What's on Your Mind?

You probably know filmmaker and actor Taika Waititi from directing work like the Marvel movie Thor: Ragnarok or the Oscar-award-winning film Jojo Rabbit. What you might not know is that he’s also the creative mind behind multiple Old Spice ads, a bout of early 2010s PSAs for his home country of New Zealand, and some of the most iconic Super Bowl commercials of all time. From the early days of his career, between directing short films and appearing in acting gigs, Waititi has kept up a consistent cadence of ad work, ranging from spots for local names like the New Zealand Transport Agency to bigger brands like Samsung. Even as his Hollywood work has expanded, ad work r…

Snow has returned to the Philadelphia region, and along with it, the white residues on streets and sidewalks that result from the overapplication of deicers such as sodium chloride, or rock salt, as well as more modern salt alternatives. As an environmental scientist who studies water pollution, I know that much of the excess salt flows into storm drains and ultimately into area streams and rivers. For example, a citizen science stream monitoring campaign led by the Stroud Water Research Center in Chester County (about 40 miles west of Philadelphia) found that chloride concentrations in southeastern Pennsylvania streams remained higher than levels recommended by t…

How much would you pay for a gray fleece? Yes, the type that’s ubiquitous in corporate cubicles and business-casual work conferences across America. What if it had the Miu Miu logo stitched on the left chest? If you said $2,500, you’d be on the money. Miu Miu’s $2,500 fleece sweatshirt, specifically in gray, has been trending online in recent months, spotted on celebs and featured in dozens of videos across social media platforms. You might think it looks like any other gray fleece. And you’d be right. Yet the Miu Miu version has inspired dupes and influenced people to unearth 4imprint jackets from their dad’s closet or old thrift finds to participate in the tr…

Back on February 6th, 2017, a teenaged Sabrina Carpenter tweeted, “Is there a way to look attractive while eating Pringles asking for a friend.” Is there a way to look attractive while eating Pringles asking for a friend — Sabrina Carpenter (@SabrinaAnnLynn) February 6, 2017 Now, nine years later, the pop star is doing exactly that—in the brand’s Super Bowl ad campaign. Created by agency BBDO New York, the teaser shows Carpenter treating her Pringles like a flower bouquet, plucking chips while saying, “He loves me, he loves me not . . .” For Pringles, the spot represents the perfect formula for celebrity partnership. “Our partner talent has to be a ge…

The moment I rise in the morning, I check my phone. Bad habit, to be sure. But I know I’m not the only one. There is a message from an editor marked “urgent,” there is an email from the school reminding me it’s parent-visit morning, and a text from a fellow soccer mom making sure I remembered the time change for Sunday’s tournament. (I hadn’t). The day had barely started, and I already felt hopelessly behind. This is the reality for working parents everywhere. On any given day, we have many jobs: employee, caregiver, chauffeur, chef, boo-boo healer—and each has its own inbox. Once upon a time, we believed technology would make our lives easier. Instead, it taught us h…

A major winter storm is expected to bring heavy snow to parts of the East Coast this weekend. Amid freezing temperatures, many will be hunkering down and sipping hot cocoa by the fire or trying out new warming winter recipes. Others will be getting creative with an ingredient that won’t be in short supply: snow. “First snow of the year means SNOW CREAM,” one TikToker posted earlier this month. “This is literally my childhood,” another wrote in the caption of her video, combining fresh snow with milk, sugar, and vanilla to make a bowl of dessert. Other snow-based recipes that have gone viral in light of the recent weather include using snow as a way to freez…

At least three-quarters of the speaking invitations I get these days are about AI. But lately, they’re for different reasons. Companies used to bring me in under the assumption that artificial intelligence was going to change everything. So they’d ask me to talk about the jobless future, prompt engineering, or automating marketing online. Today, they’re asking a different kind of question: What went wrong? Where are the promised productivity gains? In other words, why isn’t AI helping our company do stuff? And if I were to answer honestly, I’d tell them the simple truth: It’s because you and your people don’t know what you want to do with it! This is not a technology…

Two in five Americans have fought with a family member about politics, according to a 2024 study by the American Psychiatric Association. One in five have become estranged over controversial issues, and the same percentage has “blocked a family member on social media or skipped a family event” due to disagreements. Difficulty working through conflict with those close to us can cause irreparable harm to families and relationships. What’s more, the inability to heal these relationships can be detrimental to physical and emotional well-being, and even longevity. Healing relationships often involve forgiveness—and sometimes we have the ability to truly reconcile. But …

Meta’s fourth-quarter results jumped past Wall Street’s expectations thanks to solid advertising revenue, sending shares sharply higher in after-hours trading Wednesday. The company earned $22.77 billion, or $8.88 per share, in the October-December quarter. That’s up 9% from $20.84 billion, or $8.02 per share, in the same period a year earlier. Revenue grew 24% to $59.89 billion from $48.39 billion. Analysts, on average, were expecting earnings of $8.21 per share on revenue of $58.5 billion, according to a poll by FactSet. “Once again, Meta surpassed analysts’ earnings expectations for the quarter, cementing its position as one of the world’s most dominant…

