What's on Your Mind?

Artificial intelligence is moving into everything. It’s in the phone in your pocket, the watch on your wrist, the TV on your wall, and the appliances in your kitchen. As companies race to build AI wearables and ambient assistants, there’s a risk we skip a crucial step: grounding this future in the devices people already trust and use constantly. For most of us, that foundation is the smartphone. Smartphones sit at the center of daily life, helping with communication, payments, creativity, navigation, entertainment, and more. About 91% of Americans own one, according to Pew Research. They are personal, always with us, and deeply embedded in our routines. If AI is t…

On a recent call with a major sports organization to discuss experiential communications, a marketing leader pushed back with a familiar argument, “Why wouldn’t I just take a few million dollars and do an ad buy instead? I can reach the same number of people.” But reach isn’t the problem for today’s brand leader. With marketing teams facing a 54% increase in content production demands, generative AI tools like ChatGPT, Sora, HeyGen, and OpusPro have made it easier or cheaper to produce content at scale to saturate feeds and timelines with ad-ready messaging. Yet, the biggest mistake in doing so is believing that speed and volume equal impact. When reach and efficiency…

The Walt Disney Company has agreed to pay a $10 million civil penalty as part of a settlement to resolve allegations it violated child privacy laws, the Justice Department said on Tuesday. A federal court order in the case involving Disney Worldwide Services Inc and Disney Entertainment Operations LLC also bars Disney from operating on YouTube in a manner that violates the Children’s Online Privacy Protection Act, the department said. The order requires Disney to create a program that will ensure it properly complies with the privacy law on YouTube in the future, it added. The law requires websites, apps, and other online services aimed at children under 13 to…