What's on Your Mind?

As the Super Bowl clock ticked just below three minutes left in the game, Eagles wide receivers A.J. Brown and DeVonta Smith picked up the giant Gatorade cooler, snuck behind head coach Nick Sirianni on the sideline, and hit him with the traditional shower celebration. It was probably one of the best ads of the Super Bowl, and it wasn’t even a commercial. And yet, it still told a story about how close the ties are between this brand and one of the most significant moments in sports. This year, Gatorade celebrates its 60th anniversary since Dr. James Cade first concocted his formula to keep the Florida Gators football team hydrated. Gatorade chief brand of…

Since its launch in 2018, Olipop has been a bit of a Cinderella story in the oft-unforgiving beverage game. The prebiotic, fiber-laden soda designed to be healthier than the category classics is currently thriving: It just closed a $50 million Series C and announced a $1.85 billion valuation. Last year, it surpassed $400 million in revenue. Its reps cite it as the No. 1 nonalcoholic brand in dollar and unit growth, “outpacing legacy giants like Coca-Cola, Dr. Pepper, and Red Bull.” It’s now sold in nearly 50,000 stores and is even outselling Coke at one major national retailer (though they won’t disclose which one, per that retailer’s regulations). Which is all to say…

Watch any Olympic event, and you’ll notice this universal ritual: The moment an athlete completes their performance, they turn to their coach for feedback. There’s no defensiveness—just a hunger to know how to improve. They understand that even the smallest adjustment could be the difference between standing on the podium or watching from the sidelines. For athletes, feedback is not criticism. It’s a tool for enhancement. This mindset isn’t confined to sports. High performers in every field—whether that’s business, academia, or the arts—share an insatiable appetite for actionable feedback. It’s their secret weapon for continual improvement. Why feedback fuel…

Every year, Employee Appreciation Day comes and goes, prompting organizations to rush into gratitude mode—offering lunches, shoutouts, and small gifts. But if March 7 is the only time leaders express appreciation to their teams, they’re missing the mark. It’s like only telling your partner “I love you” on your anniversary. If appreciation is absent the rest of the year, the sentiment feels hollow. In fact, a once-a-year show of recognition can do more harm than good, as employees may perceive these actions as insincere. Whether in relationships or the workplace, real appreciation is built through consistent, meaningful recognition. Recognition is even more critica…

Across the city of Chengdu, China, the quiet but remarkable buildings of Liu Jiakun has slowly pierced through the dominant stereotype of bombastic Chinese architecture. Liu, who has just been named the 2025 Pritzker Architecture Prize Laureate, has spent the past three decades carefully injecting pieces of socially conscious and transformative architecture into his hometown. Liu’s work includes subtle museums, historically informed preservation projects, and progressive urban projects that blur the edges of private space and public good. “In a world that tends to create endless dull peripheries, he has found a way to build places that are a building, infrastructure, …

Want more housing market stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the ResiClub newsletter. Mortgage giant Rocket Companies—the parent company of Rocket Mortgage, formerly known as Quicken Loans—announced on Monday it has entered into an agreement to buy Redfin in an all-stock transaction valued at $1.75 billion equity, or $12.50 per share. If completed, the move would integrate Redfin’s real estate search platform, which attracts nearly 50 million monthly visitors, with Rocket’s mortgage services. “Redfin is known for its beautiful product but is also [a] data powerhouse in an AI-driven world—100 million properties, 50 million engaged mont…

In mountain ranges around the world, glaciers are melting as global temperatures rise. Europe’s Alps and Pyrenees lost 40% of their glacier volume from 2000 to 2023. These and other icy regions have provided freshwater for people living downstream for centuries—almost 2 billion people rely on glaciers today. But as glaciers melt faster, they also pose potentially lethal risks. Water from the melting ice often drains into depressions once occupied by the glacier, creating large lakes. Many of these expanding lakes are held in place by precarious ice dams or rock moraines deposited by the glacier over centuries. Too much water behind these dams or a landslide into t…

Hollywood is waking up to the power of influencers. That starts with MrBeast. Amazon’s Beast Games cost hundreds of millions to produce. Some of that came from the streamer, but much of it came from the pockets of MrBeast, whose real name is Jimmy Donaldson. On the Diary of a CEO podcast, he estimated “tens of millions” in losses from the show, admitting that he was an “idiot” for spending so much. But it was all for one goal: To knock down the Hollywood door so other creators could score their own production deals. But MrBeast misunderstands the power balance. In the attention economy, influencers have the eyeballs right now. Amazon’s acquisition of Beast Games …

Finding fulfilling and motivating work is a challenge for many people, but it can be especially difficult for those just starting their careers. And as Generation Z professionals—those born between 1997 and 2012—increasingly seek personalized career paths, managers are tasked with helping employees find meaning in their roles while also meeting organizational goals. Some managers may view Gen Z’s desire for meaningful work as a form of entitlement, but dismissing it can be costly. Research shows that employees who find their work meaningful experience greater job satisfaction, which directly boosts productivity. Meanwhile, ignoring this need can lead to higher employe…

