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To promote its newest shoes, the Swiss athletic apparel brand On filmed a fictional movie trailer with Zendaya. Zone Dreamers stars the actress as an elf-eared astronaut who wears athleisure, trains in space with her flight crew, and—On hopes—sells some merchandise. It’s all an elaborate ad campaign for On’s new low-profile sneaker, Cloudzone, its one-piece Studio Knit Bodysuit, and other offerings from the company’s Spring/Summer 2025 Movement Lifestyle collection, which Zendaya wears throughout. (Consumers hoping to get their hands on the futuristic space suit Zendaya sports in one scene will be disappointed to learn that it’s not part of the collection. Celebrity s…

Quiet is out and the “swicy” trend has calmed down. Now our taste buds are screaming for “crunch,” gritty textures, and noisy flavor experiences. Last year, noiseless squishy gummies and sweet-and-spicy, or “swicy” flavoring, were the breakout food innovations that took over the snack aisle. Remember the peelable mango gummy candy that went viral on TikTok? In 2025, food trend watchers, with a little help from TikTokers, have identified our top cravings. They include crispy foods, bold flavor mashups, and edible aquatic plants. The crunchier the better “‘Crunch’ is one of the trends that I’m excited about,” says Alyssa Vescio, Whole Foods Market’s senior …

The Chevrolet Corvette has been the icon of U.S. industrial power since 1953. It also symbolizes the great ideal of America—a dream of individual freedom that was ultimately embodied in big roaring cars and endless highways. This gasoline-fueled dream might lose its gasoline smell forever, as General Motors experiments with a fully electric Corvette. GM created this car in its new design studio in Royal Leamington Spa, about 20 miles from Birmingham in the U.K. And, although the company insists that it is not a confirmed production model (concept cars are never production models), it marks the beginning of a path already taken by rivals like the Ford Mustang and the D…

Recently, after decades of paying high fees for the aging photo-sharing site Flickr, I finally moved all my images to Google Photos. It saved money and offered advanced features, like very accurate search results. But uploading years of pictures triggered the dreaded warning that I was approaching the storage limit of my Google account, which also holds Gmail, documents, spreadsheets, and other files. Cloud storage (be it Google Drive, iCloud, or Dropbox) is just one more in a growing list of subscriptions we all face, such as video and music streaming services, online magazines or newspapers, newsletters, Patreon sponsorship, and often just the right to keep using so…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. Disruption has become our new workplace reality. For managers, navigating change is an everyday responsibility, not an occasional responsibility. Gallup reports that 72% of employees recently experienced workplace disruptions, and nearly a third of leaders experienced extensive disruptions. Today, no disruption is as prevalent as the rise of artificial intelligence. Yes, as sophisticated a…

​​​​​The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. More people will require surgery this year than ever before. ​​​​And next year, that number will rise again. By 2030, more than 313 million surgical procedures will done annually. This is a demand the current healthcare system can’t keep up with. The result will be longer wait times, more complications, and a system stretched far beyond its limits. For decades, surgical innovation has …

A strong solar storm headed to Earth could produce colorful aurora displays across more U.S. states than usual Tuesday night. The sun earlier this week burped out huge bursts of energy called coronal mass ejections, leading space weather forecasters to issue a geomagnetic storm watch. Northern lights were forecast in Alaska, Washington, Oregon, Montana, North Dakota, South Dakota, Minnesota, Michigan, Wisconsin, Vermont, New Hampshire and Maine. Parts of northern Idaho, Wyoming, Nebraska, Iowa, Illinois, New York and Pennsylvania may also get a view. The strength of the light show will depend on how Earth’s magnetic field interacts with the solar bursts, said …

The 4chan website is down, and continues not to load for many users, according to Downdetector. (Downdetector is a platform that monitors online services and internet-related issues, and is essentially a crowd-sourced outage reporting tool.) This outage comes amid unconfirmed reports on social media, including on Reddit, that the internet message board was hacked. Fast Company has reached out to 4chan for comment and did not hear back immediately. The outage was first reported on Downdetector at around 9:57 p.m. ET on Monday night, and peaked soon after around 10:12 p.m. ET, when 1,265 users reported the problem. Since then, users have taken to monitoring the pla…

