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During the Hollywood strikes of 2023, a major sticking point for members of the Writer’s Guild of America and SAG-AFTRA was artificial intelligence. When the unions ultimately came to an agreement with Hollywood studios, they won key protections for actors regarding digital replicas and guardrails for how generative AI could be used in writers’ rooms. The stipulation that studios could not create digital replicas of actors—at least not without their consent—reflects growing concerns over how AI might compromise the livelihoods of artists and creatives. Now, it seems some performers may be looking for new ways to protect themselves against more general misuse: A …

Data is an omnipresent facet of modern existence, yet the current discourse around it is often too technical, academic, and inaccessible to the average person. Speak Data, the book I’ve just published with my coauthor Phillip Cox, emerges from more than 15 years of living and working with data, both as designers and as human beings. Instead of a textbook or how-to manual for designers, we imagined a more accessible exploration of the human side of data, enlivened by the perspectives of experts and practitioners from many disciplines—from medicine and science to art, culture, and advocacy. In an era when we are all talking about AI, the climate crisis, surveillance and pr…

Given the barrage of brands competing for your attention, some days it can feel as if the only time one can reliably expect to escape the desperate frenzy of consumerism is while asleep. However, as You Need This, the new documentary from Academy Award-winning producer Adam McKay’s Yellow Dot Studios reveals, a lot of corporations are hoping to break into that last safe haven as well. Weaving together several threads, the film, which debuted April 7 on Apple TV and Prime Video, traces Americans’ love of shopping back to our colonial past and connects it with the rise of fast fashion—all in service of a broader story about the current economic system and the catastr…

Below, Liz Tran shares five key insights from her new book, AQ: A New Kind of Intelligence for a World That’s Always Changing. Liz is a leadership coach to the CEOs and founders of some of the world’s fastest-growing companies. Her work has been featured by the Today Show, The New Yorker, the New York Times, Bloomberg, Fast Company, Entrepreneur, and other outlets. What’s the big idea? The most consequential divide in modern society is not economic or political. It’s psychological. The gap between people who can adapt to constant change (high Agility Quotient) and those who feel undone by it is shaping everything from workplaces to mental health. Listen to …

There are plenty of different hacks, tools, and apps designed to break social media addiction or otherwise reduce your screen time. This is just the cutest one. Cat Gatekeeper is a new Chrome browser extension designed by the developer Zokuzoku, and it reminds you to stop scrolling by sitting a cat on your browser as a clock counts down until your break time is over. The browser extension is meant for anyone who keeps opening social media without thinking, and it’s inspired by the all too real experience of cats who want attention at the exact moment that it’s time to get to work. “We’ve recreated that classic cat-owner experience in your browser,” the dev…

In 2010, clinical psychiatrist Dale Archer published the New York Times best seller Better Than Normal, a book that highlighted the often-underappreciated benefits of various psychiatric diagnoses. The book looked at strengths associated with conditions like bipolar disorder, OCD and schizophrenia. But there was one chapter that hit a little too close to home. After publishing it, Archer asked a colleague to conduct a psychiatric diagnostic on him. “She said, ‘you’re off the charts for ADHD,’ and I go, ‘Yeah, I know, I just wanted validation’,” he says. In 2015, Archer published a follow-up book, The ADHD Advantage, focusing on some of the more positive a…

Many news outlets have reported an increase—or surge—in attention-deficit/hyperactivity disorder, or ADHD, diagnoses in both children and adults. At the same time, health care providers, teachers, and school systems have reported an uptick in requests for ADHD assessments. These reports have led some experts and parents to wonder whether ADHD is being overdiagnosed and overtreated. As researchers who have spent our careers studying neurodevelopmental disorders like ADHD, we are concerned that fears about widespread overdiagnosis are misplaced, perhaps based on a fundamental misunderstanding of the condition. Understanding ADHD as one end of a spectrum Discu…

For the first time in 36 years, the old-school Adidas trefoil logo will appear at the World Cup. The vintage Adidas logo shows three leaf-shaped foils with three parallel horizontal lines that cut through the bottom of the shapes. It previously appeared on Adidas World Cup kits until it was replaced by the brand’s triangular three-bars logo in the 1990s. Now, for the 2026 World Cup, the trefoil logo is making a comeback, appearing on the right chest of away jerseys for 25 countries, including Japan, Mexico, and Ukraine. Bringing the old logo back is a nostalgia play. Sam Handy, general manager of football for Adidas, said in a statement that the German sportsw…

