What's on Your Mind?

When Howard Schultz joined—and later acquired—Starbucks in the 1980s, he was deeply inspired by the communal culture of Italian coffee bars. From the beginning, Schultz envisioned Starbucks as more than a transactional stop for coffee. He wanted to build a community-centered space for people to congregate and connect. That vision helped redefine what a coffee shop could be. In recent years, however, that vision has lost momentum. Shifts in how and where people work, rising costs, and intensifying competition have challenged Starbucks’s dominance in the coffee shop landscape. In New York City, the company recently lost its position as the city’s largest coffee chain …

The price of Bitcoin has declined dramatically in recent weeks, and cryptocurrency investors are more fearful than ever. In the past 24 hours, the crypto king dipped to the $60,000 range—a low it has not seen since October 2024. While Bitcoin has now recovered slightly to around $66,000, many analysts and investors still think the token may not have bottomed out yet. Here’s what you need to know about Bitcoin’s continued fall, and how low things might go. Why is Bitcoin falling? Like most cryptocurrencies, Bitcoin (BTC) has been steadily falling almost since the year began. As Fast Company previously reported, there were two main drivers for this fall. The…

Hello, and welcome back to Fast Company’s Plugged In. “Programming, as it turns out, is just typing.” Talking at Cisco’s AI Summit in San Francisco on February 3, Nvidia CEO Jensen Huang made that pithy observation to sum up the phenomenon of people using AI coding tools to simply describe in plain language software they want to exist, with an algorithm doing the heavy lifting. The comment came during a wild, wide-ranging riff on how AI is changing the world, and Huang kept joking that his chatter might have been influenced by several glasses of wine. (Hey, he was the after-dinner speaker.) But even if alcohol-fueled poetic license was involved, the sentiment capt…

Organizational leaders are witnessing a steep and unprecedented rise in employee healthcare costs that is eroding bottom-line profitability. According to data from the Business Group on Health, these costs are projected to rise by 9% this year, representing a 62% increase since 2017. To put it in perspective, this represents an incremental hit of nearly $1 million to the bottom line for a midsize organization of 500 people. What CFOs are now confronting is a tipping point where the average total cost to insure an employee is nearing $20,000 annually. Notably, it is specifically mental health claims that are driving the spike. PwC’s 2026 Medical Trend report shows that…

If you’re looking for a good reason to stop staring at screens this weekend, we’ve got you. This weekend, there’s an exciting astronomical event taking to the skies. The 2026 Planet Parade, an extraordinary event where six planets will be visible all at once, just for a moment, is coming. If you’re a seasoned skywatcher, you might remember that in 2025, there was a Planet Parade, too. Last February, seven planets, including Mercury, Venus, Mars, Jupiter, Saturn, Uranus and Neptune, all lined up just after sunset. This year, only six planets—because Mars is taking a raincheck—will make an appearance. And, according to astronomers, the show will be just as quick as…

The Olympics are best known as a moment for the world’s most elite athletes to demonstrate their physical prowess on the world stage. But, for a handful of apparel brands, the Games are also one of the most coveted advertising moments of the year. This year, teams at the Milan Cortina Games will be outfitted in plenty of the usual activewear suspects, including Adidas, Nike, and Asics. Team USA will once again appear in preppy, ultra-Americana-inspired looks designed by Ralph Lauren, which has exclusively partnered with the team since 2008. The terms of this deal are unclear, but it’s likely an intensely expensive (and lucrative) undertaking for Ralph Lauren that…

The notion of instant on-the-go translation is nothing new for most of us, thanks to the now-ubiquitous Google Translate service. But a scrappy Google competitor thinks it can do better. ➜ This month, a company called Kagi​ is officially launching its ​Kagi Translate app for both Android​ and iOS. 💡 The app mirrors most of the same features Google Translate offers, with a few interesting new touches and one key point of distinction: It is all about protecting your privacy—with no ads, no trackers, and no data being monetized or repurposed in any way. Oh—and it’s free, too. ⌚ You’ll need all of two minutes to take it out for a test-drive. Psst: If y…

Days before the Super Bowl, Anthropic dropped a handful of Super Bowl ads taking aim at OpenAI’s impending advertising model for ChatGPT. The ads anthropomorphize OpenAI’s platform, imagining how the chatbot might answer everyday questions like “What do you think of my business idea?” and “Can I get a six-pack quickly?” The answers, delivered by actors in cheerfully sycophantic robot speak, start out sounding like stilted but helpful advice, before veering into promotional marketing speak for a hypothetical advertiser on ChatGPT. Immediately, the ads sparked a firestorm online. Some called them brilliant. Others called them mean-spirited. OpenAI CEO Sam Altman f…