Do artists and scientists see the same thing in the shape of trees? As a scientist who studies branching patterns in living things, I’m starting to think so. Piet Mondrian was an early 20th-century abstract artist and art theorist obsessed with simplicity and essence of form. Even people who have never heard of Mondrian will likely recognize his iconic irregular grids of rectangles. Tableau I by Piet Mondrian, 1921. [Image: Kunstmuseum Den Haag] When I saw Mondrian’s 1911 “Gray Tree,” I immediately recognized something about trees that I had struggled to describe. By removing all but the most essential elements in an abstract painting, Mondrian demonstrated som…

I like to say that I spend most of my life negotiating—and if you consider your own work and life, you just might feel the same. My career has been full of back-and-forth: I sat across tables negotiating agreements for Christie’s for over two decades as Global Managing Director of Strategic Partnerships; I stand on stages around the world as a charity auctioneer, negotiating prices up to maximize fundraising; and I founded a talent agency that requires me to negotiate pay and conditions on behalf of my clients. To top it all off, I’m a mom of three kids. Over the years, I have listened to many people unknowingly sink their own negotiations with a mistake as simple as…

Twenty-four-hour customer support with zero hold time, infinite personalization, customized care, and behavior-based response are all aspects of the customer experience that will be expected sooner rather than later from every one of your customers. All of this is becoming reality, thanks to agentic artificial intelligence. Agentic AI is the most advanced form of artificial intelligence to date. It works autonomously, can understand natural language, sets goals and plans workflows, and makes decisions in real time based on the data it collects and examines. It learns from results and then teaches itself a new way to satisfy the needs of those that interact with it, i…

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual dues for access to peer learning, thought leadership opportunities, events and more. Imagine someone with Parkinson’s sipping their morning coffee with a steady hand. A person with chronic pain or overactive bladder enjoying simple pleasures like going to the movies, taking a road trip, and a restful sleep. A life changed and potentially saved because signs of colorectal cancer were caught and treated early. These examples represent real people whose lives were changed with …

Most of us want to remain in our existing homes as we grow older. The practice of “aging in place” aligns with preferences for familiar places and routines and preserves our sense of independence. These preferences, though, raise questions about what support seniors want and need in their current homes. Japan has advanced the use of robotics specifically for this purpose, with mixed results. Despite these early results, the continued development of robotics and artificial intelligence to assist those aging in place seems obvious. What’s less obvious is how seniors foresee AI and robots living alongside them and what specifically they envision these things doing. To …

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. Last June, global architecture and design firm Gensler named Elizabeth Brink and Jordan Goldstein as co-CEOs, succeeding Andy Cohen and Diane Hoskins, who jointly led the company for nearly 20 years. Though some U.S. companies, including Netflix, Zola, and Warby Parker, have two …

In the past five years, more satellites have been launched into Earth’s atmosphere than the preceding 60 years combined. And now, scientists believe that climate change is set to increase the number of old satellites that will turn into floating obstacles. That’s according to a study published last week in the Nature Sustainability journal by a team of aerospace engineers at MIT. The researchers examined how greenhouse gases are impacting Earth’s upper atmosphere and, in turn, the objects orbiting within it. They found that, as emissions increase, they’re actually altering the natural process that allows satellites to fall out of orbit and disintegrate, resulting in a…

From the southwestern U.S. to Minnesota, Iowa and even parts of New Jersey, it seemed that winter never materialized. Many communities marked their driest winters on record, snowpack was nearly nonexistent in some spots, and vegetation remains tinder dry—all ingredients for elevated wildfire risks. More than 1,000 firefighters and fire managers recently participated in an annual wildfire academy in Arizona, where training covered everything from air operations to cutting back brush with chain saws and building fire lines. Academy officials say there’s consensus that crews will be busy as forecasts call for more warm and dry weather, particularly for the Southwest.…

The ability to stay connected through technology plays a pivotal role in our everyday lives, but in some areas of our lives we are only beginning to realize the life-saving potential of smart technology. This is particularly true in the world of fire and carbon monoxide (CO) safety, where timing can be the difference between life and death. We know that having working smoke alarms in the home can double the likelihood of safely escaping a house fire. Due to modern synthetic materials and open floor plans, fires today are burning hotter and faster. In an emergency, every second counts. Smart technology that provides real-time notifications and remote monitoring cap…

During Robert F. Kennedy Jr.’s Senate confirmation hearing for secretary of the U.S. Department of Health and Human Services (HHS), Democratic Senator Tina Smith of Minnesota asked him about his stance on people who take antidepressants. “I know people, including members of my family, who’ve had a much worse time getting off of SSRIs than they have getting off of heroin,” Kennedy responded. While many of Kennedy’s beliefs are questionable, he’s voicing a common misconception around SSRIs, or selective serotonin reuptake inhibitors. Approximately 13% of Americans take SSRIs, which are a type of antidepressant that work by increasing serotonin levels in the brain. …