Several of the largest U.S. banks are reportedly pausing or reassessing how they send sensitive information to the Office of the Comptroller of the Currency (OCC) following a major cyberattack on the regulator. JPMorgan Chase and Bank of New York Mellon have halted electronic information-sharing with the OCC, Bloomberg reported. Bank of America is working to transmit data through what it considers more secure electronic channels, according to the report. The moves come after hackers reportedly accessed more than 100 accounts within the OCC’s email system over the course of a year—a breach the OCC and U.S. Treasury have labeled a “major incident.” The attackers are…

Starbucks baristas will soon have a new dress code that’s meant to center the coffee chain’s signature brand color. Beginning May 12, employees will be required to wear solid black tops along with bottoms that are khaki, black, or blue denim under the coffee chain’s longtime signature-green apron. Starbucks Green is a rich, earthy green that appears in Starbucks partner aprons going back to 1987, and it’s also the color of its well-known Siren logo. The company calls the color its “most identifiable asset,” and by putting the color at the center of its new dress code, the coffee chain is extending its brand guidelines around Starbucks Green to employee dress as the co…

Could it be any clearer that Sam Altman intends for OpenAI to be a sprawling consumer tech company, not just an AI lab? His public comments certainly suggest as much. Today, The Verge reported that OpenAI has been working on an internal prototype of a social network that would let people share their AI-generated images. OpenAI began as a fairly rudderless little AI lab back in 2015. “We literally had no idea we were ever going to become a company—like, the plan was to put out research papers,” Altman said in a recent Stratechery interview. “But there was no product, there was no plan for a product, there was no revenue, there was no business model, there were no plans…

Mark Zuckerberg’s marathon stint on the stand in the Federal Trade Commission’s (FTC) antitrust trial against Meta—the parent company of WhatsApp, Instagram, and Facebook—has been eye-opening for several reasons. For hours, Zuckerberg has defended his company against accusations that it stifles competition by acquiring rivals just as they begin to pose a threat. A 2012 email chain presented by the FTC seems to tell its own story. In it, Zuckerberg discusses acquiring Path and Instagram, both emerging competitors at the time. “The businesses are nascent but the networks are established, the brands are already meaningful and if they grow to a large scale they could be v…

Last week, Apple announced it would cancel one of the first shows that it had ever green lit for its Apple TV Plus streaming service: Mythic Quest, a show that first launched on the tech giant’s then-fledgling streaming service in February 2020. The show, which followed the escapades of an MMORPG video game developer, was axed after the last episode of its fourth season, which aired on March 26. Like many season finales, the last episode of Mythic Quest ended on a cliffhanger, so when viewers learned of its cancellation, they assumed that they would never get any resolution to the storyline and characters that they had followed for four seasons. Yet then Apple d…

Pet owners know finding a good veterinarian is hard. But in much of the country, finding a vet at all is increasingly tough. A new report released by veterinary telemedicine company Dutch, found that around 38% or 129 million Americans may be living in a veterinary care desert, meaning they don’t have accessible, affordable, or available care for their pets. Dutch’s State of Online Veterinary Care report found that 22% counties nationwide have zero vets per 1,000 households, and pet care is particularly hard to come by in parts of California, Florida, Illinois, New York, and Texas. It’s an issue founder and CEO Joe Spector says likely won’t improve quickly. …

Hertz is notifying customers that hackers may have stolen personal information like credit card details and social security numbers during a data breach on one of its vendors. In a notice on its website, Hertz said an unauthorized third-party stole data during a cyberattack on Cleo Communications’ file-transfer platform between October 2024 and December 2024. Hertz, which also owns the Dollar and Thrifty rental brands, said it confirmed the attack on Feb. 10 and concluded April 2 that the information exposed by the breach could have included customers’ names, contact information, dates of birth, credit card information, driver’s license information, and informat…

OpenAI is working on its own X-like social media network, the Verge reported on Tuesday, citing multiple sources familiar with the matter. The project is still in early stages and there is an internal prototype focused on ChatGPT’s image generation that contains a social feed, the report said. OpenAI did not immediately respond to a Reuters request for comment. OpenAI CEO Sam Altman has been privately asking outsiders for feedback about the project, the Verge said, adding that it was unclear whether the company plans to release the social network as a stand-alone application or integrate it into ChatGPT. —Deborah Sophia, Reuters View the full article