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Hollywood is waking up to the power of influencers. That starts with MrBeast. Amazon’s Beast Games cost hundreds of millions to produce. Some of that came from the streamer, but much of it came from the pockets of MrBeast, whose real name is Jimmy Donaldson. On the Diary of a CEO podcast, he estimated “tens of millions” in losses from the show, admitting that he was an “idiot” for spending so much. But it was all for one goal: To knock down the Hollywood door so other creators could score their own production deals. But MrBeast misunderstands the power balance. In the attention economy, influencers have the eyeballs right now. Amazon’s acquisition of Beast Games …

I like to say that I spend most of my life negotiating—and if you consider your own work and life, you just might feel the same. My career has been full of back-and-forth: I sat across tables negotiating agreements for Christie’s for over two decades as Global Managing Director of Strategic Partnerships; I stand on stages around the world as a charity auctioneer, negotiating prices up to maximize fundraising; and I founded a talent agency that requires me to negotiate pay and conditions on behalf of my clients. To top it all off, I’m a mom of three kids. Over the years, I have listened to many people unknowingly sink their own negotiations with a mistake as simple as…

Once upon a time, back in 1995, BYD was a little-known battery maker. Today, it is the world’s largest electric vehicle producer after surpassing Tesla in global sales in 2024. This rise reflects a relentless focus on automation and vertical integration. It controls every part of its supply chain. It makes its own batteries, with features unmatched in the industry, even mining raw materials like lithium. Its factories are robotic wonders that run about 97% on their own, building a never-ending stream of cars better than Western equivalents at lower price points. And it also transports its own cars across the world with its own fleet of ships specially designed to carry au…

Twenty-four-hour customer support with zero hold time, infinite personalization, customized care, and behavior-based response are all aspects of the customer experience that will be expected sooner rather than later from every one of your customers. All of this is becoming reality, thanks to agentic artificial intelligence. Agentic AI is the most advanced form of artificial intelligence to date. It works autonomously, can understand natural language, sets goals and plans workflows, and makes decisions in real time based on the data it collects and examines. It learns from results and then teaches itself a new way to satisfy the needs of those that interact with it, i…

Most of us want to remain in our existing homes as we grow older. The practice of “aging in place” aligns with preferences for familiar places and routines and preserves our sense of independence. These preferences, though, raise questions about what support seniors want and need in their current homes. Japan has advanced the use of robotics specifically for this purpose, with mixed results. Despite these early results, the continued development of robotics and artificial intelligence to assist those aging in place seems obvious. What’s less obvious is how seniors foresee AI and robots living alongside them and what specifically they envision these things doing. To …

From the southwestern U.S. to Minnesota, Iowa and even parts of New Jersey, it seemed that winter never materialized. Many communities marked their driest winters on record, snowpack was nearly nonexistent in some spots, and vegetation remains tinder dry—all ingredients for elevated wildfire risks. More than 1,000 firefighters and fire managers recently participated in an annual wildfire academy in Arizona, where training covered everything from air operations to cutting back brush with chain saws and building fire lines. Academy officials say there’s consensus that crews will be busy as forecasts call for more warm and dry weather, particularly for the Southwest.…

As a leadership advisor, I’ve worked with countless executives who wrestle with failure—some fearing it to the point of paralysis, others glorifying it without extracting real lessons. Failure is inevitable. Growth is optional. The difference between leaders who thrive and those who stagnate isn’t the absence of failure—it’s how they respond to it. Fear of failure holds many organizations back, stifling creativity, slowing innovation, and fostering a culture of risk aversion. But failure, when embraced correctly, is one of the most powerful catalysts for growth. The problem? Too many leaders either avoid failure altogether or celebrate it without reflection. The k…

Do artists and scientists see the same thing in the shape of trees? As a scientist who studies branching patterns in living things, I’m starting to think so. Piet Mondrian was an early 20th-century abstract artist and art theorist obsessed with simplicity and essence of form. Even people who have never heard of Mondrian will likely recognize his iconic irregular grids of rectangles. Tableau I by Piet Mondrian, 1921. [Image: Kunstmuseum Den Haag] When I saw Mondrian’s 1911 “Gray Tree,” I immediately recognized something about trees that I had struggled to describe. By removing all but the most essential elements in an abstract painting, Mondrian demonstrated som…

As return-to-office policies take hold and fully flexible work arrangements decline, employees are re-adapting to in-person interactions. One of the biggest challenges? Giving and receiving constructive feedback. Unlike praise, constructive feedback highlights areas for improvement—a critical driver of individual and organizational success, yet one that many find difficult. Whether remote or in-person, various factors, like overestimating negative consequences or fearing relationship fallout, often make both giving and receiving feedback feel high stakes. While virtual feedback has its own challenges—limited nonverbal cues, potential misinterpretation, and techno…

The 2025 slate of Oscar nominees recognizes many writers, directors and actors whose scripts and performances don’t necessarily reflect their own cultural and linguistic backgrounds. Greg Kwedar and Clint Bentley, both white, co-wrote “Sing Sing,” a story about rehabilitation through art in a maximum security prison where the characters are almost entirely people of color. Meg LeFauve has now earned her second nomination for penning a script that gives voice the gamut of emotions surging through a young girl in “Inside Out 2.” She’s in her 50s. The director of “Conclave,” Edward Berger, its writer, Peter Straughan, and its lead actor, Ralph Fiennes, are all se…