Adidas defeated an appeal on Wednesday by U.S. shareholders who said the footwear and apparel maker fraudulently concealed antisemitic and other improper behavior by Ye, formerly known as Kanye West, before its partnership with the rapper and fashion designer imploded in 2022. The 9th U.S. Circuit Court of Appeals in San Francisco said Adidas did not mislead shareholders in its annual reports by saying improper behavior by partners from the entertainment industry could have a negative spill-over effect on business. “A reasonable investor would know that a partnership with a celebrity partner like Ye would come with inherent risks relating to improper behavior,” a …

Repeat after me: You do not need expensive software just to make basic edits to PDF files. Maybe if you’re a legal professional collecting countless e-signatures on confidential documents, a tool like Adobe Acrobat is a necessity. For the rest of us who just need to sign, merge, split, or fill out PDF documents, there are simple online tools that do the job just as well. The latest advancement in online PDF editing? One that doesn’t require you to upload any of your personal files—and doesn’t even need an internet connection to function. This tip originally appeared in the free Cool Tools newsletter from The Intelligence. Get the next issue in your inbox and g…

At last, after seven months of public beta testing, Turntable is available today in the latest release of Adobe Illustrator. Presented at the 2024 edition of the Adobe Max conference as a sneak preview, the tool uses generative AI to transform any 2D vector illustration into a 3D object that you can turn around its vertical axis, as if it were on a clay modeling turntable. When it came out, its magicks left every Illustrator user cheering. If you have ever used Illustrator to craft a vector illustration—from a logo design to an animation character—it’s understandable why people were so excited. “The idea for Turntable originated from a consistent theme we heard direct…

Hannah Alsark says that Adobe’s top clients—the owners of some of the most protected, most valuable brands and IP in the world—had a stark message for the company regarding Firefly, its generative AI engine: They wanted more, and they wanted better. “They told us they actually needed models that understood all their products, all their brands, their creative direction,” says Alsark, Adobe’s VP of GenAI New Business Ventures. “They have characters, they have particular motion styles, and they needed us to train on that.” Firefly—which uses prompts to create assets across all Adobe’s vector, bitmap, and motion apps—couldn’t do this because it doesn’t understand bra…

Nearly a year after Adobe first teased video AI features, the company is finally bringing its new video AI model to market. Today, the company is launching its Firefly Video Model in public beta. The model comes alongside a new Firefly web application, which essentially gathers all of Adobe’s AI tools, including existing features like Text to Image and Generative Fill, under one roof. Users can access Firefly’s web app through two subscription tiers—Firefly Standard and Firefly Pro—which retail for $9.99 and $29.99 per month, respectively. [Image: Adobe]What is Adobe’s new Firefly video model?Firefly Video Model is Adobe’s answer to existing video models like Open AI’s S…

The ever-increasing power of generative AI has divided the graphic design community. Many are embracing the tools in their workflows, while others believe they’ve stolen from culture and commoditized a craft. In any case, we all live in a strange time, when people are often presenting fully generative work as their own. Sometimes that’s innocuous. And sometimes that’s icky. But now Adobe wants to offer the public a means to distinguish the authentic from the automated. A new “created without generative AI” tag in Adobe Fresco—the company’s drawing and painting app—will let you mark work as being free from the use of generative AI tools, to certify that you create…

Shares in the preeminent graphics software company Adobe Inc. (Nasdaq: ADBE) are dropping significantly in premarket trading this morning following the company’s Q1 2026 earnings results. Yet it’s not the earnings themselves that are driving ADBE stock lower. It’s an announcement from the company’s CEO, Shantanu Narayen, who said he plans to exit the role he has held for over 18 years. Here’s what you need to know: What’s happened? On Thursday, Adobe announced the results of its first quarter for fiscal 2026. And for all intents and purposes, the results were of the caliber that would normally make investors happy: Total revenue of $6.4 billion (up 12% ye…

Adobe will acquire software platform Semrush for $1.9 billion, the companies said on Wednesday, as the Photoshop maker looks to strengthen its marketing tools and attract brands with generative artificial intelligence products. The company will pay $12 per share for Semrush, representing a premium of around 77.5% to its stock’s last closing price. Semrush shares jumped 75% to $11.83 in premarket trading. Semrush designs and develops AI software that helps companies with search engine optimization, social media, and digital advertising. The acquisition, expected to close in the first half of next year, would allow Adobe to help marketers better understand how t…

