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Cultural relevance has never been more important or desired by brands and marketers than it is right now. As fragmented as our media landscape has become, a brand with cultural relevance is better at attracting our attention and, importantly, keeping it. Why? Because we care. We talk to our friends and family about it. We engage in online and IRL communities about it. So if a brand can genuinely embed itself in that experience, or make that experience better, more interesting, helpful, or entertaining, then it’s really earning our attention. A new report from global ad agency network TBWA takes a deep dive into 39 cultural shifts happening around the world, and …

Below, Kate Murphy shares five key insights from her new book, Why We Click: The Emerging Science of Interpersonal Synchrony. Murphy is a journalist whose work has appeared in The New York Times, The Wall Street Journal, The Economist, and Texas Monthly, among other publications. What’s the big idea? Humans are instinctively wired to sync with one another, and this invisible alignment of bodies, brains, and emotions shapes attraction, trust, and belonging. It can deepen connection and fuel cooperation, but it also makes feelings and behaviors contagious, giving each of us more influence over others than we realize. Listen to the audio version of this Book B…

AI has made us faster and more productive at work. It drafts our emails, summarizes our meetings, and even reminds us to take breaks. But here’s the problem: in our rush to embrace AI, it’s quietly eroding our relationships and how we build human connections at work and in our everyday lives. People are increasingly using tools like ChatGPT to help them write, coach, and communicate. And many are also turning to it for therapy and relationship advice. The problem is, AI doesn’t truly understand people as unique individuals. It can mimic empathy, but it can’t understand it. It can predict tone, but it can’t sense intent. The way we communicate with one person shoul…

The resurgence of high-profile IPOs in 2025 shows no sign of abating—especially in the fintech space. This week, Wealthfront Corporation announced its intention to go public. Here’s what you need to know: What is Wealthfront? Wealthfront Corporation was founded 17 years ago, in 2008. It is headquartered in Palo Alto, California, and is led by CEO David Fortunato. The company is one of a number of fintech firms that operate in the robo-advisor space. It offers a financial platform and dedicated smartphone app that allow users to invest in various assets, including stocks and bonds. The company also offers cash accounts and automated index investing. Wealthf…

Wealthfront Corp. is looking to rake in the wealth after going public on Friday. The Palo Alto-based automated digital wealth platform raised $486 million after selling 43.6 million shares, putting the company’s valuation at roughly $2 billion. Wealthfront shares began trading on the Nasdaq under the ticker “WLTH.” The company made more than 34.6 million shares of common stock available for the IPO for $14—an offering that expires on Monday, December 15. The stock was up around 4% by mid-afternoon on Friday afternoon after trading began. To mark the occasion, the company’s leadership—including CEO David Fortunato, cofounder and chairman Andy Rachleff, a…

You’ve probably seen them: clutch purses designed to look like croissants, anime-inspired hot sauce gear, purposefully ketchup-stained shirts, and even fried chicken perfumes. It seems like many of our favorite food brands are betting on merch, with surprisingly effective results. While some might see these as stunts or a new revenue play, it’s more meaningfully a reflection of cultural and consumer shifts. Consumers today aren’t just eating at these restaurants, they’re fans of the brands themselves. Chain restaurants like Waffle House, Applebee’s, or Cracker Barrel occupy a unique emotional space. Just as people support sports teams, they express fandom for these c…

When a hurricane or tornado starts to form, your local weather forecasters can quickly pull up maps tracking its movement and showing where it’s headed. But have you ever wondered where they get all that information? The forecasts can seem effortless, but behind the scenes, a vast network of satellites, airplanes, radar, computer models and weather analysts are providing access to the latest data—and warnings when necessary. This data comes from analysts at the National Oceanic and Atmospheric Administration, known as NOAA, and its National Weather Service. Atmospheric scientists Christine Wiedinmyer and Kari Bowen, who is a former National Weather Service forecas…

