What's on Your Mind?

Taking the leap from traditional employee to solopreneur involves a number of decisions and considerations that may come as a surprise if you’ve always been on someone else’s payroll. Being numero uno for every part of your solo enterprise can illuminate just how complicated it can be to keep any kind of business running. Unfortunately, becoming a solopreneur can complicate your personal financial choices as well. That’s because money habits that felt innocuous while you were on a biweekly pay schedule can create financial mayhem on an irregular income. Whether you’re considering becoming a solopreneur or have been rocking the solo business world for a while, make…

It has been two weeks since Winter Storm Fern swept through the United States, and many cities are still busy digging themselves out of waist-high snow mountains. A brand-new building in Antarctica—where temperatures average 14 degrees Fahrenheit along the coast—might offer some useful insights for a more efficient approach. Perched on the southern edge of Adelaide, an island on the Antarctica Peninsula, the Discovery Building spans two stories and nearly 50,000 square feet. It is clad in highly insulated metal composite panels and topped with a mono-pitch roof that slopes in just one direction, so snow slides right off instead of piling up. Most notably: it s…

Kroger named former Walmart executive Greg Foran as its chief executive officer on Monday, 11 months after the abrupt resignation of its previous CEO. Foran has a reputation as a tech-savvy and detail-oriented leader. He led Walmart’s U.S. division from 2014 to 2019, where he focused on cleaning up stores, ensuring items were in stock, and improving the fresh produce selection. He also introduced online ordering and pickup, and accelerated Walmart’s digital capabilities. Walmart has reshaped itself into a tech-powered retail giant that has leaned heavily into automation and artificial intelligence, and it’s one of the biggest competitive threats to Kroger, the lar…

We talk constantly about age—in politics, in leadership, in debates about retirement and the future of work. Yet we rarely stop to ask a simple question: What is age, exactly? Most of us rely on a single number, as if people were stamped with a vintage year like bottles of wine. But age is far from a fixed or universal metric. It is multidimensional, deeply unequal, and increasingly misleading when used as a shortcut for ability, potential, or readiness. As people live longer, change careers more often, and experience work in different conditions, understanding what age actually measures is becoming essential for companies trying to build fairer workplaces and adapt t…

Like fingernails, human hair is something that’s considered normal and fine when it’s attached to the body, but gross in any other context. Hair clogs our drains. Seeing a single strand on our plates is grounds for returning food at a restaurant. And after it’s cut off at salons and barbershops, it’s promptly swept up and thrown away. Hair is usually destined for the dustbin, but what if it could be reused as a raw material for design? One designer is exploring some novel uses for hair, including making a biotextile that feels like wool. Designer Laura Oliveira collected clippings at two Portugese hair salons for her master’s thesis in product and industrial desig…

When Zillow launched 20 years ago, the home-buying process happened almost entirely offline. The company’s digital listings, combined with its innovative “Zestimate”—an estimate of a home’s value, based on the kind of data typically only available to real estate professionals—marked a turning point for the housing market. Zestimates weren’t exact representations of value, but they put power back in the hands of prospective buyers (to sellers’ and agents’ chagrin). Their near-instant popularity was an early “do your research” internet moment. Fast-forward to the present day, and Zillow, which has a $13 billion market cap and reports earnings after the market close on …

Americans’ hope for their future has fallen to a new low, according to new polling. In 2025, only about 59% of Americans gave high ratings when asked to evaluate how good their life will be in about five years, the lowest annual measure since Gallup began asking this question almost 20 years ago. It’s a warning about the depth of the gloom that has fallen over the country over the past few years. In the data, Gallup’s “current” and “future” lines have tended to move together over time — when Americans are feeling good about the present, they tend to feel optimistic about the future. But the most recent measures show that while current life satisfaction has declined over …

I don’t care if you own a car, SUV, minivan, pickup truck, private jet, or one of each. This essay isn’t a judgment on consumerism. It’s about how the forces shaping our automotive obsession ripple into land use policy, infrastructure funding, government subsidies, and every facet of urbanism. Once upon a time, did Americans flock to dealerships out of pure need—or were they herded by subversive forces? Was it free will or predestination? The automobile’s rise was a masterclass in what the military would call a psychological operation, a psy-op. In a flash, the “household automobile” became the “personal automobile,” thanks to advertising genius that turned utilit…