Adobe will be giving its priciest subscription tier an AI-first rebrand—and adding an even higher price tag. Adobe’s Creative Cloud All Apps subscription, which includes access to more than 20 Adobe apps, will soon be known as “Creative Cloud Pro,” the company announced last week. The renamed subscription plan will give users expanded access to Adobe’s AI-powered tools and apps, but for a price: For subscribers on an annual plan, the cost will increase from $59.99 to $69.99 monthly, or from $659.88 to $779.99 annually. Beginning on June 17th, any members of Creative Cloud All Apps will be automatically opted into Creative Cloud Pro. According to Adobe’s announceme…

Over the past several months, Adobe has been rolling out a steady stream of AI features and platform updates that make brand design more intuitive, quick, and personalized. Its latest addition to that portfolio is a new tool called Asset Amplify that can generate entire websites, social media posts, and print collateral catered toward specific audience segments, like Gen Zers or millennials. Asset Amplify is among several prospective tools, called “Sneaks,” that Adobe will be demoing at its 2026 Adobe Summit conference this week. For Adobe, Sneaks are annual UX experiments, crowdsourced from across the company, that may or may not become actual products based on user …

Adobe is rolling out the public beta for its Firefly AI Assistant later this month, turning complex creative workflows into a simple chat interface across applications like Photoshop, Premiere, Illustrator, or Lightroom. You type what you want, and the AI connects the dots behind the scenes to make it happen. Since it’s a multi-modal interface, it can tune with precision via context-aware control panels when needed beyond the text-based prompt. It’s a first step in what creative apps may become in the future, removing the complexity of user interfaces while keeping powerful control. If the final product works like the demo, the new Firefly AI Assistant will change the…

The new Adobe Premiere Mobile is now available for free in the Apple Store. It promises “pro-level” video editing for YouTube and TikTok pros—or anyone who needs cutting multiple tracks of video at 4K resolution together with motion graphics, subtitles generation, overlay captions, AI-generated stickers, and a never-ending list of technical features. That’s cool, but Adobe really had me on board when it showed off its AI sound generator, which can interpret your vocals to generate actual effects. Like you hum, “pa-pa! pa-pa! Paaaaa-para-pa-PA!” in your iPhone’s microphone, ask Premier to turn it into a fanfare, and it will remake your voice into a full orchestral 20th…

There’s more to winning than just winning. The way someone handles their tremendous success, after all, can transform a winner back into a loser—something Adrien Brody proved last night with a rambling, rule-defiant acceptance speech that managed to snatch reputational defeat from the jaws of career victory. With many of his peers gathered under one roof, and the whole world watching, he put on a masterclass in how not to behave at work. Not only did Brody win his second best actor award last night—this one for The Brutalist, putting him in an elite class of multi-winners along with Tom Hanks, Jack Nicholson, and Marlon Brando—he also won a slot in the Guinness World …

Get ready for an onslaught of ads full of celebrities, cute animals and snack brands during breaks in the action at Super Bowl 59 on Feb. 9, when the Philadelphia Eagles face the Kansas City Chiefs at the Caesars Superdome in New Orleans. Anheuser-Busch, Meta, PepsiCo, Frito-Lay, Taco Bell, Uber Eats and others will vie to win over the more than 120 million viewers expected to tune in for the broadcast on Fox and via the free livestream on Tubi. Demand for ad space was robust this year, said Mark Evans, executive vice president of ad sales for Fox Sports, with ad space selling out in November and a waitlist for marketers ready to take the space of anyone who pulle…

Advertising in generative AI systems has become a fault line. Last month, OpenAI released that it would start running ads in ChatGPT. Speaking at the World Economic Forum in Davos, OpenAI’s chief financial officer defended the introduction of ads inside ChatGPT, arguing that it is a way to “democratize access to artificial intelligence,” and that this decision is aligned with its mission: “AGI for the benefit of humanity, not for the benefit of humanity who can pay.” Within days, Anthropic fired back in a Super Bowl commercial, ridiculing the idea that ads belong inside systems people trust for advice, therapy, and decision-making. In some way, this is a spat about ho…

Below, Maya Shankar shares five key insights from her new book, The Other Side of Change: Who We Become When Life Makes Other Plans. Shankar is a cognitive scientist and host of the podcast A Slight Change of Plans. She served as a senior policy adviser in the Obama White House, where she founded and chaired the Social and Behavioral Sciences Team. She was also appointed as the first behavioral science advisor to the United Nations. What’s the big idea? What if the life upheavals that shake you most could also be your greatest opportunities? Change can feel like loss, but it can also be the start of a stronger, reimagined self. Listen to the audio version o…