Remember the Flip video recorder? In 2009, it was a sensation—a dead-simple, pocket-size recorder that let ordinary people capture and share moments without lugging around a camcorder or figuring out complicated settings. Cisco acquired Flip’s maker, Pure Digital Technologies, for $590 million in stock. Two years later, Cisco shut Flip down entirely. The Flip wasn’t a failure. It solved a real problem elegantly. But it was what I call a “gateway product”—an innovation that reveals what customers want but that gets supplanted by something that delivers the same outcome more simply, cheaply, or conveniently. In this case, the rise of smartphones made a dedicated device …

Users of several trendy AI tools will now be able to demonstrate their proficiency with the software directly in their LinkedIn profile. On January 28, the company announced partnerships with three vibe coding platforms—Lovable, Relay.app, and Replit—that will allow qualified users to link their accounts on those apps to their accounts on LinkedIn, adding certificates based on their proficiency with the tools. The level of certification can increase over time as people continue to use a tool and demonstrate their sophistication with it, says Pat Whelan, head of career products at LinkedIn. While the details of the certification process are up to the individual partner c…

Virtues such as compassion, patience, and self-control may be beneficial not only for others but also for oneself, according to new research my team and I published in the Journal of Personality in December 2025. Philosophers from Aristotle to al-Fārābī, a 10th-century scholar in what is now Iraq, have argued that virtue is vital for well-being. Yet others, such as Thomas Hobbes and Friedrich Nietzsche, have argued the opposite: Virtue offers no benefit to oneself and is good only for others. This second theory has inspired a lot of research in contemporary psychology, which often sees morality and self-interest as fundamentally opposed. Many studies have found th…

Allbirds shoe brand announced on Wednesday that it will close almost all of its U.S. stores by the end of February (except for two outlets) and go online, turning to e-commerce instead. It will continue to operate two London-based brick-and-mortar locations as well. Fast Company has reached out to Allbirds for more details about the locations that will be closing. “This is an important step for Allbirds, as we drive toward profitable growth under our turnaround strategy,” Allbirds CEO Joe Vernachio said in a statement. “We have been opportunistically reducing our brick-and-mortar portfolio over the past two years. By exiting these remaining unprofitable doors, we …

For years, the customer experience playbook has been treated like a technology problem. Add another tool. Deploy another bot. Automate another workflow. And yet here we are, heading into 2026 with customer satisfaction in freefall. Forrester’s 2025 CX Index shows scores hitting a new low for the fourth consecutive year. This isn’t a failure of ambition or innovation. It’s a failure of how we define success. Leaders have been optimizing for activity instead of outcomes. In the rush to scale digital engagement, many organizations fell into a bit of a containment trap, measuring success by how many customer interactions never reach a human. On paper, it looks efficie…

We’re witnessing an unprecedented explosion in creative capability. Voice interfaces are removing barriers for billions who found keyboards cumbersome. AI image generators can mock up virtually any creative direction instantly. The technical constraints that once defined creative work are dissolving. Yet this abundance creates a new challenge: when everything becomes possible, the possibilities overwhelm us. What then becomes most valuable is knowing what’s worth making. I predict that in 2026, the question “should we build this?” will matter more than “can we build this?” The capability surplus The AI conversation is all about capabilities. What you can ma…

Whenever my wife and I go to watch a movie together, lately we tend to pick a new theater close to where we live that’s called 109 Cinemas Premium Shinjuku. There are reclining seats, you get free popcorn in a chill lounge when you arrive, and the supposedly best-in-Japan sound system was tuned by the late music legend Ryuichi Sakamoto. What’s not to like? But when we went to see 28 Years Later: The Bone Temple this past weekend, we realized it was only showing in the auditorium dedicated to ScreenX, a fairly new format that has been picking up some steam of late. I’d heard of it before but I hadn’t ever seen it for myself, so I was happy to check it out in the spirit…

Let me set a scene for you: A manager at a tech company pings his team at 6:01 p.m., asking for a “quick favor before morning?” The millennial responds instantly with “Sure, give me a sec” while texting their partner to warn they will be late for their kids’ game. The Gen X employee gives a thumbs-up emoji and plans to do the work after the kids are asleep. The Gen Z parent has a different vibe altogether, responding, “I’m offline for day care pickup and will handle in the morning,” then logging off. It’s a move that likely stuns most millennial and Gen X colleagues, but this is what happens when boundary-setting appears in a workplace built around p…

Businesses are acting fast to adopt agentic AI—artificial intelligence systems that work without human guidance—but have been much slower to put governance in place to oversee them, a new survey shows. That mismatch is a major source of risk in AI adoption. In my view, it’s also a business opportunity. I’m a professor of management information systems at Drexel University’s LeBow College of Business, which recently surveyed more than 500 data professionals through its Center for Applied AI and Business Analytics. We found that 41% of organizations are using agentic AI in their daily operations. These aren’t just pilot projects or one-off tests. They’re part of regular…