As Valentine’s Day approaches, finding the perfect words to express your feelings for that special someone can seem like a daunting task—so much so that you may feel tempted to ask ChatGPT for an assist. After all, within seconds, it can dash off a well-written, romantic message. Even a short, personalized limerick or poem is no sweat. But before you copy and paste that AI-generated love note, you might want to consider how it could make you feel about yourself. We research the intersection of consumer behavior and technology, and we’ve been studying how people feel after using generative AI to write heartfelt messages. It turns out that there’s a psychologica…

This weekend, a showdown between the Seattle Seahawks and New England Patriots, some star-studded commercials, and a Bad Bunny concert are taking place. Regardless of which part of Super Bowl LX is most important to you, it is all going down on Sunday, February 8, at Levi’s Stadium in Santa Clara, California. Here’s a quick recap before kick-off. How did the Seahawks and Patriots get to Super Bowl LX? This isn’t the first time that the Seahawks and Patriots have faced off in the championship game. In 2015, Seattle was defeated by the Patriots 28-24 after an eleventh-hour interception on the one-yard line. New quarterbacks Drake Maye and Sam Darnold m…

Valentine’s Day is known as the day to celebrate all things love—and also a day for expensive dates. However, a new offering from one of your favorite fast food chains may have you skipping the white table cloths and snagging something from McDonald’s instead. McDonald’s is serving up caviar this Valentine’s Day. But there’s a catch. In a Feb. 2 announcement, the chain explained what the latest offering entails. “To be known is to be loved, and we know our fans love pairing our crispy Chicken McNuggets with their favorite caviar,” it said. “Inspired by this perfect match, we’re dropping our first-ever McNugget Caviar kits featuring premium Baerii Sturgeon caviar o…

It’s the day after Super Bowl Sunday, otherwise known as National Hangover Day. Because, let’s face it—even if you have zero interest in football and can’t even remember who won the game, if you’re like many Americans, you probably at least went to a watch party. (If for nothing else than for the joy-bringing halftime show led by the one and only Bad Bunny.) But if you’re feeling a little, er, off today. . .you’re far from alone. According to UKG’s annual Super Bowl Absenteeism Survey, an estimated 26.2 million U.S. employees were anticipated to stay home today. That means, that no matter who wins or loses the Super Bowl, the big loser on Super “Sick Monday” is t…

At the new ad agency Ability Machine in Nashville, creatives have access to a full suite of tools ranging from podcasting and photography studios to lighting equipment and design software. They also have quiet sensory rooms, dimmable lights, and a flexible seating system. Every part of the agency, from the way it tackles projects to the physical space it works from, is designed with its staff in mind, who are all adults with intellectual disabilities. The Ability Machine describes itself as a studio “powered by neurodiverse minds” that turns creativity “into both purpose and a paycheck for adults with varying abilities.” So far, Ability Machine has already worked wit…

We talk constantly about age—in politics, in leadership, in debates about retirement and the future of work. Yet we rarely stop to ask a simple question: What is age, exactly? Most of us rely on a single number, as if people were stamped with a vintage year like bottles of wine. But age is far from a fixed or universal metric. It is multidimensional, deeply unequal, and increasingly misleading when used as a shortcut for ability, potential, or readiness. As people live longer, change careers more often, and experience work in different conditions, understanding what age actually measures is becoming essential for companies trying to build fairer workplaces and adapt t…

In 2022, Jennette McCurdy released her memoir I’m Glad My Mom Died, a brutally honest portrait of her life as a former child star, her battle with eating disorders, and, as the title would suggest, her rather complicated relationship with her mother. The book has spent more than 80 weeks on the New York Times bestseller list with over three million copies sold. It’s currently being adapted into an Apple TV+ series with Jennifer Aniston playing McCurdy’s mom, and McCurdy serving as co-writer, co-executive producer, and co-showrunner. Adjacent to the massive success of I’m Glad My Mom Died has been McCurdy reclaiming writing, not acting, as her true passion. In her …

Layoffs are at an all-time high since 2009, and we’re also experiencing the lowest hiring on record in the job market. But AI spending is also reaching all-time highs—especially among Big Tech companies, who are on an extravagant spending spree. As I recently reported, Alphabet, Meta, Microsoft, and Amazon are forecast to drop a staggering $650 billion on AI in 2026 alone. And while many companies are pouring a lot of that money—we’re talking hundreds of billions—into building massive data centers, hoping to establish a long-term strategic advantage in the AI-arms race, many are still hiring workers for jobs that utilize AI skills. So, what are those skills? While…

The 2026 FIFA World Cup will be the largest in history, and it’s meeting a growing American soccer fanbase on home turf for the first time since the ’90s. With companies paying millions to reach these fans, the challenge is standing out from the noise. On this episode of FC Explains, Fast Company Senior Staff Editor Jeff Beer explores what he’s learned from Men in Blazers co-founder Roger Bennett about how brands can leverage compelling storytelling and authentic fan culture, which sometimes matter more than the action on the field. Beer also shares insights from executives at major brands like Verizon and Anheuser-Busch about their World Cup marketing strategies to …