The Super Bowl LX ad blitz was a big budget highwire act—from Anthropic’s shot at OpenAI to Lady Gaga’s homage to Mr. Rogers and Dunkin’s nostalgia-fueled celeb fest. Autodesk CMO Dara Treseder breaks down what worked, what didn’t, and what the ads reveal about where marketing is headed next. Treseder also unpacks the business impact of Bad Bunny’s halftime show, and what it signals for the NFL and Apple. This is an abridged transcript of an interview from Rapid Response, hosted by former Fast Company editor-in-chief Robert Safian. From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today’s top business leaders navigati…

Below, Maya Shankar shares five key insights from her new book, The Other Side of Change: Who We Become When Life Makes Other Plans. Shankar is a cognitive scientist and host of the podcast A Slight Change of Plans. She served as a senior policy adviser in the Obama White House, where she founded and chaired the Social and Behavioral Sciences Team. She was also appointed as the first behavioral science advisor to the United Nations. What’s the big idea? What if the life upheavals that shake you most could also be your greatest opportunities? Change can feel like loss, but it can also be the start of a stronger, reimagined self. Listen to the audio version o…

Jimmy Donaldson might have made his fortune on YouTube, but the man better known as MrBeast has plans for a much wider financial empire—and he’s well on his way to achieving it. Through Beast Industries, the $5 billion holding company for his growing corporate ecosystem, Donaldson is assembling a wide range of businesses that extend far beyond the influencer space. The latest expansion came on February 9, with the purchase of the teen-focused banking app Step. Banking isn’t the end game, either. Beyond his current holdings, Donaldson has broader ambitions that could further diversify his income streams. Here’s a look at the businesses currently under the Beast Ind…

One of the first projects Hyun Park spearheaded when he began working for South Korea’s entertainment powerhouse Studio Dragon was a dystopian sci-fi drama—much to the chagrin of his boss. “The CEO said: Koreans don’t do sci-fi,” Park recalls. “It’s a Hollywood thing. The budgets are too big. It doesn’t really make sense. It will never look real.” His boss had a point. Big, splashy science fiction dramas with expansive futuristic worlds and lots of special effects were a rarity in the Korean studio system. “For the past 30–40 years, we’ve done amazing family dramas and romantic comedies,” Park says. “We’ve always failed in sci-fi.” Park believes it’s time to chang…

Job insecurity is real: More than half of American workers (54%) say insecurity about their job is causing significant stress at work, while more than a third (39%) say they worry they about losing their job due to changes in government policies, according to the American Psychological Association’s 2025 Work in America survey. Layoffs are reportedly at an all-time high since 2009, along with the lowest hiring on record in the U.S. since that time. And many of those layoffs have been in white collar professions—like technology, government, journalism, and high education. All of this could pave the way for the rise of a new kind of role: the “new-collar” job. Here’s wh…

The U.S. Food and Drug Administration is refusing to consider Moderna’s application for a new flu vaccine made with Nobel Prize-winning mRNA technology, the company announced Tuesday. The news is the latest sign of the FDA’s heightened scrutiny of vaccines under Health Secretary Robert F. Kennedy Jr., particularly those using mRNA technology, which he has criticized before and after becoming the nation’s top health official. Moderna received what’s called a “refusal-to-file” letter from the FDA that objected to how it conducted a 40,000-person clinical trial comparing its new vaccine to one of the standard flu shots used today. That trial concluded the new vaccine was s…

Amazon is expanding its same-day delivery services for its Pharmacy. In an announcement Wednesday the company said plans to bring Amazon Pharmacy to nearly 4,500 locations around the country, which is an addition of around 2,000 cities and towns by the end of 2026. Amazon Pharmacy was first launched in 2020 in 45 U.S. states. By 2023, it served some locations in all 50. But the service has been continuously expanding to cover a growing number of locations since its launch while offering same-day delivery in more cities. Per Amazon’s announcement, the most recent expansion will now offer same-day delivery to its newly served customers in Idaho and Massachusetts. “…

The legacy of Bad Bunny’s Super Bowl halftime show continues. Streams of his catalog jumped 175% in the U.S. on Monday, the day after the Super Bowl, when compared to the previous Monday, Feb. 2. That’s according to Luminate, an industry data and analytics company that provides insight into changing behaviors across music listenership. Bad Bunny received nearly 100 million streams on Monday in the U.S. — that’s 99.6 million in one day — compared to 36.2 million streams the previous Monday. That’s noteworthy, too, because Monday, Feb. 2 was the day after the 2026 Grammys, when the artist born Benito Antonio Martínez Ocasio won album of the year. It marked the f…