The ability to stay connected through technology plays a pivotal role in our everyday lives, but in some areas of our lives we are only beginning to realize the life-saving potential of smart technology. This is particularly true in the world of fire and carbon monoxide (CO) safety, where timing can be the difference between life and death. We know that having working smoke alarms in the home can double the likelihood of safely escaping a house fire. Due to modern synthetic materials and open floor plans, fires today are burning hotter and faster. In an emergency, every second counts. Smart technology that provides real-time notifications and remote monitoring cap…

Companies are spending more than $65 billion globally on corporate wellness, offering everything from meditation rooms and resilience webinars to nap pods and self-help apps. Projections suggest this market will exceed $100 billion by 2032. And yet burnout is worse than ever. Post-pandemic, 77% of U.S. employees report experiencing workplace stress, according to the American Psychological Association, and 82% say they’re at risk of burnout. Experts blame collaboration overload, digital fatigue, and blurred work-life boundaries. Even artificial intelligence tools like ChatGPT, intended to streamline work, can amplify pressure by raising expectations for speed and o…

As we enter spring, the days may be getting longer, but the average workday seems to be contracting. Corporate employees in the U.S. now seem to be ending their day at 4:39 p.m., according to a new report by the workforce analytics platform ActivTrak. That’s more than 40 minutes earlier than when workers clocked out just two years prior. While employees still start their day on average just before 8 a.m., the average length of the workday has dropped to about eight hours and 44 minutes. The report, which looked at data from nearly 220,000 workers at 777 companies, indicates that productivity has actually increased by 2% despite the slight reduction in time worked. Som…

The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Members pay annual membership dues for access to peer learning and thought leadership opportunities, events and more. Carter G. Woodson is the reason we celebrate Black history this month, and every February. Not many people know him, but he was a scholar, a journalist, and an activist who decided in the early 1900s to document how formerly enslaved Africans and the broader African diaspora contributed to the prosperity and growth of this country and beyond. At the time, our nation’s na…

For the first time since 1984, the airline Korean Air is updating its charmingly retro look to new branding that’s better suited for the modern era. The rebrand, designed by the global creative consultancy Lippincott, includes a new wordmark, refreshed logo, and pared-down color scheme. It’s set to debut across Korean Air’s operations and on the livery of its aircraft in the coming weeks. The rebrand comes just a few months after Korean Air officially completed merger negotiations with Asiana Airlines, South Korea’s second-largest airline. The two companies will become one mega-airline. [Image: Korean Air]As Korean Air begins to integrate Asiana Airlines’ operations with …

The dramatic images of wealthy neighborhoods burning during the January 2025 Los Angeles wildfires captured global attention, but the damage was much more widespread. Many working-class families lost their homes, businesses, and jobs. In all, more than 16,000 structures—most of them homes—were destroyed, leaving thousands of people displaced. The shock of this catastrophic loss has been reverberating across Southern California, driving up demand for rental homes and prices in an already unaffordable and competitive housing market. Many residents now face rebuilding costs that are expected to skyrocket. Climate-related disasters like this often have deep roots in p…

It’s not been a good start to 2025 when it comes to major retailers shuttering locations. Since the end of last year, numerous companies have announced their intention to close swaths of their brick-and-mortar stores, including Party City, Big Lots, Walgreens, 7-Eleven, and Macy’s. Just this week, another retailer—Joann fabrics—announced it would be closing hundreds of locations, as well. And now, department store icon JCPenney has also announced it’s closing some locations. Here’s what to know: JCPenney has had a roller-coaster few years The iconic department store chain has faced several struggles in recent years, most notably from the fall of foot traffic …

Another day, another recall. It if seems like there have been a number of recalls recently, you’re not imagining it. In the last month alone, there has been a recall for particular brands of soup, sparkling water, and vegetables. This time, it’s for butter. What’s happened? Agri-Mark, the maker of Cabot Creamery dairy products, conducted a voluntary recall for a single lot of its Extra Creamy Premium Butter, Sea Salted, totaling 1,700 pounds in 189 cases. Testing revealed an elevated level of coliform bacteria. The recall was initiated on March 26. Coliform bacteria often are considered indicators of fecal contamination. The U.S. Food and Drug Administratio…

The Girl Scouts have been sued by consumers over the alleged presence of “heavy metals” and pesticides in its popular Thin Mints and other cookies. A proposed class action lawsuit was filed on Monday night in federal court in the New York City borough of Brooklyn against the 113-year-old nonprofit and the cookies’ licensed producers, ABC Bakers and Ferrero USA’s Little Brownie Bakers. It cited a December 2024 study commissioned by GMO Science and Moms Across America that tested samples of 25 cookies from three U.S. states. The study said Girl Scout cookies contained at least four of five heavy metals – aluminum, arsenic, cadmium, lead and mercury – that can ha…

Many things irk people about the way modern companies operate. Workplace communication tools and so-called enterprise social media platforms are among the low-stakes but high-impact bugbears. Reading through the latest dull update from that guy in accounts who continually spams the work comms platform, or worrying about when and how to engage with a problematic post can cause plenty of stress. Having to keep up with colleagues on a workplace communication platform annoys many. But new research suggests the much-maligned tools might actually serve a purpose—and can benefit workers and the businesses they work for. Princeton University professor Manoel Horta Ribeiro…