What's on Your Mind?

For more than two decades, users have turned to search engines like Google, typed in a query, and received a familiar list of 10 blue links—the gateway to the wider web. Ranking high on that list, through search engine optimization (SEO), has become a $200 billion business. But in the past two years, search has changed. Companies are now synthesizing and summarizing results into AI-generated answers that eliminate the need to click through to websites. While this may be convenient for users (setting aside concerns over hallucinations and accuracy) it’s bad for businesses that rely on search traffic. One such business, educational tech firm Chegg, has sued Google i…

Embarking on a personal transformation, often termed a “glow up,” encompasses more than just external changes; it’s about building confidence and holistic wellbeing. While the multi-billion-dollar beauty industry offers numerous products to aid in this journey, an accessible and potent tool is often overlooked: music. Scientific research underscores the profound impact of music on essential aspects of well-being, including sleep quality, stress management, and exercise performance. By integrating music into these areas, one can enhance overall health and, consequently, personal appearance. Music and sleep: Your secret weapon for restorative rest Good sleep hygi…

YouTube celebrated its 20th birthday last month. Currently, users watch more than a billion hours of content on the Google-owned video platform every day. And increasingly, that content is streamed on TVs rather than smartphones. YouTube CEO Neal Mohan recently announced that YouTube’s TV viewership surpassed smartphone viewership in the United States for the first time. To understand why, we turned to Kurt Wilms, a senior director of product management who oversees the company’s living room strategy. In a recent interview on Fast Company’s Most Innovative Companies podcast, he talked about how content creators can optimize for the big screen and why so many people watch …

We’re exposed to microplastics in myriad ways: Those tiny, degraded bits of plastic are in our soil, our water, even in our air. They then get into our bodies, lodging themselves in our organs—including our brains. An adult human brain can contain about a spoon’s worth of microplastics and nanoplastics, recent research found—not a spoonful, but the same weight as a disposable plastic spoon. That amount was higher—by seven to 30 times—than the amount of microplastics found in other organs, such as livers or kidneys. The concentrations were even higher (by three to five times) in individuals diagnosed with dementia. And even more concerning, experts say, is how these l…

The Humane Society of the United States is going global. The nonprofit animal advocacy organization has officially rebranded as the Humane World for Animals to better communicate its existing, broader work. Beyond the local shelters it’s perhaps best known for, the group works on behalf of animals to combat wildlife trafficking, factory farms, and animal testing, among other causes, globally. The new name and look, which its sister organization Humane Society International also adopted, is an attempt to reflect that. Building a brand to communicate international advocacy The rebrand also follows existing international coordination among its former country-…

It’s been less than a year since the world’s largest dam removal project was completed along 420 miles of the Klamath River, near the border of Oregon and California. But if you look at the river now, you might not know that four dams had ever been in place. Instead of concrete walls and artificial reservoirs, the river is now free-flowing—and parts of the former infrastructure have been replaced by wildflowers that are in bloom. Los Angeles Times “It’s been an incredible transition,” says Ann Willis, California regional director at American Rivers, a nonprofit that supported Native American tribes in a decades-long fight to take out the dams. “It’s really strange …

Teaching machines in the way that animal trainers mold the behavior of dogs or horses has been an important method for developing artificial intelligence and one that was recognized Wednesday with the top computer science award. Two pioneers in the field of reinforcement learning, Andrew Barto and Richard Sutton, are the winners of this year’s A.M. Turing Award, the tech world’s equivalent of the Nobel Prize. Research that Barto, 76, and Sutton, 67, began in the late 1970s paved the way for some of the past decade’s AI breakthroughs. At the heart of their work was channeling so-called “hedonistic” machines that could continuously adapt their behavior in response to posi…

Bowling Green, Kentucky, is known for being the city from which Corvettes roll off the production lines, and for Fruit of the Loom underwear, which is headquartered there. But the city of 76,000 could soon be known for something else: its AI-powered mass civic engagement project that is using public surveys to chart the future of the city. In the next 25 years, the county within which Bowling Green sits is set to double in size, thanks largely to the growth of nearby Nashville. Figuring out what to do about that vexes the public officials in Bowling Green and the greater Warren County. The “What Could BG Be?” project is an open consultation open to all residents…

When an AI-assisted résumé lands on a hiring manager’s desk, most people have the knee-jerk reaction to chuck it straight onto the reject pile. While more and more companies are using AI in their day-to-day operations, when it comes to résumés and cover letters, the use of artificial intelligence remains taboo. The importance of AI-savvy talent This instinctive aversion to AI is costing firms invaluable AI-savvy talent. And with the demand and competition for AI skills so fierce, many employers are letting prospective talent slip through their fingers, straight into the laps of their competitors. It’s time to overhaul recruitment processes out of the dark ages…

David Droga is a legendary advertising creative and executive. He’s also CEO of Accenture Song, one of the largest advertising and marketing services firms on the planet. For those two reasons, we kick off Brand New World with Droga at the 2024 Cannes Lions Festival of Creativity. Why there and then? It’s the world’s biggest convergence of media, marketing, entertainment, technology, and brands, and a mirror of what’s happening and a bellwether of what’s to come, on a global scale. There’s no better time and place to start a conversation about how brands, and the marketing and advertising industries, are approaching AI at this crucial and nascent moment. In this …

