes who want to stop fossil fuel companies from sponsoring winter sports. Schirmer delivered the “Ski Fossil Free” petition to the IOC’s head of sustainability, Julie Duffus, at a hotel in the Italian city of Milan two days before the Milan Cortina Winter Olympics kick off. The petition asks the IOC and the International Ski and Snowboard Federation, FIS, to publish a report evaluating the appropriateness of fossil fuel marketing before next season. Schirmer, a filmmaker and two-time European Skier of the Year, spoke…

Shares of Chipotle Mexican Grill are down over 6% in premarket trading following a relatively humdrum fourth-quarter earnings report. The report, released on Tuesday, February 3, showed a 2.5% decrease in comparable restaurant sales from quarter-three and a 1.7% drop year-over-year. However, it appears Chipotle has a plan to fix all that: more limited-time offerings. Yes, the company’s secret weapon of choice is to bump up its number of fresh menu options. This shift will include four limited-time offers throughout the year, Chipotle CEO Scott Boatwright said in an earnings call. He described the move as an increase in Chipotle’s “menu innovation cadence.” …

Your beauty and skincare products are full of fats and oils. They’re what makes that cream so moisturizing or that emollient so good at repairing your skin barrier. Often, those lipids come from palm oil or even animal fats, both of which are environmentally damaging to produce. But soon, the lipids in your personal care products could come from upcycled carbon, skipping the agriculture industry entirely. Savor, a tech company that makes fats and oils directly out of carbon, has already proven this technology through the launch of its butter, which began commercial production in 2025. Now, Savor is announcing a personal care and beauty division, bringing its …

As Super Bowl Sunday approaches, the battle off the field for advertisers to win over 120 million-plus viewers will be just as heated as the rivalry between the New England Patriots and Seattle Seahawks. Dozens of advertisers are pulling out all the stops for Super Bowl 60, airing Sunday on NBC. They’re hoping that audiences tuning in will remember their brand names as they stuff their ads with celebrities ranging from Kendall Jenner (Fanatics Sportsbook) to George Clooney (Grubhub), tried-and-true ad icons like the Budweiser Clydesdales, and nostalgia for well-known movie properties such as “Jurassic Park” (Comcast Xfinity). Each year Super Bowl ads offer a snapshot of…

Olive Garden parent company Darden Restaurants has announced that it will shut down its Bahama Breeze restaurant chain for good. But in an unusual move, some current Bahama Breeze locations will live on as a different brand, while the remaining stores will close. Here’s what you need to know. What’s happened? On Tuesday, Darden Restaurants revealed the fate of one of its restaurant chains. The restaurant group, which is based in Orlando, Florida, owns LongHorn Steakhouse, Olive Garden, and Ruth’s Chris Steak House, and others. In a news release, it announced the closure and conversion of all of its Bahama Breeze restaurants. That Darden is jettisoning Baham…

TV host, producer, author, and United Nations Development Program Goodwill Ambassador Padma Lakshmi has some candid advice for business leaders when it comes to speaking out, showing courage, and staying true to themselves, particularly amid the The President administration’s violent immigration crackdown. A passionate voice at the intersection of food, culture, and identity, Lakshmi shares how she’s shaking up food media with her new series America’s Culinary Cup, and offers a refreshingly human take on modern work life. This is an abridged transcript of an interview from Rapid Response, hosted by the former Fast Company editor-in-chief Robert Safian. From the team b…

I was a latchkey kid. Most afternoons, I came home to an empty house, let myself in with my own key, and figured it out—homework and snacks. There was inherent trust from my parents that I’d figure it out, and everything would be alright. You learned fast. If you got stuck, you improvised. If you were scared, you got practical. If you needed help, you decided whether it was “worth” bothering anyone. And if you were the oldest—if you were parentified—you were given responsibilities without guidance, expected to “just know.” Thirty years later, I’m watching middle managers experience the exact same thing. We hand them keys instead of house rules, responsibil…

On a recent stroll by my local Allbirds store in Harvard Square, I had to do a double take. In the window, the brand was advertising its new Varsity collection: a ’70s-inspired sneaker line with a rubber sole and a feminine color palette that weaves together pink, olive green, mustard, and brick red. It’s an unmistakably fashionable shoe that wouldn’t look out of place at New Balance and Saucony, or even Valentino and Celine. Allbirds, which launched in 2014, isn’t known for chasing trends. It has always led with sustainability, starting with the “wool runner” that quickly became a cult sneaker in tech circles. Over the years, it hasn’t strayed far from this original …

Los Angeles Lakers guard Bronny James quietly debuted a new logo for his signature shoe during last week’s game against the Cleveland Cavaliers: a lowercase b (for Bronny) that features a 9 (for his jersey number) inside the letterform. The logo appeared on a bright pink pair of James’s father’s shoe, the LeBron Witness IX, but there was another logo on the shoe that was notable: a backwards Nike Swoosh. Since debuting in 1971, the Nike Swoosh has become one of the most iconic brand logos of all time. Still, Nike designers have occasionally had some fun with it by breaking brand guidelines and flipping the logo around. Though there’s no formal rule for who gets…

Heat pumps can reduce carbon emissions associated with heating buildings, and many states have set aggressive targets to increase their use in the coming decades. But while heat pumps are often cheaper choices for new buildings, getting homeowners to install them in existing homes isn’t so easy. Current energy prices, including the rising cost of electricity, mean that homeowners may experience higher heating bills by replacing their current heating systems with heat pumps—at least in some regions of the country. Heat pumps, which use electricity to move heat from the outside in, are used in only 14% of U.S. households. They are common primarily in warm southern s…