Romance scams used to feel like a cliché. Everyone pictured an email from an overseas “prince” that was poorly written and full of typos and pleas for cash. Now, that cliché is dead. Today’s romance scams are industrial-scale operations. Attackers use artificial intelligence to clone voices, create deepfake video calls, and write scripts with large language models (LLMs). In 2024 alone, the Federal Trade Commission reported that financial losses to romance scams skyrocketed, with victims losing $1.14 billion. The real number, hidden by shame and silence, is likely triple that. Romance scams aren’t just a tragedy for the victims. A successful scam is a massive …

“Start in a low-level position and work your way upward.” Does that even apply anymore? In fact, the “career ladder” doesn’t work for everyone anymore. Right now, as technology disrupts the work rules, there are no clear paths forward. The linear career path changed somewhere between the rise of the gig economy and the rise of artificial intelligence. Companies are restructuring. Some industries may collapse entirely in the next five years. I’ve gone from studying law to studying software entrepreneurship to being a self-improvement essayist. My career is still an “experiment in progress.” The world of work is changing. And I’m changing with it. The people who ma…

At $600, Jamie Haller loafers aren’t an impulse buy, but they’ve become one of those rare fashion items people evangelize anyway. The shoes, which resemble classic men’s leather loafers, have quietly built a cult following thanks to a surprising claim: Fans—from TikTokers to Wirecutter—say they mold to your feet the moment you step into them. This didn’t happen by accident. The Los Angeles-based designer spent years seeking out a factory that would be willing to make her loafers using sacchetto construction, a labor-intensive Italian technique more often found in bespoke men’s footwear. “Take all of the hard bits of the loafer out,” she remembers telling the cobbler i…

You might think the most important amenities a hotel could provide would be a comfortable bed and a friendly concierge. For workers looking to shake up their WFH routine, though, a lightning-fast internet connection and electrical outlets aplenty may top that list. The chicer cousin of the coworking space, a hotel lobby is no longer a place to simply check in or out: It’s an often overlooked third space in major cities, where guests and remote workers alike can mingle, relax, and get work done. Kayla Terzi is a recent convert. The hospitality real estate broker used to bounce around different cafés while working remotely in New York City—that is, until she discov…

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. One of the clearest messages from KB Home’s leadership during its last earnings call was that the homebuilder—ranked No. 526 on the Fortune 1000—is intentionally shifting away from elevated spec inventory and back toward more built-to-order (BTO)—which will also help firm up its compressing margins given that BTO has higher margins than spec. “When the supply chain crashed [during the pandemic] and our build times significantly extended, it was very difficult to sell a built-to-order home to a buyer when it was going to take 10 or 11 months to build……

It looks like ordinary paint, but a new coating called Lilypad Paint has a hidden ability to pull moisture out of the air. It works like a dehumidifier, without the energy use. If it’s on the wall in your bathroom, it can suck water vapor out of the air after you’ve taken a shower. The paint holds the humidity in nano-size pores, and then slowly releases it as humidity levels fall in the room. Under the paint, a layer of custom primer “acts like a smart gatekeeper ensuring that vapor doesn’t end up accumulating in the wall,” says Derek Stein, founder and CEO of Adept Materials, the startup behind the product. A passive fix for moisture in modern buildings The t…

When the iPhone first introduced apps in 2008, a feverish gold rush followed. New APIs and design standards made it easier to make software—even by non-coders. The question became: Could you create a small experience, perhaps something as simple as a fart button app, that could make you a million dollars in a weekend? (And while some people definitely cashed in, a majority of us did not.) Nearly two decades later, the rest of us have another opportunity to rethink mobile software. We’ve entered the era of vibe coding—in which complex software can be generated with nothing but plain language prompts. Now, rather than offer developers the tools to make the next hit …

Russia has attempted to fully block WhatsApp in the country, the company said, the latest move in an ongoing government effort to tighten control over the internet. A WhatsApp spokesperson said late Wednesday that the Russian authorities’ action was intended to “drive users to a state-owned surveillance app,” a reference to Russia’s own state-supported MAX messaging app that’s seen by critics as a surveillance tool. “Trying to isolate over 100 million people from private and secure communication is a backwards step and can only lead to less safety for people in Russia,” the WhatsApp spokesperson said. “We continue to do everything we can to keep people connected.” Russ…

Sales of previously occupied U.S. homes fell sharply in January as higher home prices and possibly harsh winter weather kept many prospective homebuyers on the sidelines despite easing mortgage rates. Existing home sales sank 8.4% last month from December to a seasonally adjusted annual rate of 3.91 million units, the National Association of Realtors said Thursday. That’s the biggest monthly decline in nearly four years and the slowest annualized sales pace in more than two years. Sales fell 4.4% compared with January last year. The latest sales figure fell short of the 4.105 million pace economists were expecting, according to FactSet. “The decrease in sales …