You don’t need tickets to see Metallica in concert anymore—just a $3,499 Apple Vision Pro headset. Starting today, Apple Vision Pro users can experience Metallica’s 2024 Mexico City concert as an immersive, ultra-high resolution experience complete with 180-degree video and Spatial Audio. The concert, filmed on September 29 as part of the sold-out finale of Metallica’s M72 World Tour, includes fan-favorites like “One” and “Enter Sandman.” “With Metallica on Apple Vision Pro, you feel like you’re right there: front row, backstage, and even on stage with one of the biggest bands of all time,” Tor Myhren, Apple’s vice president of Marketing Communications, said in a…

If you’re finding yourself contemplating whether you can get an extension on this year’s tax return, you’re not alone. Forty percent of Americans still haven’t filed. There’s something almost perverse about the IRS placing tax day smack-dab in the middle of the loveliest month of the year. Want to enjoy the warm weather, cherry blossoms, and the sunshine reflecting off the pasty white skin of everyone venturing outside for the first time since last fall? Too bad! You have to excavate all of your financial decisions from the previous year while simultaneously trying to remember your math skills—or risk the wrath of an IRS agent named Spike. That’s why it’s somethi…

Many things irk people about the way modern companies operate. Workplace communication tools and so-called enterprise social media platforms are among the low-stakes but high-impact bugbears. Reading through the latest dull update from that guy in accounts who continually spams the work comms platform, or worrying about when and how to engage with a problematic post can cause plenty of stress. Having to keep up with colleagues on a workplace communication platform annoys many. But new research suggests the much-maligned tools might actually serve a purpose—and can benefit workers and the businesses they work for. Princeton University professor Manoel Horta Ribeiro…

Noticed all the blondes going back to their natural hair color lately? As much as many try to claim it’s because of a “hair health journey,” other factors seem to be at play here. “How’s the economy?” one TikTok user asks in a viral video. “Well, hasn’t been good for a while seems like my indicators tell me,” the former blonde says, measuring the inches of her incoming roots with her fingers. “THIS IS SO ACCURATE,” one commenter responded. I’m no expert, but root length has always been a pretty solid way to tell how people are doing financially. “Remember when balayage became really popular in 2009?” asked one person in the comments. During the 2007-t…

It’s not been a good start to 2025 when it comes to major retailers shuttering locations. Since the end of last year, numerous companies have announced their intention to close swaths of their brick-and-mortar stores, including Party City, Big Lots, Walgreens, 7-Eleven, and Macy’s. Just this week, another retailer—Joann fabrics—announced it would be closing hundreds of locations, as well. And now, department store icon JCPenney has also announced it’s closing some locations. Here’s what to know: JCPenney has had a roller-coaster few years The iconic department store chain has faced several struggles in recent years, most notably from the fall of foot traffic …

It’s almost time for the most heartfelt accolades of Hollywood’s award season. The Screen Actors Guild Awards, hosted by the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA), is set to take place tonight (Sunday, February 23) at 8 p.m. ET. This tribute to actors gets its emotion from the fact that it is put on by actors. For the nominees, there’s something extra moving about being honored by a group of your peers who have been in the same foxholes as you. So grab the tissues—especially for those “I am an actor” opening monologues—and keep reading so you know how to tune in and go into the ceremony prepared. Who are the SAG Awards…

You may have noticed that the Google-owned video-sharing site’s infamous red play logo is now rendered in a softer, more pinkish hue. That’s because user research revealed that the company’s logo color rated as one of its top three most outdated design elements. Last updated in 2017, YouTube’s old brand color was a pure red that users perceived to be “too loud when implemented in key UI moments,” Robyn Lee, YouTube’s visual design lead, said in a Google Design blog post. From top: The old red vs. the new [Image: YouTube]The old red had other technical problems, too, like rendering orange on some screens and causing a burn-in effect on TVs—a major issue considering YouTube…

Over the past decade, as I’ve curated this annual list of best bags, there’s been a strong focus on utility. But this year, bag designers are eager to create bags that make a statement, while also improving women’s lives with useful features. In some ways, the bag industry is coming full circle. When I first started working on this list, the bag industry was dominated by big brands like Coach and Kate Spade that were more concerned with fashion than function. But then, a new generation of direct-to-consumer brands like Dagne Dover, Cuyana, and Senreve popped up, creating bags full of features like laptop and water bottle sleeves that helped women get through busy days…

Japanese automaker Honda reported a 7% decline in profit for the nine months that ended in December on Thursday as it terminated talks on integrating its business with Nissan. Tokyo-based Honda Motor Co. said its motorcycles business was strong, but its auto sales suffered in China and Japan, while demand stayed solid in the U.S. Honda’s April-December 2024 profit totaled 805 billion yen ($5 billion), down from 869.6 billion yen the same period in 2023. Nine-month sales gained nearly 9% to 16.3 trillion yen ($106 billion). Honda and Japanese rival Nissan Motor Corp., along with the smaller Mitsubishi Motors Corp., said in December that they were in talks to set up a j…