I don’t care if you own a car, SUV, minivan, pickup truck, private jet, or one of each. This essay isn’t a judgment on consumerism. It’s about how the forces shaping our automotive obsession ripple into land use policy, infrastructure funding, government subsidies, and every facet of urbanism. Once upon a time, did Americans flock to dealerships out of pure need—or were they herded by subversive forces? Was it free will or predestination? The automobile’s rise was a masterclass in what the military would call a psychological operation, a psy-op. In a flash, the “household automobile” became the “personal automobile,” thanks to advertising genius that turned utilit…

Below, Maya Shankar shares five key insights from her new book, The Other Side of Change: Who We Become When Life Makes Other Plans. Shankar is a cognitive scientist and host of the podcast A Slight Change of Plans. She served as a senior policy adviser in the Obama White House, where she founded and chaired the Social and Behavioral Sciences Team. She was also appointed as the first behavioral science advisor to the United Nations. What’s the big idea? What if the life upheavals that shake you most could also be your greatest opportunities? Change can feel like loss, but it can also be the start of a stronger, reimagined self. Listen to the audio version o…

The 2026 Milan Cortina Olympics are giving people at home a first-of-its-kind, first-person view of the Winter Games, all thanks to a fleet of custom-built drones. The small, agile drones can be spotted—not to mention heard—buzzing across Olympic venues, and they’re giving what broadcasters call a “third dimension” to the viewing experience. Instead of capturing the action only from fixed or semifixed cameras on cables and cranes, operators of these drones give viewers an athlete’s perspective as they race down slopes and around tracks. “This is the closest you can get to feeling a jump,” ski-jumper-turned-drone-operator Jonas Sandell said in a statement. …

Jimmy Donaldson might have made his fortune on YouTube, but the man better known as MrBeast has plans for a much wider financial empire—and he’s well on his way to achieving it. Through Beast Industries, the $5 billion holding company for his growing corporate ecosystem, Donaldson is assembling a wide range of businesses that extend far beyond the influencer space. The latest expansion came on February 9, with the purchase of the teen-focused banking app Step. Banking isn’t the end game, either. Beyond his current holdings, Donaldson has broader ambitions that could further diversify his income streams. Here’s a look at the businesses currently under the Beast Ind…

“If the size of your failures isn’t growing you’re not going to be inventing at a size that can actually move the needle.” Jeff Bezos’s words—written in a 2019 letter to shareholders—suggest a more clear-eyed view of the innovation process than the paradoxical perspectives of many other senior executives. Oh sure, CEOs agree that innovation is important. In fact, 92% say it’s a top priority, according to a recent McKinsey article. But at the same time, more than 90% of CEOs say they do a lousy job at innovation. The reason for this confusing response can be boiled down to one major point, alluded to by Bezos: Fear of failure. Yes, fear of failure—and wa…

Threads is testing a simpler way for people to nudge their feed in a specific direction without digging through settings or retraining the algorithm long term. The new feature, called Dear Algo, lets users tell Threads what they want to see more or less of for a short period of time. Instead of relying only on likes, follows, and past behavior, you can now directly ask the app to adjust what shows up in your feed. It works by writing a public post that starts with “Dear Algo,” followed by your request. For instance, “Dear Algo, show me more posts about podcasts,” or “Dear Algo, show me fewer posts about spoilers for Heated Rivalry.” After you post it, Threads adju…

The biggest accounting firm in the U.S. just announced a major structural reset: PricewaterhouseCoopers (PwC) will now only hire new associates in its advisory division to work out of 13 offices, down from 72. Yolanda Seals-Coffield, chief people and inclusion officer for PwC US, confirmed the decision to Business Insider, explaining that the move aims to foster a sense of community among workers. “The idea is that we want to bring people together in a connected way for those first couple of years,” Seals-Coffield said. “You may start in Atlanta and then say, ‘Great, I’ve got my two years of experience. I want to go work in Alabama, which is where I’m from and w…

Need some recipe inspo for dinners this week? Look no further than the latest viral food trend on TikTok: boy kibble. The gym bro’s answer to girl dinner, which gained traction online in 2023 as an artfully arranged snack plate, boy kibble is consumed mainly by men trying to hit their protein goals while keeping calories low. “It’s 8PM and I’m rawdogging some 93/7 ground beef,” one enthusiast posted on TikTok. “We’re not the same.” In an era of strange diets (see meatfluencers scarfing down whole sticks of butter and wellness warriors championing E. coli–riddled raw milk) a meal that consists largely of rice, minced meat, and perhaps a handful of veget…