One of the best performing stocks on the market yesterday was Webull Corporation (Nasdaq: BULL), which saw its shares surge nearly 375% in a single trading session to end the day at $62.90. The stock price surge in BULL occurred on its second trading day after the stock-trading platform merged with a special purpose acquisition company (SPAC) to go public. But in premarket trading today, BULL shares are down a significant amount—about 15% as of the time of this writing. Here’s what to know about the stock and what could be next for Webull shares. What is Webull? Webull Corporation is the owner of the Webull trading platform. The online platform allows users to …

For years, pharmaceutical companies have been racing to develop a market-ready GLP-1 weight-loss pill to join the ranks of popular injectables. Today, Novo Nordisk’s oral version of Wegovy is officially available for purchase. The Wegovy pill—which has been in clinical trials for over two years and was approved by the FDA on December 22—is the first and only oral GLP-1 for weight loss in adults available in the U.S. According to a press release from Novo Nordisk, the pill hit the market on January 5 at more than 70,000 U.S. pharmacies and several popular telehealth providers. Per a KFF health tracking poll released in November, one in eight Americans were already…

Some seven million Americans are now on GLP-1 weight loss drugs, a figure expected to rise to 24 million by 2035. These medications curb users’ appetites for fatty, ultra-processed foods, and grocery stores are noticing: total sold units of doughnuts, cakes, and cookies are down by 10%, 19%, and 13%, respectively, compared to five years ago. With this drop in revenue from junk food, grocery stores need to think about how to make more money from other categories. For Whole Foods, there’s one aisle that brims with potential: supplements. Today, Whole Foods is introducing a new line of Japanese-inspired supplements called Apothékary onto its aisles. The brand is known fo…

The obesity rate in the U.S. is continuing its downward trend. The news comes three years after obesity rates hit a record high. In 2022, almost four out of 10 (39.9%) of Americans met the threshold for the classification, however, the number first began to shrink in 2023. Now, the rate of obesity is now down to 37%, according to new data from Gallup. The new findings are based on data from three nationally representative surveys of 16,946 U.S. adults. And while the numbers don’t seem massively significant, the report found that those three percentage points add up to around 7.6 million Americans who no longer meet the criteria for being obese. According to the n…

As the global migrant crisis continues to dominate our airwaves, Welcome.US has triggered a dramatic impact on U.S. immigration, resettling 800,000 refugees across all 50 states. The organization’s cofounder and CEO, Nazanin Ash, shares how her team developed an effective and efficient model, unlocking a nonpartisan community of 2 million volunteers, supported by corporate partnerships with the likes of Meta, Google, and Uber. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s to…

As the global migrant crisis continues to dominate our airwaves, Welcome.US has triggered a dramatic impact on U.S. immigration, resettling 800,000 refugees across all 50 states. The organization’s co-founder and CEO, Nazanin Ash, shares how her team developed an effective and efficient model, unlocking a nonpartisan community of 2 million volunteers, supported by corporate partnerships with the likes of Meta, Google, and Uber. This is an abridged transcript of an interview from Rapid Response, hosted by the former editor-in-chief of Fast Company Bob Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s t…

Wendy’s announced plans to close a “mid-single-digit percentage” of its underperforming U.S. store locations, during its quarterly earnings call on Friday, or 200 to 350 of some 6,000 locations, according to CNN. The news comes as the fast-food giant reports third-quarter profits of $44.3 million, with $549.5 million in revenue, beating analyst expectations by 2.71%; and adjusted earnings per share (EPS) of 24 cents, versus 20 cents. International business delivered strong system-wide sales growth, with international net unit growth expected to come in over 9% in 2025. Shares in Wendy’s Co. (NASDAQ: WEN) were up about 2% in midday trading on Friday, after Wendy’s…

Wendy’s is moving ahead with its plans to close hundreds of restaurants, amounting to between 5 and 6% of its total stores in the U.S., according to its fourth quarter earnings report. The report, published on February 13, showed that Wendy’s business in the U.S. is currently lagging behind its international efforts. Total same-store sales fell 10.1% over the quarter, driven by performance in the U.S., where same-stores sales were down 11.3% compared to 2% at international locations. Overall, global systemwide sales were $3.4 billion, a decrease of 8.3% from the previous quarter. According to Wendy’s interim CEO Ken Cook, one way the company is addressing this tr…